Business
Ceylinco Life declared Best Service Brand in Sri Lanka by SLIM
Life insurance leader wins coveted Brand Excellence triple including Gold for ‘Best New Entrant Brand of the Year’ and Silver for ‘CSR Brand of the Year’
Ceylinco Life was adjudged Sri Lanka’s ‘Service Brand of the Year’ at the Sri Lanka Institute of Marketing (SLIM) Brand Excellence Awards on Wednesday (9th February) night, achieving the pinnacle of brand excellence across all sectors by winning one of the top five awards presented at the gala event.
Sri Lanka’s life insurance leader also won awards in two of the eight special awards categories, taking the Gold for ‘Best New Entrant Brand of the Year’ for its ‘Pension Saver’ product, and the Silver for ‘CSR Brand of the Year’ accomplishing a prestigious triple in respect of 2021. This was the second consecutive year that Ceylinco Life won the Silver for CSR Brand of the Year.
“We are elated to receive these coveted accolades, especially because they recognise brand excellence in one of the most challenging years in memory,” Ceylinco Life Managing Director/Chief Executive Officer Thushara Ranasinghe said. “As a financial service brand, growth could only be achieved by enhancing access and convenience without compromising on data security, and by maintaining our level of engagement with our customers through innovation. Winning Service Brand of the Year is an invaluable affirmation of the success of this approach.”
The award for Service Brand of the Year was open to local or locally-marketed international brands in diverse sectors including banking, insurance, telecommunication, entertainment, education, leisure, investment, real estate, travel and transport.
Ceylinco Life’s second Gold award for ‘Best New Entrant of the Year’ recognised the success of ‘Pension Saver’ – a new Retirement cum Life Protection Plan that offers a Premium Assurance Benefit, Loyalty Rewards, and a monthly pension after maturity. The new product brand has helped significantly raise awareness about the importance of retirement planning for Sri Lankans, which is clearly communicated via the product’s features as well as the touchpoints and messaging used to promote the brand.
The ‘CSR Brand of the Year’ award acknowledges the continuing impact of Ceylinco Life’s multifaceted community welfare and sustainability-linked initiatives. These included the construction and donation of classroom buildings, the donation of essential medical equipment to hospitals, the conduct of Waidya Hamuwa’ free health camps and the development and maintenance of High Dependency Units (HDUs) at key hospitals, all of which are closely linked to the core brand message of offering protection and facilitating progression in the lives of communities in Sri Lanka.
The SLIM Brand Excellence awards programme is a celebration of brand excellence at a national level and a recognition of the outstanding efforts of top-notch marketers. Through this event, SLIM endeavours to not only encourage best practices in branding but also to raise local brands to global standards, to enhance the image of marketing in the country and that of SLIM in the region. This event translates as industry recognition of the motivation, dedication, and hard work that great marketers have demonstrated in making brand champions.
Voted the ‘Most Popular Service Provider’ in Sri Lanka’s Life Insurance industry in 2021, Ceylinco Life has been the country’s leading life insurer for more than half of the 33 years it has been in existence. The company was ranked the ‘Most Valuable Life Insurance Brand’ in Sri Lanka by Brand Finance also in 2021, during which it was also named one of the 10 Most Admired Companies in Sri Lanka by the International Chamber of Commerce Sri Lanka (ICCSL) in collaboration with the Chartered Institute of Management Accountants (CIMA), was voted the ‘Peoples Life Insurance Service Provider of the Year’ for a record 15th consecutive year, was certified as a ‘Great Workplace’ in Sri Lanka by Great Place to Work® and was named the ‘Best Life Insurer in Sri Lanka’ for the eighth consecutive year by World Finance.
Ceylinco Life has close to a million lives covered by active policies and is acknowledged as a benchmark in the local insurance sector for innovation, product research and development, customer service, professional development, sustainability, and corporate social responsibility.
Business
Sri Lankan leaders urged to balance historical wisdom with modern innovation
By Ifham Nizam
Prof. Patrick Mendis, a Sri Lankan-born U.S. diplomat and presidential advisor to the U.S. Department of Defense issued a call to action for Sri Lanka’s leaders, urging them to adopt a pragmatic vision that balances historical wisdom with modern innovation.
Speaking on the topic, `The Power of Geopolitics and Its Implications for Sri Lanka’s National Development’, at a seminar organized by the National Chamber of Commerce last Friday, he said: “Commerce and connectivity have always been the lifeblood of nations. Sri Lanka must harness its strategic position and unique assets to chart a path of sustainable growth and prosperity.”
Mendis provided to the audience at the National Chamber Auditorium deep insights into how global political dynamics shape Sri Lanka’s economic and strategic future.
Drawing from his extensive experience across over 140 countries, Mendis highlighted key opportunities and challenges facing the nation. The event served as a vital platform for engaging discussions among policymakers, academics and industry leaders.
Professor Mendis of the University of Warsaw drew connections between history, trade, and modern geopolitics. His analysis highlighted how nations leverage their geographic and economic strengths to navigate global power dynamics. He outlined the opportunities and challenges for Sri Lanka amidst the shifting tides of international trade and diplomacy.
Opening with a historical lens, Mendis emphasized the role of commerce in shaping global alliances. Quoting Thomas Jefferson, he reiterated the timeless motto: “Commerce with all nations, alliance with none.” This principle, rooted in America’s founding vision, underscores the idea that peaceful trade can serve as a cornerstone for national prosperity. Jefferson’s vision for “practicable water communication across the continent for commerce” resonates even today as countries explore trade routes that minimize conflict while maximizing economic benefits.
