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Shaping the future of Sri Lanka’s insurance industry

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Lasitha Wimalaratne, President of the Insurance Association of Sri Lanka

Sri Lanka’s insurance industry today stands at a decisive and promising crossroads. We are a country with a commendably high general literacy rate, a strong foundation on which to build. While our financial literacy, particularly in the area of insurance, has room to grow, this also presents us with an exciting opportunity. By addressing this gap, we can identify new avenues for industry growth and strengthen national resilience. As the Insurance Association of Sri Lanka (IASL), we see this moment as an opportunity to drive impactful change. Our vision, as a collective, is to expand penetration, embrace technology and build lasting trust through greater financial awareness.

The future of Sri Lanka’s insurance industry

At present, Sri Lanka’s insurance penetration is just over one per cent of GDP, a figure that compares poorly even with many of our regional peers. India and Indonesia, for example, have already surpassed us despite their larger and more complex markets. Over the next three years, we aim to double this penetration in Sri Lanka.

To achieve this, we are working on developing new products and channels that can reach segments of the population which have remained underserved. From micro-insurance and telco-driven products that appeal to lower and middle-income households, to tailor-made solutions for high-net-worth individuals, our approach must be inclusive and adaptive. Ultimately, our goal is to increase GDP contribution while ensuring that every Sri Lankan has access to the protection and peace of mind that insurance provides.

Our vision also extends beyond numbers. Inspired by India’s commitment to insuring its population, we aspire to “insure the nation.” I believe that more than half of Sri Lanka’s working population is already touched by insurance in some form, whether through micro products, corporate schemes or motor coverage. But vast gaps remain, especially in areas such as household property insurance, where coverage is low unless tied to mortgages. These are the areas where the industry must redouble its efforts.

Innovation, technology and digitalisation

Technology will be at the heart of this transformation. The global insurance industry is racing towards digitisation, data analytics, and automation and Sri Lanka must keep pace. Digital platforms enable faster processes, more accurate risk assessments and a seamless customer experience.

Within IASL, we are prioritising digitalisation initiatives that will streamline operations across the industry and align our practices with global standards. A key part of this effort is ensuring that the entire industry is ready to comply with the new IFRS 17 guidelines by January next year. While some companies are well on their way to readiness, others are still preparing.

Artificial intelligence, in particular, presents both opportunities and challenges. If used effectively, AI can improve underwriting, enhance claims management and help insurers understand risks more precisely, allowing for fairer and more accurate pricing. This benefits both the customer, who pays a premium that reflects their real risk and the insurer, who is protected against unsustainable losses.

Yet Sri Lanka still faces

hurdles in harnessing the full potential of AI. Much of our health and property data remains in paper-based formats, making it challenging to analyze. Hospitals, for instance, are only slowly adopting digital records, and there is little standardisation across institutions. To truly reap the benefits of AI, we must invest in digitizing critical infrastructure and data systems, ensuring that information can be collected, shared and analyzed responsibly.

Building consumer trust and financial literacy in insurance

Equally important to our growth agenda is the task of strengthening financial literacy and consumer trust. While awareness of insurance has improved in recent years, particularly in the wake of the pandemic and the economic downturn, many Sri Lankans still view insurance with scepticism. Some see it as a luxury, others doubt whether claims will be honoured. Additionally, a worrying number of policies lapse after the first year due to poor need-based assessments at the point of sale. These issues erode confidence in the industry as a whole.

To change this narrative, IASL has launched awareness programs aimed at educating both young people and adults on the importance of financial planning and protection both online and on ground. Furthermore, earlier this year, the Insurance Regulatory Commission of Sri Lanka initiated a series of regional awareness sessions, which we as the IASL were very pleased to join in as we jointly conducted the first awareness session in Matara and a second program is planned for Jaffna later this year. Our goal is to hold such sessions every quarter, reaching schools, universities and community groups. By starting with the younger generation, we can help instill a culture of financial discipline and ensure that future decision-makers recognize the role of insurance in securing their lives and families.

The insurance industry cannot achieve its objectives in isolation. We are actively working to build stronger partnerships with reinsurers, brokers, banks, telecommunications providers, healthcare institutions and IT companies. Through bancassurance models, digital hospital networks and cross-sector CEO forums, we are aiming for a more connected ecosystem that can expand access to insurance while improving service delivery.

