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BAILA KING & I: 1987-1993

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CONFESSIONS OF A GLOBAL GYPSY

By Dr. Chandana (Chandi) Jayawardena DPhil

President – Chandi J. Associates Inc. Consulting, Canada

Founder & Administrator – Global Hospitality Forum

chandij@sympatico.ca

Today, instead of chronologically narrating another episode of the story of my career, I will write about a music legend. Uswatta Liyanage Ivor Sylvester Sunil Perera left us this month, saddening generations of Sri Lanka music lovers around the world, including me. Many tributes have been written about him during the last few days. Therefore, in this tribute, I will focus on my entertainment collaborations with Sunil during six short years three decades ago. It was a period when I was closely involved with the western music scene in Sri Lanka.

First Meeting in 1972

In early 1972, when I was a trainee waiter at the Mount Lavinia Hyatt Hotel, I was asked by the Food and Beverage Manager to work at a special beach party. A new band formed in 1970 with a young, eighteen-year-old lead singer performed at that event. I was thrilled with the energy of their performance. For nearly 50 years since then, I was always entertained when I listened to the music of the band Gypsies, led by Sunil Perera.

Since then, I occasionally saw Sunil and Gypsies, performing at weddings, dances and music shows. They released a string of pop hits enhanced with dynamic stage acts and various props. Sunil was the mastermind in such innovative initiatives. Inspired by Sunil’s creativity I was convinced that hospitality is very much like showbiz. Entertaining and pleasing our customers is common in showbiz and hospitality. That concept had an impact on my decisions on the event calendars throughout my career as a hotelier. Event creation, planning, organizing, choreography and creativity in promotion, all are exciting and enjoyable work in the hospitality business.

Second Meeting in 1986

I spoke with Sunil for the first time at Le Galadari Meridien Hotel in 1986. Gypsies were performing at a wedding and I was the Director of Food and Beverage of this five-star 500-room hotel. Sunil liked to talk a lot. He was often out-spoken about his ideologies. Topics for our quick chats after that included music, entertainment, shows and my desire to make Le Galadari Meridien Hotel the centre for food and beverage events and entertainment in Colombo.

I was concerned that after the wedding season (June and July) there were four months when the banquet business went down considerably. I commenced brainstorming with my team of managers and supervisors, finding creative ways to fill our large banquet rooms with additional events. Among other ideas, I decided to get into music show production to increase the income of the departments I managed. This concept was fully supported by our in-house musicians and bands including Sohan and The X’Periments, Apple Green, Dream Team, Burn, Noeline, Dalreen, Suriyakumar, Judy, Kanthie and a few others. Gypsies were not a part of the in-house musicians I had under contract, but Sunil fully supported my showbiz ambitions and music show initiatives.

The first show I produced with input from a galaxy of musicians was ‘The Musical Stars of 86’. It included several weekly competitions for aspiring musicians from all main cities in the country. We ended the season with a grand finale show which featured the winners of the weekly competitions and the leading western musicians in Sri Lanka. Sunil helped me as a judge and a performer. His support was encouraging.

A Seminar for Musicians

In 1987, led by musicians under contract at Le Galadari Meridien Hotel and Sunil, the western musicians of Sri Lanka formed a dynamic association – Sri Lanka Association of Musicians (SLAM). Noeline Honter was the first President of SLAM. I worked closely with SLAM to organise a seminar for professional musicians and also produced their first fund-raiser show. I invited Sunil to join the seminar panel, which included, Noeline Honter, Sohan Weerasinghe, Harold Seneviratne and a few other well-known musicians. Surprisingly Sunil declined my invitation, but instead, offered to perform a ‘fun’ act to enhance the seminar. Sunil’s performance with his band members in the characters of his 1987 top of the pop songs, – ‘Uncle Johnson’ and ‘Lunu Dehi’ were the highlight of that seminar. Sunil was a master in always being in the limelight.

‘Lunu Dehi’ (Lime and Salt) were the ‘fun’ characters most popular among Sri Lankan kids at that time. On the day of the seminar, when he heard about Sunil’s act, my (one year old) son, Marlon, insisted that I must take him to the hotel to meet his idols. At age one, Marlon, like many Sri Lankan kids, was a fan of Sunil. That made Marlon’s day, but he was a bit scared when he realised how big his favourite characters were!

