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SL targeting more than I million Chinese tourists; 3000 Chinese athletes to participate in May marathon

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Key tourism officials address the media

By Ifham Nizam

Sri Lanka will go all out to get more than 1 million Chinese tourists to visit the island nation within the next few years, Sri Lanka Institute of Tourism and Hotel Management (SLITHM) chairman Shirantha Peiris said.

Peiris, who is involved in launching the tourism arm of what is referred to as the China Project, told The Island Financial Review that attracting Chinese visitors here is one of the prime objectives of the Project.

A study tour of China was organized by the Prime Minister’s office and the delegation was led by State Minister of Social Empowerment Anupa Pasqual.

Peiris added: ‘During the study tour I was able to connect, Agro Tourism / Home stays and discuss collaborations with hospitality & tourism institutes. I also had discussions with VP Chongqing Vocational Institute of Tourism on exchange programs.

‘I was involved in launching Sri Lanka’s Ni Hao Zhong Guo (China Project) Smart Tourism (System) Industry Education project.

‘As a result of these projects, we have already initiated a dialogue for a marathon to take place in Sri Lanka during the first week of May 2024, with 2000 – 3000 athletes participating from China. We will also have support staff and families accompanying the athletes. Sri Lankan athletes too will be invited to take part.

‘The first batch of Chinese tourists is due to arrive this month for leisure travel, while the second batch of some 5,000 is scheduled to visit in May to participate in the first Chinese marathon here.

‘With regard to the SLITHM degree program, we have successfully held the Institutional Review last year and gone through the Subject Review in January 2024. SLITHM is hoping to introduce the degree program for locals and international students in 2025, subject to all approvals, including Cabinet approval being granted.’

Speaking at a press briefing in Colombo on Wednesday, Sri Lanka Tourism Development Authority (SLTDA) Director General Nalin Perera said the tourism sector is anticipating Rs. 7 billion in revenue this year.

‘Out of this, Rs. 5.18 billion will be from embarkation fees and a further Rs. 2,087 billion will be utilized from the Tourism Development Levy, he said.

Perera added: ‘Out of this amount, 70 per cent will go to the Sri Lanka Tourism Promotions Bureau (SLTPB) 14 per cent to the SLTDA, 12 per cent to the SLITHM and the rest to the Sri Lanka Conventions Bureau.

‘SLTPB is gearing up to introduce a fresh tourism brand — the Buddhist Trail, to tap into the rich cultural and religious heritage of the country. Marine tourism is another area into which we are planning go all out within the first quarter of this year.

‘The former initiative aims to highlight Sri Lanka’s deep-rooted Buddhist heritage and promote the island as a prominent pilgrimage destination on a global scale.’

SLTPB chairman Chalaka Gajabahu said: ‘Sri Lanka, as a Buddhist country, holds immense potential to establish a unique tourism brand that resonates globally.

‘At the developmental stage, the Buddhist Trail project aims to emulate the success of similar initiatives like India’s Buddhist Tourism Circuit and the Ramayana Trail. The Ravana concept too will be promoted.

‘The Buddhist Trail focuses on significant Buddhist sites countrywide.

“With the rich heritage, breath-taking landscapes and profound spiritual significance, Sri Lanka can emerge as a leading destination for Buddhist pilgrimages and cultural exploration on the global tourism map.

‘We will make Sri Lanka a more happening destination; 2024 is going to be a very positive year.’

‘The fresh initiatives by the tourism authorities aim to significantly boost tourism activities, with the goal of increasing the average daily spend of tourists to USD 500 from the current USD 160, putting Sri Lanka in league with luxury destinations like the Maldives.

‘As per the provisional data by the Central Bank, the earnings per tourists witnessed a rebound in January 2024. The earnings per tourist arrival have improved to USD 1,641 in January, from USD 1,580 in the 1H23 period. In the 2H23 period, the earnings dropped significantly.

‘This is a step-by-step process. It won’t happen overnight. The event calendar will feature a diverse range of activities, including a water festival, Ride for Ceylon and a ‘unique’ event in Sigiriya.

‘I can’t divulge more details of the Sigiriya event but I can say it will be a surprise.

‘Additionally, a key meetings, incentives, conferences and exhibitions (MICE) event is scheduled to be held in the south of Sri Lanka next year.’



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Sri Lanka’s 2026 economic growth predicted to be around 4-5 percent

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Dr. Nandalal Weerasinghe; ‘Growth prospects okay’

Sri Lanka’s economic growth for 2026 will be around 4-5 percent, Central Bank Governor Dr. Nandalal Weerasinghe said.

The Governor indicated the estimated economic growth while announcing the Central Bank’s policy agenda for this year, last Thursday.

‘The Central Bank’s 2026 growth estimation is higher than the growth prediction of the IMF and the World Bank and is achievable, the Governor told the media while announcing the Central Bank’s policy agenda for 2026.

Dr. Weerasinghe added: ‘The Central Bank will introduce a benchmark intra-day reference exchange rate this year to ensure transparency in the foreign exchange market.

