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‘Double XL relocates to Reid avenue, a bigger, wider, bolder experience’

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Established in 2010, Double XL is Sri Lanka’s first plus-size clothing store. As a pioneer in plus-sized clothing for both men and women, the brand has grown into a household name in Sri Lanka’s fashion industry. Empowering wearers to break the stigma of fuller bodies, Double XL has remained consistent in delivering comfort, unique designs, style, and quality manufactured clothing to customers for over a decade.

Double XL recently relocated its premises to No. 106, Reid Avenue, Thummula Junction, Colombo 4 to customers for an enhanced shopping experience with increased retail space. The new location offers twice as much shopping space and four times as much parking as the previous one, allowing it to showcase a wider range of items to even more visitors.

Double XL Founder and Director Adhisha Dahanayaka, along with Directors Priyan Senerath and Deminthe Dahanayake and the Double XL team, overlook the entire process, from sourcing the fabric up to the final design on the rack. They aim for a clothing range that is aesthetic, comfortable and fashion-forward, while throwing all the outdated rules about what plus-size individuals should and shouldn’t wear, right out the window. There are short dresses, crop-tops, body-con dresses, bold prints, jeans and more, making it easier than ever to fill your wardrobe with quality, chic pieces.

The store design embraces the space’s original details and eccentric layout, proving how much Double XL truly understands its customers’ wants and needs. Armed with the desire to prevent plus-size people from experiencing the fashion frustrations they have long suffered from, the brand fills the gap in the market for the plus-size clothing.

The brand has also debuted its new DXL Teen and DXL Active ranges, after two years of research and development by the team. Designed based on the feedback gathered from plus-sized teenagers and their parents, the new DXL Teen line aims to tastefully meet their preferences, while ensuring the designs remain affordable.

Adhisha further explained, “We’ve noticed teenagers coming to our store and picking out cute and fun outfits, while they would have specific preferences, such as opting for jeans instead of a linen dress. Understanding these preferences, we created the teenage collection to be colourful and fun, while making it affordable.”

Shoppers will find that the two-storey building has been tastefully utilised, with an elegant and cosy interior that fills the added space through artistic ambience. The ground floor holds the lady’s clothing options along with accessories, while the first floor displays menswear, the activewear range and teens clothing.

Additionally, for the first time in Sri Lanka, Double XL has introduced an activewear range for plus-sized individuals under its premium brand DXL Exclusive. The sporting and activewear line consists of tennis skirts, shorts and t-shirts for squash and badminton, gym wear, jackets and more.

Produced in limited-run batches and crafted from high-quality innovative textiles, Adhisha draws inspiration from a deeply personal place and real-life human stories to cater to her clients’ needs. Double XL curates capsule collections of minimalist wardrobe essentials crafted from premium fabrics, and their approach ensures that comfort goes beyond the basics. “I want to thank all my loyal customers and team, without whom we wouldn’t have achieved who we are today. Not forgetting my international and local fabric suppliers, despite the pandemic. They always managed to deliver on time,” Adhisha added.

Their latest collections introduce a wide range of colourful attires and fun prints that are quite different from their usual styles. Expanding to cater to everyone, they seek to deliver a versatile range that strives to include something for everyone.

It doesn’t stop there; Double XL also has a collection of loungewear, pyjamas, accessories, lingerie and footwear, while Exclusive Lines will also be available at the store with a selective range of fragrances, cosmetics and skincare.

You can follow Double XL on Instagram or Facebook to keep up with their latest designs, and make purchases at their physical store or order online via their website.



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Business

Seven factors of concern at upcoming Monetary Policy Review

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by Sanath Nanayakkare

The Central Bank of Sri Lanka (CBSL) is scheduled to announce its latest monetary policy review on 20th January 2022, with all eyes on dwindling foreign reserves and foreign currency exchange in the country.

In this context, First Capital Research has named 7 factors of concern that could be taken into account at the upcoming monetary policy review. They are as follows.

* Foreign Reserves USD 3.1 billion – Dec 2021

* Inflation CCPI 12.1% – Dec 2021

* GDP Growth -1.5% – 3Q2021

* Private Credit LKR 60.5 billion – Nov 2021

* 03M T-Bill rate 8.38% as at 12.01.22

Liquidity and CBSL Holdings LKR -364.0 billion and LKR 1.42 trillion

Balance of Trade (BOT) and Balance of Payment (BOP) USD -6.5 billion and USD -3.3 billion for Jan-Oct 21

First Capital Research’s Policy Rate Forecast – Jan 2022-Apr 2022 notes that they believe the CBSL may highly consider tightening the monetary policy rates in this policy review but given the concerns over economic growth, there is a probability of 40% for CBSL to maintain its policy stance at current levels.

“With high frequent indicators improving in line with expectations, we have eliminated any probability of a rate cut. We expect a continued increase in probability for a rate hike in order to prevent overheating of the economy amidst the given fiscal and monetary stimulus,” they said.

As per First Capital’s view, CBSL either can choose to hike policy rates by 50bps or 100bps or hold policy rates steady, while a rate cut is off the table due to the high debt repayment and the high domestic borrowing requirement.

First Capital believes that there is a 60% probability for a rate hike due to the remedial actions required in achieving external stability.

However, there is also a 40% probability to maintain the policy rates at its current level in order to further improve the high frequency indicators.30%, they noted.

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Sri Lanka’s dash brand enters international markets

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Multichemi International Ltd, which manufactures and distributes a wide range of products under dash, one of Sri Lanka’s leading detergent and household care brands, has begun exporting its products to several international markets in Asia and Oceania, with plans also to enter Africa. The dash brand includes a wide range of products in car care, household care, home fragrances and laundry care sectors. Multichemi International Ltd, which has been awarded ISO 9001:2015 certification, is a Sri Lankan pioneer in environment-friendly cleaning products, having launched the country’s first biodegradable, safe cleaning products over 28 years ago.

Amila Wijesinghe, General Manager of the Company said,”Having conquered the domestic market, we are now ready to capture the international market. We are confident that our products which are of high quality will receive a good demand overseas as well. The feedback we have received so far from our overseas customers is extremely encouraging. We are dedicated to taking our products to the international market, to bring in foreign currency to the country and help uplift the economy”,

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Business

Janaka Abeysinghe appointed SLT CEO

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Sri Lanka Telecom PLC has announced the appointment of Janaka Abeysinghe as its Chief Executive Officer (CEO) with effect from February 1, 2022.

The incumbent CEO Kiththi Perera will be overseas on leave for a period of two years to pursue higher studies, according to a stock market filing by the company.

Abeysinghe joined SLT in 1991. In his present role, he leads the enterprise and wholesale business of SLT that provides integrated voice and data solutions to enterprises, government institutions, domestic telco operators and global wholesale carriers.

In his career at SLT spanning 29 years, he has held a number of senior positions, including general manager Enterprise and International Sales and has extensive experience in the areas of Enterprise Digital Services, Enterprise Communications Solutions, Data Communications, Business Development, Domestic and International Switching Operations and Global Wholesale Voice & Data Business.

He holds a Master’s Degree in Electrical and Computer Engineering from the University of Kansas, USA and a BSc degree in Electronics and Telecommunications Engineering with a First Class Honours from the University of Moratuwa.

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