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Consumerism from Buddhist perspective

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by Dr. Justice Chandradasa Nanayakkar.

Consumerism has grown exponentially over the last few decades, becoming an ingrained part of our culture. It is a culture of its own that rests on the belief that the happiness and prosperity of mankind hinge on the abundance and acquisition of more and more material goods and services. In a consumerist culture, the spiritual dimension of life is forgotten. Our modern life is so overwhelmed by a culture of consumerism that

it has become a religion centered on the quick and easy gratification of sensual desires. Consumerism presupposes that consumption is essential to the economic prosperity and well-being of people, and unrestrained consumption is the key to the progress of a country. As a byproduct of capitalism, consumerism has become a defining feature of the contemporary world, giving rise to social conditions that breed a profound sense of insecurity, anxiety, restlessness, inner confusion, and other social problems.

Religions play significant roles in shaping human behavior, values, and societal norms. They also set boundaries in the pursuit of material wealth and consumption. As far as Buddhism is concerned, apart from its teachings on spirituality and enlightenment, it provides invaluable insights into the nature of success and the keys to living a fulfilling life. The cardinal features of Buddhism inspire individuals to cultivate a sense of purpose, find joy in simplicity, and lead a meaningful life.

Buddhism is a path toward individual salvation, redemption, or enlightenment: an agent to carry followers toward transcendent truth. It is a source of moral and ethical values that guide an adherent to do what is right. In consumerist societies, basic values are greed, self-aggrandizement, and even vengeance; lives are governed by the assumption that sensual gratification is the only way to happiness. In contrast, in Buddhist societies, the development of ethical and spiritual virtues is given pride of place over the accumulation of goods and wealth. The goal of Buddhism is to achieve full release from the root causes of suffering, greed, hatred, and delusion—unwholesome states of mind that contribute to many social evils. According to Buddhism, real happiness does not lie in the indulgence of desires but in eliminating the cause of suffering by eliminating craving.

Buddha’s teachings offer a path of sustainability, simplicity, and moderation by living a simple life without much ambition, desire, or greed, and by adopting a minimalist lifestyle that evaluates what a person needs. The simplicity of life promotes the practice of letting go of inordinate attachment to worldly things and focusing on what matters in life, disapproving of an extravagant lifestyle and overindulgence. Buddhism also emphasizes the values of equanimity and compassion.

The Four Noble Truths are fundamental principles of Buddhist philosophy. The Second Noble Truth locates the source of human suffering to craving. The consumerist trait promotes desire and dissatisfaction, the very sources of suffering as explained in the Four Noble Truths. Buddhism expects its adherents to exercise restraint in pursuing materialistic desires and practice self-discipline in all aspects of their lives.

It also advises its adherents to be content with what they have (santutthi parama dhanam) and to enjoy the world as it is. In the Dhammapada, it is stated thus: “Health is the greatest possession, contentment is the greatest wealth, trust is the foremost kingship, and Nibbana is the greatest happiness.” Buddha said his dhamma is for one who is content, not for one who is discontent. Contentment is the ability to be happy and fulfilled in one’s present circumstances. It implies acceptance of conditions and situations as they are with equanimity, without complaint. Buddha describes the monk’s contentment thus: “He is satisfied with a robe to cover his body and alms food to satisfy his stomach, and having accepted no more than is sufficient, he goes away, just as the bird flies here and there taking with it no more than its wings.” This virtue of contentment is extolled in the Mangala Sutta and many other suttas in Buddhism.

Buddhism is very much concerned with creating social conditions favorable for an individual to obtain his basic needs through the right livelihood for survival. It does not consider relinquishing one’s material possessions or denying oneself basic needs as an alternative to consumerism. What it simply says is that the acquisition of wealth should be used righteously for the benefit of oneself and others who need basic things in life. It does not decry the accumulation of material wealth and does not expect its followers to withdraw from social and civilian obligations and lead a life of poverty. In Buddhism, the acquisition of material possessions is not inherently wrong, but the problem arises when they become the focus of our lives, leading us away from our spiritual path.

Human desire has blown into ridiculous proportions to maintain its image through material goods and consumption. Consumer culture has reached such a high pitch that there is a relentless pursuit of keeping up with the latest fashion trends, resulting in people being trapped in a cycle of consumption. People are not content with rudimentary needs such as shelter, food, and clothing.

