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Sri Lanka Tourism’s ‘So Sri Lanka’ film wins Viral Brand Film of the Year

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Wunderman Thompson’s ‘So Sri Lanka – Wild Guides’ viral film for Sri Lanka Tourism took home the coveted award for ‘Best Viral film’ in the Brand Film Awards in London recently.

Hosted by PR Week and Campaign, the Brand Film Awards is a prestigious award that celebrates the use of branded content within marketing. Not only did Wild Guides pick up the Viral Film Award, it was also recognised as a finalist in the consumer goods category.

‘Wild Guides’ was a first of its kind digital PR film experience brought to life by a BAFTA and Emmy Award winning team of nature film makers was designed to communicate the new destination identity, ‘So Sri Lanka’; the film delivered unprecedented success with a combined reach of over 2.5 billion across key international markets last year.

“Sri Lanka continues to grow into her fullest tourism potential and this film was strategically developed to appeal to the higher value independent travelers that are only just discovering our island home. It was important to capture the pristine charm, natural wonders and rich history of Sri Lanka while also capturing the emotion of the island; our family values, our nurturing qualities and our unhurried, delightful love of life was equally important to communicate in a way that differentiates us from our Asian neighbors” said Alyna Haji Omar, CEO of Wunderman Thompson Sri Lanka. She added “We believed that in a world where destination products are consumed through the many filters of authenticity, values and purpose it is so important to create an emotional story that can capture the hearts and imagination of people across the world”.

The film idea was developed and executed by Wunderman Thompson Sri Lanka in partnership with their global PR partners BCW London in collaboration with Freeborne Media UK whose projects include the Emmy Award and BAFTA-winning series Blue Planet II, the Emmy Award-nominated series Wild New Zealand with National Geographic (U.S. TV channel), and the BAFTA-winning BBC1 series Big Blue Live with PBS.

Alyna added “We are a world beating island destination and Wunderman Thompson is incredibly proud of the world beating talent that collaborated to create another first for Sri Lanka – incidentally this is also the first time a Sri Lankan brand has ever won this award & I want to congratulate Sri Lanka Tourism on the vision and commitment it took to bring this spectacular perspective of our blessed island to life”.

To entice experience-seeking travellers to visit Sri Lanka – named by Lonely Planet as the best country in the world to visit in 2019 – the film captures Sri Lanka’s stunning landscapes and vibrant culture from the viewpoint of the country’s most extraordinary inhabitants: its wildlife. The film includes ‘up close and personal’ footage shot with (and by!) some of Sri Lanka’s most iconic residents – including elephants, turtles, leopards, blue whales and fishing cats.

The captivating three-minute film takes us on a wild journey across our island nation’s stunning landscapes. Footage includes following a newly hatched sea-turtle’s journey to the sea on the endless white-sand beaches of the south coast, to getting a soaring “eagle”-eye view of the spectacular ancient Sigiriya rock fortress; and watching the world’s largest elephants travel in their home in the sprawling Udawalawe National Park, as well as witnessing doves waking with the vibrant sunrise over Colombo.

Director and producer of the short film, Nicola Brown, said: “Sri Lanka is such a beautiful country with incredible wildlife and we thought a great way of telling its story visually would be from the perspective of its animals. To achieve this, we utilised natural history filming techniques and technology to capture an immersive view of Sri Lanka that would put the viewer in their world. We also had an opportunity to put the cameras in the animal’s world – literally. Cheeky toque macaque monkeys in Polonnaruwa quickly learned how to unscrew our camera rigs and even ran away with our kit!”

The new ‘So Sri Lanka’ branding, developed by Wunderman Thompson together with Landor, was revealed at the World Travel Market in London in November 2018 and marked the start of Sri Lanka’s fresh approach to destination marketing. The film, which brings the new branding to life, and premiered at ITB Berlin 2019 can be watched here:

 



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NDB reports highest-ever Group PBT, surpassing Rs. 24.0 Bn

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National Development Bank PLC (NDB) announced a record-breaking profit for the financial year 2024, marking a significant milestone in the Bank’s growth trajectory. All key performance indicators (KPIs) and shareholder metrics showed substantial improvements, reflecting the Bank’s resilience and commitment to delivering value.

NDB’s Director/ Chief Executive Officer Kelum Edirisinghe commented on the performance. “We are proud of our performance in FY 2024, which demonstrates our financial strength and our ability to adapt in a reviving and evolving economic landscape.

“Our FY 2024 results were driven by a focused strategy that improved operational efficiency and enhanced customer engagements. As highlighted in prior press communications, we centered our efforts on three key pillars: driving transactions, enhancing portfolio quality and increasing net interest margins. Our efforts came in to fruition with the Bank delivering healthy growth in the respective areas which translated to enhanced profitability.

“For the period under review the Bank reported a pre-tax profit of Rs. 24.3 Bn up 141% over 2023 inclusive of the one-off gain of Rs. 12.8 Bn stemming from the ISB restructure. Excluding this gain, our pre-tax profit from the underlying business grew 31% year on year, affirming the resilience of our business model.

