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Understanding potential of Generation Z: How next wave of employees will transform workforce

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By Roshan Fernando

As the post-millennial generation, Gen Z is projected to soon surpass Millennials as the most populous generation globally, with over one-third of the world’s population identifying as Gen Zers. A study by PwC found that Gen Zers are ethnically and racially more diverse than any previous generation, with nearly half identifying as something other than white. By 2023, Gen Z will make up 36% of the global workforce, according to research by KPMG. The emergence of Gen Z onto the global stage will have a significant and far-reaching impact, affecting various aspects such as the workplace, consumer market, technology, politics, and culture.

Gen Zers are generally considered individuals born between the mid-to-late 90s and early 2010s. This means that people born between 1997 and 2012 fall under the age range of Gen Zers. However, the birth years that define Generation Z may vary depending on the source. Gen Zers today have already begun entering the workforce in large numbers. This demographic is characterised by its digital savvy and diverse backgrounds. As Gen Zers begin to take on more prominent roles in the workforce, employers must adapt their engagement strategies to meet this demographic’s unique needs and expectations.

One of the most significant ways that Gen Z will impact the global workforce is their familiarity and comfort with technology. This generation has grown up with smartphones, social media, and the internet, and they expect to be able to use these tools in their work. Employers will need to invest in technology that allows Gen Zers to communicate, collaborate, and access information in ways familiar to them. This may include using instant messaging and video conferencing and implementing social collaboration tools. Another way that Gen Z will impact the workforce is through their desire for flexibility.

This generation values work-life balance and is less likely to work long hours or sacrifice their personal lives for their careers. Employers must consider offering flexible work arrangements such as remote work options and flexible schedules to attract and retain Gen Z talent. Gen Zers, where their backgrounds are concerned, would bring a positive aspect into play since more diversity and inclusivity would mean opening up the door for more unique perspectives and ideas. Employers should therefore focus on creating inclusive cultures that value diversity and encourage open dialogue.

This includes providing training and resources to help managers understand and appreciate their Gen Z employees’ backgrounds, cultures, and experiences. Diversity is important to Generation Z across multiple dimensions, including race, gender, identity, and orientation. Companies that can effectively showcase the diversity within their branding and marketing efforts will have a greater chance of attracting diverse talent. In summary, Generation Z will bring new energy and ideas to the global workforce. Still, employers must adapt their integration strategies to meet this demographics’ unique needs and expectations. This will involve investing in technology, offering flexibility, and fostering inclusive cultures that value diversity.

As we understand the preferences and behaviours of Generation Z entering the workforce, it’s crucial to consider how the concept of “work” is evolving. The new realities of these changing forces present us with complex questions, including the ethics of human-machine collaboration, how to plan for careers spanning 50-60 years, and how to tap into a wide range of talent sources to drive organisational growth. The future of work will demand a return of the Renaissance figure: an individual with a diverse range of talents, interests, and areas of knowledge. This will require integrating four essential skills; digital tools and technology proficiency, an understanding of data analysis and decision-making, and problem-solving skills through creativity and leadership skills, to name a few.

Integrating Gen Zers to the Workforce

There are several things that employees can do to help integrate Gen Zers into the workforce:

Being more open-minded about their stance in life : Gen Zers are a new generation entering the workforce, and they may feel unsure of themselves and their place in the company. Employees should be open and welcoming to new Gen Z hires and try to relate with them on some level and make them feel comfortable.

Share your knowledge and experience : Gen Zers have grown up with technology and may be more familiar with specific tools and platforms than older employees. However, they may have different levels of experience and knowledge in other areas. Employees should be willing to share their knowledge and expertise with Gen Zers and help them learn and grow.

Encourage collaboration : Gen Zers are a collaborative generation who thrive in team environments. Employees should encourage cooperation and teamwork among Gen Zers and other employees to help them build relationships and work together effectively.

Provide mentorship and coaching : Gen Zers are eager to learn and grow in their careers. Employees can provide mentorship and coaching to help Gen Zers develop their skills and advance in their careers.

