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Celebrating next generation of marketers at the SLIM Graduation Ceremony 2021

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The Sri Lanka Institute of Marketing recently held its Graduation Ceremony on the 13th of December 2021 at the Bandaranaike Memorial International Conference Hall (BMICH) in Colombo. With a morning session from 08:30 a.m. to 12:30 p.m. and an evening session from 02.00 p.m. to 06:00 p.m., this ceremony recognised the efforts of students who had successfully completed the Postgraduate Diploma in Marketing (PGDIP), the Diploma in Strategic Brand Management (DSBM), the National Diploma in Sales Management (NDSM), the Diploma in Digital Marketing (DDM), the MBA in Marketing and those who achieved the status of Certified Professional Marketer (CPM).

The graduation addressee for the morning session of the SLIM Graduation Ceremony, Lalith Seneviratne, the Group Chief Executive Officer and Executive Director of the Sri Lanka Telecom Group stated, “It is pertinent that we reflect on what they can look forward to in this unique ‘new normal’ period of pandemic times. Unlike their predecessors, today’s graduating class has studied almost entirely online, using what was once considered ‘futuristic’ tools in day-to-day work. It is apt since the focus and drive of their marketing work in real-time will be mostly in the digital arena. Today’s graduates will be required to contribute to the national digital drive, bringing digitally enabled products and services to a digitally aware audience. It is an exciting and largely unexplored frontier, and I look forward to seeing you making waves in the future.”

As the Guest of Honour for the morning session, Rohan Somawansa, MBA, CIM, CPM (Asia), CMA (Aus.), DBFA (CA), gave insight into the diversification of the role of the marketer in today’s day and age saying, “The role of the marketer has changed dramatically in the current business environment due to many factors. The changes in the business models in most organizations as well as unprecedented changes in consumer behaviour are some of the significant underlining factors. You all have a great opportunity to create local brands that would penetrate the region and finally the globe by redefining the branding strategies as you prepare for a tech-savvy and future-ready Sri Lanka.”

The Graduation Addressee for the evening session of the SLIM Graduation Ceremony, Aruni Goonetilleke, the Chairperson of Hatton National Bank PLC shared her thoughts saying, “As we enter a time of rapid change, it is incumbent on each of us to carefully consider how we can adapt and create the agility necessary to be prepared for the ‘new normal’, and in so doing, have a positive impact on our communities and people.

In a post-COVID landscape, with the flourishing of e-commerce, and new technological capabilities, the role of marketing has emerged as an essential pre-requisite to the success of every business and your contribution has the potential to be unparalleled. Through your efforts, and with the support of SLIM, each of you has been equipped with the knowledge and skills necessary to make a notable impact in your careers. You have proved your capabilities and you must now use what you have learned and build on it. Be brave and bold; be ready to evolve and be a lifelong student.

The words of the Guest of Honour for the evening session, Dr Pradeep Edward, PhD, MBA, Pg.Dip.M, Dip.BM, Dip. Fin Mgt, FSLIM, FIMS, FIMM, FCIM, P.Mkt(SL), echoed the aforementioned sentiments, speaking of countless opportunities for the graduates, embarking on their marketing journey. He stated “We are passing an era with numerous challenges of an unprecedented nature, which have affected all the facets of our lives. As flourishing marketers, you ought to be resilient and well equipped with the knowledge and expertise to overcome these challenges triumphantly in the ‘new normal’ circumstances. As Sam Walton once said, you cannot just keep doing what worked once, when everything around you is changing. Rather, you have to stay out in front of change, to succeed.

“Make a difference and bring novelty into all your endeavours as the new breed of marketers, adding your ‘personal brand’ into everything that you do. While paying my gratitude and extending well wishes to SLIM, for its continuous and unstinted efforts in grooming world-class marketers to the nation, I wish all those who are graduating today the best of luck to conquer the horizons of their dreams,” concluded Dr Pradeep Edward.

This SLIM Graduation Ceremony 2021 celebrated the hard work, determination and achievements of the graduands as they stepped forward to collect their scrolls and certificates, having completed their respective diplomas and degrees.

These aspiring marketers, now qualified graduates from a host of different diplomas and degrees offered by SLIM, are ready to step into the world of Marketing as they pursue their dreams. The vast array of academic opportunities, made available by SLIM, encourage and prepare students for the business world.

The Postgraduate Diploma in Marketing (PGDIP) is a comprehensive SLIM qualification on par with other internationally recognized qualifications in marketing. The Diploma in Strategic Brand Management (DSBM) is a practical course to enhance knowledge on the path to effective branding. The National Diploma in Sales Management (NDSM) is a qualification to differentiate SLIM graduates from your conventional salesperson. The Diploma in Digital Marketing (DDM) is designed to educate aspiring marketers on the most important digital marketing concepts, the best practices and emerging concepts in digital marketing.