Star of the Shows and the Producer – Late 1980s

Encouraged with the popularity and the financial success of my maiden music show – ‘Musical Stars of 86’, I produced a string of stage shows. We sold out around 1,000 tickets for each of these shows staged at the packed Bougainvillea Ballroom of Le Galadari Meridien Hotel. Sunil became a key performer and a main attraction for most of these shows. My productions included shows such as ‘A Farewell to Priyanthi & Raja’, ‘Noeline – A Celebration’, ‘M1’, ‘Slam 1’ and the first-ever ‘Model of the Year’.

Impressed with quality of my productions at Le Galadari Meridien Hotel, Ivan Alvis who was in charge of the teen/music page of the Island Newspaper, invited me to produce their annual awards show. I conceptualised, produced and promoted the largest four annual ‘Island Music Awards’ events for the Island Newspaper in 1988, 1989, 1991 and 1992.  Ivan Alvis chose the judges for the selection of winners and I looked after the production of the show. Sunil was a key member of my creative team for those four events as well as for a dozen other music shows/events I produced in Sri Lanka between 1987 and 1993.

The Show Goes On – Early 1990s

After doing two short contracts for the Oberoi Hotel chain in Iraq and the Schiller International University in the United Kingdom, I returned to Sri Lanka to manage the Mount Lavinia Hotel as the General Manager. In 1991, Ivan Alvis contacted me and checked if I would like to produce the ‘Island Music Awards’ event in Mount Lavinia. As I was also the General Manager for the catering operation at BMICH – national conference centre, I told Ivan, “Let’s make the show bigger by staging it at BMICH for an audience of over 1,500.” We agreed and I contacted my friends Sunil and Sohan first to seek their support. We took the show to a new level, and achieved the target of a full house. That year Sunil won the main award – ‘Showbiz Personality of the Year’ and I was the first to congratulate him.

More Collaborations with Sunil

1) Six New Year’s Eve Dances – In 1991, Mount Lavinia Hotel set a record by being the first and only hotel to organise six New Year’s Eve dances. We held dances at the Terrace and pool deck, Empire Ballroom, Regency Ballroom, Little Hut Night Club, Paradise Beach and the Roof Top. I contracted Gypsies as the main band at the main dance. Sunil was a tough negotiator and insisted that I approve a larger fee for Gypsies, stating that, “New Year’s Eve is the entertainer’s bonus day!” I eventually offered him a little less than what he was demanding, and also got him to sign the contract stating that he will do guest appearances at the other five dances. Sunil was our key attraction and it worked. Mount Lavinia Hotel attracted a record-setting 3,000 people to usher in 1992 from this historic hotel.

2) The Show – In 1992 I produced my biggest show. I worked with a diverse team of 157 professionals (musicians, stage managers, choreographers, dancers, ballerinas, set designers, special effects engineers, lighting and sound technicians). At one point during the production process, owing to a delay in completing an important task, I decided to replace a set designing company. I refused their appeal for me to re-consider my decision. They then had approached Sunil, who called me on their behalf. Sunil guaranteed that they would honour the contract as per my deadline. I finally agreed. Sunil always acted on behalf of other entertainers and service providers. He was more like an ambassador for his profession.

3) More Shows at the Mount in 1993 – Sunil became a lead performer for other shows I produced at the Mount Lavinia Hotel. Each performance was unique, innovative and extremely entertaining.

4) The Story Board for a Controversial Song – By 1993, I had gained experience in song writing and music video productions for TV. My first video direction – for my friend Sohan’s popular song ‘Whispers in the Sand’ was nominated for the ‘Music Video of the Year’ Golden Clef Award. Soon after that Sunil invited me to write a story board and then direct a music video for his popular song – ‘Wine, Women and Song’. I immediately worked on it and created a detailed story board and short-listed a group of well-known comedy actors to perform in the music video. Unfortunately, this song faced some censorship challenges due to Sunil’s controversial lyrics. We decided to drop the video production.

5) Profit-sharing – In 1993 I managed to convince the two top bands in Sri Lanka (‘Gypsies’ and ‘Sohan and The X’Periments’) to perform without a fixed fee to usher in 1994 in a venue never before used for a New Year’s Eve dinner dance – BMICH. I negotiated a three-way equal profit-sharing contract between the two bands and the Mount Lavinia Hotel. Unfortunately, owing to a management change, this did not materialise.

