Business
SLT-MOBITEL shines at Effie Awards 2022
Reiterating its commitment in demonstrating innovative campaigns that have not only set a benchmark in the industry, but also contributed to making a difference for consumers at large, SLT-MOBITEL, the National ICT Solutions Provider was bestowed with two Bronze and a Merit award at the Effie Awards 2022 held recently. SLT-MOBITEL was the sole Telco provider to win awards under the Internet/Telecom category.
Organized by the Sri Lanka Institute of Marketing (SLIM), the Effie Awards Sri Lanka edition is part of the world-renowned international awards programme, recognising all forms of effective local marketing communications that contribute to a brand’s success. The coveted event is highly anticipated and celebrated by the marketing fraternity, both locally and globally, as the most distinguished honour in the industry. The Effie Awards Sri Lanka 2022 marked its 13th edition and focused on the creative work and effectiveness of campaigns during turbulent times.
SLT-MOBITEL campaigns that won Bronze awards were the ‘Triple Buddy and ‘Non-Stop Lokka’. For the SLT-MOBITEL Mobile Triple Buddy campaign’ the company introduced a competitively priced bundle for most famous social media platforms such as Facebook, WhatsApp, and YouTube, thus targeting teens and young adults. Adding to the resounding success of the campaign was the company’s brand ambassador, Falan Andrea. Her immense social media following was utilized to spread the message along with SLT-MOBITEL’s integrated media rollout which targeted every person from across Sri Lanka.
In addition, the Nostop Lokka, campaign for SLT-MOBITEL Mobile addressed competitor pressure on data access and apps. ‘Non-Stop Lokka’, offered nine (09) apps, enabling customers from all categories to connect with the most famous social media applications in a hassle-free manner. The campaign was immensely successful, with outstanding results and continued during the year positioning SLT-MOBITEL as an innovative leader.
SLT-MOBITEL Fixed received the Merit Award for its campaign SLT-MOBITEL Fibre under the theme ‘Revolutionizing the Internet with SLT-MOBITEL Fibre’. SLT-MOBITEL, recently enhanced its Fibre facility, which is Sri Lanka’s first, fastest and widest premium connectivity bandwidth to 200Mbps download speed and 100Mbps upload speed. It made the customer experience uninterrupted, with instant downloading and uploading, even with multiple devices. Also, streaming videos or watch other livestreams in Ultra HD, enjoying lowest latency for gaming and providing crystal clear UHD picture quality for PeoTV were the value additions to SLT-MOBITEL Fibre users.
Conceptualizing and partnering SLT-MOBITEL for the campaigns were Phoenix Ogilvy and Ogilvy Media.
Business
Code of Ethics for capital market influencers in the pipeline
The Securities and Exchange Commission (SEC) of Sri Lanka is planning to introduce a Code of Ethics or a set of guidelines for the activities of capital market influencers to protect the public from ongoing scams involving the swindling money from potential investors in the share market.
“The market regulator has already identified Blue Ocean Securities Limited and Gladius South Asia as involved in such scams, which are being investigated by the relevant authorities, said Deputy Director General of the SEC Tushara Jayaratne.
The Deputy Director General also said that Gladius was using their their logo in a fraudulent manner to promote their business as well.
He said Blue Ocean has been involved in asking investors to start trading through an app named BOMate Nd. ‘Through this app, you can’t trade shares. But the money transaction goes through this app and the SEC system does not see these transactions, Jayaratne explained.
“The money is going somewhere else, Jayaratne told journalists at a media briefing yesterday held at the SEC auditorium, WTC building, Colombo.
Jayaratne said the SEC has already made complaints to both the Criminal Investigation Department (CID) of the police and the Financial Intelligence Unit (FIU) of the Central Bank.
The Deputy Director General said the second company, Gladius South Asia, has been involved in asking investors not to invest their money in the local stock market, but to do so in the markets in foreign countries.
He also said that the SEC has adopted 12 key capital market development projects to increase the number of capital market investors.
