Business
The road to economic recovery ahead is long, hard, and unavoidable
Talk to anyone waiting for days in a long queue to get a few litres of fuel for daily living, unable to cook food due to the lack of LP gas or forced to stay in the darkness due to the power cuts or unable to find critical medicine the same set of emotions are apparent: lamenting about lost livelihoods, confusion about the mess we are in, fear and trepidation about an uncertain present and future, and anger at those responsible for the mismanagement of the economy.
Along with those feelings come three questions. How did we get into this mess in the first place? What is debt restructuring and when will all this be over? And finally, how do we get out of this crisis and who must do what? The sense of uncertainty is almost physical. The answers will remain foggy for some time but let me attempt to briefly answer for all to understand.
Start with Sri Lanka’s debt, especially its external debt. In 2000, exports of goods and services were 39 per cent of GDP; in 2020, they had declined to 20 per cent. Sri Lanka has faced a ‘twin deficit’ problem for decades: imports have consistently been higher than exports, and public expenditure has consistently been higher than revenues.
The last 20 years is the story of a series of policy blunders reducing taxes and inefficiencies in tax collection, a bloated public sector, and unaffordable subsidies. Together, they drained the exchequer.
Our trade balance has been under pressure for a long time, due to high imports vs exports. Exports have not grown for a variety of reasons related to lack of competitiveness and low FDIs which have been discouraged by instability and governance issues in the country. Sri Lanka’s exports grew by only 1.2 times whereas Vietnam’s exports grew over 3 times and Bangladesh 2 times during the period 2011 to 2021. Trade balance issues worsened after Easter Sunday and Covid which led to large declines in tourism inflows.
On the external front, investing in ‘vanity’ and unproductive infrastructure projects, funded through market-based loans at high interest rates i.e., ISBs was the beginning of the external debt crisis, which only exacerbated thereafter due to infrastructure projects becoming a breeding ground for corruption.
In 2016, the three-year IMF programme for a $1.5 billion Extended Finance Facility (EFF) proposed a series of structural reforms to rebuild tax revenues, make Sri Lanka less reliant on foreign borrowing, promote an export-oriented economy and reduce the budget deficit. These included, tightening monetary policy, allowing the currency to float, and slashing subsidies was suspended in November 2019 for a home-grown solution. As a result, those reforms were not implemented, plunging Sri Lanka into its latest crisis.
Four more policy mistakes accelerated Sri Lanka’s descent into bankruptcy. What does bankruptcy mean? No financial institution is willing to extend any credit to Sri Lanka to import even the most essential medicine and fuel, leading to Sri Lanka degrading itself to a hand-to-mouth existence, having exhausted all foreign exchange reserves of the country.
First, reducing taxes in November 2019 cost the Sri Lankan economy profoundly as concerns were raised about Sri Lanka’s debt sustainability, leading to the Credit Rating downgrades. This resulted in thwarting the ability to tap global sovereign debt market for further foreign borrowings, available only based on investor confidence in the country’s ability to repay foreign commercial borrowings.
Second, attempting to maintain a fixed exchange rate leading to a 52% reduction of worker remittances from a year ago (the only country to face a reduction of remittances) and a widening trade deficit, as the overvalued rupee favoured imports over exports. Approximately, USD 5 billion of the reserves was wasted to defend the Rupee, and another USD 500 million to repay foreign debt in January 2022 leading to a further depletion of the meagre foreign reserves of the country.
Third, the decision not to pre-emptively renegotiate debt restructuring with the IMF when the Covid-19 pandemic hit in 2020 while Sri Lanka’s debt was still sustainable. Lenders would have been willing for a more generous restructuring of debt, just as multilateral and bilateral lenders did in the wake of the tsunami in December 2004.
Fourth, in 2021, a misguided and inappropriate policy to implement an outright ban on import of chemical fertilisers was imposed in the name of ‘import substitution’ to conserve foreign exchange reserves. This hit the tea industry and paddy crops, impacting Sri Lanka’s export crops, thereby forcing Sri Lanka to import food to fight hunger.