Promote diversity and inclusion : Gen Zers are a diverse generation who value inclusivity in the workplace. Employees should promote diversity and inclusion and try to understand and appreciate the different backgrounds, cultures, and experiences of Gen Zers.

Encourage employee-driven learning opportunities : Gen Zers are a highly educated generation interested in learning and development. Employees should encourage employee-driven learning opportunities and resources to help Gen Zers pursue their passions and interests.

Be transparent and communicate effectively : Gen Zers value transparency and open communication. Employees should be exemplary and communicate effectively with Gen Zers to help them feel informed and connected to the company.

Be open to feedback and ideas : Gen Zers are innovative and want to be part of something bigger than themselves. Employees should be available for input and ideas from Gen Zers and actively seek out their contributions.

Job-hopping? Not a Gen Z Concern

According to a study conducted by the Oliver Wyman Forum on how Gen Zers perceive working, they have reported that Gen Zers do not view job-hopping as a negative trait, unlike previous generations. Gen Zers in the West, especially in the United States and the United Kingdom, who identify as “loyal” to their employers, actively or passively seek new employment opportunities. Furthermore, Gen Zers are likelier to leave unfulfilling jobs without securing a new position beforehand. This sentiment has been reflected on social media platforms such as TikTok, where hashtags related to leaving jobs without a plan, such as #quietquitting and #greatresignation, have amassed more than 570 million views in total. It is clear that job-hopping is of great importance to Gen Zers.

Older generations, like boomers and Gen Xers, worked hard to advance in their careers, but Gen Zers want to play by different rules. They want to change how companies work, and the pandemic has made them want to change even more. In 2021, many young people aged 18 to 29 in the United States quit their jobs. 37% quit, compared to 17% of people aged 30 to 49, 9% aged 50 to 64, and 5% aged 65 and up. This is according to a study by the Pew Research Centre, as recorded by the Gen Z Report that the Oliver Wyman Forum put together.

Being Socially Conscious – What it means for Gen Zers

Being socially conscious means that Gen Zers are aware of and concerned about social and environmental issues and want to impact the world positively. This can take form in a variety of ways. If we narrow down the concept of Environmentalism, Gen Zers are more environmentally conscious than previous generations and are more likely to support sustainable practices and products. They are also more aware of the impacts of climate change and want to take action to reduce their carbon footprint.

In terms of Social Justice, Gen Zers are more socially aware and want to promote equality and inclusivity. They are more likely to support causes related to race, gender, and LGBTQ+ rights and are more likely to advocate for marginalised communities. If we take the topic of Ethical Consumption, Gen Zers are more conscious of the impact of their consumption on society and the environment. They are more likely to align with companies that believe in making a positive social and environmental impact. They are more likely to research the supply chain and working conditions of the products they buy.

Gen Zers are also passionate about volunteering, are more likely to get involved in social service work, and are eager to help make a difference in their immediate communities, the country, and the world itself. Another very significant area happens to be Political Activism. Gen Zers are politically active and engaged and want to change the world through political means. Being socially conscious is an essential aspect of Gen Zers’ identity. They want to impact the world positively and are more likely to support causes and companies that align with their values. This can affect how they consume, spend their time, and choose to work. Employers should consider these areas when creating a culture and engaging with Gen Z employees.



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Acid test emerges for US-EU ties

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European Commission President Ursula von der Leyen

European Commission President Ursula von der Leyen addressing the World Economic Forum in Davos, Switzerland on Tuesday put forward the EU’s viewpoint on current questions in international politics with a clarity, coherence and eloquence that was noteworthy. Essentially, she aimed to leave no one in doubt that a ‘new form of European independence’ had emerged and that European solidarity was at a peak.

These comments emerge against the backdrop of speculation in some international quarters that the Post-World War Two global political and economic order is unraveling. For example, if there was a general tacit presumption that US- Western European ties in particular were more or less rock-solid, that proposition apparently could no longer be taken for granted.

