Connect with us

Business

Shaping the future of Sri Lanka’s insurance industry

Published

on

Lasitha Wimalaratne, President of the Insurance Association of Sri Lanka

Sri Lanka’s insurance industry today stands at a decisive and promising crossroads. We are a country with a commendably high general literacy rate, a strong foundation on which to build. While our financial literacy, particularly in the area of insurance, has room to grow, this also presents us with an exciting opportunity. By addressing this gap, we can identify new avenues for industry growth and strengthen national resilience. As the Insurance Association of Sri Lanka (IASL), we see this moment as an opportunity to drive impactful change. Our vision, as a collective, is to expand penetration, embrace technology and build lasting trust through greater financial awareness.

The future of Sri Lanka’s insurance industry

At present, Sri Lanka’s insurance penetration is just over one per cent of GDP, a figure that compares poorly even with many of our regional peers. India and Indonesia, for example, have already surpassed us despite their larger and more complex markets. Over the next three years, we aim to double this penetration in Sri Lanka.

To achieve this, we are working on developing new products and channels that can reach segments of the population which have remained underserved. From micro-insurance and telco-driven products that appeal to lower and middle-income households, to tailor-made solutions for high-net-worth individuals, our approach must be inclusive and adaptive. Ultimately, our goal is to increase GDP contribution while ensuring that every Sri Lankan has access to the protection and peace of mind that insurance provides.

Our vision also extends beyond numbers. Inspired by India’s commitment to insuring its population, we aspire to “insure the nation.” I believe that more than half of Sri Lanka’s working population is already touched by insurance in some form, whether through micro products, corporate schemes or motor coverage. But vast gaps remain, especially in areas such as household property insurance, where coverage is low unless tied to mortgages. These are the areas where the industry must redouble its efforts.

Innovation, technology and digitalisation

Technology will be at the heart of this transformation. The global insurance industry is racing towards digitisation, data analytics, and automation and Sri Lanka must keep pace. Digital platforms enable faster processes, more accurate risk assessments and a seamless customer experience.

Within IASL, we are prioritising digitalisation initiatives that will streamline operations across the industry and align our practices with global standards. A key part of this effort is ensuring that the entire industry is ready to comply with the new IFRS 17 guidelines by January next year. While some companies are well on their way to readiness, others are still preparing.

Artificial intelligence, in particular, presents both opportunities and challenges. If used effectively, AI can improve underwriting, enhance claims management and help insurers understand risks more precisely, allowing for fairer and more accurate pricing. This benefits both the customer, who pays a premium that reflects their real risk and the insurer, who is protected against unsustainable losses.

Yet Sri Lanka still faces

hurdles in harnessing the full potential of AI. Much of our health and property data remains in paper-based formats, making it challenging to analyze. Hospitals, for instance, are only slowly adopting digital records, and there is little standardisation across institutions. To truly reap the benefits of AI, we must invest in digitizing critical infrastructure and data systems, ensuring that information can be collected, shared and analyzed responsibly.

Building consumer trust and financial literacy in insurance

Equally important to our growth agenda is the task of strengthening financial literacy and consumer trust. While awareness of insurance has improved in recent years, particularly in the wake of the pandemic and the economic downturn, many Sri Lankans still view insurance with scepticism. Some see it as a luxury, others doubt whether claims will be honoured. Additionally, a worrying number of policies lapse after the first year due to poor need-based assessments at the point of sale. These issues erode confidence in the industry as a whole.

To change this narrative, IASL has launched awareness programs aimed at educating both young people and adults on the importance of financial planning and protection both online and on ground. Furthermore, earlier this year, the Insurance Regulatory Commission of Sri Lanka initiated a series of regional awareness sessions, which we as the IASL were very pleased to join in as we jointly conducted the first awareness session in Matara and a second program is planned for Jaffna later this year. Our goal is to hold such sessions every quarter, reaching schools, universities and community groups. By starting with the younger generation, we can help instill a culture of financial discipline and ensure that future decision-makers recognize the role of insurance in securing their lives and families.

The insurance industry cannot achieve its objectives in isolation. We are actively working to build stronger partnerships with reinsurers, brokers, banks, telecommunications providers, healthcare institutions and IT companies. Through bancassurance models, digital hospital networks and cross-sector CEO forums, we are aiming for a more connected ecosystem that can expand access to insurance while improving service delivery.

