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The first seed sown in my mind on the need for marketing Pure Ceylon Tea

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The London tea auction

The British were ruthlessly exploiting our tea industry and its workers

Excerpted from the autobiography of Merril. J. Fernando

I was deeply distressed by the ruthless exploitation of our tea industry and its workers, which took place in London. Through my association with British friends resident in Ceylon, and my employers, many of whom were British, I had developed a great respect for them. However, all that was shaken when I realized what was being done in London to our Ceylon Tea.

The British then dominated the global tea trade, with Mincing Lane, the world’s undisputed tea centre, controlling and manipulating the distribution and marketing of tea from grower countries and, thus, holding all producers, especially those in Ceylon, to ransom. We were more vulnerable to market manipulation than any other grower as, even at that time, we were exporting around 90% of our annual national production, with a large proportion of it going to UK.

A very significant weight of our tea, I think around 60 million pounds annually, was consigned then to the London Auction, which was a terminal market. From London, tea was re-exported in both bulk and in value-added form, packaged, and branded, with the main destinations being US, Canada, Northern Europe, and Japan. Initially, most of the packaged tea contained a large component of Ceylon Tea, blended with tea from other, cheaper origins.

However, these diluted blends were always branded and identified as ‘Ceylon Tea’. The proportion of Ceylon Tea in such export blends declined progressively in view of its relatively higher price, but customers, in the belief that they were enjoying pure Ceylon Tea, continued to purchase these diluted blends at premium prices. The growing influence of large brands and the packers’ compulsion to remain competitive in the market, were adversely affecting the quality of the blend.

Apart from London, there were two other major tea blending centres in Europe, causing equal damage to the good reputation of Ceylon Tea. Export companies operating out of Rotterdam and Hamburg engaged in similar exploitation of Ceylon Tea, producing their own brands of so-called ‘Ceylon Tea’. This commercially-effective fiction was reinforced by the attachment of names of our well-known plantations to the brands, duping gullible customers in to believing that their purchases represented genuine Ceylon Tea.

Our authorities in Ceylon, responsible for the oversight of the industry, remained passive in the face of such damaging activities. Counter strategies were never contemplated. It was only later that I realized that the tea industry regulatory and supervisory organs in Ceylon were also actually fiercely protective of British and multinational interests and were complicit in this culture of exploitation, much to the detriment of the local grower and producer. In a later chapter I will deal comprehensively with this aspect of our industry.

Ceylon Tea, which these exporters purchased at very low prices, was sold at levels that were 15-20 times higher in value-added form, after branding and packaging. Allowing for the cost of value addition, marketing, advertising, and promotion, these profits were unfair and unreasonable, whilst our farmers and their workers continued to live in poverty.

The growing influence of brands was also affecting quality. As Ceylon Tea was relatively higher in price than that from other prodestinations, I realised that the proportion of Ceylon Tea in these mass market retail packs would be minimal.

A promise to myself

At the young age of 24, I began to understand the ugly realities of the colonial trading culture. Irrespective of the product, whether it be tea, coffee, or cocoa, its success was based on the exploitation of farmers, growers, and their workers.

In all parts of the underdeveloped world, despite their contribution in skill and sweat, those at the lower end of the production chain, especially the grower-farmer, are still relegated to a marginal existence. However, that effort by the grower at origin has helped develop millionaire traders in Britain and elsewhere in the Western world.

I found it difficult to understand how and why our country permitted the perpetuation of that culture. In my ignorance of the power and outreach of the international trader, and in the brashness of youth, I vowed to myself then and there that someday I would develop my own brand and offer consumers the finest tea on earth – SINGLE ORIGIN, 100% PURE CEYLON TEA – thus bringing integrity and honesty back to the trading of tea.

By marketing my own brand of tea from origin, earnings, which now accrued to foreign traders, would remain in Sri Lanka. I also made a pledge to myself that I would share my earnings with the underprivileged, and bring hope and comfort to our tea farmers, and their families and workers, by making my brand the world’s first ethically-produced tea. However, I was soon made to understand that it was a daydream, a fantasy. A few friends I shared my hopes with were discouraging and sometimes scornful.

Despite the obvious impediments and the lack of encouragement from even those close to me, I never abandoned the idea. Common sense, conventional wisdom, and the prevailing realities of the tea export industry argued strongly against the realization of my dream of a personal, independent brand. However, whilst I pushed it to the back of mind, there was always an inner compulsion that kept the dream alive within me.