…Debt restructuring process will be tough and long drawn out…
So, what happens now? Sri Lanka had no choice but to approach the IMF again, for the 17th time. Since Sri Lanka has now defaulted on its debt, it does not meet debt sustainability criteria, and therefore, obtaining a facility from IMF this time will be difficult, more long drawn out. Additionally, accessing the IMF’s Rapid Financing Instrument is also ruled out.
Negotiating a macro-economic programme supported with IMF financing will be contingent on Sri Lanka undertaking accelerated structural reforms to achieve economic growth and debt sustainability. The process will require arriving at a debt restructuring agreement with bondholders, and then with Multilateral Financial Institutions (MFIs) and other bilateral borrowers. Given the past failures of Sri Lanka to keep its word, they will be tougher this time.
The first stage is to reach a Staff Level Agreement (SLA) with IMF and thereafter, seek the IMF executive board approval for an Extended Fund Facility (EFF). EFF will be further supported by World Bank and ADB and friendly countries such as Japan, USA and the European Union. The earliest we could expect some funding is in 2023 and country to get back to some normalcy by 2026.
The actions of Central bank have made debt sustainability even more elusive. By allowing the interest rates on treasury bills to overshoot, the Central Bank has crippled the SMEs, corporates, banking sector and the public finance. The ostensible reason for increasing interest rates to tame inflation, is unlikely to hold, as inflation is driven primarily by external factors, collapse of the value of the Sri Lankan rupee and other supply side issues.
The people of Sri Lanka have completely lost confidence and trust in the Government’s ability to resolve the crisis. The People’s struggle “Aragalaya” will only intensify. Their demands are well justified. A “System Change” is required. Those responsible for the crisis must leave and it is the need of the hour for an all-party interim Government to be established. Further, it is imperative to call for a General Election as soon as possible for a more competent and honest set of professionals to be elected to the Legislature in ensuring proper governance of the country. The costs associated with having a General Election pale into insignificance compared to the massive costs of running an incompetent government. Perhaps, Donor countries may agree to provide a grant of USD 20 million to hold a General Election.
What do we have to do? Sri Lanka needs a credible national policy and a plan agreed by all those who have the best interest of the Country at heart to get the country out of the crisis. The plan or reform agenda should comprise of eight core focus areas. To pursue the plan with the IMF, credibility and integrity of the public officials and the Government must be reinstated to portray that Sri Lanka is on the path to economic recovery and obtain the EFF facility. This is the only hope, there is no other alternative.
First, Sri Lanka must stem the widespread bribery and corruption with harsh penalties, similar to penalties in countries such as Singapore. No donor or Sri Lankan expat wants to see their help to the people being scammed by the unscrupulous politicians and Government officials.
Second, government expenditure must be curtailed, the burden imposed on the people because of loss-making State-Owned-Enterprises (SOE) must be removed. One option would be to restructure and list all SOEs in the Colombo Stock Exchange for better governance and accountability of SOEs. It is time, the public change their misguided mindset and realise the futility of SOEs that are sustained for the ultimate benefit of politicians such as Sri Lankan Airlines where the public had to bear Rs. 372 billion of accumulated losses since 2008. The operating losses of Ceylon Petroleum Corporation (CPC), first four months of 2022 despite price increases is Rs. 64.9 billion.
Third, Sri Lanka will have to live within its means; The Government cannot simply print money, to provide relentless relief “Sahana” to the people and continue to be a welfare state. People should pay at least the cost for Government services and utilities. All spending must be carefully thought through and planned. Public spending on infrastructure should only be on projects that would generate income to pay back debt. Financial discipline of the State is imperative manage the fiscal deficit. Sri Lanka will have to focus on developing an active local capital market with 30–50-year debt instruments to support the asset and liability match to fund infrastructure projects. For example, Malaysia have raised local currency debt for most of their infrastructure projects.
Fourth, the Government revenue at 8% of GDP remains one of the lowest in the world. The tax system will have to be overhauled to widen the tax net to increase Government revenue. The BOI has become a failure and is responsible for large leakages of tax revenue. BOI need to be overhauled and incentive structure need to be critically reviewed to attract more FDI.
