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Enfection, the first-ever Sri Lankan marketing transformation company to be nominated at the global Drum Awards

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L-R: Enfection Head of Operations Lahiru Halkewela, Founder/CEO Saliya Withana, and Head of Group Account Management Shezri Junaid

Enfection is a global, award winning marketing transformation company with a special focus on end-to-end performance. It is effectively the ‘Home of Performance Marketing in Asia’. As a result of their unique approach Enfection was shortlisted not once but twice to become the first-ever Sri Lankan company to be nominated for the global Drum Awards, which was concluded recently.

The Drum Awards is a globally recognised award programme which recognizes the best practices and campaigns, the best companies and the best people from across the marketing and communications industry in the world. Therefore, it was a great honour for Enfection to be recognised as an equal amongst global giants of the industry.

Enfection was shortlisted as a finalist at the global Drum Awards for Digital Industries 2021 under the Best Use of Pinterest category for their successful campaign that used an innovative approach which focused on the customers’ need for design inspiration and identifying the micro moments of the buyer’s journey to monetise Pinterest for their client Rocell. Furthermore, Enfection’s parent company Momentro together with McCann Worldgroup Malaysia were shortlisted as finalists and Highly Commended at the Drum Awards for Digital Advertising APAC in 2021 under the B2B category for the novel campaign that utilised a micro moment focused account-based marketing approach that revolutionised the Malaysian Oil and Gas Industry.

Saliya Withana, Founder/CEO, Enfection speaking on this achievement said, “Our broader audacious vision is to position Sri Lanka as a KPO destination for marketers. Being recognised globally at the Drum Awards is a reaffirmation of that vision and is a testament to the great talent we have in Sri Lanka.”

Enfection brings science to the field of marketing through their proprietary lean testing methodologies, behavioural economics-based understanding of personas for creative transformation and conversion focused approach as well as the use of MarTech. As specialists in the industry, they are experts in certain niche B2B marketing, investor targeting, pharma and tech marketing not only in Sri Lanka but regionally as well.

“We are a marketing transformation company; therefore, we are very different from typical ad agencies. We focus on solving market problems that are faced by our clients, while building an ethical and learning organisation. As such this recognition reaffirms our position in the global industry,” said Lahiru Halkewela, Head of Operations, Enfection.

Working with Sri Lankan conglomerates such as MAS, JKH, Keells, Rocell, HNB and CDB to global companies including Honeywell, Petronas, MSD, Novartis, Zuellig Pharma and Booking.com, which form their belief network, Enfection is the digital marketing prowess behind some of the Fortune 500 companies in the region.

“Our nominations at the Drum Awards reflect our ability to sync with our clients’ business objectives and marketing strategies. Our clients trust us to push the boundaries of creativity and innovation due to the partnership and understanding that we have fostered in order to drive performance,” explained Shezri Junaid, Head of Group Account Management, Enfection.

Enfection is the marketing services arm of Momentro, which also includes Enfluence, for reputation management and MarTech services. As part of a growing global family, Enfection’s outlook is international while focusing on localised solutions. With a presence in the APAC region, the Company is on a growth trajectory with an expansion drive into the EU, UK and ANZ. Enfection provides innovative and creative strategies that strengthen businesses and brands across the spectrum of industries.



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Why Sri Lanka’s new environmental penalties could redraw the Economics of Growth

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Kapila Mahesh Rajapaksha: Environmental protection, part of national productivity

For decades, environmental crime in Sri Lanka has been cheap.

Polluters paid fines that barely registered on balance sheets, violations dragged through courts and the real costs — poisoned waterways, degraded land, public health damage — were quietly transferred to the public. That arithmetic, long tolerated, is now being challenged by a proposed overhaul of the country’s environmental penalty regime.

At the centre of this shift is the Central Environmental Authority (CEA), which is seeking to modernise the National Environmental Act, raising penalties, tightening enforcement and reframing environmental compliance as an economic — not merely regulatory — issue.

“Environmental protection can no longer be treated as a peripheral concern. It is directly linked to national productivity, public health expenditure and investor confidence, CEA Director General Kapila Mahesh Rajapaksha told The Island Financial Review. “The revised penalty framework is intended to ensure that the cost of non-compliance is no longer cheaper than compliance itself.”

Under the existing law, many pollution-related offences attract fines so modest that they have functioned less as deterrents than as operating expenses. In economic terms, they created a perverse incentive: pollute first, litigate later, pay little — if at all.

The proposed amendments aim to reverse this logic. Draft provisions increase fines for air, water and noise pollution to levels running into hundreds of thousands — and potentially up to Rs. 1 million — per offence, with additional daily penalties for continuing violations. Some offences are also set to become cognisable, enabling faster enforcement action.

“This is about correcting a market failure, Rajapaksha said. “When environmental damage is not properly priced, the economy absorbs hidden losses — through healthcare costs, disaster mitigation, water treatment and loss of livelihoods.”

Those losses are not theoretical. Pollution-linked illnesses increase public healthcare spending. Industrial contamination damages agricultural output. Environmental degradation weakens tourism and raises disaster-response costs — all while eroding Sri Lanka’s natural capital.

