Business
SLT-MOBITEL partners EVOPLAY; Sri Lanka’s newest digital advertising platform
SLT-MOBITEL, the National ICT Solutions Provider has partnered with EVOPLAY, the flagship brand of Evoke International as the sole telco partner for advertising. EVOPLAY is Sri Lanka’s newest ad- enabled digital Video on Demand [VOD] platform and offered subscription free video entertainment to viewers during the pandemic, creating a brand-new mass audience to consume premium content via SLT-MOBITEL services.
EVOPLAY, the web and app-based flagship product of Evoke International Limited is designed as the go-to app to access Sri Lankan movies, teledramas, talk shows, music videos and other content across sports, comedy, pop culture, documentaries, and astrology. Offering an assortment of entertainment aspects from classical to the latest, EVOPLAY spans across a variety of genres with around 10,000+ content hours available through Android, IOS & WEB. It can be accessed by visiting Evoplay.lk website or by downloading the app. EVOPLAY content segments are available just a click away, anytime, from anywhere in the world, completely free of subscription fees.
“We are extremely happy to have partnered with SLT-MOBITEL, Sri Lanka’s National ICT Solutions Provider helping to redefine entertainment and allowing our consumers to view Sri Lanka’s Cinema and premier content for free at the convenience of wherever they are, via digital platforms. We look forward to further strengthening this partnership via introducing the best data packs to our valued clientele.” Said, Evoke International Limited, CEO/Director, Lahiru Wickramasinghe.
EVOPLAY’s current content is valued at over LKR 200 million with constant content addition. With 4 million movies and teledramas streamed, over 1 million premium brand experiences served, and 200,000 thematic Ad experiences, EVOPLAY is the perfect digital platform to advertise on. Streaming 25 terabytes of video content to a huge Sri Lankan audience each month, EVOPLAY is the ideal video-on-demand (VOD) platform for companies to run their brand advertisements. The brand-new monthly content line-up ensures continuous footfall and viewership while it also offers Content-based Static, Video Ad Injection Capability, Geodemographic Segment Targeting Options, and Advanced, Real-time Analytics.
In just over a month after its launch, EVOPLAY, a 100% Sri Lankan platform, has already reached milestones where SLT-MOBITEL has considered that this platform is worthy of incorporating it with their popular data packs, benchmarking EVOPLAY with international giants such as YouTube and Netflix for which similar considerations have been made.
Advertising on Digital VOD platforms is a massive benefit to the brands, as in today’s world, everyone has a smartphone, and these advertisements are never far from the valued customers. Research shows that an average person spends about 3-4 hours looking at their phones each day, and only 3.8 million Sri Lankan households have a television. With the emergent of Digital platforms, brands are already shifting their massive advertising budgets to digital channels. Digital VOD platforms also offer many benefits such as target a specific audience, Advertisements can directly be linked to brands’ websites and the results are measurable. EVOPLAY also uses the best infrastructure in the world such as Amazon Web Services, Ad Butler, VAST, Ad Roll, and Google Analytics.
With the aim of offering entertainment to de-stress during the COVID-19 pandemic, EVOPLAY signaling a new age in the consumer advertising experience, now stands as the newest and upcoming digital advertising channel in Sri Lanka while fulfilling Evoke International’s goal to build out a single advertising platform to Sri Lankan audience, offering marketers massive scale.
Business
India pledges $450 million for cyclone recovery while Sri Lanka’s top financial watchdog seat remains vacant
India extended a powerful hand of friendship on December 23, pledging $450 million to help Sri Lanka rebuild from Cyclone Ditwah. The aid, announced by Indian External Affairs Minister Dr. S. Jaishankar, is a lifeline for critical infrastructure, housing and agriculture.
Yet, even as this commitment was made, a crucial question hung in the air: Who will watch the money?
Sri Lanka has operated without a permanent Auditor General for eight months, an independent observer told The Island Financial Review.
“Since April 2025, the constitutional body meant to be the independent guardian of public spending has been led by temporary appointees. This isn’t just bureaucratic delay; it is a self-inflicted wound on democratic accountability,” he said.
He explained that the Auditor General, mandated by the Constitutional Council, is the linchpin that ensures public funds are used with integrity.
