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Power of social media to grow their businesses

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Nishadi Gamage, founder of Crafting Hawi in Yatinuwara

Despite being faced with an uncertain economic future and gender-related barriers, women entrepreneurs in Sri Lanka have risen to the challenge and demonstrated remarkable resilience and adaptability by turning to social media to not only sustain but to grow their businesses to new levels.

Meet Nishadi Gamage, a young woman from Yatinuwara who turned her dream of starting a business into reality. She came up with Crafting Hawi, a home-based business that actively uses social media as a primary tool to promote her handcrafted wedding invitations, wedding cake boxes, party invitations and similar handcrafted products. Her captivating creations are posted on Facebook and Instagram to help build engagement with potential customers and obtain orders.

Nishadi commenced her business in early 2019 using Facebook where she simply uploaded photos and details of her creations to her page. However, her business was transformed later that year once she was presented with the opportunity to participate in the Suhuruliya program in Yatinuwara where she gained an in-depth understanding of how to market and grow her business using digital tools.

The Suhuruliya program is a program of the Information and Communication Technology Agency of Sri Lanka (ICTA) and the Ministry of Women, Child Affairs and Social Empowerment. Meta, formerly known as the Facebook company, partnered with the initiative through its SheMeans Business program to support women-owned businesses and to enable the social and economic empowerment of women in Sri Lanka through ICT-enabled entrepreneurship. SheMeansBusiness is focused on leveling the playing field by ensuring women have equal access to tools and networks that will allow their businesses to thrive. It also seeks to celebrate and spotlight women who despite the additional challenges they face, continue to drive their businesses to success.

Nishadi immediately put her newly-acquired knowledge into action by using Facebook and has been receiving a very positive response ever since, leading to impressive growth of her business. Although she received only a couple of orders monthly in the months prior to her training, today she operates at maximum capacity handling 30-50 orders per month out of which approximately 60-70 percent have been generated strictly via Facebook promotions.

Over the years, she has also expanded her knowledge on product photography so that she can take better photos of her creations while sourcing various machinery to streamline her production operations. She is also making plans to open her own store in Yatinuwara in the near future.

“I have been successfully running my business on social media for four years. There is a lot of interest in wedding and party invitations. Thanks to digital tools, I can reach a wider audience with a much lesser investment and can take on a lot of orders.” – Nishadi Gamage

Another Sri Lankan woman who has successfully embarked on her entrepreneurial journey is T.M.B. Tennakoon who runs Thuru Sisila Plant Nursery. Based in the hill country town of Welimada, the business markets a wide range of flowers and plants. Following several years of reasonable growth, in 2019, Tennakoon attended the Suhuruliya training session where she was able to gain insights into Facebook promotions. She gradually began using her new knowledge to market her business on Facebook.

During the period of 2020-2022 when they were travel restrictions, 90 percent of her business was done through Facebook. Currently, 40 percent of her monthly income comes through her Facebook page. Since using social media for marketing, she has seen her business grow by over 50 percent. She now employs five full-time workers, has expanded her greenhouse from 300 sq. ft to 7,500 sq. ft. and has converted her store into a modern showroom to provide greater convenience to customers.

“I started my business a long time ago and built it up gradually, one step at a time. During the early days, suppliers came to my house to buy my flowers and plants, but later I realized that they were irregular with their visits. That’s when I started to promote my business on social media using Facebook and WhatsApp. Soon I started getting lots of orders and identified a new mechanism to deliver flowers to customers.” – T.M.B Tennakoon

On March 15 this year, ICTA, the Ministry of Women, Child Affairs and Social Empowerment and Meta, hosted a national forum to celebrate the achievements of Sri Lankan women entrepreneurs who are using digital platforms for business. They announced the impact of the program over the last five years and deliberated the plan for the next phase of women’s economic development as part of their partnership on the Suhuruliya program contributed through Meta’s SheMeansBusiness initiative. Tennakoon’s success was recognized at the event and she won the award for “Best Suhuruliya Entrepreneur’ in the Badulla District.

As a key partner, Meta enhanced the technological aspects of the Suhuruliya initiative by introducing its expertise and advanced tools to help educate women entrepreneurs in Sri Lanka about the power of digital technologies to grow their businesses while also making them more resilient to the fluctuations of today’s challenging economy. Currently, over 17,000 women entrepreneurs across Sri Lanka have received training on digital skills. Furthermore, impact surveys have revealed that the overall income levels of trained women entrepreneurs had increased by 36 percent and a total addition of LKR 1.2 billion in annual income in businesses of trained women entrepreneurs have been recorded.

For more information about how Meta is providing access to resources and training for women-owned businesses, visit www.facebook.com/business/shemeansbusiness.



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Meet the author rewriting the rules of children’s fiction

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Representation matters:

By Ifham Nizam

“There are no books written about pirates with prosthetic limbs, sporting blades, or racing wheelchairs—that is, until now,” says award-winning international children’s author Jann Weeratunga, whose Polly’s Piralympics series is challenging conventional ideas about who gets to be the hero in children’s literature.

