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CRYSBRO recognised for its entrepreneurial excellence at Star Awards 2020

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Ranjana Mahindasiri, Group HR & Admin Manager, CRYSBRO Group of Companies, receving the Star Award for Farm’s Pride (Pvt.) Ltd

Affirming their leadership in Sri Lanka’s poultry industry, the country’s largest producer of poultry CRYSBRO was recently recognised for their entrepreneurial excellence at star awards 2020. Organised by the Department of Industrial Development and Entrepreneurship Promotion under the Ministry of Industries of the Central Province, the annual State Awards ceremony saw CRYSBRO’s subsidiaries Farm’s Pride (Pvt.) Ltd win a ‘Star Award’ and Midland Breeders (Pvt.) Ltd win the highly coveted ‘Merit Award’ as the Best Performing Entrepreneurs in the large scale manufacturing category within the Central Province.

The prestigious awards ceremony was held at the Grand Kandy Hotel with Governor of the Central Province, Lalith U Gamage attending as its Chief Guest. Held annually, Star Awards is known for its comprehensive assessments of its entrants which entail a mix of field visits, presentations and several rounds of thorough interviews. They assess both the performance of the organization and its operations, as well as its entrepreneurial spirit.

“We are deeply humbled and honoured to receive this national recognition for entrepreneurial excellence and resilience especially during these unprecedented times. Our primary intention when applying to awards is to gain a better understanding of industry best practices and continue to elevate industry benchmarks within our own operations. The comprehensive assessments done by awarding bodies give an opportunity to find where we have to improve and what we are doing right, so that at the end of the day we provide poultry produce of the highest quality and safety to our customers. This is invaluable intel and winning an award thereafter is a cherry on top. I would like to also highlight that this victory is clear reflection of the collective commitment and hard work put in by the team at CRYSBRO as well as the patronage of our loyal customer base”, stated CRYSBRO Group of Companies, Group HR and Admin Manager Ranjana Mahindasiri.

As Sri Lanka’s largest poultry producer, this marks the second time the company is recognised for its excellence in operations. They were first awarded a state honour with the ‘Lak Rakiya Harasara’ award by the Ministry of Manpower.

CRYSBRO actively contributes to bolstering the country’s food security agenda as well as towards empowering the rural economy and its communities, inciting major communal and economical transformation in these regions through a series of powerful grass root initiatives.

Under CRYSBRO’s ‘Diri Saviya’ program, over 1,200 maize and rice farmers as well as 250 plus poultry smallholders are given access to a wealth of essential technical and infrastructural facilities to strengthen their operations, allowing them to sell their produce at market prices without the need for any intermediaries. Through ‘Sisu Diriya’, the company offered study material, scholarships and corporate internships to school children and students completing their university or vocational education. The project also contributed the development of better infrastructure facilities in under-developed schools across the island, as well as the donating of books to libraries.



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Political risks to Sri Lanka’s debt restructuring agreement recede: Fitch Ratings

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President Anura Kumara Dissanayake holds talks with the IMF delegation on Oct. 4, 2024

Fitch Ratings Hong Kong says that the Sri Lankan authorities’ confirmation that they endorse the targets set under the country’s IMF programme, and intend to implement debt restructuring based on the terms agreed with international sovereign bondholders in September, reduces risks to the debt treatment process associated with the outcome of the presidential election on 21 September.

The election of Anura Kumara Dissanayake, of the opposition Janatha Vimukthi Peramuna (JVP), as president in September had increased policy uncertainty, raising the risk that the government could launch challenges to key elements of the IMF programme, potentially delaying Sri Lanka’s foreign currency debt restructuring. However, the Ministry of Finance announced on 4 October that consultations with the IMF and Sri Lanka’s Official Credit Committee had been successfully concluded, suggesting that any policy changes are unlikely to threaten the IMF programme or the debt treatment agreement-in principle reached under the previous administration.

The Ministry also indicated that the consultation had agreed that the preliminary agreement adhered to the principle of comparability of treatment between official creditors and bondholders, and was compatible with the IMF programme’s terms.

” We view this as a positive sign for the restructuring process’s prospects. Fitch has rated Sri Lanka’s Long-Term Foreign-Currency Issuer Default Rating (IDR) at ‘RD’ (Restricted Default) since May 2022, and the government is not currently servicing its foreign-currency debt. We may move the IDR out of ‘RD’ upon the sovereign’s completion of a commercial debt restructuring that we judge to have normalised the relationship with the international financial community. Sri Lanka’s postdefault rating would depend upon our assessment of its credit profile. Fitch upgraded Sri Lanka’s LongTerm Local-Currency IDR to ‘CCC-‘ in September 2023, reflecting the completion of the local-currency portion of Sri Lanka’s domestic debt optimisation plan. We expect Sri Lanka’s government debt to remain relatively high, even if debt restructuring is completed successfully along the lines laid out in the agreements with its creditors,” Fitch says.

“The IMF forecasts Sri Lanka’s gross general government debt/GDP ratio to decline only gradually to about 103% of GDP by 2028, from about 116% in 2022, after building in a local- and foreign-currency debt restructuring. The government’s revenue/GDP ratio remains low, but the effects of several revenue-raising measures passed since May 2022 are beginning to be felt. Revenue collection in 7M24 rose by about 43% yoy, well above the nominal GDP growth rate of 9.5% in 1H24. Our baseline projections assume an increase in revenue/GDP, from 11.4% in 2023 to 15.5% in 2026, reflecting the measures already in place. However, these forecasts could be affected, if the new government introduces fiscal reforms. The IMF programme’s targets offer some flexibility for changes in the government’s fiscal policy approach.