“In a nation still recovering from a devastating economic crisis, the AG’s role is the bedrock of trust. This office audits everything from social safety nets to state-owned enterprise losses and, critically, emergency expenditures,” he noted.
“The delay undermines public trust and robust oversight at a time when these are urgently needed. With no permanent AG, the oversight of billions in cyclone relief funds – including India’s generous package – can be fundamentally weakened.”
India’s decision to provide funds despite this oversight vacuum is a profound act of goodwill, the observer said.
“But the question now shifts squarely to the Sri Lankan government: How will it honour that faith? The $450 million is a mirror held up to Sri Lanka’s governance,” he stated.
He urged the Constitutional Council to act decisively to appoint a competent, independent Auditor General through a transparent process.
“This is the cornerstone of ensuring that disaster recovery builds not just physical infrastructure, but also public trust,” he concluded.
By Sanath Nanayakkare
Business
Robust overseas demand for Sri Lanka’s premier tea
Ceylon Tea exports have demonstrated notable volume growth for the first eleven months of 2025, reaching a cumulative total of 239.57 million kilograms. This figure represents a solid increase of 16.35 million kilograms compared to the corresponding period in 2024, signalling robust overseas demand for Sri Lanka’s premier commodity.
The broader trend, however, reveals a dynamic reshuffling among the nation’s key export markets, painting a picture of both promising diversification and shifting global trade currents.
A striking development is the continued ascendancy of Iraq as the single largest importer of Ceylon Tea. During the January to November period, Iraq purchased 36.77 million kilograms, marking a substantial 21% year-on-year increase and firmly securing its top position. In contrast, the traditional powerhouse market of Russia, while holding second place with 19.94 million kilograms, recorded a 13% decline in volume. Other markets show significant movement; Türkiye follows closely in third place, while Libya has emerged as a high-growth destination, witnessing a remarkable 115% surge in imports to claim fourth position. This evolving landscape underscores a strategic shift, where gains in emerging and regional markets are actively counterbalancing softer demand in some established ones.
Categories such as Instant Tea and Tea Bags have recorded encouraging gains in both volume and foreign exchange earnings, indicating a positive consumer trend towards convenience and value-added products. This gradual move up the value chain is crucial for enhancing the sector’s resilience and profitability.
Business
Sri Lanka to host South Asia’s inaugural Reggae festival in Bentota
Sri Lanka is poised to enter the regional cultural spotlight as the host of South Asia’s first-ever reggae music festival. “ONE LOVE 2026 – A Tribute to Bob Marley” will be held from 27 to 29 March 2026 on the beaches of Bentota, marking an unprecedented celebration of global reggae music within the Asia-Pacific region.
The landmark announcement was made at a press conference hosted by the ultra-luxury property, NUWA- City of Dreams in Colombo.
The festival represents a significant cultural and tourism initiative, featuring an unprecedented assembly of international reggae talent for the region. The confirmed lineup includes six globally acclaimed acts: Maxi Priest, The Wailers, Julian Marley & Ky-Mani Marley, Inner Circle and Big Mountain.
Organised by One In A Million Entertainment Ltd.—a Sri Lankan-owned firm with headquarters in Europe and Colombo – in strategic collaboration with Caribbean Entertainment, the event builds upon a proven track record of delivering major international entertainment to Sri Lanka. The festival is anticipated to attract thousands of attendees, including local enthusiasts and visitors from key markets such as India, the Maldives, and Bangladesh, as well as Western tourists seeking a tropical retreat.
Aligning with the commemoration of Bob Marley’s 81st birthday, the event carries profound cultural resonance. It also incorporates a charitable component, with a portion of proceeds dedicated to a children’s orphanage water purification project managed by the Indian Cultural Association in Sri Lanka, and to supporting the charitable activities of the Bob and Rita Marley Foundation in Jamaica.
The festival’s international delegation will be accommodated at NUWA Sri Lanka, the flagship ultra-luxury destination of Melco Resorts & Entertainment in Colombo.
Ticket Information: Daily General Admission: LKR 10,000, Daily VIP Admission: LKR 50,000, Early Bird Three-Day Festival Pass (Limited Offer):, General Admission: LKR 25,000, VIP Access: LKR 125,000 Tickets are available via the PickMe Events platform.
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