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Airtel 4G revolutionises telecom industry with first-of-its-kind freedom packs

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Airtel has transformed Sri Lanka’s telecom landscape by launching its 4G services along with first-of-its-kind ‘Freedom Packs’. With just one reload, Airtel ‘Freedom Packs’ offer enough and more data and voice benefits for the entire month – with no conditions attached. All this comes with a superior experience on Airtel’s world class, buffer-free 4G network.

With the Freedom Packs, Airtel has eliminated the need for multiple reloads, ushering in an era of transparent, condition-less data and voice benefits. Furthermore, there has been a drastic surge of internet usage due to the pandemic. The innovative product is based on customer insights and underscores Airtel’s philosophy of innovating to simplify customer experiences, especially during a time where there has been an upsurge in internet usage.

The packs come in four different bouquets to suit different usage needs and will offer 5 times more value, with an unmatched customer experience. Each of these packs includes generous high speed daily data that can be used for any internet requirement including Social Media, WFH, SFH etc. For voice usage, all packs offer unlimited Airtel calling and ample minutes and SMS for any network calling. Additionally, for the light to medium users, ‘Freedom Lite’ offers two tailor-made packs sufficient for their mobile consumptions. Airtel has also reduced the other network call tariff by 66% for any usage beyond the built minutes, another unique feature of ‘Freedom Packs.’

Airtel has also introduced aggressively priced data top-up cards for customers seeking additional data beyond their ‘Freedom Pack’ usage. A feature all data users will no doubt relish.

“With this pioneering launch, Airtel brings much needed simplicity and the best value for Sri Lankan telecom customers. Users can now do more on a world class 4G network, using our ‘Freedom Packs’ without ever having to worry about restrictions of any kind. Now is the time to switch to Airtel,” Airtel Sri Lanka MD & CEO, Ashish Chandra said.

With Airtel ‘Freedom Packs’ users can now break this cycle, only requiring a reload once a month. The single reload is sufficient for a user to consume their mobile needs as they would normally as there are no usage restrictions. The price points in which the packs are designed offer up to 5 times the value of an average prepaid user’s monthly spend.

The ‘Freedom Packs’ is backed by the telco’s single largest investment in Sri Lanka since its entry into the island in 2011. Airtel’s purpose-built 4G network promises a superior user experience including 99% buffer-free streaming, noticeably quicker loading times and improved indoor coverage with 4G signals that never fail.



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SLTMobitel-PEOTV and DP Education launch ‘Videsa DP Education’

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SLT-MOBITEL, the National ICT, Telecommunications and Mobile Services Provider has teamed up with DP Education, to launch ‘Videsa DP Education’, a dedicated educational channel on CH.215 of SLTMobitel–PEOTV, ensuring school children from Grade Five to Advanced Level have access to a high-quality learning experience with Rewind TV.

The revolutionary services of SLTMobitel-PEOTV includes ‘Videsa’ a series of educational channels hosted on the platform, that comprise of 06 TV channels dedicated to individual grades covering grades 06 to 11, that enhance the knowledge sharing with curriculum-centered lessons from a panel of reputed teachers. DP Education, a unique online learning platform, leverages digital solutions to deliver quality education to empower students. Together, Videsa and DP Education, enrich the educational arena further with the ‘Videsa DP Education’ channel, a dedicated television space for the students at home.

This path-breaking partnership is a commitment by SLTMobitel–PEOTV to support the education of children, whose options are limited due to the challenges convergence posed by the COVID-19 pandemic. The initiative will use the home TV screen and mobile devices as a ubiquitous medium to impart knowledge providing access to quality education for students across the country.

Commenting on the initiative, Rohan Fernando, Group Chairman, SLT said, “We understand that parents are now faced with the challenge of keeping their children safe during the pandemic as well as having to deal with the ongoing disturbances to their children’s education. As a solution to ensure that their learning remains uninterrupted, we have already introduced six different channels for Grade 6 to Grade 11 students through our Videsa digital platform. Our latest initiative and partnership with DP Education has now enabled us to launch a dedicated channel with unique learning experiences in key subjects such as Mathematics, Science and English for students from Grade 5 to Advanced Level with the Rewind TV facility. We are appreciative of the exceptional efforts extended by Mr. Dammika Perera and his team at DP Education and are grateful for the opportunity to connect the two learning platforms together in unison to create a revolutionary learning experience for our children”.

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Thornton and Dane’s combined projects portfolio tops Rs 5.9 billion

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Thornton Engineering, the Nextventures owned civil engineering company, has announced the acquisition of a 100% stake in Dane Engineering (Pvt) Ltd. for Rs 350 million, creating a construction business with a combined portfolio of Rs 5.9 billion.

The new entity, Thornton and Dane Engineering, expects to add new construction projects with a cumulative value of Rs 5 billion within the current financial year, nearly doubling its projects portfolio, the Company said in its announcement.

“We are excited at the post-acquisition prospects for the new company, because we strongly believe that it is a good example for the concept of the whole being greater than the sum of its parts,” said Thornton and Dane Director Dinesh Schaffter. “The combined strengths of Thornton and Dane create a formidable as well as extremely flexible engineering company that is capable of executing projects of varying scope and scale.”

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Capacity-building programs for SMEs

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Sri Lanka Chamber of Small and Medium Industries (SLCSMI), the apex body for SMEs in Sri Lanka has been at the forefront in supporting the SMEs during the pandemic. The chamber took several measures since the pandemic first hit the country in the first quarter of 2020. The Webinar series “Way Forward for SMEs” was a grand success among other initiatives, which was conducted with the participation of prominent scholars, leading business personalities as well as top rankers of state and private sector organizations.

The president of SLCSMI, Prof. Rohan De Silva said: “We are always there to represent and support the SMEs in the country and that’s our prime duty. During the first wave, we understood the need to share the knowledge and provide psychological support for the business owners to withstand the difficult times and that’s how the webinar series was born. Our initiative was well received by the businesses and our audience was not limited to Sri Lanka alone, as we witnessed participants from around 12 countries.”

Prof. Rohan further said that the chamber has looked at the possibilities of providing sustainable solutions to the SMEs beyond merely conducting knowledge sharing sessions and the Executive Committee has decided to introduce a range of Capacity Building programs to develop the SMEs. These programs include different solutions to address various gaps among the SMEs and the chamber intends to issue a valuable certificate for the participants of these programs.

The chamber has partnered with the Asia Pacific Institute of Money and Entrepreneurship Development (iMED) to design and deliver the programs and the details of the Programs will be unveiled at the launching event scheduled to be held on the 25th of September.

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