In today’s society, many people attempt to express their identity through the acquisition of worldly possessions. For that purpose, they will do whatever it takes to achieve it. The allure of social acceptance and the desire to align with social norms have led them to justify their acquisitions. They rely on their possessions such as cars, jewelry, expensive clothing, salubrious houses, and endless other consumer products and devices to define who they are and their worth. They act under the delusion that you are what you own, and the more you have, the happier you will be. It is a social process. They buy more than they need and try to attain social status through the acquisition of worldly things. Although it is the nature of human beings to seek something new and better than what they​

Advertising is an integral part of the consumerist culture that lures customers by appealing to people on emotional and irrational grounds. For that purpose, advertisers design appropriate promotional strategies for businesses in a consumerist culture. They stimulate human desire very effectively, offering a plethora of products as a panacea for human happiness. Day in and day out people are constantly bombarded with endless advertisements generating the feeling of desire in people for products regardless of their necessity and usefulness. They entice people to purchase items impulsively neglecting the negative consequences. All the television commercials and other ads are designed very skillfully to create insatiable desires in human beings that can never be fully satisfied

If we examine the lives of many people who enjoy the most abundant wealth, and power and revel in other luxuries are rarely contented and live on the edge of despair, yet they look for more wealth, more power more pleasure in the viciously degrading cycle. High incidences of mental illnesses, alcoholism, drug dependence, and suicide are found in the more affluent and so-called countries throughout consumerist countries. All this goes to show that real happiness is determined not by our material wealth and worldly success but by our qualities of mind and heart that are not by what we have. but by what we have ( bikku Bodh).

We are born with nothing and die with nothing. Therefore, it is futile to hold on to worldly things. Buddha renounced all worldly possessions after witnessing the suffering in the world intending to find enlightenment. After much self-deprivation, Buddha discovered that the Middle Way (maddiyama prathipradava) is a more wholesome approach to satisfying one’s needs without self-indulgence. Practicing the middle path and avoiding extremes helps develop self-discipline and find equilibrium in all aspects of life including our desires habits consumption.

When society is founded upon the principles of consumerism, the drive to produce and sell, regardless of genuine human needs the outcome will be disastrous and contribute to widespread misery and destitution, not only for human beings but for the entire natural order. Consumerism forces people to view everything through a materialistic vision and prevents them from looking at their basic values. Consumerism is a great disease that fosters insecurity, envy lust, and the enemy of generosity.

In this connection, it would be appropriate for us to ponder over the profound and poignant statement by world-renowned billionaire inventor Steve Jobs on his deathbed widely circulated on the internet ” At this moment, lying on the sick bed and recalling my whole life. I realise that all recognition and wealth that I took so much pride in, have paled and become meaningless. In the darkness, I look at the green lights from the life support machine and hear the humming mechanical sounds, I can feel the breath of death drawing closer. In the face of impending death, I reached the pinnacle of success in the world. In other eyes, my life is the epitome of success. However aside from work, I have little joy. In the end, my wealth is only a fact of life that I am accustomed to. You can employ someone to drive the car for you but you cannot have someone bear your sickness for you. But there is one that can never be found when lost, and that is life. Whichever stage in life you are in right now with time you will face the day when the curtain falls. As we grow older and wiser we realise that a $3000 or a $ 30 worth watch both tell the same time. Whether we carry a $3000 or $300 worth wallet the amount of money inside is the same. Whether we drive a $150000 car or a $3000 car, the road and the distance are the same and we get to the destination. Whether the house we live in is 3300sq or 300 sq. feet loneliness is the same. You will realize that your true inner happiness does not come from the material things of the world. Whether you fly first class or economy if the plane goes down you go down with it”.

Having wealth and material resources is a great opportunity for wealthy people to use their wealth for the benefit of the poor and needy.



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Rethinking post-disaster urban planning: Lessons from Peradeniya

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University of Peradeniya

A recent discussion by former Environment Minister, Eng. Patali Champika Ranawaka on the Derana 360 programme has reignited an important national conversation on how Sri Lanka plans, builds and rebuilds in the face of recurring disasters.

His observations, delivered with characteristic clarity and logic, went beyond the immediate causes of recent calamities and focused sharply on long-term solutions—particularly the urgent need for smarter land use and vertical housing development.

Ranawaka’s proposal to introduce multistoried housing schemes in the Gannoruwa area, as a way of reducing pressure on environmentally sensitive and disaster-prone zones, resonated strongly with urban planners and environmentalists alike.

It also echoed ideas that have been quietly discussed within academic and conservation circles for years but rarely translated into policy.

