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Tackling the Misinformation Quandary: The crucial role of social media in elections

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By Indika De Zoysa

Social media platforms have become the epicentre of our collective digital discourse in an age defined by the relentless pace of technological advancement. These platforms have revolutionised how we communicate and emerged as influential players in the realm of politics, particularly during elections. I have observed with keen interest the profound impact of social media on our democratic processes, and it’s time to address a critical issue at hand: the role of social media in disseminating misinformation and how we can counter this growing challenge.

The Information Revolution: A Double-Edged Sword

The rise of social media has been nothing short of revolutionary. It has democratized information, giving voice to the voiceless and empowering citizens to engage with political discourse as never before. In the Sri Lankan context, it has allowed diverse voices to be heard, promoted transparency, and enhanced civic participation. However, like any powerful tool, social media comes with its complexities and risks.

Misinformation, the spread of false or misleading information, has emerged as a formidable challenge in the digital age. During elections, this menace is amplified, potentially influencing voter behaviour and public opinion and even undermining the very fabric of our democracy. Falsehoods, rumours, and unverified claims can spread like wildfire, often with malicious intent.

Social media platforms have a pivotal role to play in addressing the misinformation crisis. They are not just facilitators of communication but curators of the information landscape. As such, they are responsible for ensuring that the content disseminated on their platforms is accurate, fair, and reliable.

The Role of Community Guidelines

Social media platforms have developed Community Guidelines to tackle misinformation, a set of rules and standards that govern user behaviour. These guidelines serve as a cornerstone in maintaining the integrity of information dissemination. Community Guidelines are more than just rules; they are a commitment to fostering a safe and respectful online environment. They provide the framework for responsible content creation, striking a balance between freedom of expression and responsible conduct.

A global platform like TikTok has recognized its responsibility to maintain the integrity of information dissemination, particularly during elections. Their Community Guidelines, a set of rules that govern user behaviour, play a pivotal role in ensuring that those seeking to spread falsehoods do not hijack the platform. These guidelines are more than just a set of rules – they are a commitment to fostering a safe, responsible, and respectful online community. They provide a framework that strikes a delicate balance between free expression and responsible conduct.

Ensuring Fair Elections

During elections, the role of these guidelines becomes paramount. They serve as a safeguard against the spread of false information, divisive content, and external interference. Platforms that enforce these guidelines diligently can help ensure that the electoral process remains fair, transparent, and free from manipulation.

However, the responsibility doesn’t rest solely with the platforms. Users, too, play a critical role. Educating users about the significance of responsible content creation and the consequences of spreading misinformation is essential. Awareness campaigns and digital literacy initiatives are vital components of the misinformation mitigation strategy.

A Collective Endeavor

In conclusion, countering misinformation on social media during elections is a collective endeavour. It requires the vigilance of platforms, the active participation of users, the guidance of policymakers, and the scrutiny of civil society. As citizens, we must approach social media with discernment, verifying information before accepting it as fact.

Misinformation poses a clear and present danger to the democratic process. To safeguard our democracy, we must foster an environment in which social media platforms adhere to robust Community Guidelines; users are educated about responsible content creation, and the principles of truth and transparency guide our digital discourse.

As we look ahead to future elections, both in Sri Lanka and across the globe, let us remember that the power of social media can be harnessed for the betterment of our society and our democracy. It is up to us to ensure that this powerful tool remains a force for good, upholding the principles upon which our democracy is built.

[The writer is the Chairman of The Federation of Information Technology Industry Sri Lanka (FITIS)]



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“RDB Drives Unprecedented Growth with Record Profits Fueling Expansion and Development Impact” 

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The Regional Development Bank (RDB) delivered an exceptional financial performance for the year ended 31 December 2025, recording an 86% year-on-year increase in Profit After Tax to LKR 2.37 billion. The Bank’s total income reached LKR 42.81 billion, driven by a 23.89% growth in Net Interest Income to LKR 24.23 billion, complemented by steady contributions from both interest and fee-based income streams. This performance highlights the Bank’s ability to optimise its asset base while sustaining a well-diversified and resilient revenue profile.

Marking its 40th anniversary in 2025, the Bank’s exemplary performance underscores the strength of its resilient operating model, disciplined execution, and its growing role as a catalyst for inclusive economic progress in Sri Lanka. Profitability metrics strengthened notably, with Return on Assets (ROA) improving to 1.70% and Return on Equity (ROE) increasing to 11.77%, demonstrating enhanced efficiency in capital deployment and earnings generation.

Commenting on the Bank’s performance, Chairman Lasantha Fernando stated,

“Our performance in 2025 reflects the strength of a purpose-driven banking model that successfully balances financial sustainability with national development priorities. As Sri Lanka progresses on its path to recovery, our commitment to enabling inclusive growth remains unwavering.”

The Bank continued to expand its development-focused lending portfolio, with loans and receivables growing by 23.59% to LKR 302.54 billion. This growth supported priority sectors including agriculture, SMEs, manufacturing, housing, and rural enterprises representing segments critical to national economic revitalisation. Importantly, this expansion was achieved alongside improved asset quality, with the Stage 3 impaired loans ratio declining to 4.06% from 6.25%, demonstrating robust credit risk management and effective recovery strategies.

