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Redefining Love Beyond Stereotypes The Closeup #BreakTheBarriers Campaign that everyone is talking about

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In a world marked by division, it is necessary that we as human beings are reminded of the power of love and unity. The #BreakTheBarriers initiative launched by Closeup, a leading toothpaste brand in Sri Lanka, is designed to fuel that desire to love and be loved. It is a bold initiative that urges us to look beyond cultural boundaries such as age, language, race and other stereotypes and societal norms and encourages us to cultivate a future founded on understanding, acceptance and above all, freedom to love.

Over the course of last weekend, I came across this very initiative on social media and at the core of it is a captivating short film that truly touches the heart. It features two protagonists from contrasting backgrounds. Despite differences in ethnicity, age, and language, these characters forge a profound connection that challenges societal norms and stereotypes.

The story features a male protagonist, who appears to in his early to mid-20s and conversely, the female protagonist, who is seemingly in her mid-30s. The narrative truly depicts the universality of true human connection, and depicts with little doubt, that love truly has no boundaries. In a world where we are used to scroll down whatever the content that pops up on our screen, I found myself attached to the screen for a whole 3 minutes just to watch an advertisement.

This incredible narrative has garnered widespread acclaim, resonating deeply with individuals from diverse backgrounds, particularly the younger generation. Notably, many celebrities and opinion leaders have applauded the campaign for its inclusivity, empathy, and authenticity.

The Closeup #BreakTheBarriers campaign, truly urges people to liberate themselves from societal norms and embrace love without inhibition. Through its celebration of diverse connections, Closeup boldly promotes a message of unity and empathy in a society often fragmented by misunderstandings.

This campaign sparks much needed conversations in contemporary society, particularly empowering young individuals to break free. The creators deserve the upmost credit for breathing life into such a project and showcasing the vibrancy of the Sri Lankan advertising industry. Their execution transcends traditional advertising, making us forget we’re even seeing ads. Hats off to all involved! Here’s hoping other Sri Lankan brands glean inspiration and embrace bold initiatives from this campaign’s success.

Rajitha Jayawardena –



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Fuel price hikes trigger transport disruptions and calls for fare increases

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The latest fuel price increases have sparked widespread concern among transport operators and raised questions about the government’s supportive measures. Cabinet Spokesman and Minister Dr Nalinda Jayathissa told a media briefing yesterday that the government was incurring a monthly loss of Rs. 20 billion by maintaining subsidies on fuel. According to the Minister, the state loses Rs. 100 per litre of diesel and Rs. 20 per litre of petrol under the current pricing system, a burden that the Treasury continues to absorb as part of a “supportive mechanism.”

The Ceylon Petroleum Corporation (CPC) revised fuel prices from midnight on March 21, raising the price of a litre of Lanka Auto Diesel by Rs. 79 to Rs. 382, Super Diesel by Rs. 90 to Rs. 443, Octane 95 petrol by Rs. 90 to Rs. 455, and Octane 92 petrol by Rs. 81 to Rs. 398. Lanka Kerosene was increased by Rs. 60,bringing the price to Rs. 255 per litre. Other suppliers, including Sinopec and Lanka IOC, also implemented similar hikes, with Sinopec’s Super Diesel rising sharply by Rs. 219 to Rs. 572 per litre.

The surge in fuel prices has had an immediate impact on public transport. The Chairman of the Lanka Private Bus Owners’ Association, Gamunu Wijerathne, told The Island that 90% of private buses were off the road yesterday (22). He called for a 15% increase in bus fares, raising the minimum fare from Rs. 27 to Rs. 35, warning that services could be suspended if fare adjustments are not approved.

Three-wheeler operators have also pressed for immediate fare revisions. L. Rohana Perera, General Secretary of the National Joint Three-Wheeler and Industrialists’ Association, said the rising fuel costs have made it difficult for drivers to continue operating. The Association has proposed a Rs. 20 increase for the first kilometre fare for all meter-operated three-wheelers and plans to present its concerns to the Presidential Secretariat.

Fuel price monitoring has also intensified amid concerns over potential smuggling. A senior police officer told The Island that intelligence units have been deployed near fuel stations to prevent hoarding. The police suspect that certain fuel station employees and owners could be facilitating stockpiling.

Political leaders have warned that the hikes will ripple across the economy. SJB MP S.M. Marikkar said transport cost increases will drive up the prices of essential goods such as rice and fish, leaving consumers struggling under rising costs.

Import and export container transportation charges will be increased by 20% from midnight yesterday (22) due to the recent fuel price hike, according to the Container Transport Vehicle Owners’ Association.

The latest increases follow two rounds of price hikes since March 9, driven by surging global oil prices amid the Middle East conflict. Since then, Lanka Petrol 92 Octane has risen by Rs. 105 to Rs. 398, Petrol 95 Octane by Rs. 115 to Rs. 455, Auto Diesel by Rs. 101 to Rs. 382, and Super Diesel by Rs. 114 to Rs. 443 representing an overall increase of around 35% across key fuel categories.

by Norman Palihawadane and Pradeep Prasanna Samarakoon

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Prof. Peiris honoured by International Institute of Rehabilitation

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Felicitating Prof. Peiris at the event were Senior Lecturer Ravindra Samarawickrama, Chairman of the International Organisation for Crime Prevention and Rehabilitation, Director Nilantha Kotikawatte, and Senior Lecturer Udaya Kumara Amarasingha, Head of the Department of Criminology and Criminal Justice at the University of Sri Jayewardenepura

At the award presentation ceremony of the International Rehabilitation Institute last week, Professor G.L. Peiris, as Chief Guest, in his keynote address, dealt with the special relevance of rehabilitation at this time. The traditional criminal law makes provision for punishment after a crime has been committed, and punishment usually takes the form of a prison sentence. It is even more important, however, to explore practical means of prevention and also to have recourse to a custodial sentence as a last resort rather than as the typical response.

The modern approach is that punishment is seen not as retributive but as a means of rehabilitating the offender in society. Prison sentences, bringing a first offender into the prison environment and association with habitual offenders, carries the risk of recidivism, the available statistics indicating the likelihood of return to prison on repeated occasions.

He placed emphasis on the importance of informed social attitudes to ensure that an offender does not carry a permanent stigma, reducing his opportunities for employment and acceptance in society. The importance of religious instruction in early childhood, and the close connection between temple and village, was stressed.

Professor Peiris was honoured with an award of appreciation by academic colleagues.

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CMC resumes parking fees

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The Colombo Municipal Council (CMC) has resumed parking fees in the city with effect from today (23).

Parking management and fee collection will recommence from 6 am, following a decision by the Finance Standing Committee of the Council.

Charges were temporarily suspended from March 18 due to heavy traffic and long queues near fuel stations. Authorities said the situation had improved with the introduction of the QR code system and odd-even rationing.

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