The MBA in Marketing is offered by SLIM in collaboration with the Wrexham Glyndwr University, providing you with a well-recognised British MBA. Recognised by the University Grants Commission (UGC), this fast-track programme has been exclusively introduced for SLIM PGDIP holders and CIM-UK qualified students. Finally, SLIM’s Certified Professional Marketer (CPM) is the highest status qualification in the Asian region in marketing.

Nuwan Gamage, the Vice President – Education for SLIM elaborated on SLIM’s plans for a future with an emphasis on education saying, “We have comprised our five-year strategy with a “Future-Ready Sri Lanka” in mind; set to develop future-ready innovative marketers in Sri Lanka. We believe that education of superior quality is an essential part of promoting the knowledge economy and innovation. SLIM has, therefore, invested in furthering education for future generations of aspiring marketers, and we are planning to obtain university status, implementing a series of new programs. These programs will focus on harnessing the set of skills required for successful marketers of 2030, as we prepare our students for the challenges on their horizon.”

Addressing the graduates of 2021, Thilanka Abeywardena, the President of SLIM, expressed her hopes for the students to “be determined to continue with [your] studies as knowledge creation is the sure way to become a fully-fledged professional, adding value to any sphere as you pursue the career of your choice. In addition, knowledge inculcates self-confidence and enhances one’s personality. To have continuous professional development, a perfect blend of acquired and practical knowledge is required. That is your key to success. Using your intuition, you should convert your learned theoretical knowledge into practical knowledge to overcome challenges as you embark on your journey through life.”

She further elaborated on the mission of SLIM and its prospects, giving insight into “a ‘Future-Ready Sri Lanka’. As the national body for marketing in Sri Lanka, we at SLIM believe in stepping forward to drive this concept of a generation of competent, skilled marketers who are ready to take on the struggles of modern-day businesses.”

SLIM’s effort towards enhancing and continuously developing marketing education in Sri Lanka and its commitment towards the profession is undeniable. Embodying its role as the national body for Marketing in Sri Lanka, SLIM continues to guide students towards their marketing goals, starting them off on their journey towards achieving their business-oriented goals and dreams. Congratulations to the graduates of 2021!



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Norochocholai coal-fired power complex seen as facing staggering financial losses

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While the Parliamentary debates were purely focused on missing the calorific value benchmark, the excessive Ash content (21% in the samples tested) is also a reason to reject the shipment, as maximum allowed ash percentage in the tender is 16%. This means even if the tests clear the coal on calorific values, the shipments still must be rejected based on ash content as per tender terms. This fly ash and low moisture will create a massive ecological disaster to the communities in Norachcholai - Withanage

Sri Lanka’s first and largest coal-fired power complex at Norochcholai is staring at mounting financial losses running into millions of rupees as low-quality coal imports, rejected shipments and unusable stockpiles disrupt operations and expose deep flaws in coal procurement, power sector and environmental experts warned yesterday.

Energy sector sources told The Island Financial Review the economic damage has already begun, with rejected coal stocks, delayed payments and declining plant efficiency forcing the system to absorb losses from under-performance, additional handling costs and the risk of turning to more expensive backup generation.

Insiders estimate that continued reliance on sub-standard coal could result in tens of millions of rupees in losses per day, once reduced output, higher fuel burn and maintenance costs are factored in.

At the centre of the controversy is a recent coal shipment procured by the Lanka Coal Company (LCC), which has come under intense scrutiny after laboratory tests reportedly showed ash content of around 21%, far exceeding the 16% maximum allowed under tender conditions.

While parliamentary debate has focused narrowly on whether the coal meets the required calorific value, experts stress that excessive ash alone is sufficient grounds for outright rejection, regardless of calorific performance.

The situation worsened after coal stocks at the Norochcholai Coal-Fired Power Complex were recently rejected, leaving shipments in limbo and payments withheld. Power sector officials say this has resulted in logistical losses, demurrage risks and operational uncertainty, while existing low-quality coal stockpiles continue to deteriorate in storage.

“Coal that does not meet specifications is not just unusable — it becomes a financial liability, a senior electrical engineer said.

High-ash coal reduces boiler efficiency, increases fly ash generation and accelerates wear on ash handling systems, electrostatic precipitators and boilers — translating into higher maintenance costs and forced outages. Industry analysts warn that these hidden costs ultimately find their way into CEB losses or consumer tariffs.

Environmental Scientist Hemantha Withanage warned that accepting or burning such coal would push Norochcholai into a new environmental crisis, with serious consequences for communities in Norochcholai, Puttalam and surrounding areas.

“This is not just about calorific value. High ash coal means significantly more fly ash, Withanage told The Island Financial Review. “With low moisture and excessive ash, particulate matter spreads easily, contaminating air, soil and water. This is a massive ecological threat that will directly affect public health.”

He stressed that fly ash contains toxic heavy metals and fine particulates linked to respiratory illness and long-term environmental degradation. “If tender conditions are ignored, the cost will be paid by communities, not the suppliers, Withanage said.