At the same time, we must recognize the importance of discipline and ethical conduct within our industry. Regulators are stepping in with stricter frameworks, such as mandatory welcome calls, customer satisfaction tracking and more rigorous need-based analysis, to prevent mis-selling and enhance customer confidence. IASL fully supports these reforms and has gone a step further by maintaining an industry-wide database to prevent unethical advisors from moving unchecked between companies. By tightening standards and raising accountability, we are determined to ensure that every customer receives the value and protection they are promised.

The essence of this vision is a call to every Sri Lankan, which is not to view insurance as a luxury, but as a vital necessity for a secure future; an indispensable financial safety net which helps one surmount untold hardships if life were to throw a curveball. It is the peace of mind that allows you to face an uncertain future with confidence. It relieves the burden on government services, protects families from financial ruin and ensures that hard-earned assets are preserved. Whether it is life, health, retirement or property coverage, adequate insurance is one of the most responsible decisions an individual can make.

Sri Lanka has much to learn from developed markets, where insurance penetration is far higher and the benefits are widely understood. By combining innovation, technology, financial literacy and strong governance, we too can build an industry that secures the well-being of our nation. The journey ahead will not be easy, but with determination and collaboration, we can ensure that every Sri Lankan enjoys the protection and peace of mind that insurance provides.

(The writer is the President of the Insurance Association of Sri Lanka)

By Lasitha Wimalaratne ✍️



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SL’s construction sector ‘bleeding billions’ due to weak cost-control mechanisms

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Author Mafahir Shuhood sharing his insights with Prime Minister Dr. Harini Amarasuriya.

Sri Lanka’s construction sector one of the country’s largest economic drivers, continues to bleed billions due to weak cost-control mechanisms, ad-hoc estimating practices and the absence of internationally recognised methodologies, warns veteran Chartered Quantity Surveyor Mafahir Shuhood, a global authority in building economics whose work has shaped industry standards across continents.

A member of IQS (Sri Lanka), AIQS (Australia), ASAC (USA) and CIRB (UK), Shuhood is widely considered a pioneer of modern cost management. His first book, How to Estimate for Building Works, written in 1978, became one of the region’s earliest structured guides on controlling construction expenditure.

His subsequent publications—Cost Control Methodology and Costing Guide, authored in Qatar—today form part of the reference material used by universities, engineers and international contractors from Doha to London and Sydney.

“My methodologies are being used worldwide. Sri Lanka must now bring the same discipline and scientific approach if it wants financial stability in its construction sector, Shuhood told The Island Financial Review.

At the recent BMICS Exhibition in Colombo, all available copies of his books were sold within hours, signalling the growing demand among local professionals for structured, globally aligned cost-control knowledge.

According to Shuhood, Sri Lanka’s project inefficiencies stem from the lack of a unified national system to estimate, monitor and analyse costs. He argues that building economics is not merely a technical discipline,

it is a national economic safeguard.

“Before constructing anything—a house, a building or a public infrastructure project—you must assess materials, labour, wastage, inflation, time and value. Without a scientific system, cost overruns are inevitable, he said.

He believes that the country’s persistent budget blowouts in major infrastructure projects could be avoided with proper cost-control frameworks and independent monitoring.

“Sri Lanka cannot afford imprecision. Every unnecessary cost ultimately affects the national economy.”

Shuhood revealed that he recently met the Prime Minister and shared his recommendations, including copies of his internationally used publications.

“I told the Prime Minister that my advice is not for money. I am prepared to support Sri Lanka purely as a service. This is my profession since childhood, and I want to contribute meaningfully, he said.

He maintains that the introduction of a national cost-control discipline—developed using proven international best practices—could save the country billions in project overruns and miscalculations.

By Ifham Nizam

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InsureMe debuts on CSE Empower Board

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(Left – Right): Nilupa Perera – CRO, Colombo Stock Exchange (CSE); Duneeka Prashanthi – Chief Operating Officer, InsureMe Insurance Brokers Limited (InsureMe); Niranjan Manickam – Director, InsureMe; Indika Prematunga – Director, InsureMe; Dayamathi Fernando – Director General, Insurance Regulatory Commission of Sri Lanka; Vipula Dharmapala – Director & CEO, InsureMe; Rajeeva Bandaranaike – CEO, CSE; Prajeeth Balasubramaniam – Chairman, InsureMe; Rohan Senewiratne – Founder & Managing Director, Atarah Capital (Pvt) Ltd; Randeewa Malasooriya – Director, InsureMe; and Renuka Fernando, Chairperson of Dialog Finance PLC.

InsureMe Insurance Brokers Ltd successfully completed its Equity Introduction and subsequent listing on the Empower Board of the CSE recently marking a significant milestone for a local digital-first enterprise.