‘The absence of a reference exchange rate has held back the expansion of the Sri Lankan forex market and discouraged the trading of rupee-denominated derivatives Governor said.

‘The Central Bank last year carried out the necessary preliminary work to implement the benchmark spot exchange rate.

‘The benchmark intra-day reference exchange rate will be introduced in 2026 to foster a transparent foreign exchange market.

‘This benchmark will guide market participants, help reduce volatility and promote more competitive pricing on a given date, thereby enabling the introduction of more innovative products in the foreign exchange market.

‘Sri Lanka’s foreign exchange market has limited derivatives like currency swaps and options aiming to deepen markets and attract inflows.

‘However, these instruments failed after a lack of reliable reference exchange rate amid concerns over excessive speculation, rupee over-appreciation risks and interventions distorting clean floating rates.’

Meanwhile, currency dealers welcomed the move and said it will help to deepen the market.

“This will expand the market with more products and promote rupee-denominated derivatives, a currency dealer from a local bank said.

“It is something the market wanted to fix in derivative prices. This is a pricing mechanism for the rupee, he added.

By Hiran H Senewiratne ✍️

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Sevalanka Foundation and The Coca-Cola Foundation support flood-affected communities in Biyagama, Sri Lanka

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With funding support from The Coca-Cola Foundation (TCCF), the Sevalanka Foundation has launched a humanitarian relief programme to support flood-affected communities in Biyagama. The initiative focuses on restoring access to safe water, healthcare services, and essential public facilities during the critical recovery period following the Cyclone Ditwah.

Working closely with the Divisional Secretariat, the program prioritizes the cleaning and rehabilitation of contaminated dug and tube wells, helping address the urgent post-flood challenge of access to safe water. This intervention will also support the cleaning and reopening of essential public spaces, including schools, and Grama Niladhari (GN) offices, enabling authorities and communities to resume daily activities safely. The Sevalanka Foundation and TCCF, as part of the initial response, have also donated water pumps to the Divisional Secretariat to support immediate water extraction and clean-up efforts.

In addition, as the second main component of the project, and based on the guidance of the Medical Officer of Health (MOH), support is being provided to MOH-operated healthcare facilities to restore access to emergency and essential medical services. This support includes sanitization, debris removal, hazard stabilization, and the provision of emergency medical supplies such essential medicines and hygiene products. Medical camps staffed by doctors and senior nurses will be conducted through MOH offices to provide prioritized groups of persons with health, nutrition and hygiene related relief items.

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Bourse radiates optimism as UK grants tariff-free concession to local apparel exports

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CSE activities were extremely bullish yesterday mainly due to the UK government’s announcement on tariff free access for local apparel sector exports into the UK coupled with Central Bank Governor Dr Nandalal Weerasinghe’s positive outlook on the economy this year.

Amid those developments the turnover level also improved and the All Share Price Index moved up to the 23500 mark during the trading day.

The All Share Price Index went up by 127.17 points, while the S and P SL20 rose by 56.75 points. Turnover stood at Rs 8.5 billion with 18 crossings.

Top seven crossings were: LOLC Holdings two million shares crossed to the tune of Rs 1.18 billion; its shares traded at Rs 575, Renuka Agri 45 million shares crossed to the tune of Rs 594 million; its share price was Rs 13.20, Sampath Bank 1.4 million shares crossed for Rs 215 million and its shares traded at Rs 154.35, Renuka Holdings 1.5 million shares crossed for Rs 75 million; its shares traded at Rs 50, Hayleys 200,000 shares crossed to the tune of Rs 41.3 million; its shares traded at Rs 207, Tokyo Cement (Non-Voting) 400,000 shares crossed for Rs 37.8 million; its shares sold at Rs 50 and NTB 100,000 shares crossed for Rs 326 million; its shares sold at Rs 326.

In the retail market top seven companies that contributed to the turnover were; LOLC Rs 340 million (591,000 shares traded), Sampath Bank Rs 310 million (two million shares traded), Renuka Agri Foods Rs 275 million (19.4 million shares traded), ACL Cables Rs 238 million (2.3 million shares traded), Overseas Realty Rs 215 million (4.9 million shares traded), CIC Holdings (Non Voting) Rs 180 million (6.3 million shares traded) and Wealth Trust Equity Rs 132 million (8.2 million shares traded). During the day 269.3 million share volumes changed hands in 47852 transactions.

It is said the banking and financial sectors performed well, especially Sampath Bank, while a top diversified company, LOLC Holdings, also performed well.

Yesterday, the rupee opened at Rs 309.15/30 to the US dollar in the spot market relatively flat from Rs 309.10/50 the previous day, having depreciated in recent weeks, dealers said, while bond yields opened higher.

The telegraphic transfer rates for the dollar were 305.8500 buying, 312.8500 selling; the British pound was 409.7568 buying, and 421.1186 selling, and the euro was 354.0809 buying, 365.4441 selling.

By Hiran H Senewiratne ✍️

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