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Sri Lanka Institute of Marketing launches SLIM DIGIS 2.1

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Sri Lanka Institute of Marketing (SLIM), the national body for marketing in Sri Lanka, recently launched SLIM DIGIS 2.1, the country’s most awaited digital awards ceremony in a virtual press conference held on the 16th of September 2021.

Held for the third consecutive year, SLIM DIGIS is the only dedicated awards event that recognizes the innovations, budding talents and provides due recognition to professionals of the Digital Marketing sector. The awards event recognizes the best Digital Marketing achievements across multiple sectors including Banking & Finance, Insurance, Telecommunication, IT & Internet, Leisure & Hospitality and Travel & Tourism.

Similar to the previous year, DIGIS 2.1 will feature the main awards and special awards categories. This year will also see the inauguration of two new special awards: the ‘Best Response to COVID-19’ category will recognize the best Digital Marketing initiatives which turned challenges faced in the new normal into opportunities by engaging customers and thereby leveraging the business trajectory. The ‘Best Use of Data’ category will focus on recognizing the best-in-class digital campaigns driven or enhanced by data, and will be open to any idea that has used data in a meaningful way to craft creative marketing mix integrations into the core of their campaigns. While the COVID-19 pandemic continues to hinder businesses around the world, the new award additions will add further value to recognizing the efforts taken by Digital Marketing professionals to stay ahead of the curve.

Commenting on the SLIM DIGIS 2.1, Thilanka Abeywardena – President of SLIM said, “We are indeed proud to launch our premier Digital Marketing awards ceremony for the third year running. We were thrilled to see the number of entries received during the last year’s event despite the challenges faced in the backdrop of the COVID-19 pandemic. Being the only awards ceremony dedicated to the Digital Marketing fraternity, we want the Digital Marketing professionals and companies to make this rare opportunity count. At this crucial and challenging point in time, it is of utmost importance that Digital marketers produce their best work in order to ensure business continuity. Since its inception, SLIM DIGIS has been fueling the Digital Marketing industry while providing a platform for the due recognition of the industry’s best achievements.”

The winners of SLIM DIGIS 2.1 will be awarded with Gold, Silver and Bronze awards and the Grand Prix will be awarded to the enterprise/company, which achieves the highest score in both the main awards and special awards categories. SLIM DIGIS 2.1 will host an independent judging panel which consists of esteemed industry professionals.



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IMF approves USD695 million for Sri Lanka

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AFP –The International Monetary Fund’s (IMF) board approved two reviews of Sri Lanka’s loan programme, making USD695 million in additional loans immediately available to the island nation.

It is the latest tranche in the country’s four-year USD3 billion bailout, with the Fund warning of further risks due to the economic impact of the Middle East conflict.

Surging oil prices due to the conflict have heavily impacted many import-dependent Asian countries.

“Sri Lanka’s strong implementation under the EFF arrangement has continued despite challenging circumstances,” said the IMF’s Deputy Managing Director and Acting Chair Kenji Okamura.

“Gains from the economic reform programme helped preserve economic resilience and provided room to respond to cyclone Ditwah and the Middle East conflict. The latter, however, has significantly worsened Sri Lanka’s economic outlook and tilted risks to the downside.”

The IMF projects 2026 growth to slow to three per cent, with higher oil prices increasing inflation and weighing on the current account balance.

The board’s approval was contingent on Sri Lanka adjusting certain energy market subsidies issued in the wake of the conflict.

The statement said the Sri Lankan authorities had met the Fund’s requirements on fuel and electricity prices meeting cost-recovery criteria.

Criteria on ensuring no new external debts and on not imposing or intensifying import restrictions “were not observed”, however.

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Cambridge College honours students at awards ceremony

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Guests with an award winner at the certificate and medal awarding ceremony Hindu Cultural Hall in Kandy

The Cambridge College of English Language Training recently held a certificate and medal awarding ceremony to recognize the academic achievements of students who successfully completed Cambridge English examinations.

The ceremony was held at the Hindu Cultural Hall in Kandy with the Vice Chancellor of the University of Peradeniya, Prof. W.M.T. Madhujith, attending as the Chief Guest, while Kandy Mayor Chandrasiri Wijenayake participated as the Guest of Honour.

Founded on March 1, 2024, by English tutor, author and Cambridge TKT lecturer T. Ravichandran, the institution has emerged as a leading centre for Cambridge English examination preparation in Kandy.

Beginning with an initial intake of 30 students, the college has expanded rapidly and currently serves more than 300 students.

The institution’s achievements were further recognized when it received the “Emerging Star Award 2025” at the Annual Coordinators Conference 2025 (South Asia).

The college provides training for students between the ages of seven and 18 across six stages of Cambridge English examinations, including Young Learners English (YLE) Starters, Movers and Flyers, as well as KET, PET and FCE examinations.

Cambridge English qualifications are internationally recognized and are designed to assess language proficiency in line with the Common European Framework of Reference for Languages (CEFR).

The ceremony concluded with the presentation of certificates and medals to students in recognition of their academic performance and commitment.

Text and Pic by SK Samaranayake

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ABC Australia, Maharaja Media Network ink MoU to expand Indo-Pacific media collaboration

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Nishantha Bakmeege President Sri Lanka chamber garment exporters (SLCGE)

The Australian Broadcasting Corporation (ABC Australia) has signed a Memorandum of Understanding with Sri Lanka’s Maharaja Media Network (MMN), marking a significant expansion of media cooperation aimed at strengthening content exchange, co-productions and professional collaboration across the Indo-Pacific.

The agreement builds on an initial broadcast partnership established in 2022 and an expanded licensing arrangement in 2023, under which ABC programming was made available free-to-air to Sri Lankan audiences through MTV Channel (Private) Limited, part of the Capital Maharaja Group.

Under the new framework, the two organisations will collaborate across television, radio and digital platforms, with a focus on co-produced content, editorial exchange, training opportunities and joint storytelling initiatives.

MMN, Sri Lanka’s largest media network, operates across television, radio, digital media, music and film, including MTV Channel (Private) Limited and MBC Networks (Private) Limited.

Australian High Commission officials described the agreement as a deepening of regional media ties. “This will cover co-production, content sharing and broader cooperation across the Asia-Pacific in telling stories that speak to both countries,” said Matthew Duckworth.

ABC International Head Claire M. Gorman said the partnership reflected a shared commitment to public-interest media and stronger regional storytelling.

Capital Maharaja Group Director Chevaan Daniel said the relationship, which began during Sri Lanka’s economic crisis in 2022, had grown through continued collaboration, including during the 2025 Ditwah cyclone response.

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