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Avani Bentota Resort reopens its doors to the world

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Avani Bentota promises a tranquil beach escape

A ribbon cutting ceremony was held marking the official reopening of Avani Bentota Resort to the public and beckoning a new age in post-pandemic travel. It was attended by Kapila Jayawardena, Group Manager Director/ CEO of LOLC Holdings PLC & Chairman of Serendib Hotels PLC; Eksath Wijeratne, Group General Manager of Browns Hotels & Resorts; Adrian Jansz, General Manager-Sales and Marketing at Browns Hotels and Resorts and Channa Ekanayake, General Manager, Avani Bentota Resort.

Set along Sri Lanka’s western coastline, originally designed by world renowned architect Geoffrey Bawa, the renovated Avani Bentota Resort is now fully geared to welcome travellers from around the world. Fronted by an investment of Rs.300 million by Browns Hotels & Resorts, a subsidiary of Browns Investments PLC; a full renovation was carried out to meet the present day traveller’s needs.

The revamped resort features 75 chic guest rooms and suites, 03 dining outlets, a gymnasium, spa, as well as 02 conferencing and event venues, in addition to the modernised facilities, guest support service area and kitchen, in the hopes of providing guests with a more superior and efficient service. While the recently renovated resort boasts of a contemporary and sophisticated design, it retains Bawa’s signature style and an inimitable Dutch-colonial charm.

Take a leisurely dip and enjoy tropical bliss

Guests are sure to be spoilt for choice with one of the most extravagant breakfast buffets in the west coast, which also includes Sri Lankan specialties. For a more intimate setting, guests can indulge in exquisite dining experiences right on the beach with carefully curated menus, simply sip sundowners by the pool, or order in. Culinary adventures enhanced with dreamy ocean views are assured at Avani Bentota Resort.

LOLC Group’s investments in the leisure sector are clustered under Browns Investments, which maintains controlling interest in a number of properties in iconic locations in the country. The portfolio currently consists of Avani Bentota Resort, Club Hotel Dolphin, Dickwella Resort & Spa, Hotel Sigiriya, The Calm Resort & Spa, 5 boutique properties under Reveal The Collection, Sheraton Kosgoda Turtle Beach Resort, Occidental Paradise Dambulla and Occidental Eden Beruwala. A further 2 projects; including a 5-star resort in Beruwala, and Port City Mega Leisure development comprising of a 5-star city hotel are scheduled to be unveiled in the near future. A series of offshore investments in the Maldives including 4 resorts and 1 city hotel/condominium, and a 5-star resort in Mauritius too has been added to the development pipeline.

Commenting on the recent acquisitions, Kapila Jayawardena said, “With a steadfast approach to innovation and bold strategies, Browns Investments will continue to invest in the leisure and hospitality sector both in Sri Lanka and overseas, as we believe that there will be an upsurge in travel globally.”

left to right; Channa Ekanayake, General Manager Avani Bentota; Kapila Jayawardena, Group Manager Director/ CEO of LOLC Holdings PLC & Chairman of Serendib Hotels PLC; Adrian Jansz, General Manager-Sales and Marketing at Browns Hotels and Resorts and Eksath Wijeratne, Group General Manager of Browns Hotels & Resorts.

Eksath Wijeratne added, “While the Covid-19 pandemic has disrupted the hospitality industry worldwide, the global vaccination drives have been instrumental in regenerating and boosting tourist arrivals in to the country. Most tourists currently gravitate towards the informal sector. Nevertheless, we are hopeful that a steady increase in the overall tourist arrivals to the country will result in positive occupancy levels across both formal and informal sectors by end 2022.”

The unwavering efforts of Browns Hotels & Resorts in uplifting tourism even during the toughest of times, make it one of the most sought-after hospitality brands in the region, and is a testament to the optimistic outlook the Company has on post-pandemic travel, as they prepare to welcome travellers from around the globe.



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StrEdge calls for SMART restructuring of businesses

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In a climate of unprecedented economic challenges, restructuring of businesses, from public enterprises to SMEs is critical, says the leadership of the StrEdge Group of Companies. In a press statement, StrEdge Group, which is a cluster of home-grown enterprises covering consultancy in Processes, People, Finance and Technology, notes that Business Process Reengineering (BPR), Human Resource Restructuring, Financial Restructuring and Automation are crucial not merely to support rebuilding the country but also from a long-term sustainability perspective.

“Multi-dimensional restructuring is a prudent and a tested method to come out of the difficult circumstances the entire country is facing right now.  This will create results in national interest if all can adopt SMART methodologies, from entrepreneurs to government hierarchy,” Group Director /CEO StrEdge Advisory, Sumedha Wijesekera notes in the press statement.

StrEdge which brings hands-on experience restructuring multiple businesses from corporates to SMEs, believes that a proper analysis of the existing banking finance structures of a business cannot be undermined. “The rising finance costs and all the macroeconomic constraints coupled with prevailing uncertainties have warranted restructures from both the business perspective as well as that of the bankers’,” observes Wijesekera.  From a business perspective, such restructuring would enable solutions for cash flow constraints, save bank interest cost, promote sustainable growth and more importantly, businesses to be future-ready to capture the market potential in the next upward curve of the economy, he says.

 From the bank’s perspective, restructuring helps to offer better structures with effective monitoring to match the business requirements, prevent NPLs and build up strong and more profitable relationships by being able to act as an advisor in this setting.