For instance, while US President Donald Trump is on record that he would bring Greenland under US administrative control even by using force against any opposition, if necessary, the EU Commission President was forthright that the EU stood for Greenland’s continued sovereignty and independence.

In fact at the time of writing, small military contingents from France, Germany, Sweden, Norway and the Netherlands are reportedly already in Greenland’s capital of Nook for what are described as limited reconnaissance operations. Such moves acquire added importance in view of a further comment by von der Leyen to the effect that the EU would be acting ‘in full solidarity with Greenland and Denmark’; the latter being the current governing entity of Greenland.

It is also of note that the EU Commission President went on to say that the ‘EU has an unwavering commitment to UK’s independence.’ The immediate backdrop to this observation was a UK decision to hand over administrative control over the strategically important Indian Ocean island of Diego Garcia to Mauritius in the face of opposition by the Trump administration. That is, European unity in the face of present controversial moves by the US with regard to Greenland and other matters of contention is an unshakable ‘given’.

It is probably the fact that some prominent EU members, who also hold membership of NATO, are firmly behind the EU in its current stand-offs with the US that is prompting the view that the Post-World War Two order is beginning to unravel. This is, however, a matter for the future. It will be in the interests of the contending quarters concerned and probably the world to ensure that the present tensions do not degenerate into an armed confrontation which would have implications for world peace.

However, it is quite some time since the Post-World War Two order began to face challenges. Observers need to take their minds back to the Balkan crisis and the subsequent US invasions of Afghanistan and Iraq in the immediate Post-Cold War years, for example, to trace the basic historic contours of how the challenges emerged. In the above developments the seeds of global ‘disorder’ were sown.

Such ‘disorder’ was further aggravated by the Russian invasion of Ukraine four years ago. Now it may seem that the world is reaping the proverbial whirlwind. It is relevant to also note that the EU Commission President was on record as pledging to extend material and financial support to Ukraine in its travails.

Currently, the international law and order situation is such that sections of the world cannot be faulted for seeing the Post World War Two international order as relentlessly unraveling, as it were. It will be in the interests of all concerned for negotiated solutions to be found to these global tangles. In fact von der Leyen has committed the EU to finding diplomatic solutions to the issues at hand, including the US-inspired tariff-related squabbles.

Given the apparent helplessness of the UN system, a pre-World War Two situation seems to be unfolding, with those states wielding the most armed might trying to mould international power relations in their favour. In the lead-up to the Second World War, the Hitlerian regime in Germany invaded unopposed one Eastern European country after another as the League of Nations stood idly by. World War Two was the result of the Allied Powers finally jerking themselves out of their complacency and taking on Germany and its allies in a full-blown world war.

However, unlike in the late thirties of the last century, the seeming number one aggressor, which is the US this time around, is not going unchallenged. The EU which has within its fold the foremost of Western democracies has done well to indicate to the US that its power games in Europe are not going unmonitored and unchecked. If the US’ designs to take control of Greenland and Denmark, for instance, are not defeated the world could very well be having on its hands, sooner rather than later, a pre-World War Two type situation.

Ironically, it is the ‘World’s Mightiest Democracy’ which is today allowing itself to be seen as the prime aggressor in the present round of global tensions. In the current confrontations, democratic opinion the world over is obliged to back the EU, since it has emerged as the principal opponent of the US, which is allowing itself to be seen as a fascist power.

Hopefully sane counsel would prevail among the chief antagonists in the present standoff growing, once again, out of uncontainable territorial ambitions. The EU is obliged to lead from the front in resolving the current crisis by diplomatic means since a region-wide armed conflict, for instance, could lead to unbearable ill-consequences for the world.

It does not follow that the UN has no role to play currently. Given the existing power realities within the UN Security Council, the UN cannot be faulted for coming to be seen as helpless in the face of the present tensions. However, it will need to continue with and build on its worldwide development activities since the global South in particular needs them very badly.