Fifth, Sri Lanka should refocus on a major tourism drive to attract more tourists. In 2018, Sri Lanka Tourism generated receipts worth USD 4.5 billion, which can be swiftly achieved and surpassed. Further, a massive export drive to make Sri Lanka an export-oriented economy like Vietnam is essential. We have an untapped opportunity in value-creating exports such as Graphite, Crystal and Mineral Sand that can easily reach over USD 500 million per month. Adding even greater value should be encouraged with the appropriate policies to prioritize foreign-exchange-earning manufacturing industries, agriculture, and service exports.
Sixth, a well-designed, and properly targeted social safety net will be crucial to protect the most vulnerable and provide for them adequately, but only for as long as necessary.
Seventh, despite the hardships and pain that comes from austerity, Sri Lanka, its people, and its Government – the Executive and all parties in Parliament must stay committed to the agreed upon reform agenda for the next ten years. Repeating the mistakes of the past is unaffordable and will inflict pain upon the generations to come.
Eight, the public is expecting restitution and those who brought economic ruin and robbed the country to be held accountable for their actions and prosecuted in a court of law. The public are also demanding for funds misappropriated to be brought back.
President John F. Kennedy’s in his inaugural address said, “Ask not what your country can do for you, ask what you can do for your country” and challenged every citizen to contribute in some way to the public good. A democracy is a government, by the People, for the People. It is the people who hold the power of a democracy, and therefore, it is imperative that the people of Sri Lanka act diligently at the next General Election in electing competent and honest professionals to the Parliament irrespective of their party affiliations to govern the country and not repeat the mistakes of the past 74 years.
(The writer is a Member of the Disciplinary Review Council of the CFA Institute, USA and Advocacy Chair and Board Director of CFA Society Sri Lanka and functioned as a member of the Code of Conduct Review Committee (CoCRC) of the Central Bank of Sri Lanka 2020-2021 and can be reached at abeysuriya@hotmail.com)
Business
Ogilvy Group tops award tally at Dragons of Sri Lanka 2026
Nine awards, including two Golds, across disciplines recognise business-driven creativity
Ogilvy Group Sri Lanka delivered a standout performance at the recently concluded Dragons of Sri Lanka 2026 Awards, securing a total of nine awards comprising two Gold Dragons, one Silver Dragon and six Black Dragons, among the festival’s highest overall award tallies, a company news release said.
Gold Dragon wins for Phoenix Ogilvy and Ogilvy Digital, together with the seven additional recognitions across multiple categories, highlighted Ogilvy’s ability to combine creativity, strategic thinking and commercial effectiveness to deliver business results.
Organised by the 4As Sri Lanka, the third edition of Dragons of Sri Lanka shortlisted more than 50 agencies and corporates, making it one of the country’s most competitive marketing communications awards. These local awards, along with the chapters in Malaysia and Pakistan are part of the Dragons of Asia platform, one of the region’s leading programmes for marketing communications effectiveness, with entries being judged on strategy, originality, execution and measurable results.
Ogilvy Digital accounted for eight awards in total, including a Gold Dragon in the Business & Trade Marketing category, and a Silver Dragon in the Innovative Idea or Concept category. The Agency additionally received six Black Dragons across the categories of Innovative Idea or Concept, Business & Trade Marketing, Content Creation, Small Budget, Event or Experiential, and Brand Trial or Sales Generation.
Commenting on the achievement, Sajith Weerasinghe, Chief Operating Officer of Ogilvy Digital, said, “These recognitions reflect the breadth of capabilities we’ve built across strategy, creative, content, experience design, technology and performance marketing. The fact that the work was recognised across so many different disciplines demonstrates our ability to apply creativity to a wide range of business challenges and objectives. We’re proud that this achievement spans multiple clients, categories and types of work, reflecting both the versatility of our people and our commitment to delivering results.”
The Ogilvy Group’s second Gold Dragon win was Phoenix Ogilvy’s recognition in the Product Launch or Re-Launch category for the relaunch of American Premium Water. It was a multi-dimensional campaign which refreshed the identity and rejuvenated the positioning of one of Sri Lanka’s pioneering bottled drinking water brands, bolstering its 30-year heritage while connecting with a new generation of consumers.