Critics say the crisis exposes serious weaknesses in coal procurement oversight, with questions now being raised about supplier selection, quality verification and accountability. They argue that repeatedly importing low-quality coal — only to reject it or burn it at reduced efficiency — amounts to systemic mismanagement of public funds.

By Ifham Nizam

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IRCSL launches ambitious mission to transform Sri Lanka’s insurance sector

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Dr. Ajith Raveendra De Mel

In a groundbreaking initiative, Insurance Regulatory Commission of Sri Lanka (IRCSL), announced an ambitious mission aimed at transforming the insurance industry into a cornerstone of national economic resilience and social stability.

To address this, the IRCSL will launch a nationwide education campaign titled “Insurance for All: For a Secure Future,” focusing on enhancing financial literacy across the country said Dr. Ajith Raveendra De Mel, the newly appointed Chairman IRCSL. Few sample events have already commenced last year in Matara, Jaffna and Kilinochchi that have set a strong precedent for future initiatives. “The positive response from participants highlighted the strong need for direct engagement and community-level awareness,” he said.

The IRCSL has also partnered with the Ministry of Education to integrate insurance literacy into the national curriculum, starting as early as Grade 5. This initiative aims to embed core concepts of risk management and financial protection, preparing students for future roles in the insurance industry. Complementing educational efforts, the IRCSL is also hosting an Inter-University Quiz Competition focused on insurance and financial literacy, aiming to engage university students and cultivate future thought leaders in the sector. Additionally, an e-Newsletter will keep stakeholders informed about industry updates and regulatory developments.

Dr. De Mel emphasized that this transformation it is not just about increasing insurance penetration, currently at a mere 1.1%, but about fostering a financially literate society where every citizen, family, and business is shielded from unforeseen risks. He said “Our mission is to cultivate a fully insured, financially literate, and future-ready society. The journey ahead involves profound regulatory, technological, and educational reform to create a modern, transparent, and robust regulatory environment that earns public trust while promoting innovation and sustainable growth in the industry.”

He pointed out the critical need for awareness, noting that many Sri Lankans perceive insurance as complex or exclusive to the wealthy. “We need to change how people think about insurance. Our goal is to make it simple, relatable, and accessible to everyone, particularly in rural and underserved communities,” he explained. The IRCSL will collaborate closely with the Insurance Association of Sri Lanka (IASL), the Sri Lanka Insurance Brokers Association (SLIBA), and the Sri Lanka Insurance Institute (SLII) to ensure that the message of financial preparedness reaches all corners of the nation. As Sri Lanka stands on the brink of an insurance transformation, Dr. De Mel’s vision promises a secure future driven by informed financial decisions and enhanced protection against life’s uncertainties.

The IRCSL is also focusing on digital transformation, enhancing operational excellence within the insurance sector. Key initiatives include establishing a Centralized Motor Insurance Database to improve transparency and efficiency in motor insurance, and advancing health insurance through digital integration, including standardized disease coding and electronic health records.

To ensure global competitiveness, the IRCSL is benchmarking against international best practices. A recent study tour to India has provided valuable insights into implementing risk-based supervision and capital frameworks, as well as developing accessible insurance products for underserved communities.

As the IRCSL approaches its 25th anniversary, it emphasizes the importance of staff development and alignment with other financial regulatory bodies to maintain high professional standards. The upcoming OECD/ADBI Roundtable on Insurance and Retirement Savings in Asia will further position Sri Lanka as a leader in insurance discussions, fostering regional collaboration and innovation.

by Claude Gunasekera

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Sri Lanka’s first public allergy awareness wristbands

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LAUGFS Life Sciences, in collaboration with the Medical Research Institute (MRI), Colombo, has launched Sri Lanka’s first-ever publicly driven allergy awareness wristbands, a groundbreaking initiative aimed at improving patient safety and preparedness in medical emergencies. The wristbands provide essential information about drug sensitivities, allowing healthcare professionals to respond quickly and effectively when time is critical.

The official handover ceremony featured distinguished medical experts, including Dr. Dhanushka Dassanayake, Consultant Immunologist and Head of the Department of Immunology – MRI, Dr. Rajiva De Silva, Senior Consultant Immunologist – MRI and Dr. Prabath Amerasinghe, Deputy Director – MRI, marking a historic milestone in patient care in the country.

Commenting on the initiative, Dr. Rajiv Perera, CEO of LAUGFS Life Sciences, said, we are proud to partner with the Medical Research Institute to launch Sri Lanka’s first-ever publicly driven allergy awareness wristbands. This initiative underscores our commitment to patient-centric healthcare by providing critical information that can save lives during emergencies. We believe that thoughtful collaborations like this can have a meaningful impact on patient safety, and we look forward to expanding the program to cover additional drugs and allergens, further advancing healthcare standards across the country.

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