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Digibrush steals the limelight at SLIM DIGIS 2.1 with 12 Major Awards

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The Digibrush Team at the Award Ceremony

Also wins the most coveted Grand Prix Award

The disruptive digital marketing agency, Digibrush, yet again stole the limelight when they took away 12 major awards across 7 categories, including the coveted Grand Prix Award at the recently concluded “SLIM DIGIS 2.1 Awards” hosted by the Sri Lanka Institute of Marketing, the national body for marketing in Sri Lanka.

The SLIM DIGIS 2.1 Awards hosted by the Sri Lanka Institute of Marketing, the national body for marketing in Sri Lanka saw a record-breaking 145+ award entries from leading multinational and local agencies and brands, making this one of the most competitive years in its history. This award ceremony recognizes the country’s most creative, innovative, best performing, and effective digital media marketing campaigns across multiple sectors.

Co-founded 13 years ago, by Hisham Zulfikar and Fazaal Naufer, Digibrush, an independent agency, surprised many when they outperformed large local and multi-national agencies to win some of the most coveted awards in the digital sphere.

Digibrush, a truly digital agency focusing on Digital Media, Marketing, Consulting, and Design, serves clients across 10 industry segments which includes top brands such as Domino’s Pizza, Hutch, Crocodile, NDB, Astra, Singer, Upfield, Unimo, Mitsubishi Sri Lanka, Singer Kitchens, etc.

The company’s recently appointed CEO Jiffry Jameel stated “The awards speak volumes about the type of work we have developed and delivered to our clients. It is a testament to the experience Digibrush has in managing complex digital marketing campaigns across multiple industries. The winning campaigns came from the Telecommunications, Automotive, Banking, Retail and eCommerce categories that are known to be some of the most demanding industries.”

“We have always believed that to be a truly effective digital agency, it requires a multidisciplinary team of Creative Strategists, Digital Strategists, Designers, Data Scientists, and Writers. The team and structure we have built over 13 years have given us the foundation to be where we are today. We are thankful for the clients who have trusted us over the past decade and we are also thankful for every team member who has been a part of Digibrush at every point during our 13-year journey” commented Co-founders Hisham and Fazaal

Digibrush recently established its global network in overseas markets such as Singapore and The United Arab Emirates (UAE). Digibrush seeks to disrupt the way their clients engage in the digital economy through a dedicated business arm named Hiperlogy. The decision was inspired by the immense potential to work in countries with a fast-paced growth of digital economies where businesses would require the in-depth digital knowledge and expertise that Digibrush has to offer.

With over a decade of experience, Digibrush has been challenging the digital marketing world since its inception. Over the years, the agency specialised in driving performance campaigns that enabled scalable digital business growth for their clients, community management, eCommerce, and development services, along with bespoke creative services. Digibrush has partnered with some of the most notable brands in Sri Lanka and around the world, including Fonterra Singapore, Upfield, Hutch, Crocodile, Emerald, Domino’s, while substantially elevating a multitude of parameters that promote communication effectiveness and digital business growth.



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Business

Sri Lanka’s economic confidence index plummets

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‘No one has rated Sri Lanka’s economic condition as excellent. 1.8 % rated it as good and 1.3 % rated it as getting better. The resulting score was a (-) 96. This rating was (-) 83 in January 2022, a wide ranging Verite Research public opinion survey reveals.

Key findings of the survey:

Government approval rating drops from 10% to 3%

The second round of the Gallup Style “Mood of the Nation” poll was conducted in June by Verité Research. It assessed the approval, satisfaction, and confidence of the nation in relation to the government, the country, and the economy.

The poll was conducted as a part of the syndicated survey instrument by Verité Research. This instrument also provides other organisations the opportunity to survey the sentiments of Sri Lanka.

1. Government approval rating | 3% | To the question, “Do you approve or disapprove of the way the current government is working?” only 3% said they approve. In January 2022 this rating was at 10%.

2. Sri Lanka satisfaction | 2% | To the question, “In general, are you satisfied or dissatisfied with the way things are going in Sri Lanka?” only 2% said they were satisfied. This rating was at 6% in January 2022.