6) The ‘Fitness Fever’ Cassette – In 1993, the fourth song I wrote was recorded. I convinced twenty leading singers in Sri Lanka, including Sunil and his brother Piyal to sing ‘Fitness Fever’. I organized a competition and the fans who were able to name all twenty singers were given season passes to the Little Hut, which by then had become the most popular night club in Sri Lanka. The song rose to the number one slot in pop charts soon after its release and remained so for a long period. Soon afterwards I produced a cassette and donated all proceeds to Ranvirusevana (fund to rehabilitate soldiers wounded in the civil war). Sunil fully supported this initiative and encouraged all artists to attend the cassette launching event at the Little Hut Night Club.

Thank You for the Music!

Sunil and I had mutual respect for each other and he was a friend of mine, as well. Sunil was the first to hug and congratulate me when I won the Island Music Award for the Composer of the Year (jointly with Noeline Honter) in 1993. In early 1994 I left Sri Lanka to embark my international career. I followed Sunil’s remarkable career and innovative contributions to the world of entertainment with great pride. I remained an ardent fan of Sunil.

Under the leadership of Sunil, Gypsies became the most successful Sri Lankan band of all time and toured the globe to entertain their ever-growing numbers of fans with Sri Lankan heritage. Sunil cannot be described simply as a successful bandleader, vocalist, guitarist, songwriter and composer. He was larger than life and was an icon. He was easily one of the most famous singers of all time, in Sri Lanka, as well as one of the most recognizable faces. He elevated Sri Lanka’s Baila genre, and gained the nickname “Baila Chakravarthy” (Emperor or King). Sunil inspired generations of musicians. There were many celebrations in the recent years when Gypsies completed 50 years in the entertainment industry and when Sunil turned 65. It was a heart-warming testimony to Sunil’s popularity among peers, when a new song and a music video was released by western musicians in Sri Lanka about Sunil as one his surprise presents for his special birthday.

Dear Sunil, thank you for the music and innovative entertainment over fifty years! I was fortunate to have the opportunity to artistically collaborate with you for a short period of time. You were the undisputed champion of showbiz in Sri Lanka! Rest well, my friend!



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Sri Lanka’s rice conundrum: Time to stop managing crises and start fixing the system

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Prof. Ranjith Senaratne,
Emeritus Professor in Crop Science and former Vice-Chancellor,
University of Ruhuna and General President of the Sri Lanka Association for the Advancement of Science (2023) and
Prof. Prasad Jayaweera,
Dean, Faculty of Computing, University of Sri Jayawardenapura

Rice is not merely another crop in Sri Lanka. It is our staple food, an integral part of our history and culture, and a foundation of the civilisation that flourished around our ancient hydraulic systems. Revered as Buddha Bhogaya, the Buddha’s crop, rice has sustained our people for more than two millennia. Yet, remarkably, a country with such a profound relationship with rice continues to lurch from one rice crisis to another.

At one time, we have a surplus. At another, we face shortages. Prices rise sharply, consumers complain, farmers struggle to obtain remunerative prices, millers and traders become the focus of public attention, imports are hurriedly arranged, and governments announce yet another set of measures to contain the crisis. Then, after the immediate problem subsides, the matter recedes from the national agenda, until the next crisis arrives.

Why does this keep happening despite decades of agricultural research, policy interventions, expert committees and public debate?

Perhaps because we have been asking the wrong question. The fundamental problem is not simply how to produce more rice. Nor is it merely a question of prices, imports, fertiliser, farmers, millers or markets. The rice conundrum is a complex national systems problem.

We cannot solve a system by fixing its parts in isolation

Sri Lanka’s rice sector is an intricate web of interconnected systems involving agriculture, land, water, climate, technology, finance, energy, transport, markets, trade, governance, institutions and consumer behaviour. A decision made in one part of this system can have consequences, sometimes unintended, in another.

A change in fertiliser policy, for example, can affect productivity and production costs, which in turn influence farmer profitability, market prices and the need for imports. Irrigation decisions affect not only production, but also water availability, energy use and environmental sustainability. Guaranteed prices influence farmers’ cropping decisions, while import policies can simultaneously protect consumers and weaken incentives for domestic production. Likewise, market concentration can affect both the price received by farmers and the price paid by consumers. This is precisely why isolated interventions so often produce disappointing results. We keep treating symptoms while leaving the underlying system largely untouched.

