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Ceylinco Life declared Best Service Brand in Sri Lanka by SLIM

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The Ceylinco Life team receives the ‘Service Brand of the Year’ award at the SLIM Brand Excellence Awards.

Life insurance leader wins coveted Brand Excellence triple including Gold for ‘Best New Entrant Brand of the Year’ and Silver for ‘CSR Brand of the Year’

Ceylinco Life was adjudged Sri Lanka’s ‘Service Brand of the Year’ at the Sri Lanka Institute of Marketing (SLIM) Brand Excellence Awards on Wednesday (9th February) night, achieving the pinnacle of brand excellence across all sectors by winning one of the top five awards presented at the gala event.

Sri Lanka’s life insurance leader also won awards in two of the eight special awards categories, taking the Gold for ‘Best New Entrant Brand of the Year’ for its ‘Pension Saver’ product, and the Silver for ‘CSR Brand of the Year’ accomplishing a prestigious triple in respect of 2021. This was the second consecutive year that Ceylinco Life won the Silver for CSR Brand of the Year.

“We are elated to receive these coveted accolades, especially because they recognise brand excellence in one of the most challenging years in memory,” Ceylinco Life Managing Director/Chief Executive Officer Thushara Ranasinghe said. “As a financial service brand, growth could only be achieved by enhancing access and convenience without compromising on data security, and by maintaining our level of engagement with our customers through innovation. Winning Service Brand of the Year is an invaluable affirmation of the success of this approach.”

The award for Service Brand of the Year was open to local or locally-marketed international brands in diverse sectors including banking, insurance, telecommunication, entertainment, education, leisure, investment, real estate, travel and transport.

Ceylinco Life’s second Gold award for ‘Best New Entrant of the Year’ recognised the success of ‘Pension Saver’ – a new Retirement cum Life Protection Plan that offers a Premium Assurance Benefit, Loyalty Rewards, and a monthly pension after maturity. The new product brand has helped significantly raise awareness about the importance of retirement planning for Sri Lankans, which is clearly communicated via the product’s features as well as the touchpoints and messaging used to promote the brand.

The ‘CSR Brand of the Year’ award acknowledges the continuing impact of Ceylinco Life’s multifaceted community welfare and sustainability-linked initiatives. These included the construction and donation of classroom buildings, the donation of essential medical equipment to hospitals, the conduct of Waidya Hamuwa’ free health camps and the development and maintenance of High Dependency Units (HDUs) at key hospitals, all of which are closely linked to the core brand message of offering protection and facilitating progression in the lives of communities in Sri Lanka.

The SLIM Brand Excellence awards programme is a celebration of brand excellence at a national level and a recognition of the outstanding efforts of top-notch marketers. Through this event, SLIM endeavours to not only encourage best practices in branding but also to raise local brands to global standards, to enhance the image of marketing in the country and that of SLIM in the region. This event translates as industry recognition of the motivation, dedication, and hard work that great marketers have demonstrated in making brand champions.

Voted the ‘Most Popular Service Provider’ in Sri Lanka’s Life Insurance industry in 2021, Ceylinco Life has been the country’s leading life insurer for more than half of the 33 years it has been in existence. The company was ranked the ‘Most Valuable Life Insurance Brand’ in Sri Lanka by Brand Finance also in 2021, during which it was also named one of the 10 Most Admired Companies in Sri Lanka by the International Chamber of Commerce Sri Lanka (ICCSL) in collaboration with the Chartered Institute of Management Accountants (CIMA), was voted the ‘Peoples Life Insurance Service Provider of the Year’ for a record 15th consecutive year, was certified as a ‘Great Workplace’ in Sri Lanka by Great Place to Work® and was named the ‘Best Life Insurer in Sri Lanka’ for the eighth consecutive year by World Finance.

Ceylinco Life has close to a million lives covered by active policies and is acknowledged as a benchmark in the local insurance sector for innovation, product research and development, customer service, professional development, sustainability, and corporate social responsibility.



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Manudam Mehewara Initiative by Dialog, MAS, Hemas & CBL reach 10,000 families, invites all corporates to Join its countrywide emergency relief mission

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Emergency relief is currently being distributed across all 25 districts

In a mission to provide emergency relief to the most vulnerable communities across the country amidst the ongoing economic crisis, the ‘Manudam Mehewara’ initiative reached its first milestone of aiding over 10,000 families in-need.

 Joining hands with like-minded partners including its execution partner Sarvodaya Shramadana Movement and independent auditor PwC Sri Lanka, Manudam Mehewara was initiated by Dialog Axiata PLC, MAS Holdings, Hemas Holdings PLC, and CBL Group with the end goal of providing emergency support to over 200,000 vulnerable families and communities across the country that do not have access to essential supplies and basic necessities. ITN, Siyatha, Swarnawahini, TV Derana and Vasantham are also supporting the initiative as media partners.

Emergency relief is currently being distributed across all 25 districts, and the Manudam Mehewara programme will conduct its relief efforts until a sustainable benefit transfer system is established through an effective recovery plan. Manudam Mehewara invites all corporates to join our shared mission to support over 200,000 vulnerable families across Sri Lanka.

