12thAIA Insurance’s Higher Education Scholarships Programme, now in its 26th consecutive year, rewards the top performers from each district at the Grade 5 scholarship examination, by giving them a monthly bursary from Advanced Level (A/L) class right up to the completion of their University degree. Started in 1994, the programme was initiated to lend a hand to Sri Lanka’s brightest and most promising students, as they are the future of our nation. What’s unique in this is process is that AIA scholarships do not require the winners’ parents to be an AIA Insurance customer, but awards are purely based on academic merit.
Dr. Harsha Subasinghe, President and Chief Executive Officer of CODEGEN and inventor of Sri Lanka’s first ever all-electric super car; the Vega, was the chief guest this year.
The parents and students who were present at the awards had the privilege of hearing about the many initiatives Dr. Subasinghe was involved in for the development of the country. But more importantly, the students were able to hear about the challenges he faced when trying to complete his university education and how his undeterred determination helped him overcome and achieve great heights. Having had to go to the UK to complete his studies, due to the volatile situation in the country at the time, he explained how hard he had to work to finance his living expenses and education. He reminded the students of just how lucky they are to have the financial backing from a company like AIA to finish their education and asked them to value it immensely”.
AIA’s CEO Nikhil Advani said; ” Unlike other scholarships, ours is based purely on academic merit and we are happy to be able to live up to our promise of helping people live healthier, longer, better lives by supporting the youth of Sri Lanka who will undoubtably contribute to society.”
Seylan Bank offers amazing discounts for Avurudu
With Avurudu just around the corner, Seylan Bank PLC is offering amazing discounts to customers purchasing daily essentials, electronics, clothing, gifts, and more. The bank with a heart will celebrate the New Year with “Ratatama Super, Avurudu Offers with Seylan Cards” and “Seylan Tikiri – Season of Gifts and Laughter”.
The bank with a heart, commenced these exciting offers and promotions to provide the best Avurudu experience to its customers young and old, and to reward them for their continued loyalty to the bank, in the spirit of festivity.
“At Seylan Bank, we want to make your Avurudu an unforgettable experience,” said Gamika De Silva, Assistant General Manager, Marketing and Sales at Seylan Bank. “These two promotions underscore our customer-centric approach which focuses on providing products and services that enhance the overall customer experience and convenience, adding value to your experience with the Bank with a Heart.”
The Bank has partnered with leading supermarket chains on selected promotions; with Keells offering 30% off on fresh meat during the weekends, Cargills providing 20% off on total bills during selected weekends, Glomark offering 20% off on the total bill on every Sunday for a limited time, Laugfs Super providing 20% off on a range of goods on every Monday for a limited time, and Premasiri Supermarket offering 20% off on vegetables & 10% off on fruits on every Wednesday & Thursday during the promotion period.
OPPO launches Avurudu song to spread seasonal cheer
OPPO recently launched an Avurudu jingle ahead of the Sinhalese & Tamil New year. Sung by OPPO brand ambassador & The Voice coach Umaria Sinhawamsa, the song also features popular personalities including actor& singer Gayan Gunawardena and choreographer Ramod Malaka& his dance troupe, Cool Steps.
The visual for the song has been shot in a scenic village atmosphere & features a host of New Year traditions of great cultural significance. The video also features the newly launched fan-favorite OPPO F19 Pro which is on offer during the season. On the first day of sales alone, the F19 Pro recorded a 200% increase in sales compared to its predecessor F17 Pro.
CEO of OPPO Sri Lanka Bob Li said: “This project helped us to immerse into Sri Lankan culture better. In keeping with the spirit of the season, evolving & upgrading, OPPO has launched two concurrent promotions: ERABADU WASI from 2-13 April & OPPO SERVICE WASI from 5 – 18 April.”
SLIM elects new president and EXCO at 51st AGM
The Sri Lanka Institute of Marketing (SLIM) held its 51st AGM, which saw the induction of its new President Thilanka Abeywardena, who will spearhead the Institute as its 43rd president. This appointment is a milestone in the history of the Institute as Ms. Abeywardena became the first ever female to hold the position of President.
The AGM was held on 7th April, 2021 at Marino Beach Hotel, Colombo. Both a new Council of Management as well as an Executive Committee were appointed during the meeting.
Thilanka currently holds the position of the CMO Lead, South East Asia Emerging Markets at Microsoft Sri Lanka (Pvt) Ltd. and leads marketing and communications across nine Asian countries; Bangladesh, Bhutan, Brunei, Cambodia, Laos, the Maldives, Myanmar, Nepal and Sri Lanka.
The newly appointed Executive Committee comprises ten experienced marketing professionals:
SLIM is the apex body for Marketing in Sri Lanka and has been promoting marketing excellence and elevating the status of marketing since 1970.
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