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`One Island, A Thousand Treasures’ beckons the world to rediscover Sri Lanka

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The launch of `One Island, A Thousand Treasures'. From left: Kimarli Fernando, Chairperson of Sri Lanka, Dilip Mudadeniya, Vice President John Keells Holdings, S. Hettiarachchi, Secretary -Tourism Ministry, Neela Marikkar, Head of Denzil Grant Pic by Dharmasena Welipitiya

It leverages on the growing trend for content creation and emotional storytelling

By Steve A. Morrell

Pioneering its contribution to marketing Sri Lanka as a ‘must-visit’ travel destination over the decades, Cinnamon Hotels & Resorts is making a renewed effort by launching the ‘One Island Thousand Treasures’ destination promotion campaign.

This novel campaign will unveil the unknown stories behind Sri Lanka and paint a unique picture of culturally relevant stories just waiting to be explored by the world. Cinnamon aims to play a proactive role to entice global travellers to experience Sri Lanka by showcasing the nation’s unique places, people and experiences beyond the usual sites and excursions. These stories will be promoted via digital platforms to engage an international audience through social media and programmatic digital marketing, to encourage travellers to visit and experience Sri Lanka.

“With the ‘One Island, A Thousand Treasures’ initiative, we are taking giant steps to elevate the perception of Sri Lanka among the rest of the world. Our vision will be achieved by raising awareness of the country’s hidden treasures that go beyond the usual tourist experiences. As a country replete with culture, history, wellness, spirituality and nature, we are excited to play a role in showcasing these undiscovered locations through this campaign and positioning Sri Lanka as a must-visit destination,” commented Mikael Svensson, Chief Executive Officer at Cinnamon Hotels & Resorts

Furthermore, the ‘One Island, A Thousand Treasures’ initiative targets the creation of new business opportunities for local communities including the revival of local arts and crafts. By promoting the niche, lesser-known experiences, and history of Sri Lanka, not only will the country have more to offer tourists, but it will also help more industry stakeholders — a key objective of the campaign.

Kimarli Fernando, Chairperson of Sri Lanka Tourism Development Authority (SLTDA) said, “Sri Lanka Tourism is excited to partner this unique initiative by Cinnamon Hotels & Resorts as it leverages on the growing trend for content creation and emotional storytelling. By joining Cinnamon’s ‘One Island Thousand Treasures’, we are hopeful that content creators, social media influencers and tourists alike will take on the challenge to discover the authentic sights and sounds of the island, which are off the beaten path. I have no doubt that there are many hidden gems to uncover. Such an initiative is of paramount importance to promote Sri Lanka as the most sought-after travel destination.”

Digital content creators can record their discovery and share it with the Cinnamon Hotels & Resorts Team via the One Island, A Thousand Treasures website or through Facebook, Instagram or YouTube tagging @CinnamonHotels and #OnelslandThousandTreasures. Upon submission of an authentic Sri Lankan story of a unique place, people or culture, an independent panel of content experts will review each entry. As a reward, contributors and content creators are entitled to promotional discounts, giveaways and getaways courtesy of Cinnamon Hotels & Resorts and a host of other partner brands, should their submission be selected for the campaign.

The ‘One Island, A Thousand Treasures’ campaign is presented by Cinnamon Hotels & Resorts in association with Sri Lanka Tourism and Dentsu Grant as the creative partner. For further details on this initiative and how to be a part of it, visit www.OITT.lk or follow Cinnamon’s social media channels at www.facebook.com/cinnamonhoteIs, and www.instagram.com/cinnamonhotels.



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War in Middle East sends shockwaves through Sri Lanka’s export sector

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Indhra Kaushal Rajapaksa

Sri Lanka’s export sector is bracing for fresh turbulence as the escalating conflict involving Iran and parts of the Middle East begins to send shockwaves through global trade, shipping and energy markets.

Though geographically distant from the conflict zone, Sri Lanka’s exporters are far from insulated. Industry leaders warn that higher freight costs, rising oil prices and increased trade risks could erode margins and disrupt key markets if hostilities intensify.