‘The president’s capacity to push through policy changes may depend partly on the outcome of the parliamentary election on 14 November. The JVP and its allies had relatively few seats in the outgoing legislature, though the trends evident in the recent presidential election suggest that there will probably be large changes in the make-up of the new chamber.

‘The economy more broadly remains on a recovering trend. Real GDP growth was 5.0% yoy in 1H24, after contracting by 7.3% during 1H23. We expect the economy to expand by 3.9% in 2024 and to average growth of 3.6% over 2025-2026. External liquidity stresses have also eased, with foreign-exchange reserves hitting USD6.0 billion in August 2024, up almost 66% yoy. Nevertheless, the speed of the recovery in reserves is likely to be set back when Sri Lanka resumes external debt-service payments,” Fitch notes.

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Rotary fights breast cancer with NCCP through early detection and prevention

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October is Breast Cancer Awareness Month—a time to come together not only to acknowledge a disease that affects millions but to celebrate the resilience of women and the power of early detection to save lives.With a long-standing partnership of 20 years with the National Cancer Control Programme, Rotary Club of Colombo members came out in their numbers to create awareness and joined the recent NCCP Breast Cancer Awareness Walk on October 2nd.

It is a time to reaffirm our collective responsibility toward the well-being of our mothers, sisters and daughters and those thousands of women who may one day be struck down by this disease if not detected early.

Rotary has been a beacon of hope in the fight against breast cancer, working hand-in-hand with the Ministry of Health for 20 years since 2004. This partnership with the National Cancer Control Programme has been instrumental in addressing breast cancer, which remains the leading cause of death among women aged 40 to 55 years.

Rotary’s journey began 20 years ago with the sole focus on screening and early detection and prevention to fight the rising incidence of cancer. Together with NCCP they set up a dedicated Cancer Screening and Early Detection Centre focused on breast cancer, first in Colombo and then extended to other cities to ensure no woman is left behind. These regional Breast Cancer Early Detection Clinics will bring lifesaving services closer to those who need them most.

Rotary Club of Colombo has led the way in the screening and early detection of breast cancer and invested in state-of-the-art technology at the main Cancer Early Detection Centre in Narahenpita run by NCCP, including installing a 3D tomosynthesis Digital Mammography Machine. This machine provides highly accurate screenings for breast cancer, five days a week, entirely free of charge. This represents Rotary’s unwavering commitment to ensuring early detection, which is key to improving breast cancer survival rates.

Rotary Club of Colombo was also a pioneer in introducing HPV DNA testing at the Centre for cervical cancer screening —an initiative that highlights their approach to tackling women’s cancers holistically.

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Pepsi® unveils its new logo with street art murals in Sri Lanka

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(Left to Right - Sandeep Kumar, Country Head, Varun Beverages Limited (VBL) - Sri Lanka, Manmohan Paul, Chief Operating Officer, Varun Beverages Limited (VBL) – South India & Sri Lanka, Tanu Sinha - Head of Design, PepsiCo India & South Asia, Anuj Goyal, Associate Director - Marketing, Area Countries, PepsiCo and Munish Dhawan, Country Head, Area Countries, PepsiCo)

Honouring its 125 years long legacy, Pepsi®, a brand that has been at the center of global pop culture, unveiled its new identity in Sri Lanka through its groundbreaking campaign, ‘Pepsi® Street Kala’. The ‘Pepsi® Street Kala’ campaign represents a groundbreaking moment for the brand, introducing its revamped brand identity through public art for the first time globally. With 17 murals featured across the country, this initiative is an attempt to democratize art through dynamic experiences that invite public interaction and make art and culture more accessible.

Pepsi® celebrated this milestone with a spectacular launch event at the iconic Lotus Tower – South Asia’s tallest self-supported tower. The event brought its bold identity to life through immersive experiences, captivating the audience from start to finish. Media, influencers and individuals from the art community in Sri Lanka enjoyed a sensory feast, with the aura of Pepsi® resonating throughout, showcasing the brand’s vibrant spirit. The highlight of the evening was the illumination of the Lotus Tower in Colombo with Pepsi®’s new bold colors, transforming the city’s skyline.

Speaking on the launch, Anuj Goyal, Associate Director, Area-Countries Region, PepsiCo said, “Pepsi has consistently been at the forefront of youth culture and with this initiative, we are extending that dedication to the streets of Sri Lanka. The new Pepsi logo represents a bold new chapter for Pepsi, bringing it to life through street art with the ‘Pepsi® Street Kala’ campaign – enabling us to expand the horizons of visual narrative. The grand launch event, including the striking projection of our brand colors at the iconic Lotus Tower and the murals altogether, are a celebration of youth, creativity, and the spirit of Pepsi.”

Also commenting on the launch, Sandeep Kumar, Country Head at Varun Beverages Limited (VBL) – Sri Lanka also added, “We are excited to bring the ‘Pepsi® Street Kala’ campaign to life in Sri Lanka, showcasing the refreshed brand identity of Pepsi. This campaign and today’s event celebrates creativity, culture, and the unbreakable bond Pepsi shares with the people of Sri Lanka. We’re proud to be part of this milestone that reflects the vibrant energy of the Pepsi consumers, while integrating public art experiences in their routine commute.”

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