One such voice is that of Professor Siril Wijesundara, Research Professor at the National Institute of Fundamental Studies (NIFS) and former Director General of the Royal Botanic Gardens, Peradeniya, who believes that disasters are often “less acts of nature and more outcomes of poor planning.”

Professor Siril Wijesundara

“What we repeatedly see in Sri Lanka is not merely natural disasters, but planning failures,” Professor Wijesundara told The Island.

“Floods, landslides and environmental degradation are intensified because we continue to build horizontally, encroaching on wetlands, forest margins and river reservations, instead of thinking vertically and strategically.”

The former Director General notes that the University of Peradeniya itself offers a compelling case study of both the problem and the solution. The main campus, already densely built and ecologically sensitive, continues to absorb new faculties, hostels and administrative buildings, placing immense pressure on green spaces and drainage systems.

“The Peradeniya campus was designed with landscape harmony in mind,” he said. “But over time, ad-hoc construction has compromised that vision. If development continues in the same manner, the campus will lose not only its aesthetic value but also its ecological resilience.”

Professor Wijesundara supports the idea of reorganising the Rajawatte area—located away from the congested core of the university—as a future development zone. Rather than expanding inward and fragmenting remaining open spaces, he argues that Rajawatte can be planned as a well-designed extension, integrating academic, residential and service infrastructure in a controlled manner.

Crucially, he stresses that such reorganisation must go hand in hand with social responsibility, particularly towards minor staff currently living in the Rajawatte area.

“These workers are the backbone of the university. Any development plan must ensure their dignity and wellbeing,” he said. “Providing them with modern, safe and affordable multistoried housing—especially near the railway line close to the old USO premises—would be both humane and practical.”

According to Professor Wijesundara, housing complexes built near existing transport corridors would reduce daily commuting stress, minimise traffic within the campus, and free up valuable land for planned academic use.

More importantly, vertical housing would significantly reduce the university’s physical footprint.

Drawing parallels with Ranawaka’s Gannoruwa proposal, he emphasised that vertical development is no longer optional for Sri Lanka.

“We are a small island with a growing population and shrinking safe land,” he warned.

“If we continue to spread out instead of building up, disasters will become more frequent and more deadly. Vertical housing, when done properly, is environmentally sound, economically efficient and socially just.”

Peradeniya University flooded

The veteran botanist also highlighted the often-ignored link between disaster vulnerability and the destruction of green buffers.

“Every time we clear a lowland, a wetland or a forest patch for construction, we remove nature’s shock absorbers,” he said.

“The Royal Botanic Gardens has survived floods for over a century precisely because surrounding landscapes once absorbed excess water. Urban planning must learn from such ecological wisdom.”

Professor Wijesundara believes that universities, as centres of knowledge, should lead by example.

“If an institution like Peradeniya cannot demonstrate sustainable planning, how can we expect cities to do so?” he asked. “This is an opportunity to show that development and conservation are not enemies, but partners.”

As climate-induced disasters intensify across the country, voices like his—and proposals such as those articulated by Patali Champika Ranawaka—underscore a simple but urgent truth: Sri Lanka’s future safety depends not only on disaster response, but on how and where we build today.

The challenge now lies with policymakers and planners to move beyond television studio discussions and academic warnings, and translate these ideas into concrete, people-centred action.

By Ifham Nizam ✍️

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Superstition – Major barrier to learning and social advancement

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At the initial stage of my six-year involvement in uplifting society through skill-based initiatives, particularly by promoting handicraft work and teaching students to think creatively and independently, my efforts were partially jeopardized by deep-rooted superstition and resistance to rational learning.

Superstitions exerted a deeply adverse impact by encouraging unquestioned belief, fear, and blind conformity instead of reasoning and evidence-based understanding. In society, superstition often sustains harmful practices, social discrimination, exploitation by self-styled godmen, and resistance to scientific or social reforms, thereby weakening rational decision-making and slowing progress. When such beliefs penetrate the educational environment, students gradually lose the habit of asking “why” and “how,” accepting explanations based on fate, omens, or divine intervention rather than observation and logic.

Initially, learners became hesitant to challenge me despite my wrong interpretation of any law, less capable of evaluating information critically, and more vulnerable to misinformation and pseudoscience. As a result, genuine efforts towards social upliftment were obstructed, and the transformative power of education, which could empower individuals economically and intellectually, was weakened by fear-driven beliefs that stood in direct opposition to progress and rational thought. In many communities, illnesses are still attributed to evil spirits or curses rather than treated as medical conditions. I have witnessed educated people postponing important decisions, marriages, journeys, even hospital admissions, because an astrologer predicted an “inauspicious” time, showing how fear governs rational minds.