For decades, we have generated valuable scientific knowledge on individual aspects of rice production and marketing. But knowledge generated within disciplinary and institutional silos does not automatically translate into solutions to complex real-world problems. What is needed now is a fundamentally different way of thinking.

From a “rice crop” to a “rice system”

The first step is to stop looking at rice simply as something that is grown in a paddy field.

The rice system begins with land, water, seed, inputs, technology and finance. It extends through cultivation, harvesting, drying, milling, storage, transport, wholesale and retail marketing, and finally to the consumer’s table. At every stage, there are different interests, incentives, constraints and actors: farmers, farmer organisations, input suppliers, machinery operators, millers, traders, wholesalers, retailers, financial institutions, government agencies, researchers and consumers.

And hovering over the entire system are climate change, changing consumer preferences, technological transformation and national economic conditions. A weakness anywhere in this chain can compromise the performance of the whole system.

Consider post-harvest losses. If significant quantities of rice are lost because of inadequate drying, storage or processing facilities, increasing production alone cannot solve the problem. Similarly, if farmers produce efficiently but face weak markets and poor bargaining power, productivity gains may not translate into improved livelihoods.

The question, therefore, should not be “How much rice can we produce?” but “How can we make the entire rice system work better?”

That requires us to see the connections.

The missing ingredient: reliable, real-time information

There is another fundamental weakness that deserves urgent attention: we still lack a comprehensive, integrated, interoperable and reliable national information system for rice. Information is scattered among different institutions, often collected using different methodologies and not necessarily available when decisions need to be made.

How much rice will actually be produced? How much is in storage? What is the likely demand? Where are the emerging production shortfalls? What are the stocks held by different actors? How are prices moving along the value chain? What are the likely consequences of climate conditions? Without timely and reliable answers to such questions, policymakers are forced to make critical decisions with incomplete information. This is not merely an administrative inconvenience. It is a national food-security vulnerability.

Sri Lanka should therefore seriously consider establishing a National Rice Intelligence and Decision Support System (NRIDSS), an integrated digital platform that brings together relevant real-time information from agriculture, meteorology, irrigation, markets, trade, statistics and other institutions. Such a system could support production forecasting, market monitoring, import decisions, early warning and evidence-based policy formulation. In an increasingly uncertain climate and volatile global economy, this should no longer be regarded as a luxury. It is becoming an essential component of national food-system governance.

The deeper problems cannot be ignored

A systems approach would also force us to confront some uncomfortable structural realities. Why does productivity remain relatively low despite decades of research? Why are so many holdings too small to achieve economies of scale? Why are modern technologies and precision agriculture not being adopted more rapidly? Why do farmers often have limited bargaining power? Why do substantial losses occur after harvesting? Why can market power become concentrated in a relatively small number of actors? Why are guaranteed prices sometimes announced too late to influence farmers’ production decisions? Why are policy interventions so often reactive rather than proactive? And how will droughts, floods, temperature extremes, changing rainfall patterns and emerging pests affect the stability of rice production in the years ahead? These are not separate questions. They are parts of the same system.

From crisis management to systems governance

Sri Lanka does not need another isolated discussion about rice. What is needed is a national policy dialogue and action forum that brings all relevant actors together, not merely to exchange speeches, but to develop a shared understanding of the system and agree on what needs to be done. Such collaboration must go beyond consultation or the exchange of views. The different parties need to work together from problem definition through to implementation, bringing their diverse knowledge, perspectives, interests and practical experience into a common process.

Farmers bring contextual and experiential knowledge; industry actors understand market realities and operational constraints; scientists contribute evidence and analytical capabilities; policymakers bring institutional and regulatory perspectives; while technology and data specialists can provide new tools for understanding and managing the system. When these different perspectives are brought together systematically, they can reveal interdependencies, challenge assumptions, identify feasible interventions and generate solutions that are evidence-based, practically implementable and socially acceptable.

This is the essence of a transdisciplinary systems approach: not simply working across disciplines, but bringing together multiple stakeholders and multiple forms of knowledge to co-create solutions and share responsibility for outcomes. The process should therefore go beyond presentations and speeches. It should involve systems mapping, causal analysis, stakeholder dialogue, scenario planning and the participatory identification of the critical bottlenecks and leverage points in the rice system. Most importantly, it should distinguish between what is urgent and what is important, and between interventions that merely alleviate symptoms and those capable of changing the underlying behaviour of the system itself.