At the same time, we must recognize the importance of discipline and ethical conduct within our industry. Regulators are stepping in with stricter frameworks, such as mandatory welcome calls, customer satisfaction tracking and more rigorous need-based analysis, to prevent mis-selling and enhance customer confidence. IASL fully supports these reforms and has gone a step further by maintaining an industry-wide database to prevent unethical advisors from moving unchecked between companies. By tightening standards and raising accountability, we are determined to ensure that every customer receives the value and protection they are promised.

The essence of this vision is a call to every Sri Lankan, which is not to view insurance as a luxury, but as a vital necessity for a secure future; an indispensable financial safety net which helps one surmount untold hardships if life were to throw a curveball. It is the peace of mind that allows you to face an uncertain future with confidence. It relieves the burden on government services, protects families from financial ruin and ensures that hard-earned assets are preserved. Whether it is life, health, retirement or property coverage, adequate insurance is one of the most responsible decisions an individual can make.

Sri Lanka has much to learn from developed markets, where insurance penetration is far higher and the benefits are widely understood. By combining innovation, technology, financial literacy and strong governance, we too can build an industry that secures the well-being of our nation. The journey ahead will not be easy, but with determination and collaboration, we can ensure that every Sri Lankan enjoys the protection and peace of mind that insurance provides.

(The writer is the President of the Insurance Association of Sri Lanka)

By Lasitha Wimalaratne ✍️



Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Development deficit getting in the way of SL joining RCEP – Trade Ministry Secretary

Published

on

Principal panelists at Pathfinder Foundation forum.

Sri Lanka is not quite ready to join the Regional Comprehensive Economic Partnership (RCEP), since it is lacking sufficient development, Trade Ministry Secretary K.A. Vimalenthirarajah said.

‘At present the Trade Ministry is establishing Sri Lanka’s readiness to join RCEP, which consists of 15 countries, through several channels, Vimalenthirarajah said at a recent round table discussion titled, ‘Sri Lanka’s Pathway to RCEP and the Emerging Global Trading Order’, organized by the Pathfinder Foundation and held at the Colombo Club, Taj Samudra.

‘Sri Lanka is actively accelerating its compliance efforts to join the 15-nation RCEP having submitted its required accession questionnaire in early 2026, he explained.

Vimalenthirarajah added: ‘The Cabinet has established a high-level policy and working committee and also obtained some technical assistance from multilateral partners because complying with RCEP requirements is challenging. Subsequently, this body responded to the follow-up questions that came up and had discussions with RCEP representatives and it expects more follow-up questions with regard to Sri Lanka’s readiness to join RCEP.

‘Sri Lanka has also secured political and diplomatic support from current RCEP members, including Australia, New Zealand, and Indonesia, to facilitate its entry process.’

Meanwhile, state officials, including Industries and Entrepreneurship Development Deputy Minister Chathuranga Abeysinghe, are implementing key economic structural reforms, a new tariff policy, and transparent investment criteria required by the bloc. Because formal accession protocols for RCEP are still being finalized, Sri Lanka is also simultaneously negotiating bilateral trade and investment agreements with regional members to accelerate integration.

Abeysinghe, participating virtually in the event said that Sri Lanka cannot achieve sustained export growth and attract large-scale investment by relying solely on its domestic market. ‘As a small economy, the country’s future lies in deeper integration with regional and global value chains. RCEP connects 15 economies, including Japan, South Korea, Australia, New Zealand, China and ASEAN member states, collectively accounting for nearly 30% of global trade, he explained.

Abeysinghe added: ‘Access to such a market would create new opportunities for Sri Lankan businesses, particularly the country’s Small and Medium Enterprises (SMEs), which currently contribute only around 10 percent to national exports.

‘However, Sri Lanka is at least a decade behind in implementing many of the reforms required to fully participate in modern global trade. Recognizing this challenge, the government is now moving forward with several critical reforms: A new tariff policy to improve competitiveness and eliminate barriers to trade, transparent and predictable investment criteria, investment facilitation reforms to improve the ease of doing business, new legislation including the Public-Private Partnership (PPP) Act and SOE reforms to strengthen investor confidence and measures to improve investment protection and unlock new sources of capital, including venture capital and angel investment funds.