Economists increasingly argue that weak environmental enforcement has acted as an implicit subsidy to polluting industries, distorting competition and discouraging investment in cleaner technologies.

The new penalty regime, by contrast, signals a shift towards cost internalisation — forcing businesses to account for environmental risk as part of their operating model.

The reforms arrive at a time when global capital is becoming more selective. Environmental, Social and Governance (ESG) benchmarks are now embedded in lending, insurance and trade access. Countries perceived as weak on enforcement face higher financing costs and shrinking market access.

“A transparent and credible environmental regulatory system actually reduces investment risk, Rajapaksha noted. “Serious investors want predictability — not regulatory arbitrage that collapses under public pressure or litigation.”

For Sri Lanka, the implications are significant. Stronger enforcement could help align the country with international supply-chain standards, particularly in manufacturing, agribusiness and tourism — sectors where environmental compliance increasingly determines competitiveness.

Business groups are expected to raise concerns about compliance costs, particularly for small and medium-scale enterprises. The CEA insists the objective is not to shut down industry but to shift behaviour.

“This is not an anti-growth agenda, Rajapaksha said. “It is about ensuring growth does not cannibalise the very resources it depends on.”

In the longer term, stricter penalties may stimulate demand for environmental services — monitoring, waste management, clean technology, compliance auditing — creating new economic activity and skilled employment.

Yet legislation alone will not suffice. Sri Lanka’s environmental laws have historically suffered from weak enforcement, delayed prosecutions and institutional bottlenecks. Without consistent application, higher penalties risk remaining symbolic.

The CEA says reforms will be accompanied by improved monitoring, digitalised approval systems and closer coordination with enforcement agencies.

By Ifham Nizam

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Milinda Moragoda meets with Gautam Adani

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Milinda Moragoda, Founder of the Pathfinder Foundation, who was in New Delhi to participate at the 4th India-Japan Forum, met with Gautam Adani, Chairman of Adani Group.

Adani Group recently announced that they will invest US$75 billion in the energy transition over the next 5 years. They will also be investing $5 billion in Google’s AI data center in India.Milinda Moragoda,

Milinda Moragoda, was invited by India’s Ministry of External Affairs and the Ananta Centre to participate in the 4th India–Japan Forum, held recently in New Delhi. In his presentation, he proposed that India consider taking the lead in a post-disaster reconstruction and recovery initiative for Sri Lanka, with Japan serving as a strategic partner in this effort. The forum itself covered a broad range of issues related to India–Japan cooperation, including economic security, semiconductors, trade, nuclear power, digitalization, strategic minerals, and investment.

The India-Japan Forum provides a platform for Indian and Japanese leaders to shape the future of bilateral and strategic partnerships through deliberation and collaboration. The forum is convened by the Ministry of External Affairs, Government of India, and the Anantha Centre.

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HNB Assurance welcomes 2026 with strong momentum towards 10 in 5

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Lasitha Wimalaratne – Executive Director / CEO, HNB Assurance.

HNB Assurance enters 2026 with renewed purpose and clear ambition as it moves into a defining phase of its 10 in 5 strategic journey. With the final leg toward achieving a 10% life insurance market share by 2026 now in focus, the company is gearing up for a year of transformation, innovation, and accelerated growth.

Closing 2025 on a strong note, HNB Assurance delivered outstanding results, continuously achieving growth above the industry average while strengthening its people, partnerships and brand. Industry awards, other achievements, and continued customer trust reflect the company’s strong performance and ongoing commitment to providing meaningful protection solutions for all Sri Lankans.

Commenting on the year ahead, Lasitha Wimalarathne, Executive Director / Chief Executive Officer of HNB Assurance, stated, “Guided by our 2026 theme, ‘Reimagine. Reinvent. Redefine.’, we are setting our sights beyond convention. Our aim is to reimagine what is possible for the life insurance industry, for our customers, and for the communities we serve, while laying a strong foundation for the next 25 years as a trusted life insurance partner in Sri Lanka. This year, we also celebrate 25 years of HNB Assurance, a milestone that is special in itself and a testament to the trust and support of our customers, partners and people. For us, success is not defined solely by financial performance. It is measured by the trust we earn, the promises we honor, the lives we protect, and the positive impact we create for all our stakeholders. Our ambition is clear, to be a top-tier life insurance company that sets benchmarks in customer experience, professionalism and people development.”

For HNB Assurance looking back at a year of progress and recognition, the collective efforts of the team have created a strong momentum for the year ahead.

“The progress we have made gives us strong confidence as we enter the final phase of our 10 in 5 journey. Being recognized as the Best Life Insurance Company at the Global Brand Awards 2025, receiving the National-level Silver Award for Local Market Reach and the Insurance Sector Gold Award at the National Business Excellence Awards, and being named Best Life Bancassurance Provider in Sri Lanka for the fifth consecutive year by the Global Banking and Finance Review, UK, reflect the consistency of our performance, the strength of our strategy, along with the passion, and commitment of our people.”

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