InsureMe Insurance Brokers Ltd (InsureMe) rang the market opening bell at a market opening ceremony, held at the CSE’s iconic Trading Floor, to commemorate its landmark listing on the Empower Board. highlighting InsureMe’s commitment to digital transformation and its success as a rapidly growing Insure-Tech firm leveraging the capital market for growth.

Founded in 2016 as startup, InsureMe is a digital insurance aggregator and a fully licensed broker regulated by the Insurance Regulatory Commission of Sri Lanka (IRCSL) with a digital-first operating model supported by online assistance and end-to-end digital claims support, operating with advanced platforms such as DigiEye (Motor Claims Automation), DigiMed (Medical Claims Automation), and DigiEx (Corporate Expense & Reimbursement Automation).

Delivering the welcome address at the event, Rajeeva Bandaranaike, CEO of the Colombo Stock Exchange, congratulated InsureMe on their successful listing. Remarking upon the occasion and InsureMe’s role as successful startup leveraging the capital market, he stated: “InsureMe is one of the very few startups in Sri Lanka making a debut on the Stock Exchange and as the sixth company on the Empower Board and is an innovator in the technology start up space. We are happy to see companies such as InsureMe involved in the IT sector making use of the capital market. When we set up the Empower Board, this is precisely what we had in mind.”

Prajeeth Balasubramaniam Chairman of InsureMe Insurance Brokers Ltd also remarked the companies list, remarking: “This listing represents far more than a financial achievement; it signals strong confidence in Sri Lanka’s burgeoning startup ecosystem and urges us all to aim higher. It demonstrates how visionary teams, armed with essential resources and guidance, can reshape industries and alter the national narrative. “

Also speaking the event Vipula Dharmapala, CEO and Director of InsureMe Insurance Brokers Ltd discussed the companies’ journey, stating: “InsureMe began almost a decade ago when my co-founders and I set out to give Sri Lankan customers the same transparent and convenient digital insurance experience enjoyed in other markets. Guided by our vision of ‘Insurance Made Easy’, we have grown through continuous innovation, digitising policy access, enabling online insurance claims, and developing advanced claims-automation solutions now being deployed in Sri Lanka and overseas.”

The capital raised through the listing is expected to strengthen InsureMe’s capital base and support its strategic expansion into cutting-edge technology adoption, product diversification, and enhancing its digital platform for seamless customer service. These initiatives are aligned with its goal of becoming the most preferred digital insurance intermediary in the country, fostering greater insurance penetration through easy-to-use digital channels.

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JXG awarded top honour for Parent-Inclusive Workplace practices 2024/2025

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JXG receiving the Parent-Inclusive Workplace of the Year 2024/25 Award at the Parent-Inclusive Workplaces Summit

JXG (Janashakthi Group) was recently recognised with the Parent-Inclusive Workplace of the Year 2024/25 Award at the Parent-Inclusive Workplaces Summit 2025. Held at the Courtyard by Marriott, Colombo, the recognition reflects JXG’s commitment to fostering a supportive, empowering, and inclusive environment for working parents.

Positioning JXG as a benchmark for parent-friendly workplace practices in Sri Lanka, the award aligned with global diversity, equality and inclusion (DEI) and family-friendly workplace standards, recognising JXG’s achievements with the highest score in all five sub-categories of the Parent-Inclusive Workplaces Summit 2025. The categories included Best CEO/Leadership Initiatives for Working Parents, Best HR Policies Empowering Working Parents, Best Workplace Culture for Parents, Best Well-being Initiative for Working Parents, and Most Innovative Initiative Supporting Working Parents.

Discussing the award, Wasanthi Stephen, Group Chief Human Resources Officer at JXG said, “Family is at the heart of our policies, culture, and infrastructure. We recognise the importance of dedicating time to family and how it strengthens talent retention while encouraging workplace loyalty. This award not only reaffirms our efforts to meet the emotional and practical needs of our JXG families but renews our commitment to helping our employees thrive professionally while cultivating their personal lives.”

JXG’s progressive HR policies, culture-building efforts, and well-being initiatives demonstrate a comprehensive and sustained approach to parent inclusivity. The initiatives include up to twelve weeks of fully paid maternity leave with the option of a two-month extension on half pay. Similarly, fathers can apply for two weeks of fully paid paternity leave with additional paid leave upon request. JXG also offers parents versatile arrangements including remote work, flexible scheduling, and permission for parents to attend school and family events without having to take leave.

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