While teaching students science and mathematics, I have clearly observed how superstition acts as a hidden barrier to learning, critical thinking, and intellectual confidence. Many students come to the classroom already conditioned to believe that success or failure depends on luck, planetary positions, or divine favour rather than effort, practice, and understanding, which directly contradicts the scientific spirit. I have seen students hesitate to perform experiments or solve numerical problems on certain “inauspicious” days.

In mathematics, some students label themselves as “weak by birth”, which creates fear and anxiety even before attempting a problem, turning a subject of logic into a source of emotional stress. In science classes, explanations based on natural laws sometimes clash with supernatural beliefs, and students struggle to accept evidence because it challenges what they were taught at home or in society. This conflict confuses young minds and prevents them from fully trusting experimentation, data, and proof.

Worse still, superstition nurtures dependency; students wait for miracles instead of practising problem-solving, revision, and conceptual clarity. Over time, this mindset damages curiosity, reduces confidence, and limits innovation, making science and mathematics appear difficult, frightening, or irrelevant. Many science teachers themselves do not sufficiently emphasise the need to question or ignore such irrational beliefs and often remain limited to textbook facts and exam-oriented learning, leaving little space to challenge superstition directly. When teachers avoid discussing superstition, they unintentionally reinforce the idea that scientific reasoning and superstitious beliefs can coexist.

To overcome superstition and effectively impose critical thinking among students, I have inculcated the process to create a classroom culture where questioning was encouraged and fear of being “wrong” was removed. Students were taught how to think, not what to think, by consistently using the scientific method—observation, hypothesis, experimentation, evidence, and conclusion—in both science and mathematics lessons. I have deliberately challenged superstitious beliefs through simple demonstrations and hands-on experiments that allow students to see cause-and-effect relationships for themselves, helping them replace belief with proof.

Many so-called “tantrik shows” that appear supernatural can be clearly explained and exposed through basic scientific principles, making them powerful tools to fight superstition among students. For example, acts where a tantrik places a hand or tongue briefly in fire without injury rely on short contact time, moisture on the skin, or low heat transfer from alcohol-based flames rather than divine power.

“Miracles” like ash or oil repeatedly appearing from hands or idols involve concealment or simple physical and chemical tricks. When these tricks are demonstrated openly in classrooms or science programmes and followed by clear scientific explanations, students quickly realise how easily perception can be deceived and why evidence, experimentation, and critical questioning are far more reliable than blind belief.

Linking concepts to daily life, such as explaining probability to counter ideas of luck, or biology to explain illness instead of supernatural causes, makes rational explanations relatable and convincing.

Another unique example that I faced in my life is presented here. About 10 years ago, when I entered my new house but did not organise traditional rituals that many consider essential for peace and prosperity as my relatives believed that without them prosperity would be blocked.  Later on, I could not utilise the entire space of my newly purchased house for earning money, largely because I chose not to perform certain rituals.

While this decision may have limited my financial gains to some extent, I do not consider it a failure in the true sense. I feel deeply satisfied that my son and daughter have received proper education and are now well settled in their employment, which, to me, is a far greater achievement than any ritual-driven expectation of wealth. My belief has always been that a house should not merely be a source of income or superstition-bound anxiety, but a space with social purpose.

Instead of rituals, I strongly feel that the unused portion of my house should be devoted to running tutorials for poor and underprivileged students, where knowledge, critical thinking, and self-reliance can be nurtured. This conviction gives me inner peace and reinforces my faith that education and service to society are more meaningful measures of success than material profit alone.

Though I have succeeded to some extent, this success has not been complete due to the persistent influence of superstition.

by Dr Debapriya Mukherjee
Former Senior Scientist
Central Pollution Control Board, India ✍️

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Race hate and the need to re-visit the ‘Clash of Civilizations’

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Australian Prime Minister Anthony Albanese: ‘No to race hate’

Australian Prime Minister Anthony Albanese has done very well to speak-up against and outlaw race hate in the immediate aftermath of the recent cold-blooded gunning down of several civilians on Australia’s Bondi Beach. The perpetrators of the violence are believed to be ardent practitioners of religious and race hate and it is commendable that the Australian authorities have lost no time in clearly and unambiguously stating their opposition to the dastardly crimes in question.