For Weeratunga, representation is not simply about placing a disabled character somewhere in a story. It is about putting that character at the centre—leading, competing, winning, making friends, overcoming challenges and, most importantly, having adventures on their own terms.

Her books are designed not merely to be read, but to be experienced. Through interactive pages, children can colour, draw, write and respond to the stories, leaving something of themselves behind as they explore themes, ranging from disability and bullying to friendship, resilience and family.

At the heart of her growing literary brand is Polly’s Piralympics, a series in which disability is not presented as a limitation, but as part of a character’s identity and adventure.

The inspiration came from an unexpected moment during the closing speech of the 2012 London Paralympic Games by Sir Philip Craven. He recalled a young boy looking at an illustration of a pirate with an eye patch, a hook, a parrot and a wooden leg.

When his mother asked who the figure was, the boy replied that because the man had only one leg, “he must be an Olympian.”

The story moved Weeratunga deeply.

That moment of innocent perception—where disability was associated with sporting achievement rather than limitation—sparked the idea of Polly and her extraordinary Piralympic world.

In the series, Polly, a bird-napped African parrot, finds herself bullied in a Scottish pet shop before being rescued by Captain Hake. Their shared one-eyed view of the world becomes the beginning of an unusual friendship. Captain Hake teaches Polly the ways of a pirate, while Polly creates the Fellowship of Pirates and the Pirates Paralympics.

Soon, pirates from around the world are competing in events ranging from three-legged races and climb-the-rigging gymnastics to walk-the-plank diving and even a MasterChef competition.

It is an imaginative world, but behind the humour and adventure lies a serious message about inclusion and leadership.

Weeratunga recalls one school visit that brought home to her exactly why the books mattered.

A student with a prosthetic leg embraced her and said: “Thank you for writing these books for me, Auntie.”

The words left her overwhelmed.

“That was why I had written these books,” Weeratunga reflects.

Her journey towards becoming an author, however, began long before Polly sailed into the world of children’s fiction.

Earlier in her life, Weeratunga was a Scout Leader in the UK, where volunteering became a way of life. She subsequently spent a decade in Sri Lanka, falling in love not only with a Sri Lankan, but with the country itself.

After her husband died just four years into their marriage, she joined five other women to establish a small school in Senarathwela to teach English to those who wanted to learn. Many of her pupils, subsequently, found employment at the newly opened Victoria Golf Course.

When she returned to Sri Lanka in 2025 and revisited the village and golf course, she found a landscape transformed by new roads, homes, shops and businesses. But the people she had taught remained.

“The village is unrecognisable, with new roads, homes, shops and businesses, but my dear pupils were still there as Caddies, Caddy Master and Golf Pro. I was so proud of them,” she says.

Her connection with Sri Lanka deepened further during one of the country’s darkest moments.

On Boxing Day 2005, while holidaying in the UK with her recently widowed mother, Weeratunga was woken by the words: “Something terrible has happened in Sri Lanka.”

She rushed to the television and witnessed the devastating aftermath of the Indian Ocean tsunami.

That very day, she established a non-profit organisation to raise funds and take relief to Sri Lanka. With support from local McDonald’s franchises, schools in Ferndown, the Mayor of Ferndown, freight companies and her friend Mr Wijekoon, a local Grama Niladhari, she helped rebuild lives in Arugam Bay.

The experience was hands-on and deeply personal. A family’s home had been swept away, and days were spent persuading surfers to help construct a future for her adopted family.

A Montessori was established on the hill, within the Buddhist temple grounds, while evenings were spent crafting, building and working with a small but effective generator.

Meals of rice and curry, prepared by the family’s sisters, using provisions donated from Senarathwela, brought the long days to a close.

When Weeratunga returned to the family, in 2025, she was able to see how far they had come.

Jann Weeratunga

Today, living in South Africa, she continues to draw inspiration from the landscape around her.

“Travelling—it leaves you speechless and then turns you into a storyteller,” she says, echoing the famous words attributed to Ibn Battuta.

And storytelling has become her way of opening conversations with a new generation.

While Polly’s Piralympics remains the flagship of her children’s publishing brand, Weeratunga’s wider collection explores a range of issues that matter to children and parents.

Terry and the Bully gives children practical and empowering ways to stand up for themselves, transforming a difficult subject into a story through which young readers can explore courage and self-confidence.

In Evie Visiting Grandma, children encounter the sensitive experience of visiting a loved one who now lives in a residential home. Rather than avoiding a potentially difficult subject, the story gently opens the door to conversations about ageing, family and change.

Terry the Toucane explores another universal childhood experience—the challenge and beauty of being different. Its central message is simple: being different should never prevent us from developing deep and lasting friendships.

Then there is Captain Bluebird, a resilient and entertaining adventure exploring what happens when Captain Bluebird receives a brand-new ship.

Across the collection, Weeratunga combines entertainment with meaningful life lessons, while her interactive approach gives children an opportunity to become participants rather than passive readers.

They can colour illustrations, draw pictures and respond to pages, making each reading experience personal.

That approach also gives the books an added value for parents and educators. They can become conversation starters—helping adults discuss subjects that children may find difficult to raise directly.

For Weeratunga, this is part of the larger purpose of her work.

