Business
Revolutionizing Brand-Influencer Collaboration: The Story of fluencr
by Nilantha Ilangamuwa
In the ever-evolving landscape of digital marketing, where content creators and brands continually seek highly effective collaborations, fluencr stands out as a genuine game-changer. Founded by a group of enterprising individuals in their mid-20s, this Sri Lankan tech startup is on a bold mission to redefine the dynamics of brand-influencer partnerships.
At the heart of fluencr’s inception lies a commitment to addressing real-world challenges faced by both content creators and brands. These challenges are not mere theoretical constructs; they originate from firsthand experiences gained through years of industry involvement at renowned Sri Lankan corporations such as Dialog, Cinnamon Hotels, and Daraz.
In 2017, the team behind fluencr catalyzed a transformation within the Sri Lankan influencer marketing space through individual merit. They identified prevailing pitfalls, including creators struggling with delayed payments and the burden of unpaid revisions, as well as brands grappling with discovering new talents and manually managing campaigns.
The vision for fluencr began to take shape in 2022 when a group of like-minded individuals embarked on this ambitious journey. Notably, this team was fully remote, spanning locations in Sri Lanka, Dubai, and Australia. Remarkably, they dedicated an entire year to meticulously crafting and refining the fluencr platform, all while juggling full-time jobs.
With a lean operational philosophy and an unwavering belief in their vision, fluencr stands as a testament to their dedication. This startup funded the venture entirely from their own savings, underscoring their commitment to addressing the industry’s challenges they had personally witnessed.
fluencr is not just another digital product; it’s a tailor-made solution exclusively designed for the Sri Lankan market. It’s free to use and devoid of burdensome subscription fees, setting it apart from the competition.
But, as Co-Founder and Chief Marketing Officer, Shehan Mohamed, puts it, “This is just the beginning of our journey.”
“We’re thrilled to unveil a host of innovative ideas that are currently simmering behind the scenes. Our ultimate goal is to become Sri Lanka’s equivalent of platforms like Fiverr, fostering collaborations that transcend the traditional boundaries between brands and influencers,” he added.
Positioned as Sri Lanka’s pioneering digital influencer marketing solution, fluencr serves as a transformative conduit connecting brands and influencers. This platform boasts a comprehensive suite of features, including effortless influencer discovery, streamlined collaboration workspaces, campaign management with seamless payment integration, precise performance measurement tools, enhanced discoverability options, and a firm commitment to ensuring timely compensation for influencers and content creators.
fluencr’s innovative approach to influencer marketing not only simplifies the process but also empowers both brands and influencers, nurturing productive and mutually beneficial partnerships. With these features at the core of this platform, fluencr is poised to revolutionize the influencer marketing landscape in Sri Lanka, offering an unparalleled solution that caters to the unique needs of the local market.
As this homegrown startup prepares for its highly anticipated launch in December, the team behind this startup is excited to announce the availability of 100 exclusive early access seats. Beyond Sri Lanka, they have ambitious plans to expand into the UAE, introduce fluencr Academy, and establish fluencr Studios. The horizon is bright, and fluencr stands at the forefront of ushering in a new era in the Sri Lankan content and marketing landscape.
In the realm of influencer marketing, fluencr represents more than just a solution; it’s a promise of innovation, empowerment, and collaboration. With this dedicated digital product, this team of committed young professionals invites you to join them on this transformative journey, where the future holds boundless possibilities.
Business
“RDB Drives Unprecedented Growth with Record Profits Fueling Expansion and Development Impact”
The Regional Development Bank (RDB) delivered an exceptional financial performance for the year ended 31 December 2025, recording an 86% year-on-year increase in Profit After Tax to LKR 2.37 billion. The Bank’s total income reached LKR 42.81 billion, driven by a 23.89% growth in Net Interest Income to LKR 24.23 billion, complemented by steady contributions from both interest and fee-based income streams. This performance highlights the Bank’s ability to optimise its asset base while sustaining a well-diversified and resilient revenue profile.
Marking its 40th anniversary in 2025, the Bank’s exemplary performance underscores the strength of its resilient operating model, disciplined execution, and its growing role as a catalyst for inclusive economic progress in Sri Lanka. Profitability metrics strengthened notably, with Return on Assets (ROA) improving to 1.70% and Return on Equity (ROE) increasing to 11.77%, demonstrating enhanced efficiency in capital deployment and earnings generation.
Commenting on the Bank’s performance, Chairman Lasantha Fernando stated,
“Our performance in 2025 reflects the strength of a purpose-driven banking model that successfully balances financial sustainability with national development priorities. As Sri Lanka progresses on its path to recovery, our commitment to enabling inclusive growth remains unwavering.”
The Bank continued to expand its development-focused lending portfolio, with loans and receivables growing by 23.59% to LKR 302.54 billion. This growth supported priority sectors including agriculture, SMEs, manufacturing, housing, and rural enterprises representing segments critical to national economic revitalisation. Importantly, this expansion was achieved alongside improved asset quality, with the Stage 3 impaired loans ratio declining to 4.06% from 6.25%, demonstrating robust credit risk management and effective recovery strategies.