Though my career and business interests took me along various different paths over the next few decades, in retrospect, I realize now that what drove me on was the inner conviction, that all those diverse avenues would one day converge in the achievement of that long-held vision – a brand of my own making, developed on the strength of ‘Single Origin, Pure Ceylon Tea’. Naming my own brand ‘Dilmah,’ after my two sons, Dilhan and Malik, many years later was inspirational, but the vision that gave birth to that brand had been in gestation for four decades.

A culture of domination

The culture of the tea export trade I stepped into in 1954 was deeply influenced by the British stranglehold on the industry, which extended from production in the plantations to broking, selling, export-shipping, distribution, and retail marketing overseas. They had first commandeered and then controlled the value chain from beginning to end. It was a prime example of an octopus-like outreach, influencing and manipulating every aspect of the industry.

The centuries of Western colonial domination of this country, commencing with the Portuguese in 1505 and continuing with the Dutch and, thereafter, the British, seemed to have instilled a deep sense of submissiveness in the outlook of the local industrialist. The statutes, regulations, and conventions governing the export trade had been framed according to English law and, obviously, were heavily weighted in favour of the British exporter.

The Britishers’ suppression of indigenous enterprise and innovation was also aided by the local entrepreneur’s docile acceptance of this overriding colonizer’s dominance. Six years after independence from British rule, despite retaining production power within the country, we still remained economic vassals of our colonial masters. The British overlords of our economy had indoctrinated their native successors, the ‘Brown Sahibs,’ very well.

After my very enlightening stay in London, the world’s tea centre, I returned to Ceylon and to the realities of earning a living and resumed my work at A. F. Jones Co. Ltd. The Chairman of Joseph Travers & Sons Ltd., Russell Shaw, had sent very favourable reports about my work in London to Dennis Jones. Shortly after my return, I asked Dennis why we did not export value-added tea. His honest answer was, “We don’t know how to do that. The best place for that is London.”

Whilst I disagreed silently, I bowed to his opinion as, at that time, I was in no position to make a difference. I resumed the business of bulk tea exports, which grew steadily. In addition to the two sons, Dennis and Alan, there was Terrence Allan, a brilliant taster, and Geoff Law, the CFO. They were particularly nice to me, which caused some resentment among the other executives. That made life in the company difficult for me in my early years.

Within my first year of employment I acquired a good understanding of all the aspects of the tea trade and, importantly, of my own choice, I studied factory operations, shipping, finance, and all other related segments of the trade. In my second year, whilst Alan Jones and Terrence Allan were on leave in the United Kingdom, Dennis contracted hepatitis and was hospitalized. I was suddenly compelled to handle most of the key operations alone. I was genuinely frightened by the responsibilities and, on a visit to Dennis in hospital, shared my fears with him.

Dennis demonstrated greater confidence in my competence than I did and said: “Merrill, you are capable of handling all the business issues; just do your best.” Perhaps inspired by his faith in me, I managed the correspondence, tea contracts, blends, and other related work, praying that I would not make any mistakes. Quite surprisingly, I was also able to sell an unusual amount of tea during this period, handling the complexities of blending and shipping without any problems.

When Dennis returned to work three weeks later, I requested him to check all the blends I had prepared in his absence. His immediate response was: “I don’t want to know; you have done a great job.” However, I persuaded him to taste all the blends.

He did so and said: “Full marks, Merrill.” Obviously, my unsupervised contribution in the absence of the proprietors had bolstered their confidence in me, and I found that they were soon permitting me greater latitude for independent decision making and action. The Joneses began to treat me as one of the family and I enjoyed working with them. Their confidence in me was further affirmed when I was appointed to the Board of the company in March 1958.



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Mannar’s silent skies: Migratory Flamingos fall victim to power lines amid Wind Farm dispute

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Victims: Flamingos / Birds found dead in Mannar

By Ifham Nizam

A fresh wave of concern has gripped conservationists following the reported deaths of migratory flamingos within the Vankalai Sanctuary—a globally recognised bird habitat—raising urgent questions about the ecological cost of large-scale renewable energy projects in the region.

The incident comes at a time when a fundamental rights petition, challenging the proposed wind power project, linked to India’s Adani Group, remains under examination before the Supreme Court, with environmental groups warning that the very risks they highlighted are now materialising.

