Business
A national health wake-up call: Why wellness is the future of insurance
The life insurance industry is built on a promise to protect what matters most: human life and financial security. Yet, a recent statistic serves as a stark wake-up call, demanding that we expand our role from reactive protection to proactive prevention. The finding that a staggering 76% of beneficiaries referred for HbA1C testing were diagnosed with diabetes under our ‘Suwamaga’ initiative reveals an alarming truth: Sri Lanka faces a silent, invisible epidemic of Non-Communicable Diseases (NCDs).
This figure is not just data; it is a critical public health indicator, underscoring the urgency of sustained, national-level screening efforts. The primary barriers to early detection – cost and lack of awareness – allow conditions like diabetes, often referred to by medical professionals as the “mother of all diseases,” to progress undetected until complications arise. It is our collective responsibility, uniting the public, private, and NGO sectors, to dismantle these barriers, making testing accessible, affordable, and convenient for every citizen. Proactive hubs, such as workplaces, can and should become frontlines for preventive care, ensuring education and awareness cascade to the grassroots level.
Beyond CSR: An integrated business strategy
For Union Assurance, a deep commitment to addressing national health issues is not merely a component of Corporate Social Responsibility (CSR); it is integral to our fundamental business model and long-term market strategy. As the nation’s first private life insurer, our brand vision is to empower human progress by creating sustainable societal impact. By focusing our resources on a national priority like diabetes, we are tackling a health challenge that directly impacts both our customers’ quality of life and the insurer’s risk profile.
This is the future of life insurance: promoting healthier lives reduces morbidity risk, which, in turn, strengthens the sustainability of our financial products. When we invest in preventive care, we are investing in longevity and vitality, ultimately building a stronger, more resilient customer base founded on trust and mutual well-being. This alignment transforms health advocacy from a charitable endeavor into a core strategic mandate.
Anchoring change in behavior
Screening is only the first step. The true power of an initiative like ‘Suwamaga’ lies in driving meaningful behavioral change. Our model is anchored on four strategic pillars designed to shift communities toward a culture of prevention: raising awareness, promoting healthy lifestyles, supporting early detection, and fostering deep community participation.
We have moved beyond the clinic to launch large-scale digital and traditional media campaigns, alongside strategic partnerships and workplace wellness programs, to encourage healthy eating and physical activity. These efforts, which have already motivated a remarkable 71% of participants to adopt healthier practices, are not about quick fixes; they are about fostering long-term well-being and empowering individuals to manage modifiable risk factors.
The power of partnership and a national call to action
We understood that tackling a health challenge of this magnitude requires more than just capital; it requires medical expertise. Our indispensable partnerships with the Diabetes Association of Sri Lanka and the Ministry of Health ensured medical accuracy, feasibility, and essential post-screening support, channeling high-risk individuals toward proper medical care and lifestyle interventions. These collaborations were also crucial in producing the Union Assurance Suwamaga Impact Report, which offers vital insights into the nation’s health landscape.
Tackling NCDs demands a united front. We invite policymakers, the public, and all corporate stakeholders to leverage the data in our Impact Report and join this multi-sector effort. Our shared goal must be to secure not just the financial well-being of our nation, but the health and vitality of its people. By embracing prevention as strategy, we empower human progress and fulfill the true promise of a life well-lived.
By Mahen Gunarathna,
Chief Marketing Officer, Union Assurance
Business
India pledges $450 million for cyclone recovery while Sri Lanka’s top financial watchdog seat remains vacant
India extended a powerful hand of friendship on December 23, pledging $450 million to help Sri Lanka rebuild from Cyclone Ditwah. The aid, announced by Indian External Affairs Minister Dr. S. Jaishankar, is a lifeline for critical infrastructure, housing and agriculture.
Yet, even as this commitment was made, a crucial question hung in the air: Who will watch the money?
Sri Lanka has operated without a permanent Auditor General for eight months, an independent observer told The Island Financial Review.
“Since April 2025, the constitutional body meant to be the independent guardian of public spending has been led by temporary appointees. This isn’t just bureaucratic delay; it is a self-inflicted wound on democratic accountability,” he said.
He explained that the Auditor General, mandated by the Constitutional Council, is the linchpin that ensures public funds are used with integrity.
