Connect with us

Business

Tackling the Misinformation Quandary: The crucial role of social media in elections

Published

on

By Indika De Zoysa

Social media platforms have become the epicentre of our collective digital discourse in an age defined by the relentless pace of technological advancement. These platforms have revolutionised how we communicate and emerged as influential players in the realm of politics, particularly during elections. I have observed with keen interest the profound impact of social media on our democratic processes, and it’s time to address a critical issue at hand: the role of social media in disseminating misinformation and how we can counter this growing challenge.

The Information Revolution: A Double-Edged Sword

The rise of social media has been nothing short of revolutionary. It has democratized information, giving voice to the voiceless and empowering citizens to engage with political discourse as never before. In the Sri Lankan context, it has allowed diverse voices to be heard, promoted transparency, and enhanced civic participation. However, like any powerful tool, social media comes with its complexities and risks.

Misinformation, the spread of false or misleading information, has emerged as a formidable challenge in the digital age. During elections, this menace is amplified, potentially influencing voter behaviour and public opinion and even undermining the very fabric of our democracy. Falsehoods, rumours, and unverified claims can spread like wildfire, often with malicious intent.

Social media platforms have a pivotal role to play in addressing the misinformation crisis. They are not just facilitators of communication but curators of the information landscape. As such, they are responsible for ensuring that the content disseminated on their platforms is accurate, fair, and reliable.

The Role of Community Guidelines

Social media platforms have developed Community Guidelines to tackle misinformation, a set of rules and standards that govern user behaviour. These guidelines serve as a cornerstone in maintaining the integrity of information dissemination. Community Guidelines are more than just rules; they are a commitment to fostering a safe and respectful online environment. They provide the framework for responsible content creation, striking a balance between freedom of expression and responsible conduct.

A global platform like TikTok has recognized its responsibility to maintain the integrity of information dissemination, particularly during elections. Their Community Guidelines, a set of rules that govern user behaviour, play a pivotal role in ensuring that those seeking to spread falsehoods do not hijack the platform. These guidelines are more than just a set of rules – they are a commitment to fostering a safe, responsible, and respectful online community. They provide a framework that strikes a delicate balance between free expression and responsible conduct.

Ensuring Fair Elections

During elections, the role of these guidelines becomes paramount. They serve as a safeguard against the spread of false information, divisive content, and external interference. Platforms that enforce these guidelines diligently can help ensure that the electoral process remains fair, transparent, and free from manipulation.

However, the responsibility doesn’t rest solely with the platforms. Users, too, play a critical role. Educating users about the significance of responsible content creation and the consequences of spreading misinformation is essential. Awareness campaigns and digital literacy initiatives are vital components of the misinformation mitigation strategy.

A Collective Endeavor

In conclusion, countering misinformation on social media during elections is a collective endeavour. It requires the vigilance of platforms, the active participation of users, the guidance of policymakers, and the scrutiny of civil society. As citizens, we must approach social media with discernment, verifying information before accepting it as fact.

Misinformation poses a clear and present danger to the democratic process. To safeguard our democracy, we must foster an environment in which social media platforms adhere to robust Community Guidelines; users are educated about responsible content creation, and the principles of truth and transparency guide our digital discourse.

As we look ahead to future elections, both in Sri Lanka and across the globe, let us remember that the power of social media can be harnessed for the betterment of our society and our democracy. It is up to us to ensure that this powerful tool remains a force for good, upholding the principles upon which our democracy is built.

[The writer is the Chairman of The Federation of Information Technology Industry Sri Lanka (FITIS)]



Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

SLT MOBITEL and Fintelex empower farmers with the launch of Yaya Agro App

Published

on

From left to right – Supipi Nawarathne, Head, Department of Food Technology, UCIARS, Dr. Nisansala Widanapathirana, Head, Department of Agro Technology, UCIARS, Professor Champathi Gunathilake, Director, UCIARS, Dr. Nath Dharmasena, CEO, Fintelex Pvt Ltd, Sudharshana Geeganage, COO, Mobitel, Professor Indika Mahesh Karunathilaka, Vice Chancellor, University of Colombo, Pradeep Arunasiri, Consultant Agronomist – Digital Inclusion, Fintelex Pvt Ltd, and Madura Hewage, Senior Manager – VAS, Mobitel, at the launch of Yaya Agro.