Commenting on the win, Siddhartha Roy, Chief Operating Officer at Phoenix Ogilvy, said, “There’s always something special about reimagining a brand with a rich heritage. American Premium Water has been a trusted name in Sri Lanka for more than three decades, but the challenge was to make it relevant and compelling for a new generation of consumers. We created a new blueprint for growth for the brand’s positioning, proposition and visual identity, and manifested it through design, packaging and storytelling. To see that transformation recognised with a Gold Dragon, and more importantly reflected in the brand’s renewed momentum in the market, makes this a particularly rewarding achievement.”
The Ogilvy Group Sri Lanka operates across multiple marketing communication disciplines and comprises over 290 staff in creative, strategy, digital, media, public relations and integrated communications. As part of the global Ogilvy network, the Group partners with leading local and international brands to create integrated campaigns that build brands, influence behaviour and drive business growth.
Business
Musical tribute to Fr. Marcelline Jayakody held in California
A musical tribute celebrating the life and legacy of Rev. Fr. Marcelline Jayakody, OMI, renowned for his contribution to Sri Lankan arts, music, culture and religious harmony, was held in California with the participation of a large gathering of Sri Lankans.
Titled “Sri Lanka Rani Maniye,” the event was organised by the Sri Lankan Catholic Community in California (SLCCC) under the guidance of Rev. Fr. Rashmi M. Fernando, S.J.
The programme honoured Fr. Jayakody, affectionately known as “Pansale Piyathuma” (The Priest of the Temple), for his efforts to promote Buddhist-Catholic understanding, interfaith dialogue and a shared Sri Lankan identity.
The event brought together members of the Maha Sangha, the Consul General of Sri Lanka in Los Angeles, musicians, singers, donors, parents, children and members of the Sri Lankan community from Los Angeles and other parts of Southern California.
Music, song and Sri Lankan cultural traditions featured prominently, with organisers placing particular emphasis on introducing the country’s artistic and cultural heritage to younger generations of Sri Lankans growing up overseas.
The programme also highlighted the importance of community unity, religious harmony and mutual respect among Sri Lankans living abroad.
Rev. Fr. Fernando told the gathering that the event marked only the beginning of efforts that could achieve more through unity “for the pride and greater good of our motherland, Sri Lanka.”
The organisers thanked the performers, volunteers, donors and well-wishers who contributed to the event, which concluded as a celebration of Fr. Jayakody’s enduring cultural legacy and the Sri Lankan diaspora’s continuing connection with its homeland.
Business
Hayleys Fentons completes Rs. 1 bn manufacturing facility in Wathupitiwala
Hayleys Fentons Limited has completed construction of a state-of-the-art manufacturing facility for Shield Restraint Systems (Pvt) Ltd at the Wathupitiwala Export Processing Zone, with the project completed on schedule within approximately 14 months.
The project, valued at more than Rs. 1 billion, commenced with the laying of the foundation stone on January 7, 2025. It was undertaken by the project arm of Hayleys Fentons, with Design Consortium International (Pvt) Ltd serving as the principal design consultant.
The facility has been designed to meet international industry standards and incorporates advanced safety and energy-efficiency features. A pre-engineered building structural system was used to facilitate faster construction and optimise project costs.
The new facility will manufacture safety restraint systems for the international automotive industry through Shield Restraint Systems.
Hayleys Fentons Deputy Managing Director – Projects Sujith De Alwis said the timely completion of the project demonstrated the company’s engineering and project management capabilities and the ability of Sri Lankan construction expertise to meet stringent international standards.
Hayleys Mobility Executive Director Roshani Dharmaratne said the project required detailed planning, quality management and coordination across multiple disciplines.

Sujith De Alwis, Deputy Managing Director – Projects of Hayleys Fentons Limited and Roshani Dharmaratne, Executive Director of Hayleys Mobility Limited
Chairman Design Consortium Migara Alwis said the project further strengthens its portfolio in specialised industrial construction and supports investment linked to Sri Lanka’s participation in the global automotive supply chain.
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