“As we reflect on the year gone by, it is clear that 2024 has been a year of tremendous collaboration, where all our key stakeholders – our shareholders, employees, customers, business partners, – have made significant contribution to our shared value journey. I remain deeply thankful to each one of them for their unwavering support and dedication.

“As we look to the future, NDB remains committed to driving sustainable growth, aligned with national priorities whilst empowering all our stakeholders to unlock lasting prosperity. Our focus on environmental, social, and governance (ESG) principles continues to be at the heart of our efforts, ensuring we make a positive impact on the wider ecosystem”, he concluded.

NDB recorded a post-tax profit of Rs. 9.0 Bn for the financial year ended 31 December 2024, a 68% increase over the prior year 2023 (YoY). Group profit attributable to shareholders was Rs. 9.8 Bn, again an impressive growth of 70% YoY. Profit before tax at Bank and Group level were Rs. 24.3 Bn and 25.7 Bn respectively, making them the highest-ever profitability figures the Bank and the Group have posted in its 45 years plus history.

(NDB)

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Future Connect: Hutch and University of Sri Jayewardenepura kick off exclusive knowledge-sharing series

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Hutch collaborated with the Faculty of Computing at the University of Sri Jayewardenepura to conduct an exclusive knowledge-sharing session for third-year undergraduate students. The event, held at the university, was part of Future Connect, an innovative initiative aimed at preparing the next generation for the technologies of tomorrow. By bridging the gap between academic learning and real-world applications, the event highlighted Hutch’s unwavering commitment to empowering young minds with the skills and insights needed to thrive in an ever-evolving digital landscape. With a focus on emerging trends and future technologies, Future Connect ensures that students stay future-ready and equipped to become the tech leaders of tomorrow…

The session covered key topics in telecommunications, starting with data communication and networking, including network traffic analysis, troubleshooting, and optimizing for real-time applications. Legal and ethical aspects of data transmission and strategies for assessing network performance were also discussed. The focus then shifted to enterprise resource planning (ERP) systems and their role in customer management, supply chain, HR, and billing. The day concluded with a session on soft skills, including CV writing, interview preparation, and career development.

Prof. Prasad M. Jayaweera, Dean of the Faculty of Computing, University of Sri Jayewardenepura, emphasized the importance of such collaborations, stating, “We are delighted to collaborate with Hutch in this knowledge-sharing initiative, which bridges academia and industry. This session not only enriches our students’ understanding of real-world applications but also inspires them to innovate and excel in the evolving field of technology. Partnerships like these are instrumental in shaping the future of computing professionals in Sri Lanka.”

Saumitra Gupta, CEO of Hutch Sri Lanka, shared his thoughts on the initiative, saying, “At Hutch, we believe in empowering the next generation with the tools and insights they need to thrive in a digital-first world. Collaborating with the University of Sri Jayewardenepura allows us to share our industry expertise, fostering innovation and nurturing talent that will drive Sri Lanka’s technological advancements. We are proud to support the development of future leaders in technology.”

This initiative highlights Hutch’s steadfast dedication to technological advancement and education, reaffirming its position as a leader in knowledge-sharing and innovation in Sri Lanka.

HUTCH Sri Lanka, a subsidiary of CK Hutchison Holdings (CKHH), is a major player in the Sri Lankan telecom industry. CKHH, a Hong Kong-based Fortune 500 conglomerate, operates in over 50 countries across six sectors, including Telecommunications, and reported revenues nearing USD 60 billion in 2023.

Entering the Sri Lankan market in 1997, HUTCH has grown significantly, launching GSM services in 2004, 3G in 2011, and 4G in 2018. The 2019 acquisition of Etisalat Sri Lanka further strengthened its market presence, enabling it to serve customers on both 078 and 072 prefixes. Currently, HUTCH’s 4G network covers 95% of Sri Lanka’s population, and the company is 5G-ready to support the nation’s digital aspirations.

With affordable, reliable connectivity, HUTCH serves as a key driver in Sri Lanka’s telecommunications growth, expanding access to communication, business efficiency, and entertainment across even the most remote regions.

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British Council announces support for three Sri Lanka-UK collaborations through Connections Through Culture Grant Programme

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The British Council has announced the recipients of the 2024 Connections Through Culture (CTC) Grant Programme, with three Sri Lankan projects awarded grants for the first time since the programme’s inception.

Initially founded as a platform for fostering vibrant collaborations between artists in the United Kingdom and the East Asia-Pacific, this year’s grant cycle, however, marked an exciting milestone as the programme expanded to include South Asia, welcoming grantees from Sri Lanka and Bangladesh alongside those from Australia, New Zealand, China, Indonesia, Thailand, Malaysia, Myanmar, the Philippines, and Vietnam.

The British Council’s CTC Grant Programme stands as a testament to the organisation’s commitment to cultivating international artistic connections and promoting the exchange of ideas and creativity. The programme supports 84 innovative projects this year, three of which are collaborations between participants from the United Kingdom and Sri Lanka, cultivating stronger cultural partnerships in the Asia-Pacific that transcend borders; fostering dialogue, innovation, and mutual understanding.

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