Business

Revolutionizing Brand-Influencer Collaboration: The Story of fluencr

Published

3 years ago

2023/08/27

by Nilantha Ilangamuwa

In the ever-evolving landscape of digital marketing, where content creators and brands continually seek highly effective collaborations, fluencr stands out as a genuine game-changer. Founded by a group of enterprising individuals in their mid-20s, this Sri Lankan tech startup is on a bold mission to redefine the dynamics of brand-influencer partnerships.

At the heart of fluencr’s inception lies a commitment to addressing real-world challenges faced by both content creators and brands. These challenges are not mere theoretical constructs; they originate from firsthand experiences gained through years of industry involvement at renowned Sri Lankan corporations such as Dialog, Cinnamon Hotels, and Daraz.

In 2017, the team behind fluencr catalyzed a transformation within the Sri Lankan influencer marketing space through individual merit. They identified prevailing pitfalls, including creators struggling with delayed payments and the burden of unpaid revisions, as well as brands grappling with discovering new talents and manually managing campaigns.

The vision for fluencr began to take shape in 2022 when a group of like-minded individuals embarked on this ambitious journey. Notably, this team was fully remote, spanning locations in Sri Lanka, Dubai, and Australia. Remarkably, they dedicated an entire year to meticulously crafting and refining the fluencr platform, all while juggling full-time jobs.

With a lean operational philosophy and an unwavering belief in their vision, fluencr stands as a testament to their dedication. This startup funded the venture entirely from their own savings, underscoring their commitment to addressing the industry’s challenges they had personally witnessed.

fluencr is not just another digital product; it’s a tailor-made solution exclusively designed for the Sri Lankan market. It’s free to use and devoid of burdensome subscription fees, setting it apart from the competition.

But, as Co-Founder and Chief Marketing Officer, Shehan Mohamed, puts it, “This is just the beginning of our journey.”

“We’re thrilled to unveil a host of innovative ideas that are currently simmering behind the scenes. Our ultimate goal is to become Sri Lanka’s equivalent of platforms like Fiverr, fostering collaborations that transcend the traditional boundaries between brands and influencers,” he added.

Positioned as Sri Lanka’s pioneering digital influencer marketing solution, fluencr serves as a transformative conduit connecting brands and influencers. This platform boasts a comprehensive suite of features, including effortless influencer discovery, streamlined collaboration workspaces, campaign management with seamless payment integration, precise performance measurement tools, enhanced discoverability options, and a firm commitment to ensuring timely compensation for influencers and content creators.

fluencr’s innovative approach to influencer marketing not only simplifies the process but also empowers both brands and influencers, nurturing productive and mutually beneficial partnerships. With these features at the core of this platform, fluencr is poised to revolutionize the influencer marketing landscape in Sri Lanka, offering an unparalleled solution that caters to the unique needs of the local market.

As this homegrown startup prepares for its highly anticipated launch in December, the team behind this startup is excited to announce the availability of 100 exclusive early access seats. Beyond Sri Lanka, they have ambitious plans to expand into the UAE, introduce fluencr Academy, and establish fluencr Studios. The horizon is bright, and fluencr stands at the forefront of ushering in a new era in the Sri Lankan content and marketing landscape.

In the realm of influencer marketing, fluencr represents more than just a solution; it’s a promise of innovation, empowerment, and collaboration. With this dedicated digital product, this team of committed young professionals invites you to join them on this transformative journey, where the future holds boundless possibilities.

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Business

Indo-Sri Lanka Chambers forge alliance to drive infrastructure and real estate investment

Published

45 mins ago

2026/09/14

Thilina Walpola

The exchange of the MoU between the two organisations

By Sanath Nanayakkare

In a major boost to bilateral economic ties, the Chamber of Construction Industry of Sri Lanka (CCISL) and the Indo–Sri Lanka Chamber of Commerce & Industry (ISCCI) have signed a strategic Memorandum of Understanding (MoU) to deepen cooperation in real estate, infrastructure, and urban development.

The agreement establishes a formal framework for both institutions to drive collaborative initiatives, including business delegations, high-level conferences, workshops, B2B matchmaking sessions, and technical site visits. Designed to bridge businesses, government institutions, and project stakeholders across the Palk Strait, the partnership aims to unlock new avenues for cross-border joint ventures and technology transfers.

