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Clogard Fresh, natural freshness and cavity protection

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Good grooming is a reflection of oneself and the image that you portray. Oral care should be a part of your daily grooming and must be given priority, as you would with the rest of your body. Poor oral care and hygiene can adversely affect self-confidence and social participation .This can easily be addressed with simple but effective routines and tools.

With the purpose of delivering long-lasting fresh breath with cavity protection for round-the-clock confidence, Clogard Fresh Blast is renewing its promise of freshness with 04 variants under a new banner as Clogard Fresh. Formulated with natural ingredients, Clogard Fresh Gel Toothpaste fights up to 99% of germs to deliver invigorating freshness and cavity protection to give you the confidence to win the world.

The relaunched Clogard Fresh comes in vibrant new packaging, with stark attention drawn to distinguish the different natural ingredients, Mint, Clove, Cinnamon and Lemongrass. Each product is unique and is designed to suit a variety of Sri Lankan palates. The cooling variant enriched with mint, the soothing variant which is enriched with lemongrass, the spicy variant enriched with clove and the final variant is infused with cinnamon. Each variant of Clogard Fresh contains ingredients that are 100% natural and have been used in Sri Lanka for generations.

For an instant pick-me-up during the day, Clogard Fresh offers mouthwash as well, for a quick and convenient freshness with oral protection. The Mouthwash comes in two flavours; Icy Mint for cooling freshness and Original Clove for a flush of spice.

Completed with natural ingredients commonly found in local households, this range of gel toothpaste is a healthy and effective choice currently in the market.

Clogard Fresh Gel Toothpaste is approved by the Sri Lanka Dental Association (SLDA) and certified by the Sri Lanka Standards Institution (SLSI). Clogard Fresh Gel toothpaste is currently available for purchase at the Hemas E-store https://hemasestore.com/brand/clogard/ and can also be purchased from select shopping points such as fancy stores, cosmetic vendors, grocery stores, pharmacies, and supermarkets.

Hemas Consumer Brands is the largest Sri Lankan entity in the Home and Personal Care sector in the nation. With over 70 years of rich heritage, the company has won consumer hearts through strong purpose-led brands and progressive sustainability practices. It strives to bring healthful living and personal care solutions to life through its portfolio of world-class products and have garnered acclaim for the creation of superior products by uncovering local insights backed by growth-inspired innovative teams.



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Market liquidity tightens as govt borrowing siphons funds from banking system

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The total outstanding market liquidity surplus or excess funds available in Sri Lanka’s banking system for lending and transactions declined by Rs. 36.65 billion in a week, according to the Central Bank’s latest economic indicators report.

An economic researcher analysing the data noted: “Treasury bill and bond auctions likely drained liquidity. If this tightening persists, short-term interest rates could rise, raising borrowing costs and potentially slowing economic growth. The situation warrants close monitoring, especially as the manufacturing sector is already facing a slowdown whether due to seasonal or structural factors.”

The report also highlighted the following developments in Sri Lanka’s economy:

Fiscal improvements: The deficit has narrowed but remains elevated.

Sectoral trends: The stock market rallied, and the services sector showed slower expansion (tourism, retail and IT driving resilience).

Total expenditure and net lending increased to Rs. 1,301.9 bn during the three months ending March 2025 compared to Rs. 1,197.5 bn in the corresponding period of 2024.

During the three months ending March 2025, the overall budget deficit decreased to Rs. 234.5 bn compared to Rs. 281.3 bn recorded in the corresponding period of 2024

The rupee value of T-Bills and T-Bonds held by foreign investors decreased by 2 per cent in comparison to the previous week.

“The April 2025 industrial slowdown points to weaker output, likely due to seasonal factors such as holidays or subdued demand. However, this was partially offset by an expansion in the Services PMI, offering some relief. The broader economic outlook for Sri Lanka remains uncertain, as these mixed signals unfold as Sri Lanka would receive a tariff letter from the US in the coming weeks. With market liquidity already tightening due to government borrowings from the banking system, policymakers face mounting challenges in balancing growth and stability,” the economic researcher noted.

By Sanath Nanayakkare

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AIA Sri Lanka ‘Pawfect Match’ campaign

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AIA Sri Lanka’s ‘Pawfect Match’ campaign, in partnership with animal welfare groups, inspired 500+ adoptions of stray pets. The initiative highlighted adoption, responsible ownership, and compassion, tackling Sri Lanka’s stray animal crisis. AIA thanks all supporters for their life-changing impact.

The campaign served as a reminder that even small acts of kindness like adopting a stray can make a big impact. It also provided an opportunity for the public to learn more about responsible pet ownership, animal rights, and the importance of compassion toward all creatures.

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Calton wins National Industry Brand Excellence award

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Mahesh De Silva , Director - Finance and Information Technology - Calton Group receives the award

Calton Sweet House Pvt. Ltd., a key part of Calton Group, was honored as the Best National Industry Brand in the Medium-Scale Food and Beverage Sector at the National Industry Brand Excellence Awards 2024, organized by the Industrial Development Board. Deshamanya Mahesh De Silva, Director of Finance and IT at Calton Group, accepted the award.

Established in 1991, Calton Sweet House has over 30 years of excellence, specializing in cakes, snacks, and frozen bakery items, with 20+ outlets across Negombo, Katunayake, and Colombo, including at Bandaranaike International Airport. The company holds ISO, HACCP, and GMP certifications, ensuring top-quality standards.

Starting as a small store in 1983, Calton Group now employs 300+ staff and operates multiple businesses, including Calton Hyper Market and Calton Catering, while partnering with global brands like Unilever and Upfield. The group remains committed to serving customers with high-quality, safely packaged food products.

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