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Ogilvy’s ‘Masterpiece of Abuse’ bags two Grand Prix and six Golds

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Phoenix Ogilvy’s ‘The Masterpiece of Abuse’ campaign clinched two out of the three Grand Prix awards and six Gold Awards at the recently held Four A’s Advertising Awards 2024,

The campaign, created for the Women in Need Organisation, triumphed in multiple categories, addressing a crucial social issue that is relevant to the 11 million women in the country.

The ‘Masterpiece of Abuse’ took a provocative approach on International Women’s Day, deviating from the conventional celebratory and empowerment-focused messaging that’s limited to one day. It introduced a character named Ewa – The Masterpiece of Abuse, a statue constructed from hundreds of newspaper stories that highlighted various forms of abuse faced by women during the 365 days leading up to Women’s Day.

Ewa was displayed in highly public locations, reflecting the hypocrisy of ‘empowering’ women for just one single day in media while ignoring the ongoing acts of abuse they endure during the rest of the year. The campaign sparked genuine social debate, capturing the attention of major news outlets, alternative media, influencers, and social channels.

Kasun Wadumestri of Phoenix Ogilvy, sharing insights behind the award-winning campaign said “every year on Women’s Day, advertising agencies receive numerous briefs to create campaigns highlighting women’s empowerment or appreciation. However, we noticed a paradox. These advertisements often appeared in newspapers alongside news articles that highlighted various abuses faced by women. This contradiction became the foundational thought for the campaign. Our objective was to expose this social hypocrisy by using the very stories of abuse as raw material to create Ewa.”

Wadumestri noted Ewa was created to be a thought-provoking statue as traditionally in the country statues are symbols that command recognition. But, in this case, Ewa served as an idol of society’s own complicity in perpetuating abuse against women.

The collaborative efforts by multiple disciplines under the Phoenix Ogilvy Group won two Grand Prix Awards in the categories of Static and PR. Further, the agency won six Gold awards in the categories of Static Single, Static Special, Static Craft, PR Products and Services, OOT Not-for-profit and OOT Best use of Ambient at the Four A’s Advertising Awards held on the 31st of May 2024 in Colombo.



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Advisory for severe lightning for the Western and Sabaragamuwa provinces and Galle and Matara districts

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Advisory for Severe Lightning Issued by the Natural Hazards Early Warning Centre at 12.15 p.m. 06 December 2025 valid for the period until 11.00 p.m. 06 December 2025.

The public are being cautioned that thundershowers accompanied with severe lightning are likely to occur at some places in the Western and Sabaragamuwa provinces and in Galle and Matara districts.

There may be temporary localized strong winds during thundershowers.

The General public is kindly requested to take adequate precautions to minimize damages caused by lightning activity.

ACTION REQUIRED:

The Department of Meteorology advises that people should:

 Seek shelter, preferably indoors and never under trees.

 Avoid open areas such as paddy fields, tea plantations and open water bodies during thunderstorms.

 Avoid using wired telephones and connected electric appliances during thunderstorms.

 Avoid using open vehicles, such as bicycles, tractors and boats etc.

 Beware of fallen trees and power lines.

 For emergency assistance contact the local disaster management authorities.

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Government briefs Diplomatic Community on recovery progress

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A special briefing for the diplomatic community in Sri Lanka was held on 4 December at the Ministry of Foreign Affairs, Foreign Employment and Tourism, chaired by Prime Minister Dr. Harini Amarasuriya together with the Minister of Foreign Affairs, Foreign Employment and Tourism,  Vijitha Herath. Senior government officials, including representatives of the Disaster Management Centre (DMC) and the Sri Lanka Tourism Development Authority (SLTDA), also participated.

Opening the session, Prime Minister Dr. Harini Amarasuriya expressed her gratitude  to the diplomatic community for their immediate support and solidarity following the recent floods and landslides. She noted that Sri Lanka had endured one of the most severe disasters in recent years, but the resilience of the people and the coordinated efforts of government agencies had enabled a rapid response and significant progress in relief operations. She confirmed that not a single tourist has been reported harmed during the disaster and noted that the previously inaccessible areas are now reachable. Massive cleanup and decontamination operations are underway to ensure that lands and public spaces are safe for return, and communications have been restored in the affected areas.