Mendis also reflected on historical instances of Sri Lanka’s strategic connectivity. From King Bhatika Abhaya’s diplomatic exchanges with Rome and China in the Anuradhapura Kingdom to the maritime strategies of Parakramabahu I during the Polonnaruwa era, Sri Lanka has long been a hub for trade and cultural exchange. Such historical precedents underscore the island’s potential as a pivotal player in contemporary global trade.
Transitioning to modern geopolitics, Mendis focused on China’s Belt and Road Initiative (BRI). He described it as a transformative project aimed at fostering “a peaceful world built on trade.” By connecting Asia, Europe, and Africa through infrastructure investments, China seeks to rejuvenate the historical Silk Road and assert its economic dominance. For Sri Lanka, this presents both opportunities and challenges.
Sri Lanka’s strategic position in the Indian Ocean has made it a critical node in China’s maritime ambitions. Mendis referred to Sri Lanka as China’s “unsinkable aircraft carrier,” highlighting major investments like the Hambantota Port and Colombo Port City. While these projects promise economic growth, they also raise concerns about sovereignty and debt dependency.
Mendis likened China’s approach to a modern “MIDLIFE Strategy,” where military, intelligence, diplomacy, legal, identity, financial, and economic tools are employed to win battles without war. For example, Chinese survey missions in the Indian Ocean, ostensibly for fiber-optic cable laying and resource mapping, underline its dual-use strategy, blending commercial and strategic interests.
In the face of growing U.S.-China competition, Professor Mendis urged Sri Lanka to adopt a pragmatic and balanced approach. He discussed the implications of key U.S.-India agreements, including the General Security of Military Information Agreement (GSOMIA) and the Basic Exchange and Cooperation Agreement (BECA). These alignments, aimed at enhancing defense cooperation, have significant implications for the Indo-Pacific and Sri Lanka’s positioning.
Quoting Winston Churchill, Mendis reminded the audience: “We have no lasting friends, no lasting enemies, only lasting interests.” He emphasized that Sri Lanka must prioritize its national interests over allegiances, ensuring sustainable development while avoiding entanglements in power rivalries.
Mendis urged businesses to focus on sectors where Sri Lanka holds a comparative advantage, such as tourism, agriculture, and technology. By capitalizing on its rich cultural heritage and skilled workforce, the nation can attract investments that align with sustainable development goals.
Business
Customer service to new heights with Digitalized Contact Centre for Union Bank
Marking a significant milestone in the advancement of digital customer service in the banking sector, Dialog Enterprise, the corporate ICT solutions arm of Dialog Axiata PLC., announces the implementation of a state-of-the-art, cloud-based contact centre solution for Union Bank of Colombo PLC. The cloud-hosted platform offers a unified communication solution that integrates voice, video, unified messaging, VoIP, and automated call flows, reinstating the existing outmoded contact centre system at Union Bank.
Union Bank as part of its digital transformation agenda continues to leverage technology for growth and the upgrade of its existing contact centre infrastructure to a more advanced, scalable, and compliant solution is yet another step towards enhancing customer experience. With the new cloud-based system, the bank aims to improve customer engagement and streamline operations, while adhering to central bank regulations and compliance requirements.
“We are excited to collaborate with Dialog Enterprise to elevate our customer service capabilities,” stated Malinda Perera, Vice President – Head of Cards, Asset Products, Service Quality & Contact Centre of Union Bank. “Our decision to move to a cloud-based contact centre was driven by our commitment to enhance customer engagement and operational efficiency. The new system will allow us to offer more personalized service through various channels, including voice, chat, and social media, ensuring that we can meet our customers’ needs wherever they are. Additionally, the platform’s robust security features will help us comply with regulatory standards, protecting our customers’ data and maintaining their trust,” he explained further.
The new cloud-hosted contact centre will enable Union Bank to achieve greater scalability, reduce operational costs, and increase flexibility for its workforce. With features such as integrated CRM, real-time wallboards, reporting tools, and mobile applications, the solution ensures that agents can provide exceptional customer service from any location, whether working remotely or from the office.
“We are thrilled to present this latest communication interface for Union Bank,” exclaimed Navin Pieris, Group Chief Officer of Dialog Enterprise. “As pioneers in bringing the latest technology to the country, our goal is to provide local enterprises with access to world-class digital solutions at affordable prices. The cloud-based contact centre we are implementing for Union Bank will enhance their operational efficiency while also significantly improving the customer experience through a more responsive, multi-channel communication platform,” he pointed out.
Business
United Kingdom tea importers visit Sri Lankan tea producers, exploring trade opportunities
A delegation of experts and specialists from the UK tea industry is in Sri Lanka this week to strengthen connections with the country’s specialty tea producers and explore business opportunities.
The trade mission – organized under the UK Government- funded Trade Partnerships (UKTP) programme and implemented by the International Trade Centre and– will connect 12 UK tea companies with specialty tea producers and processors across Sri Lanka’s low, mid and upcountry regions, to explore the unique flavours and variations influenced by diverse climatic conditions.
Buyers will experience firsthand the artisanal tea harvesting methods and the distinctive processing techniques used to craft premium, curated teas. They will also gain insights into the environmental, ethical and social practices of each tea producer.
‘This trade mission provides a valuable opportunity for United Kingdom tea buyers to directly engage with high-quality Sri Lankan tea producers. By fostering these direct connections, we aim to strengthen trade relationships and contribute to the sustainable growth of both the United Kingdom and Sri Lankan tea sectors,’ said Jarmila Sarda, UKTP programme manager.
A tea reception hosted by the British High Commission in Colombo will provide a platform for UK buyers and Sri Lankan stakeholders, including the Ceylon Artisanal Tea Association (CATA), to engage, exchange ideas and expand their networks.
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