Record-breaking entries at Effie Awards Sri Lanka 2024 signals country’s marketing prowess

The Sri Lanka Institute of Marketing (SLIM) announced a significant increase in entries for the Effie Awards Sri Lanka 2024, reflecting the industry’s growing emphasis on marketing strategies that deliver tangible results. With 250 entries submitted, a notable 39% rise from 2023, this year’s awards showcase the strength of Sri Lanka’s marketing industry and its commitment to effective marketing communications.

Gayan Perera, President of SLIM said, “This year’s significant increase in entries underscores the growing recognition of the Effie Awards as a pivotal platform for showcasing innovative and impactful marketing strategies. As the national body for marketing in Sri Lanka, SLIM is proud to host such a prestigious event that not only celebrates outstanding achievements but also elevates the standards and quality of marketing practices across the industry.”

Meanwhile, Dr. Dilhan Sampath Jayatilleke, Vice President – Events & Sustainability of SLIM said, “The record number of entries for the Effie Awards Sri Lanka 2024 showcases the dedication and creativity of our Marketers, who are constantly pushing the boundaries to achieve remarkable results. For future Marketers, this surge in participation serves as an inspiration and a benchmark for what can be achieved through strategic and effective marketing.”

To support participating agencies, the Effie Awards 2024 Committee organized three workshops led by industry experts. These sessions offered valuable guidance on crafting winning entries, including developing compelling video case studies and effectively utilizing research data. Further, participants were provided ample time for preparing strong submissions, especially taking into consideration the intensity of their ongoing work.