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Ninewells Hospital raises awareness on thyroid disease in newborns to commemorate World Thyroid Day 2022

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Ninewells Hospital, Sri Lanka’s leading woman and childcare hospital in the private sector, commemorates World Thyroid Day on 25th May by emphasising the significance of early detection and treatment of Congenital Hypothyroidism among newborns in Sri Lanka.

Congenital hypothyroidism (CHT) is a condition affecting infants from birth, and refers to an absent thyroid gland or a thyroid gland that is present but is unable to produce adequate thyroid hormones. On average, 1 in 4,000 babies are born with a severe form of CHT in Sri Lanka, while milder forms can be seen more commonly. If left untreated, the condition can affect brain development as well as normal growth in children and adolescents. Conversely, if detected and treated early, the damaging effects of CHT can be reversed and prevented completely.

“As Sri Lanka’s leading private sector childcare health service provider, we want to draw attention to the serious implications of Congenital Hypothyroidism on World Thyroid Day this year. Congenital Hypothyroidism is a condition which has a detrimental impact on postnatal development. For this reason, early detection and treatment is vital and should ideally begin within the first two weeks after birth,” said Dr. Vibash Wijeratne, Chief Operations Officer and Director, Ninewells Hospital.

In 2021 Ninewells Hospital unveiled a Thyroid-Stimulating Hormone (TSH) testing facility to support Sri Lanka’s national program for screening newborns for CHT and the country’s vision for a healthier population. Since then, the hospital has carried out over 8,000 tests in 2021 and over 2,000 tests between January and May of 2022.

With the unveiling, Ninewells Hospital became the first in the private sector to introduce a TSH screening machine and became one of the only two hospitals in the country to offer this screening service.

“The screening for CHT is a simple process that is performed using a heel prick test. At Ninewells, the test report following the screening is issued within a short span of three days which is unprecedented in the country. This allows healthcare providers to begin immediate treatment to avoid development impediments in newborns and infants,” Dr. Wijeratne also said.

Ninewells Hospital is Sri Lanka’s premier women’s and children’s hospital in the private sector, providing a variety of specialty services such as Obstetrics, Gynaecology, Paediatrics, and Fertility. The hospital, which is backed by the Access Group of Companies’ visionary leadership, continues to push boundaries and raise the bar for women’s and children’s healthcare in Sri Lanka.

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SL plunges into worst economic contraction in the wake of dramatic currency collapse – CBSL Governor

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By Hiran H.Senewiratne

Sri Lanka will witness the worst economic contraction in its history, as it reels from a currency collapse of the rupee from 200 to 370 to the US dollar and interest rates contracted above 20 per cent, Central Bank Governor Dr. Nandalal Weerasinghe said.

“Sri Lanka is going through severe fuel shortages and power cuts after the credibility of a soft-peg was broken by mis-targeted interest rates in the course of targeting an output gap (printing money to boost growth) under the Keynesian ideology, Weerasinghe said while addressing the Press Club of the Sri Lanka Press Institute. The event was held at the Colombo Hilton on Monday.

Weerasinghe added: “At this juncture we cannot make normal imports for the next three to six months. Industries are saying there is no raw material. Only essential imports can be made on a priority basis in order to maintain day- to- day activities.

‘Sri Lanka’s economy contracted 3.6 per cent in 2020 amid the Coronavirus crisis and it also contracted 1.5 per cent in 2001, after a soft-peg crisis amid a civil war.

‘The latest failure of the unstable peg with the US dollar came after the Central Bank printed over two trillion rupees over two years to mis-target interest rates, leading to a steep collapse of the currency and a correction of the interest rates back to around 20 to 25 per cent.

‘The economic crisis has also spilled over into a political crisis and social unrest.

‘The rupee’s 2022 fall to 380 to the US dollar from 200 to the dollar is the worst currency crisis created by the soft-pegged Central Bank in its 72- year- old history.

‘The money printing Central Bank created its first economic crisis and output shock in 1953, bringing down growth to 0.7 per cent after triggering a now famous “hartal”.

‘An Exchange Control Act was also enacted in 1952 as the printed money from the newly set up Central Bank scrambled to go out, in a phenomenon that was repeated multiple times over the next 70 years and dragged the country into 16 IMF programs.

‘The unstable Central Bank was set up by a US money doctor in 1950 in the style of Argentina’s BCRA, abolishing a Currency Board that had kept the country stable through two World Wars and the Great Depression, where money printing above the external anchor was outlawed.

‘The worst recorded crises in the country include the 1948 uprising against the then colonial administration which took place after the British railway bubble burst, commodity prices fell and the then colonial government upped taxes. However, there is no information on the economic contraction that year.

‘Sri Lanka’s citizens burnt the houses and property of the elected ruling class on May 9, after the unstable peg collapsed in a botched float where interest rates were not allowed to go up before the float and a surrender rule pushed the rupee down.

‘Interest rates were allowed to go up after my appointment as CBSL Governor and the economy is now slowing and the headlong crash of the rupee peg has slowed.’

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