The Prime Minister emphasized that relief, evacuation, and emergency assistance were carried out with the collective effort of the tri-forces, police, public officers, health workers, volunteers, and local authorities. She acknowledged the continuing challenges, including the restoration of infrastructure, resettlement needs, and long-term disaster-mitigation work, and welcomed the technical, humanitarian, and financial support offered by partner countries.

Maj. Gen. Sampath Kotuwegoda (Retd), Director General of the Disaster Management Centre, delivered a detailed presentation on the current status of the disaster, including the number of affected families, evacuation centres, damage assessments, and the ongoing coordination with international agencies for recovery planning. The cyclone affected almost the entire country, with 22 districts severely impacted. Some locations recorded up to 540 mm of rainfall and winds of up to 70 km/h, causing widespread infrastructure damage. Early assessments indicate that 2.3 million people were exposed to flooding, with 1.8 million people directly affected on the ground and 1.1 million hectares of land impacted. The assessment also identified 40,152 pregnant women among those affected, who have been prioritized for support. He also highlighted areas where further technical cooperation, such as early-warning systems, mapping capabilities, and climate-response technologies would be valuable.

Buddhika Hewawasam, Chairman of the Sri Lanka Tourism Development Authority, briefed the diplomatic community on the impact of the disaster on the tourism sector. He reassured attendees that major tourism zones remain operational, safety assessments are underway, and contingency measures have been activated to support visitors and protect the industry during the upcoming peak season. The Chairman of the Hotel Association of Sri Lanka Ashoka Hettigoda confirmed that the Coastal and resort hotels from Maravila to Passikudah are operating, with many reporting 60–65 percent occupancy; the hotels in Nuwara Eliya are partially operational. He made an appeal that the best assistance that the international community can give to Sri Lanka is the continued support provided through tourism.

Several diplomats conveyed their condolences to affected communities and reaffirmed their governments’ readiness to assist Sri Lanka in both immediate relief efforts and long-term rebuilding. They expressed appreciation for the government’s transparent engagement and the coordinated approach to managing the crisis.

Prime Minister thanked the diplomats for their continued cooperation and underscored the government’s commitment to ensuring an effective and inclusive recovery. She stressed that strengthening disaster preparedness, climate resilience, and institutional capacity will be central to Sri Lanka’s national development agenda moving forward. Deputy Minister of Foreign Affairs, Foreign Employment and Tourism,  Arun Hemachandra, Secretary to the Prime Minister, Pradeep Saputhanthri, and Secretary to the Ministry of Foreign Affairs, Ms. Aruni Ranaraja, also attended the meeting.

[Prime Minister’s Media Division]

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All parties have agreed to recruit Development Officers into the teaching service through a competitive examination – PM

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Addressing Parliament on Friday  (05), the Prime Minister stated that, in accordance with the Supreme Court decision, the recommendations issued by the Public Service Commission, and the Sri Lanka Teachers’ Service Minute, all parties have agreed to recruit teachers through a competitive examination. The Prime Minister further noted that during the second phase of the recruitment process, the Development Officers currently serving in schools will be given preference during the interviews.

Addressing further, the Prime Minister stated,

“In compliance with the final order of the Supreme Court and the provisions of the Sri Lanka Teachers’ Service Minute, the Development Officers will be given the opportunity to join the Sri Lanka Teachers’ Service.

It has been decided to revise the maximum age limit of 40 years, as specified in the examination notification for applicants, to 45 years for this instance only”.

The Prime Minister further stated that, in accordance with the Supreme Court decision, arrangements have been taken to revise the age limits for graduates employed in the public service and graduates not employed in the public service, and to conduct separate examinations accordingly, in order to recruit teachers to Grade 3. i (a) of the Teachers’ Service to fill the available vacancies.

[Prime Minister’s Media Division]

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