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Unprecedented Success Marks Sri Lanka’s First Fully AI-Integrated Campaign by APIIT

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In a remarkable fusion of education and cutting-edge technology, APIIT Sri Lanka has pioneered the innovative “Inspiring Future Leaders” campaign, heralding the nation’s first-ever fully AI-generated initiative. This monumental campaign seamlessly permeated TV, radio, cinemas, newspapers, billboards, and digital platforms, achieving a significant milestone by doubling digital enrollments and showcasing a stellar example of technological integration in Sri Lanka’s educational sector.

Central to this groundbreaking campaign were three zealous ambassadors, each representing a distinct school within APIIT. Ryan from the Business School, Shayani from the Law School, and Shane from the School of Computing, became the epitome of visionary leadership, justice, and innovation respectively,inspiring students to envision a future filled with possibilities and positive community impact.

The campaign’s essence was beautifully captured and conveyed through an array of generative AI tools.Six AI technologies, including Chat GPT for drafting scripts, taglines, and captions, Text to image tools for creating lifelike AI avatars, and text to video tools for voice overs and videos, were employed to craft the campaign’s engaging content. The amalgamation of these AI tools generated captivating models,videos, voices, and scripts, transforming a conceptual idea into a resonant message of empowerment and aspiration.

The synergy of AI-powered tools transitioned the campaign into a transformative narrative, not just illuminating ‘what you can be,’ but also guiding ‘what you should do.’ By featuring relevant courses and pathways, APIIT enabled students to envision their future professional roles, thus nurturing a community of proactive learners and future leaders.

This comprehensive campaign, with its extensive outreach across both traditional and digital media,witnessed a remarkable 100% increase in digital enrollments. The resounding success reflects a robust acceptance of technological evolution among students, parents, and the broader community in Sri Lanka, firmly establishing APIIT as a forerunner in AI-driven education.

APIIT’s “Inspiring Future Leaders” campaign has not only set a precedent in harnessing AI for educational empowerment but has also significantly contributed to the nation’s stride towards a technologically-advanced educational landscape. As Sri Lanka propels towards a tech-driven future, this campaign stands as a beacon of innovation, fueling dreams, and igniting a wave of positive change across communities.

PS : The creative and strategic direction was given by the marketing team, and the execution of the creatives was done using Generative AI tools.



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India pledges $450 million for cyclone recovery while Sri Lanka’s top financial watchdog seat remains vacant

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Indian External Affairs Minister Dr. S. Jaishankar wraps up his official visit to Sri Lanka on 23rd December,2025

India extended a powerful hand of friendship on December 23, pledging $450 million to help Sri Lanka rebuild from Cyclone Ditwah. The aid, announced by Indian External Affairs Minister Dr. S. Jaishankar, is a lifeline for critical infrastructure, housing and agriculture.

Yet, even as this commitment was made, a crucial question hung in the air: Who will watch the money?

Sri Lanka has operated without a permanent Auditor General for eight months, an independent observer told The Island Financial Review.

“Since April 2025, the constitutional body meant to be the independent guardian of public spending has been led by temporary appointees. This isn’t just bureaucratic delay; it is a self-inflicted wound on democratic accountability,” he said.

He explained that the Auditor General, mandated by the Constitutional Council, is the linchpin that ensures public funds are used with integrity.

“In a nation still recovering from a devastating economic crisis, the AG’s role is the bedrock of trust. This office audits everything from social safety nets to state-owned enterprise losses and, critically, emergency expenditures,” he noted.

“The delay undermines public trust and robust oversight at a time when these are urgently needed. With no permanent AG, the oversight of billions in cyclone relief funds – including India’s generous package – can be fundamentally weakened.”

India’s decision to provide funds despite this oversight vacuum is a profound act of goodwill, the observer said.

“But the question now shifts squarely to the Sri Lankan government: How will it honour that faith? The $450 million is a mirror held up to Sri Lanka’s governance,” he stated.