3. Economic confidence | negative (-) 96 | Multiple choice questions on the condition and trajectory of the economy are used to generate an economic confidence score. The score can range from negative (-) 100 to positive (+) 100. A score above zero means more people see the economic conditions positively rather than negatively. If everyone thinks the economy is in either excellent or good condition, and everyone also thinks it is getting better, the score will be (+) 10. If everyone thinks that the economy is in a poor condition, and everyone also thinks it is getting worse, the score will be a (-) 100. No one rated the economic condition as excellent. 1.8% rated it as good; and 1.3% rated it as getting better. The resulting score was a (-) 96. This rating was (-) 83 in January 2022.

Implementation of “Mood of

the Nation”

The poll is based on an island wide nationally representative sample of responses from 1,052 Sri Lankan adults, conducted in June 2022. The sample and methodology was designed to ensure a maximum error margin of under 3% at a 95% confidence interval. The polling partner was Vanguard Survey (Pvt) Ltd.

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Decline in share market in the wake of rate hike reports

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By Hiran H.Senewiratne

CSE trading activities began on a positive note yesterday but during the latter part of the day the market experienced a dip on account of the overall supply chain economy being subjected to a contraction, stemming from the fuel crisis. Consequently, CSE activities were relatively low keyed, market analysts said.

“We are reverting to the negative. There is uncertainty on all fronts, from the political to the economic. Therefore, we are expecting a rate hike on Thursday. This is creating a bit of a cloud and we may see this continuing further, a top market analyst said.

Even if top level decision- making is happening in Sri Lanka the impact is not felt at the grassroots level. This has resulted in unrest in the country, the analyst said.

Amid those developments, both indices moved downwards. The All- Share Price Index went down by 97.9 points and S and P SL20 declined by 34.3 points. Turnover stood at Rs 1.3 billion with one crossing. The crossing was reported in JKH, which crossed 600,000 shares to the tune of Rs 73.2 million, its shares traded at Rs 122.

In the retail market, the top seven companies that mainly contributed to the turnover were; Lanka IOC Rs 611 million (7.3 million shares traded), Expolanka Holdings Rs 173.9 million (one million shares traded). LOLC Holdings Rs 47.4 million (120,000 sha4es traded), Hayleys PLC Rs 46.5 million (697.000 shares traded), Browns Investments Rs 46.3 million (6.4 million shares traded), JKH Rs 21 million (173,000 shares traded) and Softlogic Holdings Rs 20.5 million (794,000 shares traded). During the day 109 million share volumes changed hands in 15000 transactions.

The International Monetary Fund said last Thursday its talks with crisis-hit Sri Lanka had been “constructive”, thereby raising hopes it would soon grant preliminary approval for a desperately needed financial support package, observers said.

Meanwhile, the Colombo Consumer Price index rose 54.6 per cent year-on-year in June against a 39.1 per cent rise in May, according to the Statistics Department.

Yesterday the US dollar rate was Rs 360.73, which is now being controlled due to the prudent fiscal and monetary policies of the Central Bank.

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Dialog Club vision members receive access to an exclusive screening of ‘Jurassic World Dominion’

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In a bold and breath-taking new global adventure, the epic conclusion to the Jurassic film franchise ‘Jurassic World Dominion’ hit theatres across the world on June 10. Just a day after its global premiere, Dialog Club Vision Red members and their loved ones received special access to an exclusive screening of the film at the Kandy City Centre Multiplex on June 11.

The explosive end to the Jurassic era sees two generations of the film’s franchise unite for the first time with Hollywood’s Chris Pratt and Bryce Dallas Howard joined by Oscar winner Laura Dern, Jeff Goldblum and Sam Neill. Dialog Club Vision members were some of the first to witness the utopian world where Dinosaurs and humans co-exist.

With the best interests of its members and their loved ones at heart, Dialog Club Vision continues to deliver a world of exclusivity and privileges such as personalized care, exclusive discounts and offers, lifestyle and entertainment events and more. To explore more exciting offers available for Dialog Club Vision members, and to learn more about Sri Lanka’s premier loyalty programme, customers can visit the MyDialog App or visit dialog.lk/club-vision

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