Her books seek to fill a gap in children’s literature where diverse characters are not simply included for the sake of inclusion, but are given agency, personality and leadership.

In Polly’s Piralympics, disabled characters are not watching from the sidelines. They are the stars.

They lead.

They compete.

They win.

They champion their own adventures.

And that, ultimately, is the brand Weeratunga is building: children’s stories in which every child can find a place, a voice and perhaps even a little courage to become the hero of their own story.

Representation matters.

For young readers in Sri Lanka, Weeratunga’s books are now available through Sarasavi Bookshop, Vijitha Yapa Bookshop, M. D. Gunasena and Expo Graphics, Battaramulla.

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An evening where hearts sang as one

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Rajiv and Clan kept the evening alive with their vibrant music

By Zanita Careem

Music, laughter and a generous spirit filled Raflfles Hotel Colombo as Heart to Heart sing along brought together a vibrant gathering for an evening of melody, friendship and giving. The elegant ballroom reverberated with familiar lyrics as guests joined in, sang along and simply let their hair down. Adding to the infections atmosphere was the talented Rajiv and Clan, whose lively performance kept the energy soaring and had the gathering singing to some much loved favourites.

Keeping the evening moving with plenty of wit and warmth was the compere Mirzab Sherifdeen who ensured there was never a dull moment between the music, laughter and spontaneous sing-along moments, Guests were also treated to prizes galore adding an extra element of excitement to an already festive evening. There was cheers as winners stepped forward to collect their prizes, while friends and families aplauded and celebrated every winning moment.

Yet beneath all the sparkle was the meaningful purpose of Heart to Heart Trust Fund, founded by Dr. Rajitha Y de Silva and Dr. Ruwan Ekanayake, bringing people together in support of a cause built on compassion and care.

The dedications and the volunteering was evident throughout the evening with their commitment adding a special warmth to this special event.

Adding to the evening’s indulgence was a sumptous spread of cuisine by the Raffles, Hotel with an enticing selectiom that kept guests happily returning for more. From savoury favourites to tempting desserts, the food complemented the festive mood perfectly.

As the final song faded and the evening drew to a close, there was a quiet sense of gratitude. Behind the music, laughter, prizs and beautiful memories was a cause built as compassion, a cause that has continued to touch lives through the dedication of Dr. Rajitha de Silva and everyone who has stood beside him in the journey of Heart to Heart.

And as guests left Raffles Hotel with the last melodies still lingering in the air the most beautiful note of the evening remained – the sound of hearts earning for hearts. At the very heart of Hearts to Heart is Dr. Rajitha whose compassion has become the soul of the initiative. Dr. Rajitha’s work reminds us that medicine is not only about repairing what is broken. It is about giving people the courage to believe in tomorrow. And perhaps that is the greatest gift he offers. This spirit was beautifully reflected throughout the evening.It was a beautiful evening of music, friendship and generosity, with every contribution going towards a worthy cause- keeping alive a legacy built one one simple but powerful belief that every heart deserves a chance to beat on.

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Taste of Ceylon leaves a lasting flavour

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The scene at Taste of Ceylon

Taste of Ceylon opened its doors at Beira Kitchen, Courtyard by Marriott Colombo, on September 3rd; a festival of Southern, Central, Uva and Northern regional food, brought together on one table.

Four Regions, One Unforgettable Table

Each night, guests moved between four distinct culinary worlds. From the South came the deep, coconut-rich flavours of malu abulthiyal and Negombo pork curry with pineapple, alongside a lively fish polla roti action station. The Central province brought Kandalama lake fish, black octopus curry and carrot kalupol; dishes rooted in the region’s lakes and forests. Uva’s table leaned rustic and warming, with village chicken stew, prawn curry with murunga, and a coconut pittu drawing steady queues. And from the North came bold, unmistakable flavours of Jaffna crab curry, Jaffna mutton curry, and a dosai action station that quickly became one of the evening’s most talked-about corners.

Layered around the four regional stations was a spread that told its own story of Sri Lankan hospitality, from belimal herbal welcome drinks and a bread corner stretching from curry leaves rolls to kurakkan viyana rolls, to a dessert corner where watalappan, wood-apple coconut wandu and king coconut jelly sat alongside a full spread of traditional Sri Lankan sweets like kokis, athirasa and aluwa.

What the guests had to say

The feedback on opening night carried a common thread: guests were struck by just how different each region’s food tasted, side by side, on the same table. What could easily have blurred into “just Sri Lankan food” instead came through as four distinct culinary identities; the fire of the North, the coastal warmth of the South, the earthiness of the Central hills, and the rustic comfort of Uva, each unmistakably its own.

A Word from the team

Reflecting on the festival, the team at Courtyard by Marriott Colombo shared that Taste of Ceylon was designed from the start to be more than a menu. It was meant to be an experience guests could travel through, one region at a time, without leaving Beira Kitchen. Judging by the response over the four nights, that’s exactly how it landed.

There were many rave reviews and as the Taste of Ceylon experience at Beira Lake drew to a close, the flavours, aromas and vibrant spirit of Sri Lanka lingered on.

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