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Ceylinco Life ends 2020 with near-perfect gender balance in sales force

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Members of Ceylinco Life’s Nelliady branch which is headed by a woman and where the majority of the sales force is female.

As the world celebrated International Women’s Day on March 8, Ceylinco Life has announced the achievement of a near perfect ratio in gender balance in its sales force by end 2020, with women representing 49.1 per cent of its 4,300 strong sales team.

The significance of this achievement is underlined by the fact that women made up only 32 per cent of Ceylinco Life’s sales force a decade ago. This remarkable improvement is a testament to Ceylinco Life’s efforts to foster equal opportunities for women in the workplace, to promote professionalism in the industry and to change the stereotypical depiction of the life insurance salesperson, the company said.

Currently, 58 per cent of Ceylinco Life’s Sales Consultants, 30.9 per cent of Sales Supervisors and 10.4 per cent of all Heads of Branches are women, the company disclosed.

Commenting on this achievement, Ceylinco Life Managing Director Thushara Ranasinghe said: “Life insurance sales was once a male bastion. Women were under-represented in the insurance industry due to stereotyping of gender roles, underestimating their suitability to sell insurance, and because of the intense interaction with potential customers required to close a sale. At Ceylinco Life we believe in inclusion, and our hiring policy, the training, support, motivation and recognition we offer free of gender bias has resulted in women not just holding their own in our sales team but frequently outperforming the men.”

Of the total number of Million Dollar Round Table (MDRT) qualifiers produced by Ceylinco Life in 2020, 33 per cent are women. The Company has been taking part in the National Sales Congress (NASCO) Awards since 2011 fielding remarkable female winners and won the award for the Most Outstanding Female Sales Person of the Year in 2015 and 2016. In 2019, Ceylinco Life’s Shyamala Delwala won a Gold award in the ‘Other Sales Support’ category, at the Assistant Manager level while K. D. L. N. Inoka won a Silver award in the Executive category, both under the Life Insurance sector of the NASCO Awards.

 



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Business

Share investors worried over Wealth and Heritage tax

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By Hiran H Senewiratne

CSE trading kicked off on a positive note yesterday but the momentum could not be sustained for long owing to investor worries that the government is planning domestic debt restructuring involving the imposition of a wealth and heritage tax on citizens, market sources said.

Amid those developments both indices moved downwards. The All -Share Price Index went down by 131 points and S and P SL-20 declined by 46.8 points. Turnover stood at Rs 3.4 billion with four crossings. Those crossings were reported in Agalawattte Plantations, which crossed 45.3 million shares to the tune of Rs 1.5 billion, its shares traded at Rs 35, CTC 420,000 shares crossed for Rs 269 million and its shares traded at Rs 640, Cargills 100,000 shares crossed to the tune of Rs 24.5 million; its shares traded at Rs 245 and Hayleys 300,000 shares crossed for Rs 24 million; its shares traded at Rs 80.

In the retail market top seven companies that mainly contributed to the turnover were, SLT Rs 234 million (two million shares traded), Hayleys RS 121 million (1.5 million shares traded), Lanka IOC Rs 106 million (115,000 shares traded), Softlogic Capital Rs 69 million (5.6 million shares traded), CTC Rs 65.3 million (101,000 shares traded), Sampath Bank RS 54.7 million (one million shares traded) and Commercial Bank RS 52.5 million (801,000 shares traded).During the day 164 million share volumes changed hands in 20000 transactions.

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Brandix ‘RightToRead’ initiative gains momentum enriching Sri Lanka students and transforming learning

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Inspired by the challenge to provide Sri Lankan children with better access to learning materials and the transformative power to read and comprehend English, Brandix launched the ‘RightToRead’ project in 2018 in collaboration with the Ministry of Education.

Accordingly, Brandix introduced the ‘ReadToMe’ English learning tool, created by English Helper – India, to improve reading and comprehension skills of Sri Lankan students. Last Monday, Julie Chung, the US Ambassador to Sri Lanka, visited Susamayawardhana Vidyalaya in Borella, to observe progress of the project and experience how children and educators in Sri Lanka engage with educational technology.

Brandix Lanka Limited, Director, Ajit Johnpillai, said: “Education is the most powerful tool to enrich communities and futures, and Brandix is committed to build a strong foundation for transformational learning for students across Sri Lanka. The progress we have made with RiteToRead over the past two years is promising, and the potential for change in the education sector harnessing such digital technologies is immeasurable. Brandix will continue its commitment to deliver Inspired Solutions for the people of Sri Lanka.”

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Dialog TV Boosts Resilience and Capacity with Norsat Satellite Earth Station

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Hytera, a leading global provider of professional communications technologies and solutions, is proud to announce the successful deployment of a new backup satellite station for Dialog TV, Sri Lanka’s No.1 satellite Pay TV service provider. The project was fulfilled in 2022 by Hytera and its subsidiary specialized in Satellite Communications (SatCom), Norsat International Inc. The new station enhances the resilience and capacity of Dialog TV’s existing system and ensures continuity of service in the event of damage due to natural disasters.
Dialog TV provides coverage over the entirety of Sri Lanka through the Intelsat 38 Ku-band satellite. As the business expanded, it opted for a backup solution to support its existing satellite station and to strengthen the network’s disaster tolerance.
Hytera and Norsat provided an end-to-end satellite earth station solution that includes the installation, integration, and setup of satellite antennas, a transmission and receiving system, a new network management system (NMS), and a carrier monitoring system (CMS). The NMS makes routine work easier and simpler for on-duty staff, as equipment status, parameter monitoring and configuration, and remote control of the devices can be viewed and accomplished via a single interface. The CMS monitors the carrier spectrum status of satellite signals in real-time and ensures stable signal transmission and receiving.
“We are excited to have been able to work with Dialog TV on this important project,” said Kevin Sun, Sales Director for Hytera South Asia, “Our ability to seamlessly integrate our new equipment and software with Dialog TV’s existing systems has helped to ensure a stable and reliable service for their millions of customers across Sri Lanka.”

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