At least two flamingos—believed to be part of the iconic migratory flocks that travel thousands of kilometres to reach Sri Lanka—were found dead after entanglement with high-tension transmission lines running across the sanctuary. Another bird was reportedly struggling for survival.

Professor Sampath Seneviratne, a leading ornithologist, expressed deep concern over the development, noting that such incidents are not isolated but indicative of a broader and predictable threat.

“These migratory birds depend on specific flyways that have remained unchanged for centuries. When high-risk infrastructure, like poorly planned power lines, intersect these routes, collisions become inevitable,” he said. “What we are witnessing now could be just the beginning if proper mitigation measures are not urgently implemented.”

Environmentalists argue that the Mannar region—particularly the Vankalai wetland complex—is one of the most critical stopover sites in South Asia for migratory waterbirds, including flamingos, pelicans, and various species of waders. The sanctuary’s ecological value has also supported a niche with growing eco-tourism sector, drawing birdwatchers from around the world.

Executive Director of the Centre for Environmental Justice, Dilena Pathragoda, said the incident underscores the urgency of judicial intervention and stricter environmental oversight.

“This tragedy is a direct consequence of ignoring scientifically established environmental safeguards. We have already raised these concerns before court, particularly regarding the location of transmission infrastructure within sensitive bird habitats,” Pathragoda said.

“Renewable energy cannot be pursued in isolation from ecological responsibility. If due process and proper environmental impact assessments are bypassed or diluted, then such losses are inevitable.”

Conservation groups have long cautioned that the installation of wind turbines and associated grid infrastructure—especially overhead transmission lines—within or near sensitive habitats could transform these landscapes into lethal zones for avifauna.

An environmental activist involved in the ongoing legal challenge said the latest deaths validate earlier warnings.

“This is exactly what we feared. Development is necessary, but not at the cost of biodiversity. When projects of this scale proceed without adequate ecological assessments and safeguards, the consequences are irreversible,” the activist stressed.

The debate has once again brought into focus the delicate balance between renewable energy expansion and biodiversity conservation. While wind energy is widely promoted as a clean alternative to fossil fuels, experts caution that “green” does not automatically mean “harmless.”

Professor Seneviratne emphasised that solutions do exist, including rerouting transmission lines, installing bird diverters, and conducting comprehensive migratory pathway studies prior to project approval.

“Globally, there are well-established mitigation strategies. The issue here is not the absence of knowledge, but the failure to apply it effectively,” he noted.

The timing of the incident is particularly worrying. Migratory flamingos typically remain in Sri Lanka until late April or May before embarking on their return journeys. Conservationists warn that if hazards remain unaddressed, larger flocks could face similar risks in the coming weeks.

Beyond ecological implications, experts also highlight potential economic fallout. Wildlife tourism—especially birdwatching—contributes significantly to local livelihoods in Mannar.

 Repeated reports of bird deaths could deter eco-conscious travellers and damage the region’s reputation as a safe haven for migratory species.

Environmentalists are now calling for immediate intervention by authorities, including a temporary halt to high-risk operations in sensitive zones, pending a thorough environmental review.

They stress that protecting animal movement corridors—whether elephant migration routes or avian flyways—is a fundamental pillar of modern conservation.

As the controversy unfolds, one question looms large: can Sri Lanka pursue sustainable energy without sacrificing the very natural heritage that defines it?

Pathragoda added that for now, the sight of fallen flamingos in Mannar stands as a stark reminder that development, if not carefully planned, can carry a heavy and irreversible cost.

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‘Weaponizing’ religion in the pursuit of power

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President Donald Trump; miscalculating in M-E / Ayatollah Khomeini; Architect of Iranian Revolution

A picture of US President Donald Trump apparently being prayed for by supporters, appearing in sections of the international media, said it all loud and clear. That is, religion is being flagrantly leveraged or prostituted by politicians single-mindedly bent on furthering their power aspirations.

Although in the case of the US President the trend took on may be an exceptionally graphic or dramatic form, the ‘weaponizing’ of religion is nothing particularly new, nor is it confined to only religiously conservative sections of the West. For example, in South Asia it is an integral part of politics. The ‘South Asian Eight’ are notorious for it and it could be unreservedly stated that in Sri Lanka, the latter’s ethnic conflict would be more amenable to resolution if religion was not made a potent weapon by ambitious politicians of particularly the country’s South.