SLT‑MOBITEL Mobile, in collaboration with Fintelex (Pvt) Ltd, has launched ‘Yaya Agro’, an exclusive all‑in‑one smart agriculture app designed to empower Sri Lankan farmers with the tools they need to grow smarter, safer, and more sustainably.

Yaya Agro represents a new era of digital farming in Sri Lanka combining technology, expert knowledge, and community empowerment to provide farmers the confidence to make smarter decisions, improve productivity, and build a sustainable future.

Developed with support from GIZ and Hatch and validated by leading academic and professional institutions including the University of Colombo, Institute for Agrotechnology and Rural Sciences, and the Sri Lanka Red Cross Society, Yaya Agro combines agricultural expertise, real‑time weather updates, first aid support, and AI‑powered assistance into a single, easy‑to‑use platform.

The launch of Yaya Agro positions SLT‑MOBITEL as an innovative, inclusive, and collaborative technology leader. Partnering technology and academic institutions, the company extends its role outside the sector into agriculture, empowering farmers with AI‑driven tools, multilingual access, and market connectivity. The initiative also strengthens SLT‑MOBITEL’s image as a champion of digital empowerment and sustainable development in Sri Lanka.

Functioning as a comprehensive digital companion, Yaya Agro is positioned as a digital farming companion, bringing precision agriculture, real‑time support, and market access to the fingertips of every Sri Lankan farmer.

Whether managing a small home garden or a large commercial farm, the app equips farmers with vital insights to improve crop yield, reduce risks, and connect directly with buyers through the integrated online marketplace.

Yaya Agro offers farmers daily crop information with expert tips on management, pest control, and best practices, all validated by the University of Colombo. It provides accurate, location‑based weather forecasts to help plan farming activities more effectively. The app also delivers life‑saving first aid tutorials and safety information verified by the Sri Lanka Red Cross Society, ensuring farmers are prepared for emergencies. With the AI chatbot assistant, farmers can access instant, personalized advice around the clock, with smart notifications delivering timely alerts and reminders tailored to crop cycles.

To make learning inclusive and accessible, Yaya Agro is available in Sinhala, Tamil, and English, offering interactive educational content such as videos, voice guides, and infographics. The app also integrates an online marketplace, developed in partnership with GIZ and Hatch, enabling farmers to connect directly with buyers and expand their reach. (SLT‑MOBITEL )

Continue Reading

Business

Kegalle sets up District Planning Committee to rein-in development spending under IMF-backed reforms

Published

on

Dr. Patabendi addressing officials.

As Sri Lanka presses ahead with IMF-backed fiscal and governance reforms, the Kegalle District Planning Committee (DPC) was formally established yesterday as a standing sub-committee of the District Coordinating Committee (DCC), in a move aimed at tightening control over public investment, reducing duplication and strengthening monitoring at district level.

The committee was constituted under Home Affairs Circular No. 03/2025 issued by the Ministry of Public Administration, Provincial Councils and Local Government, and was inaugurated at the Kegalle District Secretariat auditorium under the leadership of Environment Minister and DCC Co-Chair Dr. Dhammika Patabendi and District Secretary H.M.J.M. Herath.

Addressing officials, Dr. Patabendi said the new structure directly responds to long-standing weaknesses in public investment management that have come under scrutiny during Sri Lanka’s engagement with the International Monetary Fund.

“Under the IMF programme, we cannot afford fragmented planning, overlapping projects or weak monitoring. This committee is about discipline—ensuring that limited public funds are allocated according to national priorities and deliver measurable outcomes,” Dr. Patabendi said.

He stressed that district-level planning must now align with national fiscal consolidation goals, with a stronger emphasis on value-for-money, results-based implementation and accountability.

The District Planning Committee will function as a permanent sub-committee of the DCC, chaired by the district’s Cabinet Minister, with the District Secretary serving as Secretary and the Director of Planning as Convener. Members include officials from district-level price and food committees and heads of government institutions or their nominees.