We need an implementation roadmap, not another report

There is, however, one important caveat. Sri Lanka has no shortage of reports, recommendations and policy documents. What we often lack is sustained implementation. Any national initiative on the rice conundrum must therefore end not with another set of broad recommendations but with a prioritised national action roadmap. It should identify short-, medium- and long-term actions, assign institutional responsibilities, establish timelines and define measurable indicators of progress. The ultimate objective should be to move Sri Lanka from reactive crisis management to proactive systems governance.

A national opportunity

The rice conundrum may, in fact, provide Sri Lanka with an opportunity that extends well beyond rice to deal with other important crops. If we can demonstrate that a complex national problem can be addressed by bringing together science, policy, stakeholder knowledge, real-time information and systems thinking, the approach could become a model for addressing other persistent challenges, from climate resilience and water security to energy, food systems and disaster risk.

The choice before us is therefore quite stark. We can continue responding to each rice crisis as it emerges, adjusting prices, arranging imports, appealing to millers, reassuring consumers and supporting farmers, only to repeat the cycle later. Or we can step back and ask a more fundamental question:

What is it about the way our rice system is structured and governed that continually produces these crises?

That is the question that needs to be answered. Sri Lanka has the scientific expertise, institutional capacity and stakeholder knowledge required to do so. What is needed now is the willingness to bring these fragmented sources of knowledge together and examine the rice sector as one interconnected system.

Our ancient civilisation understood the importance of interconnectedness: land, water, agriculture and society were organised as parts of a larger whole. Perhaps, in confronting the modern rice conundrum, we need to rediscover that systems wisdom, this time supported by modern science, technology, real-time data and transdisciplinary thinking. The time has come to stop merely managing the rice crisis. It is time to fix the system that keeps producing it.

It is against this backdrop that the Sri Lanka Association for the Advancement of Science (SLAAS) proposes to convene shortly a “National Policy Dialogue and Action Forum on the Rice Conundrum in Sri Lanka”, bringing together the key stakeholders across the rice system. The Forum is intended to provide a platform for moving beyond piecemeal and reactive interventions towards a coordinated, evidence-based and transdisciplinary systems approach, one capable of generating lasting and pragmatic solutions to what has become an “island-shaking national issue”.

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This curse of partisan politics in Sri Lanka

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78 Years of Demagoguery, Not Democracy

by Brigadier Ranjan de Silva
rpcdesilva@gmail.com

On the 4th of February every year, we raise the lion flag and speak of democracy. We speak of 78 years of “self-rule.” But honesty demands we ask: what kind of rule have we actually had? It was not democracy. Democracy is government for the common good, constrained by law, informed by reason, and accountable to truth.

What Sri Lanka has had for 78 years is demagoguery — government by manipulation, by party, and by passion.

Defining the Curse:

The dictionary defines demagoguery as “political activity that seeks support by appealing to the desires and prejudices of ordinary people rather than by rational argument.” Its tools are simple: divide the people, promise the impossible, demonize the opponent, and govern for the next election, not the next generation. That is the political culture we inherited in 1948 and perfected since.

78 Years of Evidence:

The record is not ambiguous. Policy by Pendulum – 1948–2024. Instead of a national development plan, we got a partisan wrecking ball. 1956: The “Sinhala Only Act” was passed not after linguistic study, but as an election mobilization tool. 1970-77: The SLFP nationalized private enterprise and imposed import controls. 1977: The UNP reversed course with an open economy overnight. 2005-2014: Mega infrastructure was built on Chinese loans with no feasibility transparency. 2015-2019: Those same projects were called “white elephants” and stalled. 2020-2021: The organic fertilizer ban was announced as a populist “green” policy, reversed 6 months later after it collapsed agriculture and food prices. The Colombo Port City, Hambantota Port, and the Central Expressway all followed the same pattern: started, stopped, rebranded. The country pays twice. The party takes credit once. Economics as Election Candy. Demagoguery is expensive. 1960s: Subsidized rice to win rural votes, leading to the 1971 food crisis.

