Connect with us

News

PRCA Country Rep calls for ethics and standards in Lanka’s advertising and marketing industry

Published

on

Thanzyl Thajudeen

Sri Lanka needs to put together a cohesive and comprehensive set of regulations and standards when it comes to advertising, marketing and communications and this should be done in consultation with various stakeholders in the industry, highlighted Thanzyl Thajudeen, the country representative of the Public Relations & Communications Association (PRCA), the world’s largest and influential PR body.

Thajudeen in a statement said: Even though there exist certain codes, they are certainly not implemented in practice. And many of them stand in isolation such as those targeted at medicines, health and food sectors or other channels such as media, telco, or outdoor. The industry is lacking a unified framework, enabling opportunities for exploitation, many of which have contributed to social, economic and psychological dysfunctions.

This is quite visible in many sectors in the country, from financial services to food and education, and there is little or no control over that which is being conveyed or carried out. There are no measures to monitor and report misleading advertising or claims made by brands, or discussions on the effect it has on children, or encouraging unhealthy choices or unethical consumptions.

Sri Lanka needs to establish an independent, non-governmental body that oversees such, and ensure they are accountable and socially responsible. There also needs to be more active dialogue and knowledge sharing, not just within the industry but vertically with other domains. This provides a holistic view and understanding of the impact of the actions and activities these brands and corporations have on the broader society and community.

Many industry leaders and veterans in the marketing and advertising fraternity invest a lot of time and money on bringing about the best of the best ideas and execution but are often shortsighted about the societal and behavioral impact. However, we see a generation today that demands quite the opposite, and times are changing, and so should marketers.

The industry needs to step up its efforts on this through advocacy, campaigning and recognition, not just for the sake of doing it but for all the right reasons. Today, consumers or the public demand for transparency and honesty, and are quite aware of any practices of greenwashing or attempts to do so, however many societies often compromise these due to other factors such as pricing or promotions, many of which are often manipulated or deceived, and marketers are often complicit in this.

Sri Lanka is rich in its culture, people and resources. This multidisciplinary initiative of setting an ethical framework and standards will undoubtedly go onto protect and sustain expectations and behaviors of its citizens, brands and corporations, and result in a more quality life.



Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NPP: Speaker won’t step down, CIABOC can investigate him

Published

on

Nihal

* New Auditor General should not have been sworn in before Speaker – Opp.

* Suspended House Dy. Sec. Gen. Chaminda Kularatne takes his case to CA today

General Secretary of the National People’s Power (NPP) Dr. Nihal Abeysinghe yesterday said that there was no need for Speaker Dr. Jagath Wickramaratne to step down in view of the complaint lodged against him with the CIABOC (Commission to Investigate Allegations of Bribery or Corruption).

NPP General Secretary said so in response to The Island query whether the parliamentary group of the ruling party discussed the growing Opposition calls for the Speaker, who is also the Chairman of the Constitutional Council, to step down to facilitate the investigation.

The NPP parliamentary group consists of 159 MPs, including 18 National List (NL) members.

NL member Dr. Abeysinghe asked whether any other person, who had been investigated by the CIABOC, stepped down from his or her position to facilitate the inquiry.

The top official emphasised that the CIABOC could go ahead with its investigation without any hindrance.

Chamindra and Dr. Jagath

Opposition sources said that there hadn’t been a similar situation before and the CIABOC investigation into Speaker Dr. Wickramaratne is unprecedented as he heads the 10-member CC responsible and directly involved in all key appointments, including that of members to the CIABOC.

Sources pointed out that the newly appointed Auditor General, Ms. Samudrika Jayaratne, took the oath of secrecy before the Speaker on 5 February in Parliament after suspended Deputy General Secretary of Parliament Chaminda Kularatne complained to CIABOC.

In accordance with Section 9 of the National Audit Act, No. 19 of 2018, Jayaratne took the oath of secrecy in her capacity as the Auditor General of the National Audit Office and Chairperson of the Audit Service Commission.

Sources said that Kularatne would move the Court of Appeal today (10) against his removal at the behest of the Staff Advisory Committee, headed by the Speaker.

By Shamindra Ferdinando

Continue Reading

News

Trinco Buddha statue case: All suspects, including 4 monks re-remanded till 11 Feb.

Published

on

One of the monks being brought to the Magistrate’s Court

The Trincomalee Magistrate’s Court yesterday (09) further remanded 10 persons, including four Buddhist monks, arrested on 19 January, 2026, for allegedly placing a Buddha statue in the coastal reservation, on 16 January.

The Buddhist monks, including Ven. Balangoda Kassapa Thera, and six other individuals, were further remanded until 11 February.

They have been accused of violating the Coast Conservation Act by placing a Buddha statue on a block of land belonging to the Trincomalee Bodhiraja Temple.

Of the four monks, Ven Balangoda Kassapa Thera and Ven Trincomalee Kalyanawansa Tissa Thera moved the Court of Appeal against the Magistrate’s Court decision. The case was heard on 22 January before a Bench comprising the President of the Court of Appeal, Justice Rohantha Abeysuriya, and Justice K. Priyantha Fernando.

Manohara de Silva, PC, and President’s Counsel Uditha Igalahewa, PC, appearing for the petitioners, urged the Court to take up the matter urgently, describing it as a case of exceptional importance.

However, the Court of Appeal on 3 February dismissed the petitions against the remanding of Ven Balangoda Kassapa Thera and Ven Trincomalee Kalyanawansa Tissa Thera.

The order was issued by the Court of Appeal bench consisting of the President of the Court of Appeal, Justice Rohantha Abesuriya and Justice Priyantha Fernando.

Continue Reading

News

Pakistan HC commemorates Kashmir Solidarity Day

Published

on

Exhibition focusing on Kashmir (pic courtesy PHC)

The Pakistan High Commission in Colombo recently organised a seminar and photo exhibition at the HC premises to commemorate Kashmir Solidarity Day. The following is the text of the statement issued by the PHC: “The event highlighted Pakistan’s continued support for the Kashmiri people and emphasised the importance of a peaceful and just resolution of the Jammu and Kashmir dispute. Members of the Pakistani community, friends of Kashmir, and local journalists attended the event.

The seminar concluded with remarks by the High Commissioner of the Islamic Republic of Pakistan, Major General (R) Faheem-ul-Aziz, HI (M). He reaffirmed Pakistan’s principled stance on the Jammu & Kashmir issue and underscored the need for sustained international engagement. He noted that the situation in Indian Illegally Occupied Jammu & Kashmir (IIOJK) has remained a matter of concern for decades and called upon the international community, particularly the United Nations, to play its role in promoting peace, stability, and respect for human rights.

The High Commissioner emphasised that the Jammu and Kashmir dispute should be resolved in accordance with international law and relevant UN Security Council resolutions, cautioning that prolonged tensions could have broader implications for regional peace and security.

The event featured keynote addresses by Shiraz Yunus and Ms. Suriya Rizvi, who highlighted the importance of dialogue, interfaith harmony, and peaceful coexistence. They also drew attention to humanitarian concerns and stressed the need for safeguarding fundamental rights in the region.

Earlier, messages from the President and the Prime Minister of Pakistan, issued on the occasion of Kashmir Solidarity Day, were read out by the Press Attaché and the Trade & Investment Attaché, respectively.

As part of the Photo Exhibition, photographs and digital presentations, depicting the humanitarian situation in IIOJK, were displayed during the seminar.”

Continue Reading

Trending