“In a nation still recovering from a devastating economic crisis, the AG’s role is the bedrock of trust. This office audits everything from social safety nets to state-owned enterprise losses and, critically, emergency expenditures,” he noted.
“The delay undermines public trust and robust oversight at a time when these are urgently needed. With no permanent AG, the oversight of billions in cyclone relief funds – including India’s generous package – can be fundamentally weakened.”
India’s decision to provide funds despite this oversight vacuum is a profound act of goodwill, the observer said.
“But the question now shifts squarely to the Sri Lankan government: How will it honour that faith? The $450 million is a mirror held up to Sri Lanka’s governance,” he stated.
He urged the Constitutional Council to act decisively to appoint a competent, independent Auditor General through a transparent process.
“This is the cornerstone of ensuring that disaster recovery builds not just physical infrastructure, but also public trust,” he concluded.
By Sanath Nanayakkare
Business
Robust overseas demand for Sri Lanka’s premier tea
Ceylon Tea exports have demonstrated notable volume growth for the first eleven months of 2025, reaching a cumulative total of 239.57 million kilograms. This figure represents a solid increase of 16.35 million kilograms compared to the corresponding period in 2024, signalling robust overseas demand for Sri Lanka’s premier commodity.
The broader trend, however, reveals a dynamic reshuffling among the nation’s key export markets, painting a picture of both promising diversification and shifting global trade currents.
A striking development is the continued ascendancy of Iraq as the single largest importer of Ceylon Tea. During the January to November period, Iraq purchased 36.77 million kilograms, marking a substantial 21% year-on-year increase and firmly securing its top position. In contrast, the traditional powerhouse market of Russia, while holding second place with 19.94 million kilograms, recorded a 13% decline in volume. Other markets show significant movement; Türkiye follows closely in third place, while Libya has emerged as a high-growth destination, witnessing a remarkable 115% surge in imports to claim fourth position. This evolving landscape underscores a strategic shift, where gains in emerging and regional markets are actively counterbalancing softer demand in some established ones.
Categories such as Instant Tea and Tea Bags have recorded encouraging gains in both volume and foreign exchange earnings, indicating a positive consumer trend towards convenience and value-added products. This gradual move up the value chain is crucial for enhancing the sector’s resilience and profitability.
Business
Sri Lanka to host South Asia’s inaugural Reggae festival in Bentota
Sri Lanka is poised to enter the regional cultural spotlight as the host of South Asia’s first-ever reggae music festival. “ONE LOVE 2026 – A Tribute to Bob Marley” will be held from 27 to 29 March 2026 on the beaches of Bentota, marking an unprecedented celebration of global reggae music within the Asia-Pacific region.
The landmark announcement was made at a press conference hosted by the ultra-luxury property, NUWA- City of Dreams in Colombo.
The festival represents a significant cultural and tourism initiative, featuring an unprecedented assembly of international reggae talent for the region. The confirmed lineup includes six globally acclaimed acts: Maxi Priest, The Wailers, Julian Marley & Ky-Mani Marley, Inner Circle and Big Mountain.
Organised by One In A Million Entertainment Ltd.—a Sri Lankan-owned firm with headquarters in Europe and Colombo – in strategic collaboration with Caribbean Entertainment, the event builds upon a proven track record of delivering major international entertainment to Sri Lanka. The festival is anticipated to attract thousands of attendees, including local enthusiasts and visitors from key markets such as India, the Maldives, and Bangladesh, as well as Western tourists seeking a tropical retreat.
Aligning with the commemoration of Bob Marley’s 81st birthday, the event carries profound cultural resonance. It also incorporates a charitable component, with a portion of proceeds dedicated to a children’s orphanage water purification project managed by the Indian Cultural Association in Sri Lanka, and to supporting the charitable activities of the Bob and Rita Marley Foundation in Jamaica.
The festival’s international delegation will be accommodated at NUWA Sri Lanka, the flagship ultra-luxury destination of Melco Resorts & Entertainment in Colombo.
Ticket Information: Daily General Admission: LKR 10,000, Daily VIP Admission: LKR 50,000, Early Bird Three-Day Festival Pass (Limited Offer):, General Admission: LKR 25,000, VIP Access: LKR 125,000 Tickets are available via the PickMe Events platform.
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