Business
‘Women will lead the ever-evolving marketing landscape’
Thanzyl Thajudeen MCIM CMktr MSLIM MCPM
We are living and breathing an information or creative era today and the ability to capture and manage peoples’ feelings have never been more crucial to the success and sustenance of brands and relationships both internally as well as externally, demanding marketers to possess emotional intelligence at their best possible self. This is well reflected on the growth and importance of intangible assets which today makes up a significant proportion of all corporate value.
Empathy is the keyword here – the ability for marketers to dive deep into neutrally understanding the constantly changing paradigms of not just their consumers but also every stakeholder involved in the value creation chain, and actively seek to learn the many influences and underpinning reasons and undisclosed feelings in a world where the context keeps highly evolving. In many cases, marketers tend to just focus on the relationships with consumers and that too on a more quantitative surface level – labeling them as segments or groups – than an individual focus. A majority undoubtedly still follow those strategies and actions that belong to the industrial revolution, knowing very little that everything around them has already changed. And this could be why men still largely dominate the leadership positions in marketing. But not for long.
We have witnessed that women are naturally able to empathize more than the male counterparts, even though neurologically we are all born with a very similar ability. Many studies show that women score higher on EQ tests than men but there are no genetic biases for these differences. This could also be due to the biological differences, for example Oxytocin is found in higher levels among women, making them more empathetic than the higher concentration of testosterone among men where the brain is tuned into systems than emotional relationships. However, research on these areas is still at its infant stage.
Women are also very likely to be taught about empathy by their female role models when growing up from their childhood, and these socially nurturing roles have been on and around them for generations making it a learned awareness and shared skillset. They can quickly capture and understand various non-verbal communication to include facial expressions, tone of voice and body language. People feel recognized – seen and heard – when they are actively listened to, with the right posture and in turn they share some of the most deep, insightful insights that couldn’t have been known otherwise.
It is not that men are naturally pruned to other way around; it is just that they do not take the initiative to learn empathy from all walks of life. The industrial age probably made them, and in many instances continuing to do so, even more analytical, and systematic. Though this is just as important, it should never surpass or compromise the importance of empathizing with all stakeholders. Rather this numbers-driven skillset should be applied to quantifying and justifying future marketing strategies and its risks associated, the time value of money and capital costs, to create shareholder value, an insightful point I found on a blog post of Prof Malcolm McDonald, and not just narrowing down to traditional marketing analytics.
Men undoubtedly have a lot to learn from the women in marketing. They should develop abilities to see the world through the eyes of others, breaking away from the long association of their own paradigm. They should listen actively to their colleagues, superiors, consumers, suppliers, and partners, gauging both verbal and body language, and ask more about what and why does he or she feels so. The more one does this, the more this would increasingly be a natural response. This is very important to break the ego-centric mindset among marketers, as thinking that they know it all is a very vicious cycle to be in. Today, as marketers, we are dealing with the ‘heart’ than the ‘mind’ of consumers, which is very challenging as many of the problems brands and organizations face today arise from this aspect, yet we approach it like we know what the problem is.
In many academic studies, it shows that women score higher than men in coaching and mentoring others. They can meticulously choose words and language that positively impacts workplace engagements, for example they repeat and rephrase back to people what they have said, and this gives one the reassurance they are being heard, encouraging deeper levels of trust and connection.
(Thanzyl Thajudeen is a senior marketing and design consultant. He can be reached via thanzyl.thajudeen@gmail.com)
Business
Resilient banks, nervous markets
‘Market participants appear to be focusing more on underlying vulnerabilities’
Sri Lanka’s banking system continues to show resilience despite mounting domestic and global economic pressures, but developments across financial markets tell a more cautious story, with foreign investors retreating, market volatility rising, and the rupee remaining under pressure despite a major IMF-related inflow.
According to the Central Bank’s latest Financial Sector Performance report, banks and finance companies entered 2026 with strong credit growth, healthy capital buffers, and improving asset quality. Yet the same report points to growing strains in equity, bond, and foreign exchange markets, suggesting investors remain unconvinced that the country’s recovery is firmly on track.
The contrast between financial institutions and financial markets has become increasingly pronounced.
Licensed banks expanded credit by 24.4% year-on-year during the first quarter, while finance companies recorded even stronger growth of 52.4%. Despite this, foreign investors continued to reduce exposure to Sri Lankan assets. Net foreign outflows from the Colombo Stock Exchange reached US$103.4 million during the first five months of the year, extending a trend that has persisted since 2024.
Reflecting this caution, the All Share Price Index fell 1.4% by end-May, while the benchmark S&P SL20 Index managed only a marginal gain of 0.03%. The Central Bank attributed the subdued performance to heightened sensitivity to global risk sentiment, rising domestic inflation expectations, and external shocks, including geopolitical tensions in the Middle East.
An independent analyst told The Island Financial Review that despite Sri Lanka receiving a fresh US$695 million IMF disbursement in late May, the rupee has continued to face volatility and depreciation pressures.
“Market participants appear to be focusing less on short-term inflows and more on underlying vulnerabilities, including a widening trade deficit, higher energy import costs, geopolitical uncertainties, and concerns about the sustainability of external sector gains,” he said.