“The Introduction of a Code of Ethics and guidelines for registered investment advisers will help to develop the market in an efficient and effective way, he said.
Jayaratne, however, said that the Sri Lankan share market is not full of scams and that people can have confidence in the market.
“Our market is somewhat free and fair. From the perspective of investors, you also have a responsibility to be careful when investing in the market, he added.
By Hiran H Senewiratne
Business
Norway supports flood-affected communities in Sri Lanka
Norway is providing more than USD 2.4 million to assist those affected by severe flooding in Sri Lanka.
“Norway is contributing emergency assistance to people who have lost both their homes and livelihoods in Sri Lanka. A rapid response is crucial to ensure that those affected have shelter, food, healthcare and support to rebuild their communities,” said Norway’s Minister of International Development, Åsmund Aukrust.
The United Nations estimates that nearly 11 million people have been impacted by catastrophic floods and landslides across large parts of South and Southeast Asia. Sri Lanka, Indonesia, Thailand, Vietnam and Malaysia have experienced record rainfall since 17 November. In total, approximately 1,600 people have lost their lives, and 1.2 million have been forced to leave their homes. Critical infrastructure such as houses and roads has been destroyed, and health risks are increasing due to waterborne diseases and poor sanitation.
“Norway is now contributing NOK 20 million (approx. USD 2 million) to the Red Cross Movement and the UN system in Sri Lanka. These organisations have presence in the country and the capacity to respond quickly based on local needs,” Aukrust said.
Sri Lanka is among the hardest-hit countries. On 28 November, Cyclone Ditwah struck the country, bringing heavy rain and strong winds. The cyclone triggered landslides and caused the most severe floodsing in recent history. The Sri Lankan authorities have led the search and rescue operations and allocated significant resources for immediate relief. “When disasters of this magnitude occur, it is vital that the international community and countries like Norway step up and support local actors in managing the crisis,” Aukrust said.
In addition, the UN Central Emergency Response Fund (CERF) has allocated USD 4.5 million for flood response in Sri Lanka. Around one in ten dollars in the fund comes from Norway.
Norway is also assisting flood-affected communities in Sri Lanka through an immediate response mechanism in the World Food Programme (WFP). The International Labour Organization (ILO) has re-allocated around USD 100,000 in a Norway-funded job generation project, to assist flood-affected participants. Furthermore, Norway has funded a UN expert to help coordinate ongoing relief efforts in the affected areas.
Business
Janashakthi Finance appoints Sithambaram Sri Ganendran as CEO
Janashakthi Finance PLC, formerly known as Orient Finance PLC and a subsidiary of JXG (Janashakthi Group), announces the appointment of Sithambaram Sri Ganendran as the Chief Executive Officer.
Sri Ganendran, who has held the position of Chief Operating Officer since September 2024, stepped in as Acting Chief Executive Officer during the past four months.
He brings with him almost 27 years of extensive experience in banking. Throughout his extensive career, he has held senior management roles in multiple local and international banks, where he acquired in-depth knowledge in operations, branch banking (across retail and SME sectors), operational risk, business continuity management, business integration, process reengineering, operational excellence, sales governance and credit card operations. He holds a plethora of qualifications including an MBA from American City University. He is a Fellow of the Chartered Institute of Management Accountants (CIMA) in the United Kingdom, and an Associate Member of the Chartered Institute of Securities and Investments (CISI), and a member of the Association of Professional Bankers of Sri Lanka.
Rajendra Theagarajah, Chairman of Janashakthi Finance PLC, said, “We are delighted to welcome Sithambaram Sri Ganendran to this important leadership role at a pivotal moment in our journey. His wealth of experience, proven track record, and people-focused leadership style make him well suited to strengthen and guide Janashakthi Finance, ensuring efficient continuity in all ongoing operations.”
The appointment of Sri Ganendran as Chief Executive Officer, reinforces Janashakthi Finance’s deep commitment to seamless operations and growth. It also underscores its dedication to vision of delivering trusted financial solutions, while continuously exploring opportunities for innovation and expansion to serve its customers and communities more efficiently.
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