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SINGER gets its timing and context right for the launch of Honor smartphone brand in Sri Lanka

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The Honor X Series

Singer CEO confident rebounding economic data will pave the way for better sales

By Sanath Nanayakkare

Singer PLC has picked the right moment in terms of trending economic indicators and consumer sentiment for the launch of the world-renowned, premium Honor smartphone brand in Sri Lanka.

“We are thrilled to partner with Honor and introduce the brand to our customers,” said Mahesh Wijewardene, CEO of Singer Sri Lanka PLC. “We know that the brand’s cutting-edge features and affordable prices will provide Sri Lankan consumers with a unique mobile experience. Honor has great potential in the Sri Lankan market and we are excited to help make it a success,” he said.

Mahesh Wijewardene, CEO,Singer Group of Companies

Speaking further, Singer CEO said,” The economic rebounding in progress and the positive market sentiment will definitely help for a pickup in the business landscape. So, the timing is perfect for Honor Premium Smartphone brand to enter the market and aggressively establish its presence with the backing of a strong partner like Singer that enjoys high corporate stature, stability, customer reliability and very strong marketing capabilities. Further, Honor will be formidably backed by Hayleys Group, the No. 1-rated conglomerate in Sri Lanka. In fact, three parties are going to win as a result of this tie-up. Firstly, it will be a win for the two companies, Honor and Singer. Secondly, it will be a win for the distributors, dealers and retailers. Thirdly and more importantly, it will be a win for the ultimate consumer. Therefore, this tie-up encapsulates a significant win-win-win outcome of mutual benefit for these three parties.”

Speaking to The Island Financial Review, he said “With the easing of the US dollar parity and liquidity, the coming down of the cost of essential commodities such as LP gas, fuel, vegetable prices etc., there will be some feel-good factor on the consumers. Consumers had been pressed to the bottom and now some relaxation of that condition is being felt on them. So, people may feel that they can buy something of absolute necessity although their income levels haven’t improved yet. I feel that the future will be much better than what we experienced in the past six months. Hopefully, such recent developments could drive more economic activity and build more consumer confidence going forward. Honor offers an unbeatable combination of quality and affordability that will resonate with the Sri Lankan market, especially in these challenging times,” he noted.

Emerging as the No. 1 Android smartphone in China, Honor is well-renowned in the global smartphone market and is one of the fastest-growing mobile brands in the world. The brand’s strengths lie in its commitment to innovation and customer satisfaction and the smartphones are known for their exceptional camera quality, battery life, and overall performance. Moreover, Honor has more than 8,500 global patent applications and employs a workforce of over 13,000 people, over 60% of whom are dedicated to Research and Development.

“We are excited to make our mark in the Sri Lankan market with Singer Sri Lanka. At Honor, we pride ourselves on delivering innovative products at an affordable price point, and we believe that our partnership with Singer will enable us to bring this ethos to Sri Lankan customers,” said Lang Guo, Country Director of Thailand, Vietnam, Australia, Sri Lanka and Bangladesh, Honor.



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Cost-effective clearance of goods across borders to determine worth of Customs Paperless Declaration

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Containers held up at the Port of Colombo

By Ifham Nizam

The introduction of the Customs Paperless Declaration from October 1 could mark an important step in Sri Lanka’s efforts to modernise trade, but its real value will depend on whether it reduces the time and cost of moving goods through the country’s borders, Customs House Agents & Traders Association President Mohamed Niyas said.

Niyas warned that digitising Customs declarations alone would not necessarily translate into faster cargo clearance or lower costs for businesses.

‘Expecting a dramatic improvement in clearance speed under the present conditions is like expecting Ferrari performance from a Morris Minor configuration, he said.

For importers and exporters, the issue extends well beyond paperwork. Every additional hour or day that cargo remains in the clearance chain can have wider consequences for businesses, including increased port and storage-related costs, additional working-capital requirements, uncertainty over delivery schedules and disruptions to production and distribution.

Niyas said the competitiveness of Sri Lanka’s trading sector ultimately depended on how efficiently goods could move through the country’s border-clearance system.

‘The real bottleneck is not merely the absence of paper. It is the entire clearance ecosystem—the limitations of the existing ASYCUDA World system, excessive regulatory interventions by Other

Government Agencies, multiple approvals, physical examinations, manual interventions, fragmented processes and institutional constraints, he said.

