Business
Seylan Bank secures Silver Award at Dragons of Asia 2022
Seylan Bank, the Bank with a Heart, won a coveted Silver Award at Dragons of Asia Effective Marketing Awards 2022. The Awards recognised the very best in results-driven marketing communications, by agencies and clients, across all countries in Asia.The success of Seylan Bank’s #ResponsibleMe campaign, conceptualised to highlight the importance of self-awareness and individual responsibility in ensuring the safety of all Sri Lankan citizens in the COVID-19 pandemic, resulted in the financial institution bagging a Silver Award under the Best Cause, Charity Marketing or Public Sector Campaign, making Seylan Bank the only bank to be awarded under the category.
In 2021 at the height of the third Covid-19 wave, the Bank with a Heart felt that society needed to be educated about making responsible choices to contain the spread of the virus. This was certainly the need of the hour as it was observed that there was a rising feeling of demotivation to follow recommended protective behaviours, also known as pandemic fatigue.
The Bank realised that simply saying “wear a mask” or “maintain social distancing”, would have been just another message, therefore Seylan Bank decided to execute the delivery of the message more assertively. This led to the campaign slogan “Suhada Haden, Tikak Seren”.
To pull off the campaign, Seylan team members took on the responsibility to share the #ResponsibleMe message to the public, adding their own voices through their personal social media spaces. Key opinion leaders soon joined the call, and social media came abuzz with #ResponsibleMe.
The Bank then considered a mentality change which encouraged people to accept individual responsibility to maintain preventative methods that was considered key for protection in the long term. To this end, as a responsible corporate, the Bank launched a unique virtual media briefing to effectively drive this message, with the participation of media personnel active in the digital space. The campaign was taken a step further through interviews conducted in partnership with the Health Promotion Bureau to exaggerate the importance of acting responsibly.
“The #ResponsibleMe campaign was a timely initiative, where Seylan went beyond our usual business, with the understanding that we had to overcome the pandemic together as a society and the responsibility of it lay within each one of us. It was through ensuring protection to all that we could survive,” said Gamika de Silva, Assistant General Manager for Marketing and Sales, Seylan Bank.
“Executing a campaign of this scale was no easy task during the height of a pandemic. With several factors affecting productivity and teamwork, everyone involved was able to pull through and deliver their best. Without the support from our agency partners, Boutique Agency Network, Third Shift and Ogilvy PR, #ResponsibleMe would not have been possible. We are also grateful to the Health Promotion Bureau for the support they gave us throughout the campaign. All in all, the promise to take personal responsibility for one’s actions to ensure the prevention of spread has certainly paid off,” he added speaking of the Silver Dragon.
Such a win on an international stage stands as testament to the Bank’s efforts which led to it becoming a catalyst hero in the fight against the Covid-19 Pandemic, while also shining a global spotlight on the Nation as a whole.
Business
Wealth Trust Securities to raise Rs. 500.8 million via IPO
The recent announcement of Wealth Trust Securities Ltd.’s Rs. 500.8 million Initial Public Offering -IPO- comes at a moment when Sri Lanka’s interest-rate environment is gradually easing, allowing well-capitalised primary dealers to expand their trading portfolios and secure long-term positions in government securities.
Company chairman Senaka Weerasooria told journalists in Colombo that the IPO is not merely a capital-raising exercise, but a reinforcement of the disciplined structure that has defined the company since its inception.
He noted that WTS enters the public market with what is already one of the most robust capital bases in the industry, and with “absolute confidence that investors are joining a journey that has consistently returned value.”
Weerasooria said the capital infusion will further solidify WTS’s ability to absorb volatility, particularly amid cyclical movements in Treasury yields.
Despite maintaining a conservative trading outlook, the company has managed to average a 31% ROE over the past twelve years — a figure management repeatedly highlighted as evidence of resilience across both tightening and loosening rate cycles.
Managing Director and CEO Romesh Gomez said that in recent months the direction of policy rates and market liquidity has begun shifting favourably, creating clear value-accretion opportunities for disciplined portfolio expansion. With additional capital, he noted, WTS has greater room to capture advantageous auction positions, broaden secondary market activity and align its investment scale to emerging market windows.
Gomez acknowledged that FY25 reflected compressed performance due to systemic realignment, with revenue at Rs. 4.6 billion and PAT at Rs. 1.2 billion. However, he pointed out that profit sustainability, even through a difficult cycle, speaks to strong operational controls. The A- rating with a Positive outlook continues to stand, reinforcing the company’s position as a stable counterparty in a specialised sector.
Asia Securities Advisors, managing the IPO, pointed out that the offer price of Rs. 7 presents meaningful upside when benchmarked against underlying valuation metrics. The move into the listed environment, they noted, enhances governance visibility — a point increasingly valued among institutional investors participating in the Government securities market.
By Ifham Nizam
Business
BoardPAC achieves Carbon Neutral Certification for the fourth consecutive year
BoardPAC, the global leader in digital board meeting automation, has secured the Carbon Neutral Certification for 2024, marking the fourth consecutive year the company has achieved this milestone. The certification, awarded by the Sri Lanka Climate Fund (SLCF) under the Ministry of Environment in October 2025, underscores BoardPAC’s commitment to environmental sustainability and responsible corporate governance.
BoardPAC’s operations, spanning over 40 countries, were assessed against the ISO 14064 – 1:2018 standard, and the company’s organization-level Greenhouse Gas (GHG) emissions were successfully offset, reflecting its ongoing commitment to reducing its environmental impact.
Business
Uber marks 10 years in Sri Lanka: Moving People, Powering Livelihoods, Impacting Communities
Uber today marked ten years of operations in Sri Lanka, a decade in which the platform has reshaped how people commute, and how thousands of Sri Lankans earn a livelihood. Over the past decade, ride-hailing has become one of the most transformative shifts in Sri Lanka’s urban mobility landscape, providing safe, reliable and affordable transport at scale.
Chathuranga Abeysinghe, Deputy Minister for Entrepreneurship, Ministry of Industries and Entrepreneurship Development, Government of Sri Lanka, graced the milestone event as the Chief Guest. U.S. Ambassador Julie Chung attended as the Guest of Honor, joined by Akanksha Singh, Head – South Asia Markets, Uber, and Kaushalya Gunaratne, Country Manager – Mobility, Uber Sri Lanka.
As per the 2024 Sri Lanka Economic Impact Report, compiled by global policy research firm – Public First, Uber and Uber Eats together generated over LKR 160 billion in economic activity in Sri Lanka within a single year. Since its entry in Sri Lanka in 2015, Uber rides have covered over 1.15 billion kilometers – equivalent to nearly 3000 trips from Earth to the moon! Over 320,000 Sri Lankans have earned through the platform as drivers.
Uber has also supported the tourism ecosystem, enabling more than 700,000 airport trips, connecting visitors seamlessly to their destinations. Over the last year, we’ve further intensified our service in the Western and Central provinces and expanded our offerings in the Southern and Northern provinces – bringing its services closer to more communities across the country. Uber has emerged as one of the most preferred ride-hailing platforms across the island, offering affordable, reliable, and safer rides at different price points.
Deputy Minister for Entrepreneurship, Ministry of Industries and Entrepreneurship Development, Government of Sri Lanka, Chathuranga Abeysinghe, said, “Over the past decade, Uber has become part of the fabric of daily life in Sri Lanka – not only by helping people get where they need to go, but by enabling thousands to earn an income with dignity and flexibility.
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