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Airtel 4G revolutionises telecom industry with first-of-its-kind freedom packs

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Airtel has transformed Sri Lanka’s telecom landscape by launching its 4G services along with first-of-its-kind ‘Freedom Packs’. With just one reload, Airtel ‘Freedom Packs’ offer enough and more data and voice benefits for the entire month – with no conditions attached. All this comes with a superior experience on Airtel’s world class, buffer-free 4G network.

With the Freedom Packs, Airtel has eliminated the need for multiple reloads, ushering in an era of transparent, condition-less data and voice benefits. Furthermore, there has been a drastic surge of internet usage due to the pandemic. The innovative product is based on customer insights and underscores Airtel’s philosophy of innovating to simplify customer experiences, especially during a time where there has been an upsurge in internet usage.

The packs come in four different bouquets to suit different usage needs and will offer 5 times more value, with an unmatched customer experience. Each of these packs includes generous high speed daily data that can be used for any internet requirement including Social Media, WFH, SFH etc. For voice usage, all packs offer unlimited Airtel calling and ample minutes and SMS for any network calling. Additionally, for the light to medium users, ‘Freedom Lite’ offers two tailor-made packs sufficient for their mobile consumptions. Airtel has also reduced the other network call tariff by 66% for any usage beyond the built minutes, another unique feature of ‘Freedom Packs.’

Airtel has also introduced aggressively priced data top-up cards for customers seeking additional data beyond their ‘Freedom Pack’ usage. A feature all data users will no doubt relish.

“With this pioneering launch, Airtel brings much needed simplicity and the best value for Sri Lankan telecom customers. Users can now do more on a world class 4G network, using our ‘Freedom Packs’ without ever having to worry about restrictions of any kind. Now is the time to switch to Airtel,” Airtel Sri Lanka MD & CEO, Ashish Chandra said.

With Airtel ‘Freedom Packs’ users can now break this cycle, only requiring a reload once a month. The single reload is sufficient for a user to consume their mobile needs as they would normally as there are no usage restrictions. The price points in which the packs are designed offer up to 5 times the value of an average prepaid user’s monthly spend.

The ‘Freedom Packs’ is backed by the telco’s single largest investment in Sri Lanka since its entry into the island in 2011. Airtel’s purpose-built 4G network promises a superior user experience including 99% buffer-free streaming, noticeably quicker loading times and improved indoor coverage with 4G signals that never fail.



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Customs easing Colombo Port congestion amid IMF push

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Officials at the high-level discussions centred on container clearance delays.

In a significant breakthrough for Sri Lanka’s trade and logistics sector, authorities have agreed to halve the number of containers subjected to Customs examination at the Colombo Port—an intervention expected to dramatically reduce congestion and costly delays that have plagued importers and exporters for months.

The decision emerged following high-level discussions between the Ceylon United Business Alliance (CUBA), senior Customs officials, and representatives from the Finance and Industries Ministries.

The business delegation, led by Ms. Tania Abeysundara, included representatives of the Customs House Agents and Traders Association, among them Ghouse Arfin, Jawfer, and Mohamed Niyas. They met with Deputy Minister of Finance Prof. Anil Jayantha and Deputy Minister of Industries Chathuranga Abeysinghe, alongside top Customs officials.

Sri Lanka Customs Director General Seevali Arukgoda, addressing the concerns of the trade, assured that container examination selectivity would be reduced in line with International Monetary Fund (IMF) recommendations.

At present, nearly 800 containers—amounting to around 40 percent of daily throughput—are flagged for physical examination at key yards, including Grayline 1, Grayline 2, and Rank Container Terminal. This high rate has been widely blamed for severe bottlenecks within the Colombo Port and associated examination yards.

However, under the revised framework, the number of containers selected for inspection will be reduced to approximately 400 per day, bringing the examination rate down to 20 percent.