‘Sri Lanka’s exports currently stand at approximately US$ 17 billion and have grown only gradually over the years. Expanding market access through bilateral and multilateral agreements, while continuing domestic reforms, is essential if the country is to achieve its long-term economic ambitions.’

By Hiran H Senewiratne

Continue Reading

Business

Pussalla Agri Ventures secures EU, USDA organic certs, paving way for high-value exports

Published

on

Roshan Ranawake, Managing Director of Control Union Sri Lanka, presents the certification to Philip J. Wewita, Chairman of Pussalla Agri Ventures (Pvt) Ltd, in the presence of Dr. Chamindi Jayasooriya, Director, and members of the Pussalla Agri Ventures team.

In a landmark development for Sri Lanka’s organic spice sector, Pussalla Agri Ventures has been awarded both EU Organic and USDA Organic certifications for its premium Ceylon cinnamon products. The certifications were officially conferred at Control Union Sri Lanka, signaling a major milestone in the company’s strategic transformation toward fully certified organic operations.

The recognition strengthens Pussalla Agri Ventures’ position as an emerging exporter of certified organic products, with its flagship offering, organic Ceylon cinnamon (Cinnamomum verum, also known as Cinnamomum zeylanicum), cultivated in Sri Lanka’s traditional cinnamon-growing regions.

Notably, the dual certification opens doors to some of the world’s most lucrative and compliance-driven organic markets, including the European Union and the United States.

Pussalla Agri Ventures began its structured transition into organic cinnamon cultivation several years ago, building a fully integrated system covering cultivation, processing, and value addition. The company currently manages extensive cinnamon cultivation lands and operates under strict organic agricultural principles, ensuring compliance with global certification standards.

These certifications, issued through Control Union Sri Lanka, validate that the company’s farming and processing systems meet rigorous international requirements, including restrictions on synthetic chemicals, comprehensive traceability controls, and environmental sustainability practices. These certifications add to an existing portfolio that already includes SL GAP, Food GMP, and Cosmetic GMP certifications.

Company representatives described the achievement as a “milestone” in the Pussalla organic journey, one that paves the way for expanded access to premium export markets in Europe and the United States. According to them, the certifications are expected to enhance buyer confidence, particularly among health-conscious consumers and clean-label food brands.

Pussalla Agri Ventures emphasised that its organic cinnamon is sourced entirely from its own cultivated estates.

“This estate-to-exporter integration ensures full control over quality, traceability, and processing integrity. The company’s model allows cinnamon to be harvested, processed, and packed under continuously monitored conditions, maintaining strict alignment with international organic standards,” they noted.

Speaking further they said:

“Sri Lanka supplies the majority of the world’s True Ceylon Cinnamon, a spice prized for its delicate aroma, low coumarin levels, and reputed medicinal properties. The growing global demand for certified organic spices has created new opportunities for local producers who meet international compliance standards. Pussalla Agri Ventures’ certification achievement places it among a select group of Sri Lankan exporters adopting globally recognised organic systems, thereby enhancing the country’s reputation in high-value spice markets.”

“As organic food sales continue to rise in North America and Europe, certifications such as these are becoming essential rather than optional. For Pussalla Agri Ventures, the journey from conventional to certified organic is not merely a compliance exercise but a strategic repositioning aimed at long-term sustainability and premium pricing power.”

By Sanath Nanayakkare

Continue Reading

Business

NCCSL to host seminar on data protection & privacy

Published

on

The National Chamber of Commerce of Sri Lanka (NCCSL) will host a timely and insightful seminar titled “Data Protection & Privacy: Safeguarding Businesses in the Digital Era” on 18th June 2026, from 9.00 a.m. to 12.30 p.m., at the National Chamber of Commerce Auditorium, Colombo 10 with the objective of enhancing awareness among businesses on emerging cyber risks, data protection requirements, and digital security best practices.

As organizations increasingly rely on digital platforms, online transactions, cloud-based systems, and data-driven operations, protecting sensitive information and ensuring privacy compliance have become critical priorities for organizations of all sizes. The seminar aims to provide practical knowledge and strategic guidance to help businesses strengthen resilience against cyber threats while fostering trust and confidence among customers and stakeholders.

Interested parties are encouraged to register by contacting Udula – 0714034775/ 0114741788  | udula.nccsl@gmail.com or Nishanthi – 0762555707 | nishanthi@nationalchamber.lk

Continue Reading

Trending