A central mandate of the committee is the preparation of an Annual Integrated District Development Plan, covering all funding sources—including foreign-funded and donor-supported projects—for approval by the District Coordinating Committee.

Officials said this would help rationalise project selection, prioritise urgent district needs and prevent the duplication of monitoring and evaluation systems, a key concern raised in public investment reviews under the IMF programme.

Dr. Patabendi noted that better coordination of state, private and non-state sector investments at district level would also support macro-level reform objectives by improving spending efficiency without increasing fiscal pressure.

“Fiscal adjustment does not mean stopping development. It means doing development better—through planning, coordination and proper evaluation,” he said.

The committee will oversee the operational rollout of DCC-approved projects, provide advisory support to implementing agencies, and monitor whether projects are delivered within approved timeframes and achieve stated targets.

Progress reports will be submitted to the Presidential Secretariat, Ministry of Public Administration, Ministry of Finance and the District Coordinating Committee, strengthening upward accountability.

At yesterday’s meeting, officials reviewed development proposals linked to the 2026 Budget, with focus on education, health, agriculture, infrastructure, industry, environment and tourism—sectors seen as critical for growth and social protection during the reform period.

Implementation challenges faced by projects carried out in 2025 across several Divisional Secretariat areas were also examined, with discussions centred on resolving bottlenecks early in 2026 and aligning future investments with the district’s five-year development plan.

Senior provincial and district officials, Members of Parliament from Kegalle, local authority heads and divisional secretaries attended the meeting.

Dr. Patabendi said the establishment of the District Planning Committee marked an important step towards embedding IMF-aligned public financial management reforms at the grassroots level, ensuring that development spending contributes to economic recovery while safeguarding fiscal sustainability.

By Ifham Nizam

Continue Reading

Business

Allianz commits €200,000 for post flood recovery in Sri Lanka, part of €600,000 regional relief for Southeast Asia

Published

on

Allianz SE (Headquartered in Munich, Germany) announced that it is donating €200,000 to support disaster relief efforts in Sri Lanka. In addition, Allianz SE is also extending its support to Thailand and Indonesia, contributing a further €400,000 to aid disaster relief across Southeast Asia. Torrential rainfalls have triggered severe flooding and landslides across Southeast Asia, leaving more than 1,100 people dead in a week of devastation and complicating rescue efforts for hundreds still missing. Allianz is deeply rooted with local entities in the three countries and serving millions of customers across Asia. By supporting the affected people and communities, Allianz acts on its promise to secure the future of its stakeholders in times of need.

Allianz SE will allocate €100,000 to the Sri Lanka Red Cross Society (SLRCS) to deliver immediate assistance to those most affected and €100,000 will also be provided for post-disaster support, implemented in collaboration with Allianz Insurance Lanka Limited and selected local partners, focusing on disaster prevention and climate resilience, helping communities rebuild and strengthen their preparedness against future events.

Renate Wagner, Member of the Board of Management of Allianz SE, responsible for Asia Pacific, Mergers & Acquisitions, People and Cultures says:

“At Allianz, we stand with the people and communities affected by the severe floods and landslides across Southeast Asia. Through immediate relief and long-term resilience support, we aim to help families recover, strengthen local communities, and better prepare for future climate-related events.”

Anusha Thavarajah, Regional Chief Executive Officer, Allianz Asia Pacific adds:

“Across Indonesia, Thailand and Sri Lanka, many families and communities are facing significant loss and disruption. In moments like these, Allianz stands alongside them. Asia Pacific is home to our people, our customers, and the communities we serve, and we remain deeply committed to the region. Our immediate focus is on providing relief where it is most needed, while also supporting communities to rebuild and strengthen resilience, so those most affected can move forward with confidence.”

Allianz is fully dedicated to Asia and its people. It represents a strategic growth region for Allianz Group, which already has established strong market positions throughout Southeast Asia. Besides Indonesia, Thailand and Sri Lanka, Allianz is present with various business segments in China, India, Malaysia and Singapore, among others.

Continue Reading

Trending