He cautioned that unless these bottlenecks were addressed, there was a risk that the paperless initiative would merely digitise existing bureaucracy.

‘If these underlying constraints remain unchanged, there is a real risk that the new paperless system could become another “copy-and-paste road show”—where an old, complex clearance process is simply transferred onto a digital screen without fundamentally changing the process itself, Niyas said.

For businesses dependent on imported raw materials, machinery, components and other inputs, clearance efficiency can directly affect the wider supply chain.

Delays at the border can create uncertainty for manufacturers, distributors and retailers, while exporters can face difficulties meeting delivery schedules when imported inputs or export consignments are held up.

Niyas therefore argued that the success of the October 1 initiative should be judged by its impact on trade flows rather than by the number of declarations processed electronically.

‘Paperless does not automatically mean faster, he said. ‘Digitising a slow process does not make the process fast. It only makes the slow process digital.’

He said Sri Lanka needed to move towards what he described as “process-less Customs”—a system in which unnecessary procedures are eliminated rather than simply converted into electronic procedures.

Among the reforms he called for are simplification of Customs declarations and approval workflows, improvements to the functionality of ASYCUDA World, greater use of risk-based inspections and better integration of Other Government Agency approvals.

Niyas also called for the elimination of repetitive document submissions and physical endorsements, greater use of pre-arrival processing, sufficient capacity for digital document uploads and clearly defined service-level timelines for Customs and OGAs.

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China backs Sri Lanka’s Non-aligned stance to counter regional pressures

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Chinese Ambassador Wei Huaxiang delivering the keynote address in Colombo

By Sanath Nanayakkare

As global attention has fixed on the high-level diplomatic choreography at the United Nations General Assembly in New York, a subtler, yet profound geopolitical signal was sent from Colombo, yesterday.

In a major address marking the founding anniversary of the People’s Republic of China, newly appointed Chinese Ambassador Wei Huaxiang chose to anchor bilateral relations not just in modern trade or infrastructure, but in a shared respect for Sri Lanka’s legacy of non-aligned independence.

By explicitly invoking Sri Lanka’s foundational role in the 1976 Non-Aligned Summit, Beijing was doing something unexpected in an era defined by fierce great-power rivalry: it was officially validating a small island nation’s right to maintain an independent foreign policy stance.

The Strategic Value of Independence

For decades, nations caught in the crosshairs of major-power competition have faced intense pressure to pick sides. Yet, Ambassador Wei’s embrace of Colombo’s non-aligned tradition signaled a different diplomatic playbook. Instead of demanding alignment, Beijing was framing its partnership as a reliable counterbalance to regional pressures. By honouring Sri Lanka’s diplomatic autonomy, China was effectively reassuring smaller economies that sovereign independence and robust economic cooperation can coexist.

Beyond Ports and Industrial Zones

This diplomatic framing reframed the narrative surrounding major collaborative ventures like the Colombo Port City and Hambantota Port. While foreign analysts often view these projects exclusively through the lens of strategic rivalry, Beijing’s diplomatic messaging tied them back to a historical ethos of solidarity—evoking memories of the 1952 Rubber-Rice Pact.

By marrying economic projects with a stated respect for non-alignment, China is positioning itself as a steadfast stakeholder that respects Sri Lanka’s internal agency during difficult economic and political seasons.

As both nations look toward major milestones in 2027—including the 70th anniversary of diplomatic ties—this nuanced diplomatic move revealed how historic traditions are being leveraged to navigate modern multipolar realities.

For global observers, the takeaway was clear: in the shifting architecture of Asian geopolitics, respecting a nation’s historical neutrality may just be the most effective way to secure a lasting partnership, a diplomatic masterclass that Ambassador Wei Huaxiang executed in style.

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Sri Lanka Insurance Life appoints Dr. Sameera Dharmasena Chief Executive Officer

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Dr. Sameera Dharmasena

Sri Lanka Insurance Life (SLIC Life), the nation’s largest and strongest Life Insurer, is pleased to announce the appointment of Dr. Sameera Dharmasena as its new Chief Executive Officer, effective 22nd September 2026.

Dr. Dharmasena is a distinguished insurance professional with over 21 years of experience in the Sri Lankan insurance industry, having held senior leadership positions across several leading insurance companies affiliated with some of Sri Lanka’s largest business conglomerates. His extensive career spans both local and multinational insurance environments, bringing together broad industry expertise, strategic leadership and a strong commitment to the advancement of the insurance profession.

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