2005-2014:

Fuel subsidies and public sector hiring sprees that doubled the wage bill. 2019:

Unfunded tax cuts that removed Rs. 500 billion in annual revenue with no offset. By April 2022, external debt hit $51 Billion and we defaulted for the first time. The party that cut taxes was not in power to manage the IMF program. The party that inherited it was blamed for the austerity. This is the cycle. Institutions captured. A democracy needs referees. We turned them into party cadres. The 17th Amendment 2001 created independent commissions. The 18th Amendment 2010 abolished them. The 19th 2015 restored them. The 20th 2020 gutted them again. Police transfers, university vice-chancellors, and state bank chairmen have all been decided by party headquarters, not merit.

When the institution serves the party, the citizen gets leftovers.

Identity over Ideas: From 1956 to 1983 to 2009 to 2022, our elections have been won on fear, not spreadsheets. “They will erase your language.” “They will sell the country.” “Only we can protect Buddhism/the minorities/the nation.”

Rational debate on debt, productivity, or climate adaptation never wins a rally. Prejudice does. That is demagoguery by definition.

Party Interest subverted the National Interest. The core damage of 78 years of partisan politics is this: the nation became secondary to the party. Need power sector reform? Impossible, because our unions will strike. Need to cut 300,000 ghost employees? Impossible, because our voters will defect. Need a 20-year education and export plan? Impossible, because it won’t show results before the next election. So, we borrowed. We patched. We lied. The result: a railway system that still runs on 1950s engines, hospitals without paracetamol in 2022, and a brain drain of 300,000+ skilled workers since the crisis. The parties rotated. The country declined.

The Opposition’s Original Sin and here, all parties share guilt equally. In opposition, the job is not to govern. It is to destroy. The UNP in the 60s called the SLFP “communist.” The SLFP in the 70s called the UNP “imperialist.” The JVP called both “traitors.” The SJB, SLPP, and NPP today use the same script with new logos. Every tax is “anti-people.” Every reform is “a sell-out.” Every crisis is proof the other side is evil and must be removed at any cost. Then they win. And implement 80% of what they opposed. Because demagoguery has no principles, only positions. 78 years of unmerciful, bad-faith criticism has not produced accountability. It has produced cynicism. The public now believes all politicians are the same — because for 78 years, they have behaved the same.

Breaking the Curse:

Changing the party in power will not end this. We must change the incentives that reward demagoguery. Three reforms are non-negotiable: Bind future Parliaments to national policy. Pass 10-year frameworks for energy, education, and public debt with 2/3 majority protection. Infrastructure and fiscal rules should outlast one government, as they do in Chile and New Zealand. Depoliticize the state. Independent commissions for police, elections, public service, and bribery must have constitutional budgets and appointment panels that exclude MPs. No more 18th/20th Amendment style rollbacks. Demand better from voters We must stop rewarding the best slogan and start demanding the best spreadsheet. Town halls over rallies. Costings over promises. A 5-year plan over a 5-minute speech.

In 1948, we did not inherit democracy. We inherited an election. For 78 years we have used that election to choose our favourite demagogue. The prize has been debt, division, and decay. The curse of partisan politics will only end when citizens and leaders agree on one principle: Party second. Country first. Until then, February 4th will remain a ceremony, not a celebration.

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Developing markets for fruits, vegetables and flowers in the Gulf

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Image courtesy Export Development Board)

Export diversification – Missing the wood for the trees – Part II

by Gomi Senadhira

Sri Lanka established its diplomatic presence in the Gulf region only in the early 1980s. First, a small embassy was opened in Abu Dhabi, covering the UAE. Then in 1982, embassies were opened in Jeddah and Kuwait. The embassy in Jeddah covered Saudi Arabia while Kuwait was responsible for Kuwait, Oman, Qatar and Bahrain. Commercial Diplomats were also assigned to these two embassies. A senior private sector executive, with experience in marketing, was posted to Jedda as the commercial counsellor. I was posted to Kuwait as a second secretary (Commercial). Our instructions were very clear. Focus not only on traditional exports. Product diversification was a priority.

Developing Markets for Agricultural Products

At that time, Minister Lalith Athulathmudali had just launched his Export Production Villages (EPV) programme. He believed that the EPVs working closely with the exporters would provide an ideal opportunity for rural households to directly benefit from the government’s new open trade policy. Agricultural products, particularly fruits and vegetables, were a key component of this approach and the ministry thought that the Gulf countries, with large Sri Lankan communities, would have a ready-made market for these items. Thus, from day one we were compelled to explore the market for nontraditional exports; fruits and vegetables (F&Vs) were on the top of our priority list.