A focal point of this newly minted partnership is the facilitation of an upcoming trade delegation from the National Real Estate Development Council (NAREDCO) of India. Comprising major Indian players in the real estate and infrastructure sectors, the visiting delegation will engage in targeted business meetings, workshops, and inspection tours of prominent construction projects in Sri Lanka.

Under the terms of the MoU, CCISL will serve as the principal host coordinator in Sri Lanka. In close consultation with ISCCI, the apex construction body will curate itineraries, identify viable projects for engagement, and facilitate high-level dialogues with key government agencies, regulatory bodies, and industry leaders.

With both nations prioritizing sustainable urban growth, modern construction technologies, and infrastructure expansion, industry leaders view the partnership as a timely catalyst for economic rejuvenation. The collaboration is anticipated to accelerate market access, knowledge exchange, and foreign direct investment into Sri Lanka’s burgeoning property and development sectors.

To ensure the success of the upcoming NAREDCO delegation, CCISL has issued an urgent appeal to statutory authorities and relevant project owners to come forward with viable investment proposals. Stakeholders holding projects seeking foreign investment or technical partnerships are invited to submit comprehensive details to the Secretary General and CEO of CCISL via email at secyces@gmail.com.

Both chambers emphasize that translating this foundational agreement into tangible partnerships and robust capital flows will significantly strengthen bilateral connectivity between the construction and real estate sectors of India and Sri Lanka.

Business

Hettich celebrates a decade in Sri Lanka with partner meet in Colombo

Published

59 mins ago

2026/09/14

Thilina Walpola

Over the past decade, Hettich has strengthened its presence in Sri Lanka through its focus on German engineering, innovation, quality and functionality

Hettich, the globally renowned German manufacturer of furniture fittings and architectural hardware known for its state-of-the-art manufacturing plants and magical interior solutions across the world celebrated a significant milestone in Sri Lanka, marking 10 years of presence in the country with its inaugural Partner Meet in Colombo.

The landmark event brought together Hettich’s key partners, stakeholders and industry leaders to celebrate a decade of growth, collaboration and shared success, while reaffirming the company’s long-term commitment to the Sri Lankan market.

Over the past decade, Hettich has strengthened its presence in Sri Lanka through its focus on German engineering, innovation, quality and functionality, contributing to the creation of contemporary and intelligently designed living and working spaces across the country.

The gala evening was graced by a distinguished delegation of senior leaders, including Dr. Andreas Hettich, Chairman, Hettich Group Advisory Board; S. K. Poddar, Chairman, Hettich India & Adventz Group; Mr. Akshay Poddar, Director, Hettich India; Andre Eckholt, Managing Director, Hettich India, SAARC, Middle East & Africa; Rahul Thakkar, Director – Sales, Hettich India & SAARC; and Dinusha Bhaskaran, Managing Director, Vallibel One PLC.

Business

GS Evo Motors launches all-new JMEV EWIND

Published

59 mins ago

2026/09/14

Thilina Walpola

Priyantha Perera, Chief Executive Officer of GS Evo Motors (left), and Sunil Wettasinghe, Chairman of GS Evo Motors, introducing the latest JMEV Ewind Electric SUV to the local market

GS Evo Motors Limited, the authorized distributor of JMEV electric vehicles in Sri Lanka, has officially launched the JMEV EWIND, a next-generation compact electric SUV. The vehicle is designed to offer strong performance, intelligent technology, premium comfort, and high safety standards, marking another milestone in Sri Lanka’s growing electric mobility sector.

The EWIND features a sleek, aerodynamic exterior with penetrating LED daytime running lights, trapezoidal chain-inspired LED tail lamps, 19-inch alloy wheels, and a bold silhouette. Inside, it offers a spacious cabin with a panoramic moonroof and retractable curtain, an ultra-thin suspended instrument panel, a D-shaped multifunction steering wheel, multi-colour ambient lighting, premium finishes, and electrically adjustable front seats.

The SUV is available in single-motor front-wheel drive configurations, producing up to 108 kW and 210 Nm, with 0–100 km/h acceleration in 8.9 seconds.