President of the National Chamber of Exporters of Sri Lanka, Indhra Kaushal Rajapaksa told The Island Financial Review that the situation is being closely monitored, as the export community is already feeling the early tremors of global instability.

“Sri Lanka may not be directly involved in the conflict, but we are deeply integrated into global supply chains. Any disruption in the Middle East immediately translates into higher costs and operational uncertainty for our exporters,” Rajapaksa said.

A major concern is the vulnerability of critical maritime corridors such as the Strait of Hormuz and the Red Sea, through which a significant share of global trade and oil shipments pass. Shipping lines have begun rerouting vessels and imposing emergency risk surcharges amid mounting security threats, while insurers are reassessing risk exposure in the region.

“Freight costs had only recently begun stabilising after the pandemic-era disruptions. Now, with vessels avoiding high-risk zones and insurers raising premiums, exporters are once again facing unpredictable shipping expenses,” he noted.

For time-sensitive exports such as apparel and perishables, delays could undermine Sri Lanka’s hard-earned reputation for reliability in competitive markets.

Exporters fear that prolonged instability could trigger sustained freight rate hikes similar to those witnessed during previous global disruptions.

The conflict has also driven global oil prices upward on fears of supply disruptions and shipping bottlenecks. Given that the Middle East accounts for a substantial share of global crude oil output, even perceived threats to supply have immediate price implications.

For Sri Lankan exporters, higher oil prices translate directly into increased fuel, electricity and transportation costs. Manufacturing sectors such as apparel, rubber products, plastics and food processing are particularly vulnerable, as energy forms a core input cost across operations.

“Energy is a fundamental cost component in nearly all export industries. When global oil prices rise, the impact cascades through logistics, production and even raw material pricing,” Rajapaksa explained, warning that sustained high energy costs could squeeze already thin margins.

Beyond cost pressures, the Middle East remains a crucial destination for Sri Lankan exports, especially tea and food products. Around 25 percent of Sri Lanka’s tea exports are shipped to Middle Eastern markets, making the region strategically important for the plantation sector.

“The Middle East is not just a transit route; it is a major market. If economic activity slows in those countries, or if banking and payment channels become complicated due to the conflict, our exporters will face direct consequences,” he cautioned.

War conditions also elevate trade finance and insurance risks. Cargo insurance premiums are climbing, and banks may adopt a more cautious stance toward trade credit involving affected regions.

Exporters could face payment delays, tighter financing conditions and higher compliance requirements, raising the overall cost and complexity of doing business.

This comes at a sensitive time for Sri Lanka’s economy, which is navigating recovery. Higher global oil prices would widen the import bill, potentially exerting pressure on the rupee and fuelling domestic inflation. While currency depreciation can sometimes enhance export competitiveness, rising input costs may offset any exchange rate advantage.

Despite the challenges, he pointed to potential opportunities if Sri Lanka responds strategically. As global buyers seek to diversify supply chains away from unstable regions, Sri Lanka could position itself as a reliable sourcing hub for apparel, rubber-based products, processed foods and value-added agricultural goods.

“In every global disruption there are risks, but there are also opportunities. If Sri Lanka strengthens trade facilitation, improves logistics efficiency and ensures policy consistency, we can attract buyers looking for stable alternatives,” he said.

He stressed that resilience and preparedness would be critical in the weeks ahead, as exporters closely watch developments in the Middle East and global energy markets, aware that distant conflicts can swiftly reshape local economic realities.

By Ifham Nizam

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Ranil says Iran leadership eviction methodology unacceptable

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UNP leader Ranil Wickremesinghe

Ranil Wickremesinghe on Monday criticised the methodology adopted by U.S. President Donald Trump in dealing with Iran, stating that externally driven attempts to dismantle the leadership of another sovereign nation are unacceptable and fraught with dangerous global consequences.

Addressing a group of social media activists at the United National Party (UNP) office on Flower Road, Colombo, Wickremesinghe said that while geopolitical tensions in the Middle East were deepening, the principle of state sovereignty must not be undermined under any circumstances.