The more enlightened sections of Christian believers in the US may not have been able to contain their consternation at the sight of the US President apparently being ‘blessed’ by pastors claiming adherence to Christianity. Any human is entitled to be blessed but not if he is leading his country to war without exhausting all the options at his disposal to end the relevant conflict by peaceful means.

More compounded would be his problem if his directives lead to the death of civilians in the hundreds. In the latter case he is stringently accountable for the spilling of civilian blood, that is, the committing of war crimes.

However, the US along with Israel did just that in the recent bombings of Iran, for instance. The majority of the lives lost were those of civilians. If the US President is endowed with a Christian conscience he would have paused to consider that he is guilty of ordering the taking of the life of another human which is forbidden in the teachings of Jesus Christ.

Moreover, the ‘pastors’ praying over the US President should have thought on the above lines as well. May be they were in an effort to curry the President’s favour which is as blame-worthy as legitimizing in some form the taking of civilian lives. Apparently, the realisation is not dawning on all Christian conservatives of the US that some of these ‘pastors’ could very well be the proverbial false prophets and the latter are almost everywhere, even in far distant Sri Lanka.

However, the political reality ‘on the ground’ is that the Christian Right is a stable support base of the Republican Right in the US. Considering this it should not come as a surprise to the seasoned political watcher if the Christian Right, read Christian fundamentalists, are hand-in-glove, so to speak, with President Trump. But it is a scathing indictment on these rightist sections that they are all for perpetrating war and destruction and not for the fostering of peace and reconciliation. Ideally, they should have impressed on their President the dire need to make peace.

That said, political commentators should consider it incumbent on themselves to point out that religion is being ‘weaponized’ in Iran as well. Theocratic rule in Iran has been essentially all about perpetuating the power of the clerical class. The reasons that led to the Islamic Revolution in Iran are complex and the indiscreet Westernization of Iran under the Shah dynasty is one of these but one would have expected Iran to develop from then on into a multi-party, pluralistic democratic state where people would be enjoying their fundamental rights, as enshrined in the Universal Declaration of Human Rights, for example.

Moreover, Iran should have taken it upon itself to be a champion of world peace, in keeping with its Islamic credentials. But some past regimes in Iran had vowed to virtually bomb Israel out of existence and such regional policy trajectories could only bring perpetual conflict and war. Considering the current state of the Middle East it could be said that the unfettered playing out of these animosities is leading the region and the world to ‘reap the whirlwind’, having recklessly ‘sowed the wind’.

However, religious fundamentalism-inspired conflict and war has spread well beyond the Middle East into almost every region since 1979, the year of the Islamic Revolution in Iran. So much so, knowledgeable opinion now points out that religious identity has come to replace nationalism as a principal shaper of international politics or “geopolitics”, as quite a few sections misleadingly and incorrectly term it.

Elaborating on the decisive influence of religious identity, the well known and far traveled Western journalist Patrick Cockburn says in his authoritative and comprehensive book titled, ‘The Age of Jihad – Islamic State and the Great War for the Middle East’ at page 428 in connection with the war in Chechnya ; ‘If nationalism was not entirely dead, it no longer provided the ideological glue necessary to hold together and motivate people who were fighting a war. Unlike the Islamic faith, it was no longer a belief or a badge of identity for which people would fight very hard.’ (The book in reference was published by VERSO, London and New York).

In his wide coverage of Jihadist Wars the world over Cockburn goes on to state that today a call from a cleric could motivate his followers to lay down no less than their lives for a cause championed by the former. The 9/11 catastrophe alone should convince the observer that this is indeed true.

However, as often pointed out in this column, there is no alternative but to foster peace and reconciliation if a world free of bloodshed and strife is what is being sought. Fortunately we are not short of illustrious persons from the East and West who have shone a light on how best to get to a degree of peace. Besides Mahatma Gandhi of India, who was the subject of this column last week, we have former President of Iran Mohammad Khatami, who made a case for a ‘Dialogue of Civilizations’ rather than a ‘Clash of Civilizations’.

The time is more than ripe to take a leaf from these illustrious personalities, for, the current state of war in the Middle East has raised the possibility of a war that could transcend regional boundaries. The antagonists are obliged to exhaust all the peaceful options with the assistance of the UN system. Besides, war cannot ever have the blessings of the sane.