The analyst noted that the Central Bank itself acknowledged continued volatility in the foreign exchange market amid increasing external pressures. Meanwhile, government securities have also come under strain, with yields rising from March and increasing further after the Central Bank raised policy interest rates in May.
“Such developments indicate that markets are demanding higher returns to compensate for perceived risks, even as macroeconomic indicators show signs of improvement,” he said.
The contrast is particularly striking when viewed against the banking sector’s performance. Non-performing loans continued to decline, with the Stage 3 loan ratio falling to 9.4% from 12.7% a year earlier. Liquidity and capital levels remain comfortably above regulatory requirements, while lending activity has strengthened, pushing the credit-to-deposit ratio above 70% for the first time in three years.
However, the analyst argued that risks may now be migrating elsewhere within the financial system and broader economy. He pointed to the credit-to-GDP gap moving further into positive territory, a development often viewed as an early warning signal of excessive credit expansion and future vulnerabilities. The Central Bank has already tightened lending standards for vehicle financing and gold-backed loans, two segments that have recorded rapid growth.
“While banks remain profitable and well-capitalised, market signals suggest investors are increasingly focused on inflation risks, exchange-rate instability, geopolitical tensions, and the prospect of tighter financial conditions. The banks appear comfortable. Investors, however, are not yet fully convinced,” he said.
By Sanath Nanayakkare
Business
SLYCAN calls for stronger climate risk protection mechanisms
Sri Lanka must strengthen its financial and social protection systems to better withstand climate-related disasters, according to experts and stakeholders who gathered at a climate risk finance event organized by SLYCAN Trust in Colombo.
The Lighthouse Event on Climate and Disaster Risk Finance and the Multi-Actor Partnership (MAP), held on 21 May, brought together representatives from government, the financial sector, development agencies, academia, civil society, and international experts to discuss ways of improving the country’s preparedness and resilience against growing climate threats.
Participants emphasized the urgent need for financial protection mechanisms that can support vulnerable communities, small businesses, workers, and public institutions before and after disasters such as floods, droughts, landslides, cyclones, and extreme weather events. Recent impacts from Cyclone Ditwah were cited as a reminder of the financial strain climate shocks can place on households, businesses, and government agencies.
The event also marked six years of the Multi-Actor Partnership on Climate and Disaster Risk Finance in Sri Lanka, a platform established by SLYCAN Trust under a global programme supported by Germany’s Federal Ministry for Economic Cooperation and Development (BMZ).
Dennis Mombauer, Director of Research and Knowledge Management at SLYCAN Trust, highlighted the importance of improving risk and finance literacy, building trust, strengthening institutional capacity, and addressing gaps in data and coordination. He stressed the need for financial instruments that can protect people not only after disasters occur but also in anticipation of future risks.
CARE Germany’s Programme and Contract Manager for International Programmes, Hanna Bartels, underscored the importance of collaboration among governments, financial institutions, businesses, civil society, and communities. She noted that similar initiatives are being pursued in several countries worldwide.
Discussions also focused on sector-specific vulnerabilities, including heat stress in the apparel industry, climate-related disruptions in tourism, and the need for stronger insurance and financial support mechanisms for farmers and rural communities.
Business
Commercial Bank extends its operations to Port City Colombo
Commercial Bank of Ceylon PLC’s new branch in Port City Colombo is poised to bring world-class banking services to Sri Lanka’s emerging international financial hub.
Located at Building 04 in Area 02 of the Port City Business Centre – Commercial Hub, Commercial Bank’s Port City Colombo branch will function as a fully-fledged banking operation, strengthening the Bank’s presence in one of Sri Lanka’s most strategically significant emerging economic zones. Designed to serve the evolving financial requirements of corporates, investors, businesses, professionals and retail customers within the Port City Colombo ecosystem, the branch offers access to Commercial Bank’s comprehensive portfolio of financial solutions. These include current and savings accounts, fixed deposits, personal and business lending, housing and leasing facilities, credit and debit card services, inward and outward remittances, foreign currency accounts and transactions, trade finance solutions, import and export services, corporate banking, treasury and foreign exchange services, cash management solutions and digital banking facilities.
By combining full-service branch banking with digital capabilities and uninterrupted self-service access, the new branch reflects Commercial Bank’s commitment to delivering future-ready, accessible and internationally aligned financial services in support of Port City Colombo’s growth as a dynamic hub for commerce, investment and innovation.
-
News7 days agoLankan duo emerge winners in Latin dance championship held in Blackpool, UK
-
Latest News5 days agoKusal Mendis, Pathum Nissanka, bowlers put Sri Lanka 1-0 up
-
News5 days agoNew US tariffs proposed on 60 countries, including Sri Lanka
-
News7 days agoSri Lankan teen killed in Chennai clash; three arrested
-
Features4 days agoPower crept into the Sangha and is now tearing it apart
-
Features4 days agoKondachchi wind farm and battery storage project to boost energy security, says Power Ministry Secretary
-
News3 days agoAsst. Manager, security officer arrested over Rs 30 mn snatch at Horana PB branch
-
Features4 days agoSaudi Arabia sets new benchmark in Hajj management as 1.7 million pilgrims complete sacred journey