Customer confidence remained strong, with deposits increasing by 11.85% to LKR 283.72 billion, driven by growth in both savings and fixed deposits. The Bank also maintained liquidity ratios well above regulatory thresholds, reinforcing its financial stability and resilience
Asanga Tennakoon General Manager/Chief Executive Officer, highlighted” last year’s results underscore the impact of disciplined execution, prudent risk management, and a strong customer-centric approach. Looking ahead, we will continue to expand our reach, strengthen digital capabilities, and deepen financial inclusion to create sustainable value for all stakeholders.”
Business
SLIC Life and SLIC General Create New Employment Opportunities
Sri Lanka Insurance Life Ltd (SLICLL) and Sri Lanka Insurance General Ltd (SLICGL) together appointed 112 Trainee Insurance Assistants, marking one of the largest recruitments across both companies in recent years.
Of the total intake, 87 candidates joined SLICGL while 25 candidates were appointed to SLICLL. This recruitment reflects the continued efforts of both companies to strengthen their workforce while contributing to employment opportunities.
The recruitment process was conducted through a structured and independent evaluation framework to ensure transparency and merit-based selection. Applications were invited from eligible candidates island-wide, followed by a written examination. Candidates who met the required benchmarks were shortlisted for interviews conducted by an independent panel, reinforcing fairness and credibility throughout the process.
The newly appointed Trainee Insurance Assistants represent a diverse and capable talent pool. Approximately 30% of the recruits are graduates, while all candidates possess the required academic qualifications, including G.C.E. Ordinary Level and Advanced Level certifications, or equivalent diplomas and higher qualifications.
This intake is aligned with the long-term focus of SLICLL and SLICGL on developing human capital and nurturing future-ready professionals within the insurance industry. The new recruits will have access to structured career growth opportunities, enabling them to build sustainable careers within the organisations. Efforts have also been made to assign employees to locations closest to their places of residence, subject to operational requirements, ensuring both efficiency and employee convenience.
Commenting on the appointments, Nusith Kumaratunga, Chairman of Sri Lanka Insurance stated, “The onboarding of this new group of Trainee Insurance Assistants reflected our continued focus on building strong and capable teams across both SLICLL and SLICGL. By maintaining a transparent and merit-based selection process, we remained committed to creating opportunities for talented individuals while strengthening the foundations for long-term organisational growth. This initiative also aligned with our broader role in supporting employment generation and contributing to the country’s economic progress.”
The official appointment ceremony was held on 7th April 2026 at the SLIC Head Office, in the presence of the Chairman and the Corporate Management of SLICLL and SLICGL, marking an important milestone in the organisations’ ongoing people development journey.
Business
99x Wins Five Awards at Best Management Practices Awards ‘26, Showcasing AI-led Transformation
99x, a leading global product engineering company, has secured five major accolades at the CPM Best Management Practices Awards 2026, including an Overall Gold Award, positioning the company among Sri Lanka’s top-performing organisations in management excellence. The company was also recognised as the Sector Winner for IT, Software & BPO Services, named among the Forty Outstanding Companies, and received the Best Management Practices Excellence Award. In addition, Hasith Yaggahavita, CEO of 99x, was honoured with the Leadership Excellence Award, acknowledging his role in driving the organisation’s AI-led transformation.
The recognition was awarded for 99x’s submission titled ‘Embracing AI: Rethinking Talent, Products & Services,’ which addressed one of the most pressing shifts facing the global technology services industry today. As AI continues to redefine how software is built and delivered, traditional outsourcing models are being challenged from reduced reliance on large engineering teams to a growing shift toward outcome-based delivery and faster go-to-market expectations.
Chatura De Silva, Chief AI Officer at 99x, stated, “Winning five awards at one stage is a proud moment for us as a team. While AI is driving change across the industry, what made this possible is how we chose to adapt to it. We recognised that AI is not just a layer on top of what we do, but that it changes the foundation of how value is created. This transformation was about connecting both our talent and delivery, while embedding AI across everything we do”.
Selected from over 150 award submissions, 99x was also among the top 10 organisations invited to present its journey at the CPM Management Insights Summit 2026, placing its transformation on a national stage among the country’s most forward-thinking enterprises. Chatura De Silva, Kalana Wijesekara, Chief Developer Experience Officer and Chrishan de Mel, Chief Marketing and Corporate Affairs Officer, presented 99x’s story.
Commenting on the significance of this year’s awards, Dilshan Arsakularathna, CEO of The Institute of Chartered Professional Managers of Sri Lanka, stated, “99x securing the Overall Gold Award among organisations across multiple industries reflects the level at which Sri Lanka’s IT sector is progressing today. It demonstrates how companies are building real capability and driving innovation that can confidently stand on a global stage. Notably, 99x has now become the first organisation to secure the Overall Gold Award twice across the five editions of the BMPC Awards. This remarkable achievement reflects their strong commitment to sustaining excellence and continuously embedding best management practices within their operations. What stood out with 99x was how they have adapted to change in a practical and forward-thinking manner, reshaping how they operate and deliver value, while setting a compelling benchmark for modern management practices.”
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