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Venerable Rahula Thera’s 35-year green mission and national Namal Uyana

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Venerable Rahula Thera

It was 35 years ago, on March 28, 1991, that Venerable Rahula Thera, then a young monk, embarked on a journey to the Na forest in Ulpathagama, Palagama, in the Anuradhapura District. Today, three and a half decades later, this mission stands as living proof of the enduring bond between Buddhist philosophy and the natural world.

Marking the 35th year of this green mission, Rahula Thera’s relentless dedication has transformed the National Namal Uyana into an environmental landmark admired not only across Sri Lanka but around the globe, as well.

When studying the life of Venerable Rahula Thera, one cannot ignore the profound connection between Buddhism and the environment. Buddhism is a philosophy deeply attuned to nature. The historical use of the sacred “Na Ruka” by all four Buddhas: Mangala Buddha, Sumana Buddha, Revata Buddha, and Sobhita Buddha — for enlightenment —demonstrates that from time immemorial, Buddhism has maintained a sacred bond with the Na tree. From the birth of Siddhartha to his enlightenment, the propagation of the Dharma, and even the great Parinirvana, all of these milestones unfolded in verdant, living landscapes.

Venerable Rahula Thera did not embark on the Namal Uyana mission seeking government support or personal gain. His commitment sprang from a deep devotion to the Buddha’s teachings on grove cultivation. A grove cultivator is one who spreads compassion for nature. As the Vanaropa Sutta teaches:

Venerable Rahula Thera reclaimed Namal Uyana which was then under the control of timber smugglers and treasure hunters. The term “Wanawasi” does not merely mean living in a forest; it signifies finding rest and enlightenment through nature, free from the destructive roots of greed, sin, and delusion.

Another defining aspect of Venerable Rahula Thera’s 35-year mission is the purification of the human mind. He has consistently taught the thousands who visit Namal Uyana that a person who loves a tree will never harm another human being. As the Dhamma proclaims:

It is important to remember that Venerable Rahula Thera devoted his life, without fear, speaking the truth and taking necessary action, tirelessly advancing the national mission he began. From 1991 to the present, he has worked with every government elected by the people, maintaining impartiality and independence from political ideology. Yet, he never hesitated to raise his voice fearlessly against any individual, of any rank or party, who committed wrongdoing.

Religious and Social Mission

The National Namal Uyana is not merely a forest; it is a magnificent heritage site, dating back to ancient times. Scattered across the landscape are boundary walls, the remains of ancient monastery complexes, and stone carvings believed to date back to the reign of King Devanampiyatissa. In earlier centuries, this sacred land had served as a meditation sanctuary for hundreds of monks. The name “National Namal Uyana,” by which this ecological and archaeological treasure is known today, was introduced by Venerable Rahula Thera in 1991. The government’s later recognition of the site as the National Namal Uyana stands as a significant achievement for both religion and national heritage.

Venerable Rahula Thera is a monk who has lived a life of renunciation. A striking example of this is his decision not to assume the position of Chief Incumbent of the National Namal Uyana Viharaya, instead entrusting the temple to the Ramanna Nikaya and its trustees. In doing so, he set a precedent for the contemporary Sangha. The Thera himself stated that he was merely the trustee of Namal Uyana, not its owner.

Legacy and Continuing Inspiration

The 35th anniversary of Venerable Wanawasi Rahula Thera’s arrival at Namal Uyana is not merely the commemoration of a period of time; it is a message of nature to future generations. Through his work, the Thera revived the ancient Hela tradition of loving trees and venerating the environment as something sacred. This religious and environmental mission remains unforgettable.

The revival experienced by Namal Uyana, after the arrival of Venerable Wanawasi Rahula Thera, is beyond simple description. Some of the major accomplishments achieved under his leadership include:

* Securing and protecting the largest Rose Quartz (Rosa Thirivana) reserve in South Asia.

* Restoring the Na forest spread across hundreds of acres, providing shelter to numerous rare plants and animal species.

* Transforming the area into a living centre for environmental education, offering practical learning experiences for thousands of schoolchildren and university students.

* Drawing the attention of world leaders and international environmentalists to Sri Lanka’s unique environmental heritage.

In recognition of his immense contribution to environmental conservation, Venerable Rahula Thera was honoured with the Presidential Environment Award and the Green Award in 2004—a significant moment in his life. Yet the Thera himself has always remained devoted to the work rather than the recognition it brings, making such appreciation even more meaningful.

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