Business
Daraz 11.11: Transforming shopping habits and boosting local businesses across Sri Lanka
Daraz Sri Lanka has successfully concluded 11.11 Biggest Sale Of The Year on November 17. The event brought together customers, sellers, and brands in a celebration of unbeatable discounts of up to LKR 150 million, exclusive promotions, and the lowest prices of the year. Highlighting the growing adoption of e-commerce, this year’s 11.11 showcased Daraz’s pivotal role in transforming the shopping habits of millions of consumers across Sri Lanka and creating significant growth opportunities for sellers across the country.
Top categories and brands that ruled 11.11
During the 11.11 campaign, Audio, Skincare, Women’s Fashion, Beauty Tools, and Smartwatches emerged as the most popular categories among Sri Lankan consumers, indicating a growing inclination toward self-care, modern lifestyle choices, and adopting wearable technology to enhance daily life.
Several product categories experienced extraordinary growth during 11.11. Home Appliances recorded an impressive uplift of up to four times in terms of GMV, followed by strong performances by Health & Beauty and Fashion. This growth highlights a shift in consumer spending, with a focus on enhancing home convenience, self-care routines, and trendy wardrobe upgrades.
Renowned brands like Baseus, Hemas Consumer, Promate, Cetaphil, and Amante were among the top favourites during the sale. These brands consistently attracted buyers with their quality offerings made even better with attractive discounts, reinforcing their customer trust and loyalty.
Flash Sale frenzy drives phenomenal growth
Gamification continued proving to be a winning feature for Daraz, with 40% of first-day orders during 11.11 coming through these high-impact promotions. These limited-time offers incentivized customers to make immediate purchase decisions, resulting in heightened engagement and remarkable sales volumes. From smartphones and gadgets to beauty bundles and kitchen essentials, the Flash Sale demonstrated Daraz’s ability to cater to diverse shopping needs, cementing its role as the ultimate online shopping destination in Sri Lanka.
Empowering sellers: Daraz levels the playing field
Daraz continues to empower businesses across Sri Lanka with advanced marketing tools. Over 200 sellers utilised Daraz Marketing Solutions Ads during 11.11, boosting visibility and engagement with millions of customers. These tools empowered sellers to showcase their offerings, optimise advertising strategies, and capture greater market share. Additionally, 21 brand partners leveraged a full-funnel advertising strategy, successfully driving awareness, consideration, and conversion. This reflects the importance of new-age marketing like retail media in scaling businesses and highlights Daraz’s commitment to equipping its partners with cutting-edge tools for success.
Speaking about the success of 11.11, Ehsan Saya, Managing Director of Daraz Sri Lanka stated, “This year’s 11.11 Sale has been a remarkable milestone for Daraz Sri Lanka, showcasing how e-commerce is transforming the way Sri Lankans shop. We are proud to support local businesses in scaling their reach while providing our customers with access to top brands and unbeatable deals. The overwhelming response from customers and sellers alike highlights the trust placed in Daraz as a platform that delivers value, innovation, and opportunity. We remain committed to driving the growth of e-commerce in Sri Lanka and making it an integral part of everyday life.”
Business
HNB Finance bags 2 CMA Reporting Awards 2025
HNB Finance PLC has been honoured with two prestigious accolades at the CMA Excellence in Integrated Reporting Awards 2025, reaffirming the company’s commitment to transparency, good governance, and integrated business performance.
At this year’s ceremony, HNB Finance PLC was awarded Second Runner Up – joint in the category of “Best Integrated Report , Finance and Leasing Sector”, and also received a Merit Award in recognition of its continued efforts to enhance reporting quality and strengthen stakeholder communication.
The CMA Excellence in Integrated Reporting Awards, organised annually by the Institute of Certified Management Accountants (CMA) of Sri Lanka, acknowledge organisations that demonstrate superior financial reporting standards aligned with global best practices. Winners are assessed on key criteria such as financial performance and strategic management, corporate governance and compliance, innovation and digital transformation, sustainability practices, and professional excellence.
Chaminda Prabhath, Managing Director/CEO of HNB Finance PLC, commented on the recognition, “These awards reaffirm our commitment to upholding the highest standards of integrated reporting and transparent financial disclosure. At HNB Finance, we remain focused on delivering sustainable long-term value through robust governance frameworks, prudent financial management, and continuous innovation. The acknowledgement by CMA Sri Lanka reflects the disciplined efforts of our teams across the organization and motivates us to further enhance our reporting quality, strengthen ESG integration, and reinforce our stakeholder centric approach.”
Business
ComBank joins ‘Liya Shakthi’ scheme to further empower women-led enterprises
The Commercial Bank of Ceylon has reaffirmed its long-standing commitment to advancing women’s empowerment and financial inclusion, by partnering with the National Credit Guarantee Institution Limited (NCGIL) as a Participating Shareholder Institution (PSI) in the newly introduced ‘Liya Shakthi’ credit guarantee scheme, designed to support women-led enterprises across Sri Lanka.
The operational launch of the scheme was marked by the handover of the first loan registration at Commercial Bank’s Head Office recently, symbolising a key step in broadening access to finance for women entrepreneurs.
Representing Commercial Bank at the event were Mithila Shyamini, Assistant General Manager – Personal Banking, Malika De Silva, Senior Manager – Development Credit Department, and Chathura Dilshan, Executive Officer of the Department. The National Credit Guarantee Institution was represented by Jude Fernando, Chief Executive Officer, and Eranjana Chandradasa, Manager-Guarantee Administration.
‘Liya Shakthi’ is a credit guarantee product introduced by the NCGIL to facilitate greater access to financing for women-led Micro, Small, and Medium Enterprises (MSMEs) that possess viable business models and sound repayment capacity but lack adequate collateral to secure traditional bank loans. Through NCGIL’s credit guarantee mechanism, Commercial Bank will be able to extend credit to a wider segment of women entrepreneurs, furthering its mission to drive inclusive economic growth.
Business
Prima Group Sri Lanka supports national flood relief efforts with over Rs. 300 Mn in dry rations
Prima Group Sri Lanka has pledged assistance valued at over Rs. 300 million, providing essential Prima food products to support communities affected by the recent floods across the island. This relief initiative is being coordinated through the Ministry of Defence to ensure the timely and effective distribution of aid to impacted families.
As part of this commitment, Prima Group Sri Lanka donated a significant stock of Prima dry rations to the Government of Sri Lanka on 30 November. The consignment will be distributed across multiple severely impacted districts. These supplies will support families facing disruptions to daily life, ensuring they receive assistance as recovery efforts continue.
The handover took place at the Ministry, where the donation was received by the Secretary of Defence, Air Vice Marshal (Retired) Sampath Thuyacontha. Representing Prima Group Sri Lanka, Sajith Gunaratne – General Manager of Ceylon Agro Industries Limited, and Sanjeeva Perera – General Manager of Ceylon Grain Elevators PLC, officially presented the donation.
Prima Group has been standing with the people of Sri Lanka for over 40 years, and this donation reflects its broader commitment to the nation during challenging times. As relief operations continue across the island, the company remains focused on helping families rebuild their lives and supporting the ongoing recovery process in collaboration with the Government Authorities.
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