The Australian Prime Minister is on record as stating in this connection: ‘ New laws will target those who spread hate, division and radicalization. The Home Affairs Minister will also be given new powers to cancel or refuse visas for those who spread hate and a new taskforce will be set up to ensure the education system prevents, tackles and properly responds to antisemitism.’

It is this promptness and single-mindedness to defeat race hate and other forms of identity-based animosities that are expected of democratic governments in particular world wide. For example, is Sri Lanka’s NPP government willing to follow the Australian example? To put the record straight, no past governments of Sri Lanka initiated concrete measures to stamp out the evil of race hate as well but the present Sri Lankan government which has pledged to end ethnic animosities needs to think and act vastly differently. Democratic and progressive opinion in Sri Lanka is waiting expectantly for the NPP government’ s positive response; ideally based on the Australian precedent to end race hate.

Meanwhile, it is apt to remember that inasmuch as those forces of terrorism that target white communities world wide need to be put down their counterpart forces among extremist whites need to be defeated as well. There could be no double standards on this divisive question of quashing race and religious hate, among democratic governments.

The question is invariably bound up with the matter of expeditiously and swiftly advancing democratic development in divided societies. To the extent to which a body politic is genuinely democratized, to the same degree would identity based animosities be effectively managed and even resolved once and for all. To the extent to which a society is deprived of democratic governance, correctly understood, to the same extent would it experience unmanageable identity-bred violence.

This has been Sri Lanka’s situation and generally it could be stated that it is to the degree to which Sri Lankan citizens are genuinely constitutionally empowered that the issue of race hate in their midst would prove manageable. Accordingly, democratic development is the pressing need.

While the dramatic blood-letting on Bondi Beach ought to have driven home to observers and commentators of world politics that the international community is yet to make any concrete progress in the direction of laying the basis for an end to identity-based extremism, the event should also impress on all concerned quarters that continued failure to address the matters at hand could prove fatal. The fact of the matter is that identity-based extremism is very much alive and well and that it could strike devastatingly at a time and place of its choosing.

It is yet premature for the commentator to agree with US political scientist Samuel P. Huntingdon that a ‘Clash of Civilizations’ is upon the world but events such as the Bondi Beach terror and the continuing abduction of scores of school girls by IS-related outfits, for instance, in Northern Africa are concrete evidence of the continuing pervasive presence of identity-based extremism in the global South.

As a matter of great interest it needs mentioning that the crumbling of the Cold War in the West in the early nineties of the last century and the explosive emergence of identity-based violence world wide around that time essentially impelled Huntingdon to propound the hypothesis that the world was seeing the emergence of a ‘Clash of Civilizations’. Basically, the latter phrase implied that the Cold War was replaced by a West versus militant religious fundamentalism division or polarity world wide. Instead of the USSR and its satellites, the West, led by the US, had to now do battle with religion and race-based militant extremism, particularly ‘Islamic fundamentalist violence’ .

Things, of course, came to a head in this regard when the 9/11 calamity centred in New York occurred. The event seemed to be startling proof that the world was indeed faced with a ‘Clash of Civilizations’ that was not easily resolvable. It was a case of ‘Islamic militant fundamentalism’ facing the great bulwark, so to speak, of ‘ Western Civilization’ epitomized by the US and leaving it almost helpless.

However, it was too early to write off the US’ capability to respond, although it did not do so by the best means. Instead, it replied with military interventions, for example, in Iraq and Afghanistan, which moves have only earned for the religious fundamentalists more and more recruits.

Yet, it is too early to speak in terms of a ‘Clash of Civilizations’. Such a phenomenon could be spoken of if only the entirety of the Islamic world took up arms against the West. Clearly, this is not so because the majority of the adherents of Islam are peaceably inclined and want to coexist harmoniously with the rest of the world.

However, it is not too late for the US to stop religious fundamentalism in its tracks. It, for instance, could implement concrete measures to end the blood-letting in the Middle East. Of the first importance is to end the suffering of the Palestinians by keeping a tight leash on the Israeli Right and by making good its boast of rebuilding the Gaza swiftly.

Besides, the US needs to make it a priority aim to foster democratic development worldwide in collaboration with the rest of the West. Military expenditure and the arms race should be considered of secondary importance and the process of distributing development assistance in the South brought to the forefront of its global development agenda, if there is one.

If the fire-breathing religious demagogue’s influence is to be blunted worldwide, then, it is development, understood to mean equitable growth, that needs to be fostered and consolidated by the democratic world. In other words, the priority ought to be the empowerment of individuals and communities. Nothing short of the latter measures would help in ushering a more peaceful world.

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