Senior Customs officials, including Additional Director General (Revenue and Services) S. Loganathan, acknowledged that the current levels of inspections had contributed to mounting congestion, extended clearance times, and increased costs for traders.

Industry stakeholders have long argued that excessive physical inspections—often duplicative and risk-averse—undermine Sri Lanka’s competitiveness as a regional maritime hub.

“This is a vital step towards improving trade facilitation and reducing the cost of doing business in Sri Lanka, the Alliance team told The Island Financial Review.

By Ifham Nizam

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SL’s economic outlook for 2026 being shaped by M-E conflict

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The top table at the ADB media briefing

Sri Lanka’s economic growth is expected to moderate to 4.0% in 2026 and climb to 4.2% in 2027, following two consecutive years of strong 5.0% growth.

This forecast is based on an early stabilization scenario for the Middle East conflict, according to the Asian Development Outlook (ADO) April 2026, Asian Development Bank’s (ADB) flagship economic publication. Sri Lanka’s recovery held firm in 2025 despite the late-year disruption of Cyclone Ditwah. Private consumption surged amid low inflation and easing interest rates, while remittances hit a record high, as did the primary budget surplus. The current account posted a third consecutive surplus, and official reserves climbed to their strongest level in years.

The outlook for 2026 is increasingly shaped by the conflict in the Middle East, even as post-Ditwah reconstruction spending provides some support for growth. Private consumption will remain the main growth driver, though higher inflation will temper household spending power, and private investment is expected to recover only gradually amid heightened uncertainty.

Higher energy costs, potentially weaker remittance inflows, and disruptions to trade and tourism will weigh on household incomes and external buffers and drag on economic growth. Inflation is projected to accelerate sharply to 5.2% in 2026, driven largely by the Middle East conflict.

“Sri Lanka has come a long way since the recent economic crisis, and its economic performance over the last two years is a major achievement,” said ADB Country Director for Sri Lanka Shannon Cowlin. “However, the risks ahead are real and significant. This is not the moment to ease up on reforms. Fiscal discipline must be maintained and resilience must be strengthened against the external shocks that will keep testing this economy. At the same time, scaling up and executing public investment will be essential to sustaining the recovery.”

ADB is a leading multilateral development bank supporting sustainable, inclusive, and resilient growth across Asia and the Pacific. Working with its members and partners to solve complex challenges together, ADB harnesses innovative financial tools and strategic partnerships to transform lives, build quality infrastructure, and safeguard our planet. Founded in 1966, ADB is owned by 69 members—50 from the region.(ADB)

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Hameedia unveils “Threads of Culture”

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This Avurudu season, Hameedia introduces its latest campaign, “Threads of Culture,” celebrating the traditions that connect generations while embracing a more conscious and forward-thinking approach to fashion.

Rooted in the spirit of Sinhala and Hindu New Year, the campaign highlights the importance of preserving culture while evolving with modern values. This year, Hameedia places a strong emphasis on ethical and sustainable fashion, encouraging customers to move away from fast and imitation fashion towards quality, authenticity, and responsible choices.

As part of this shift, Hameedia presents a refreshed festive collection crafted using lightweight cotton and linen fabrics, designed specifically for Sri Lanka’s climate. The collection focuses on breathability, comfort, and timeless style, offering customers clothing that is both practical and refined for the season.

Commenting on the campaign, Fouzul Hameed, Managing Director of Hameedia, stated, “Avurudu is a time of renewal, reflection, and meaningful connection. With ‘Threads of Culture,’ we wanted to go beyond celebration and inspire a shift in mindset, encouraging Sri Lankans to choose authenticity over imitation, quality over quantity, and responsibility over convenience. As a homegrown brand, we take pride in upholding craftsmanship and ethical practices, and we believe fashion should not only look good but also do good.”

Marking a key milestone in its expansion, Hameedia is also set to open its newest outlet in Galle, further strengthening its presence across the island and making its signature craftsmanship more accessible to customers in the southern region.

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