From cane baskets to cardboard boxes

Fortunately, the market for the F&Vs products in the region was at a very early stage of development. That provided an opportunity for Sri Lankan exporters, who were also inexperienced, to work with the importers and grow together. For example, in Kuwait, one of our first customers for F&Vs was a small supermarket where the manager was a Sri Lankan. After the first shipment arrived, he invited me to inspect the shipment. I visited the supermarket and was shocked by what I saw. While produce from other countries was packed nicely in cardboard boxes, our packaging mirrored transport to Manning market, cane baskets! As a result, fresh produce had suffered significant damage. A long report, with photographs, to the trade ministry produced an immediate response. After all, this was a pet project of the Minister. Within weeks, shipments were packed in cardboard boxes. Immediately afterwards, an expert on packaging from the Commonwealth Secretariat was sent to Kuwait with an official from the EDB to study the problem.

By then, we had also managed to develop a friendship with the management of the Salmiya supermarket, a large upmarket supermarket patronised by wealthy Kuwaitis and expats. It was a cooperative and the chairman was a Kuwaiti public servant. I could only meet him after 6 PM when his large office functioned as a diwaniya, a cherished cultural space in Kuwaiti society. Guests moved in and out the room. I had to spend time with them sipping many cups of tea. Though that meant at least two hours on each visit, it helped greatly to develop a close relationship. The general manager was an efficient and friendly Palestinian. After many visits we had succeeded in getting an order for F&Vs. The day after the first shipment arrived, I got an urgent call from the GM to come and inspect it. Once again, I was in for a surprise. Inside the cold room, the consignments from other countries were stacked neatly on top of each other, while vegetable boxes from Sri Lanka had collapsed once placed on top of each other, crushing the produce within.

Fortunately, our packaging experts arrived in Kuwait soon after this incident. They spent two days in the Salmiya Supermarket, studying the packaging from other origins. We were also successful in assuring the GM our packaging would improve. After that, packaging improved and exports moved smoothly. With that, Sri Lanka emerged as a small but reliable supplier to the mainstream market, not just the ethnic segment of the market.

Export of Fresh Vegetables by Sea

Towards the end of my tour, a Sri Lankan businessman requested me to find a buyer for cabbages, which he was prepared to export in large quantities by sea. I introduced him to the largest fruit and vegetable importer in Kuwait. Their regular suppliers of similar vegetables were Jordan, Lebanon and Syria. Luckily, the company was keen to diversify the supply sources. A few weeks later, the first container load of cabbages from Sri Lanka arrived in Kuwait. Immediately after the arrival of the container, I visited the company. They were pleased with the quality and the price and were looking forward to importing more fruits and vegetables. Unfortunately, that turned out to be a one-off event. Later on, when I was back in Sri Lanka, the exporter informed me that he couldn’t continue with it due to the problems with the local supply chains.

Floriculture

During the period I was asked by the EDB to explore the market for floricultural products, more particularly for cut flowers. At that time Kuwait was a relatively large importer of cut flowers and live plants. The main suppliers were the Netherlands and Colombia. Importers were also reluctant to move out of the established supply chain, particularly due to “snob value” associated with the product from Europe. However, after some difficulties, one importer agreed to place a pre-paid trial order. After the arrival of that shipment, he was impressed by the quality of the product and the orders expanded rapidly. As a result, by the end of 1985 Kuwait had become a major buyer of Sri Lanka’s floricultural products.

From village to global markets

As a result of the proactive promotional work undertaken by the EDB and the embassies in the region, by 1985, Sri Lanka had managed to acquire a small but significant share of the F&V and floriculture markets in the GCC countries. We had also identified domestic supply chain issues that hindered exports. All that was done, long before Southeast Asian or African countries even entered into that market. In fact, my Southeast Asian colleagues used to contact me often to reserve “durian” for them at the “Sri Lankan supermarket”.

Most importantly, a substantially large share of produce from Sri Lanka in Kuwaiti supermarkets originated in the EPVs. Of course, that didn’t just happen. The ministry (or the minister) using the carrot and stick approach “encouraged” exporters to buy the produce directly from the newly established EPVs. (The writer can be reached at senadhiragomi@gmail.com)

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