The UN needs to strive in the latter directions more than ever before since multi-billionaires are now in the seats of power in the principle state of the global North, the US. As the charity Oxfam has pointed out, such financially all-powerful persons and allied institutions are multiplying virtually incalculably. It follows from these realities that the poor of the world would suffer continuous neglect. The UN would need to redouble its efforts to help these needy sections before widespread poverty leads to hemispheric discontent.

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Brighten up your skin …

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Hi! This week I’ve come up with tips to brighten up your skin.

* Turmeric and Yoghurt Face Pack:

You will need 01 teaspoon of turmeric powder and 02 tablespoons of fresh yoghurt.

Mix the turmeric and yoghurt into a smooth paste and apply evenly on clean skin. Leave it for 15–20 minutes and then rinse with lukewarm water

Benefits:

Reduces pigmentation, brightens dull skin and fights acne-causing bacteria.

* Lemon and Honey Glow Pack:

Mix 01teaspoon lemon juice and 01 tablespoon honey and apply it gently to the face. Leave for 10–15 minutes and then wash off with cool water.

Benefits:

Lightens dark spots, improves skin tone and deeply moisturises. By the way, use only 01–02 times a week and avoid sun exposure after use.

* Aloe Vera Gel Treatment:

All you need is fresh aloe vera gel which you can extract from an aloe leaf. Apply a thin layer, before bedtime, leave it overnight, and then wash face in the morning.

Benefits:

Repairs damaged skin, lightens pigmentation and adds natural glow.

* Rice Flour and Milk Scrub:

You will need 01 tablespoon rice flour and 02 tablespoons fresh milk.

Mix the rice flour and milk into a thick paste and then massage gently in circular motions. Leave for 10 minutes and then rinse with water.

Benefits:

Removes dead skin cells, improves complexion, and smoothens skin.

* Tomato Pulp Mask:

Apply the tomato pulp directly, leave for 15 minutes, and then rinse with cool water

Benefits:

Controls excess oil, reduces tan, and brightens skin naturally.

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Shooting for the stars …

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That’s precisely what 25-year-old Hansana Balasuriya has in mind – shooting for the stars – when she was selected to represent Sri Lanka on the international stage at Miss Intercontinental 2025, in Sahl Hasheesh, Egypt.

The grand finale is next Thursday, 29th January, and Hansana is all geared up to make her presence felt in a big way.

Her journey is a testament to her fearless spirit and multifaceted talents … yes, her life is a whirlwind of passion, purpose, and pageantry.

Raised in a family of water babies (Director of The Deep End and Glory Swim Shop), Hansana’s love affair with swimming began in childhood and then she branched out to master the “art of 8 limbs” as a Muay Thai fighter, nailed Karate and Kickboxing (3-time black belt holder), and even threw herself into athletics (literally!), especially throwing events, and netball, as well.

A proud Bishop’s College alumna, Hansana’s leadership skills also shone bright as Senior Choir Leader.

She earned a BA (Hons) in Business Administration from Esoft Metropolitan University, and then the world became her playground.

Before long, modelling and pageantry also came into her scene.

She says she took to part-time modelling, as a hobby, and that led to pageants, grabbing 2nd Runner-up titles at Miss Nature Queen and Miss World Sri Lanka 2025.

When she’s not ruling the stage, or pool, Hansana’s belting tunes with Soul Sounds, Sri Lanka’s largest female ensemble.

What’s more, her artistry extends to drawing, and she loves hitting the open road for long drives, she says.

This water warrior is also on a mission – as Founder of Wave of Safety,

Hansana happens to be the youngest Executive Committee Member of the Sri Lanka Aquatic Sports Union (SLASU) and, as founder of Wave of Safety, she’s spreading water safety awareness and saving lives.

Today is Hansana’s ninth day in Egypt and the itinerary for today, says National Director for Sri Lanka, Brian Kerkoven, is ‘Jeep Safari and Sunset at the Desert.’

And … the all-important day at Miss Intercontinental 2025 is next Thursday, 29th January.

Well, good luck to Hansana.

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