He urged the Constitutional Council to act decisively to appoint a competent, independent Auditor General through a transparent process.

“This is the cornerstone of ensuring that disaster recovery builds not just physical infrastructure, but also public trust,” he concluded.

By Sanath Nanayakkare

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Robust overseas demand for Sri Lanka’s premier tea

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Categories such as Instant Tea and Tea Bags have recorded encouraging gains in both volume and foreign exchange earnings

Ceylon Tea exports have demonstrated notable volume growth for the first eleven months of 2025, reaching a cumulative total of 239.57 million kilograms. This figure represents a solid increase of 16.35 million kilograms compared to the corresponding period in 2024, signalling robust overseas demand for Sri Lanka’s premier commodity.

The broader trend, however, reveals a dynamic reshuffling among the nation’s key export markets, painting a picture of both promising diversification and shifting global trade currents.

A striking development is the continued ascendancy of Iraq as the single largest importer of Ceylon Tea. During the January to November period, Iraq purchased 36.77 million kilograms, marking a substantial 21% year-on-year increase and firmly securing its top position. In contrast, the traditional powerhouse market of Russia, while holding second place with 19.94 million kilograms, recorded a 13% decline in volume. Other markets show significant movement; Türkiye follows closely in third place, while Libya has emerged as a high-growth destination, witnessing a remarkable 115% surge in imports to claim fourth position. This evolving landscape underscores a strategic shift, where gains in emerging and regional markets are actively counterbalancing softer demand in some established ones.

Categories such as Instant Tea and Tea Bags have recorded encouraging gains in both volume and foreign exchange earnings, indicating a positive consumer trend towards convenience and value-added products. This gradual move up the value chain is crucial for enhancing the sector’s resilience and profitability.

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Sri Lanka to host South Asia’s inaugural Reggae festival in Bentota

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A tribute to Bob Marley" will be held from 27 to 29 March 2026 on the beaches of Bentota

Sri Lanka is poised to enter the regional cultural spotlight as the host of South Asia’s first-ever reggae music festival. “ONE LOVE 2026 – A Tribute to Bob Marley” will be held from 27 to 29 March 2026 on the beaches of Bentota, marking an unprecedented celebration of global reggae music within the Asia-Pacific region.

The landmark announcement was made at a press conference hosted by the ultra-luxury property, NUWA- City of Dreams in Colombo.

The festival represents a significant cultural and tourism initiative, featuring an unprecedented assembly of international reggae talent for the region. The confirmed lineup includes six globally acclaimed acts: Maxi Priest, The Wailers, Julian Marley & Ky-Mani Marley, Inner Circle and Big Mountain.

Organised by One In A Million Entertainment Ltd.—a Sri Lankan-owned firm with headquarters in Europe and Colombo – in strategic collaboration with Caribbean Entertainment, the event builds upon a proven track record of delivering major international entertainment to Sri Lanka. The festival is anticipated to attract thousands of attendees, including local enthusiasts and visitors from key markets such as India, the Maldives, and Bangladesh, as well as Western tourists seeking a tropical retreat.

Aligning with the commemoration of Bob Marley’s 81st birthday, the event carries profound cultural resonance. It also incorporates a charitable component, with a portion of proceeds dedicated to a children’s orphanage water purification project managed by the Indian Cultural Association in Sri Lanka, and to supporting the charitable activities of the Bob and Rita Marley Foundation in Jamaica.

The festival’s international delegation will be accommodated at NUWA Sri Lanka, the flagship ultra-luxury destination of Melco Resorts & Entertainment in Colombo.

Ticket Information: Daily General Admission: LKR 10,000, Daily VIP Admission: LKR 50,000, Early Bird Three-Day Festival Pass (Limited Offer):, General Admission: LKR 25,000, VIP Access: LKR 125,000 Tickets are available via the PickMe Events platform.

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