Customer confidence remained strong, with deposits increasing by 11.85% to LKR 283.72 billion, driven by growth in both savings and fixed deposits. The Bank also maintained liquidity ratios well above regulatory thresholds, reinforcing its financial stability and resilience

Asanga Tennakoon General Manager/Chief Executive Officer, highlighted” last year’s results underscore the impact of disciplined execution, prudent risk management, and a strong customer-centric approach. Looking ahead, we will continue to expand our reach, strengthen digital capabilities, and deepen financial inclusion to create sustainable value for all stakeholders.”

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SLIC Life and SLIC General Create New Employment Opportunities

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New Trainee Insurance Assistants receiving their appointment letters from (L-R) Nalin Subasinghe (CEO of SLICLL), Nusith Kumaratunga (Chairman of SLIC) and Dr. Sameera Dharmasena (CEO of SLICGL

Sri Lanka Insurance Life Ltd (SLICLL) and Sri Lanka Insurance General Ltd (SLICGL) together appointed 112 Trainee Insurance Assistants, marking one of the largest recruitments across both companies in recent years.

Of the total intake, 87 candidates joined SLICGL while 25 candidates were appointed to SLICLL. This recruitment reflects the continued efforts of both companies to strengthen their workforce while contributing to employment opportunities.

The recruitment process was conducted through a structured and independent evaluation framework to ensure transparency and merit-based selection. Applications were invited from eligible candidates island-wide, followed by a written examination. Candidates who met the required benchmarks were shortlisted for interviews conducted by an independent panel, reinforcing fairness and credibility throughout the process.

The newly appointed Trainee Insurance Assistants represent a diverse and capable talent pool. Approximately 30% of the recruits are graduates, while all candidates possess the required academic qualifications, including G.C.E. Ordinary Level and Advanced Level certifications, or equivalent diplomas and higher qualifications.

This intake is aligned with the long-term focus of SLICLL and SLICGL on developing human capital and nurturing future-ready professionals within the insurance industry. The new recruits will have access to structured career growth opportunities, enabling them to build sustainable careers within the organisations. Efforts have also been made to assign employees to locations closest to their places of residence, subject to operational requirements, ensuring both efficiency and employee convenience.

Commenting on the appointments, Nusith Kumaratunga, Chairman of Sri Lanka Insurance stated, “The onboarding of this new group of Trainee Insurance Assistants reflected our continued focus on building strong and capable teams across both SLICLL and SLICGL. By maintaining a transparent and merit-based selection process, we remained committed to creating opportunities for talented individuals while strengthening the foundations for long-term organisational growth. This initiative also aligned with our broader role in supporting employment generation and contributing to the country’s economic progress.”

The official appointment ceremony was held on 7th April 2026 at the SLIC Head Office, in the presence of the Chairman and the Corporate Management of SLICLL and SLICGL, marking an important milestone in the organisations’ ongoing people development journey.

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99x Wins Five Awards at Best Management Practices Awards ‘26, Showcasing AI-led Transformation

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Team 99x winning the Overall Gold Award at the CPM Best Management Practices Awards 2026

99x, a leading global product engineering company, has secured five major accolades at the CPM Best Management Practices Awards 2026, including an Overall Gold Award, positioning the company among Sri Lanka’s top-performing organisations in management excellence. The company was also recognised as the Sector Winner for IT, Software & BPO Services, named among the Forty Outstanding Companies, and received the Best Management Practices Excellence Award. In addition, Hasith Yaggahavita, CEO of 99x, was honoured with the Leadership Excellence Award, acknowledging his role in driving the organisation’s AI-led transformation.

The recognition was awarded for 99x’s submission titled ‘Embracing AI: Rethinking Talent, Products & Services,’ which addressed one of the most pressing shifts facing the global technology services industry today. As AI continues to redefine how software is built and delivered, traditional outsourcing models are being challenged from reduced reliance on large engineering teams to a growing shift toward outcome-based delivery and faster go-to-market expectations.

Chatura De Silva, Chief AI Officer at 99x, stated, “Winning five awards at one stage is a proud moment for us as a team. While AI is driving change across the industry, what made this possible is how we chose to adapt to it. We recognised that AI is not just a layer on top of what we do, but that it changes the foundation of how value is created. This transformation was about connecting both our talent and delivery, while embedding AI across everything we do”.

Selected from over 150 award submissions, 99x was also among the top 10 organisations invited to present its journey at the CPM Management Insights Summit 2026, placing its transformation on a national stage among the country’s most forward-thinking enterprises. Chatura De Silva, Kalana Wijesekara, Chief Developer Experience Officer and Chrishan de Mel, Chief Marketing and Corporate Affairs Officer, presented 99x’s story.

Commenting on the significance of this year’s awards, Dilshan Arsakularathna, CEO of The Institute of Chartered Professional Managers of Sri Lanka, stated, “99x securing the Overall Gold Award among organisations across multiple industries reflects the level at which Sri Lanka’s IT sector is progressing today. It demonstrates how companies are building real capability and driving innovation that can confidently stand on a global stage. Notably, 99x has now become the first organisation to secure the Overall Gold Award twice across the five editions of the BMPC Awards. This remarkable achievement reflects their strong commitment to sustaining excellence and continuously embedding best management practices within their operations. What stood out with 99x was how they have adapted to change in a practical and forward-thinking manner, reshaping how they operate and deliver value, while setting a compelling benchmark for modern management practices.”

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