Referring to recent escalations between Washington and Tehran and remarks attributed to President Trump concerning Iran’s Supreme Leader Ali Khamenei, Wickremesinghe said:

“President Trump has alleged that Khamenei’s government was responsible for the deaths of hundreds of people in Iran and that action was taken to remove that leadership. However, the methodology used for dismantling the leadership of another administration in such a manner is not acceptable.”

He added that President Trump appeared to be seeking to engage in global affairs “as he likes,” warning that such actions carried far-reaching implications beyond the immediate theatre of conflict.

“What has happened following the Iran strikes is an issue with deep implications,” Wickremesinghe said, noting that the balance of power in sensitive regions must not be disturbed recklessly. Drawing a regional parallel, he observed that control of strategic sea lanes such as the Indian Ocean could not be handed over to a single dominant power.

On the economic fallout, Wickremesinghe sought to allay fears of a severe energy crisis in Sri Lanka. “Amid supply constraints because of Iran, it won’t be a big issue as other oil-producing countries will offer sufficient supplies,” he said. However, he expressed concern over the government’s overall economic management. “I don’t see this ballooning into a significant issue, but my concern is whether the government can manage the economy as it is.”

As he made these comments, the Sri Lankan government has yet to formally articulate its position on the escalating Middle East crisis, and Foreign Minister Vijitha Herath has not publicly clarified the government’s official stance.

Responding to a question on whether he was prepared to assume responsibility for governance again, Wickremesinghe said the present administration must be allowed to discharge its mandate. “Let the government go ahead and address the issues. We shouldn’t let them escape the responsibility they have taken upon themselves,” he said.

Commenting on the 90-day detention of former defence intelligence chief Suresh Saleh in connection with investigations into the 2019 Easter Sunday attacks, Wickremesinghe described the matter as a “closed case.” He pointed out that foreign intelligence agencies, including the Federal Bureau of Investigation (FBI), had already submitted their findings.

“Foreign intelligence bodies such as the FBI have submitted their reports and conclusions. The government’s probe direction is not in line with that. Pursuing the case afresh in this manner is a waste of public money,” he said.

Wickremesinghe’s remarks are particularly noteworthy given the long-standing perception of the UNP as broadly aligned with Western policy positions. During President Trump’s first term, when the U.S. administration threatened to suspend funding to the World Health Organization (WHO) at the height of the COVID-19 pandemic, Wickremesinghe publicly appealed to President Trump to reconsider this move , stating that developing countries such as Sri Lanka would face severe repercussions if global health funding were curtailed.

His latest comments therefore signal a clear defence of diplomatic norms and national sovereignty at a time of rising geopolitical volatility, while underscoring his view that global power rivalries must not override established principles of international conduct.

by Sanath Nanayakkare

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Dialog partners with Ratmalana Audiology Centre for World Hearing Day 2026

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– Offers free hearing tests throughout March 

Dialog Axiata PLC, Sri Lanka’s #1 connectivity provider, marks World Hearing Day 2026 by offering free hearing tests throughout March at the Ratmalana Audiology Centre (RAC), reaffirming its commitment to expanding access to hearing care services across Sri Lanka.

Aligned with the 2026 global theme, “From communities to classrooms: hearing care for all children,” the initiative supports greater awareness of early detection and timely intervention, while making hearing screening services accessible to individuals of all ages. The programme is conducted in partnership with RAC, a collaborative project with the Ceylon School for the Deaf and Blind.

Free hearing tests will be available from 3rd to 31st March between 8:30 AM and 5:00 PM. Screenings are open to the public, including both children and adults, particularly those who may have limited access to hearing healthcare services. Appointments can be scheduled by contacting 011 730 7308 or 077 394 5945.

Over the years, Dialog has invested more than Rs. 70 million in the establishment and ongoing enhancement of RAC, which was set up in 2007 to support students of the Ceylon School for the Deaf and Blind while extending services to the wider community. RAC provides free hearing assessments for individuals referred by Government ENT specialists, alongside speech and language therapy, hearing aid evaluation and fitting, and follow-up rehabilitation services.

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