Furthermore, it is very important to revisit the costing of goods and services in any organisation in view of increased raw materials prices, exchange rates, finance cost, loss of sales, diminishing margins and loss of capacity. Introductions of dynamic price mechanisms for each product and service channel of today’s businesses, will give a lot of clarity for the leadership to manage them successfully.

 The StrEdge Group which has in depth experience in BPR covering multiple industries including both banks and non-banking financial institutions, believes that SMART restructuring will help organisations re-align their processes with present and future demands, says StrEdge Group Director, Janaka Epasinghe. The current demand to achieve more with less resources, has triggered this as a need, he adds.  “Eliminating waste, increasing the service levels, reduction in costs, increased visibility, internal and external customer satisfaction and future-readiness are few of the results that can be derived with this activity.  Furthermore, this will strengthen the sustainability of any organisation,” Epasinghe remarks.

 Current economic constraints have taken a huge toll on the human resource which is the heart of any organisation, compelling to revisit the HR pillar for sustainability and growth, observes Epasinghe who notes that if organisations are not in a position to compensate with economic benefits, it’s always important to bring other interventions to maintain productivity.

“The biggest bonus here is that even the workforce is ready to embrace changes despite the current challenging environment with a resilient mindset, which the leadership needs to capitalise on,” says the StrEdge Director.

 The foreign currency constraints and the lack of resources due to the brain drain in the IT industry have pushed certain organisations to successfully opt for less expensive technology solutions with the help from external and internal experts. “These interventions will give results within a shorter period of time with a very low budget.  Empowering the staff, cost reductions, visualisation, better service standards and increased profitability are some of the major benefits of these SMART technology interventions within a company,” observes StrEdge Tech Solutions Director/CEO, Udaya Samaradivakara. It will also help them to address multiple urgent needs from a people-process-finance and technology perspective, without waiting until times get better and this certainly will be a SMART option, notes Samaradivakara.

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Oil demand forecasts aren’t as bullish as they seem

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Oil has become an attractive alternative fuel because gas prices have soared. But Europe is rapidly replenishing its natural gas stockpiles.Recent revisions to oil demand forecasts aren’t as bullish as they might appear. Don’t get too excited about prices going up just yet.

The International Energy Agency, the US Energy Information Administration and the Organization of Petroleum Exporting Countries all updated their short-term outlooks in the past week. Two of them cut their demand estimates for both this year and next, with only the IEA breaking ranks to increase its forecasts. And it wasn’t just a minor tweak from the Paris-based agency. It revised oil demand higher for this year by a whopping 520,000 barrels a day, with most of that rolled forward into 2023 as well. On the face of it, that’s very bullish for oil.

But there are plenty of reasons to be cautious. First, let’s compare the actual outlooks from the three sets of analysts and put them in their historical context. The IEA’s revision sets its new demand number for 2022 roughly halfway between those of the other two agencies. It also brings its outlook pretty much back to where it saw things in March. So, although the IEA’s revision was big, it’s not out of line with others.

The other noticeable feature in the forecasts is that oil demand growth is disappearing fast, as the chart below illustrates. Global oil demand grew year on year by about 5 million barrels a day in the first quarter of the year — all three sources agree on that — but that increase is now evaporating.

That’s not entirely unexpected when you consider year on year comparisons. Oil demand at the start of 2021 was still adversely affected by the Covid pandemic, so a rebound at the beginning of this year was entirely reasonable. Then economic activity and travel eventually picked up later in 2021, so we would expect demand growth in the corresponding quarters of 2022 to ease.

-Bloomberg

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Digital Marketing Association of Sri Lanka hosts its 1st AGM

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The Digital Marketing Association of Sri Lanka (DMASL), Sri Lanka’s national body of digital marketers hosted its 1st Annual General Meeting on the 4th of August 2022. Umair Wolid was ceremoniously inducted as the new President of DMASL for the year 2022/2023 at the event. Additionally, a new Executive Committee was also appointed during the course of the event.

The DMASL was formed in 2021 in an effort to drive the growth of the digital marketing industry. The association plays a pivotal role in recognizing, representing, and supporting Sri Lanka’s digital marketing professionals. Since its inception, the DMASL has implemented professional standards, ethical guidelines and ensured best practices for Sri Lanka’s digital marketing industry.

The newly elected President of the DMASL commented on the event: “I am truly honoured and grateful to have been selected as President of the DMASL. I look forward to working with the entire digital marketing fraternity to help uplift the digital marketing industry in Sri Lanka. The DMASL was created as a platform for individuals to expand their knowledge and provide guidance on running digital businesses in an ethical manner. I look forward to the upcoming year and all the opportunities and challenges it will bring”.

The newly elected EXCO committee for the year 2022/23 includes; Kabeer Rafaideen, Muhammed Gazzaly, Niranka Perera, Rajitha Dahanayake, Jaque Perera, Prasad Perera, Udara Dharmasena, Lalinda Ariyaratna, Infas Iqbal, Amitha Amarasinghe, Sanjini Munaweera, Umair Wolid, Gayathri Seneviratne, Arjun Jeger, Shalendra Mendis and Shehan Selvanayagam.

Over the next year, the DMASL is looking to improve upon its previous efforts and continue implementing training sessions, knowledge sharing, and networking activities which will bring together different sectors in the industry.. The association will also be looking into integration of digital marketing into businesses, as it is an important element in Sri Lanka’s economic recovery. Another key area of focus for the DMASL is working in tandem with selected Government Organisations to help strategize Digital firsts and Digital marketing driven projects.

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