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Ogilvy’s Geometry Global wins 5 coveted awards at the Dragons of Asia 2024

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Nadeera Warawita - Creative Group Head (left) and Sakuna Ranasinghe – Senior Sinhala Copywriter (right) with the five awards presented to Geometry Global, an SBU of the Ogilvy Group Sri Lanka, at the Dragons of Asia Awards 2024.

Geometry Global, a Strategic Business Unit of the Ogilvy Group Sri Lanka, won five awards including the coveted Blue Dragon for the ‘Best Campaign in Country’, at the Dragons of Asia 2024 Awards held recently in Kuala Lumpur, Malaysia. These awards recognized the agency’s impactful ‘Books that Keep on Giving’ campaign for ProMate (Printxcel), a leading stationer in Sri Lanka.

The Dragons of Asia Awards annually celebrate excellence in marketing communications across the Asia-Pacific region. It recognises the most innovative and impactful campaigns that have successfully engaged audiences and driven business results in each entry category, as well as the Best Campaigns by Country and the Best Campaign in Asia.

In addition to the Blue Dragon Award for the ‘Best Campaign in Sri Lanka’, Geometry Global’s ‘Books that Keep on Giving’ campaign won the Gold in the ‘Best Cause, Charity Marketing, or Public Sector Campaign’ category at the Dragons of Asia Awards 2024.

Meanwhile, in the Dragons of Sri Lanka Awards, also presented during this event, the campaign won the Gold in the ‘Best Small Budget Campaign’ category, a Silver in the ‘Best Brand Building and/or Awareness Campaign’ category, and a Black Dragon in the ‘Best Social Media or Word of Mouth Campaign’ category.

The ‘Books that Keep on Giving’ campaign for ProMate Sri Lanka tackles the critical issue of supporting visually impaired students in the wake of prices of books and paper surging by 300% in the country.

With over LKR 25 billion worth of paper discarded annually, the campaign offered a simple solution to the problem – donate used notebooks so they can be upcycled for Braille writing. By repurposing the donated notebooks in this manner, visually impaired students are provided the same learning opportunities of a brand-new book, converting them to ‘Books that Keep on Giving’.

The campaign’s core communication content was a moving video that served as a nationwide call to action to donate used notebooks. The video, which invited companies, schools, charities, and other entities to donate used notebooks, was a viral success.

Collection points were established across ProMate’s extensive branch network in the country. Further, Volunteer Sri Lanka, a local NGO, lent its support in expanding the reach of drop-off points by offering its own volunteer bases across the country.

This effort has since collected enough books to meet the needs of all visually impaired students across every government school in the country. Collections are still ongoing, months after the campaign’s launch.



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US$ 2.5 mn cyber heist exposes system failures

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COPF final report on USD 2.5 mn cyber fraud recommends action against all responsible

The US$2.5 million loss incurred during Sri Lanka’s foreign debt repayment to Australia was a clear case of a cybercrime and theft, Committee on Public Finance (COPF) Chairman Dr. Harsha de Silva told Parliament yesterday.

Presenting the COPF final report on the cyber fraud, Dr. de Silva said the incident amounted to a serious financial crime and called for a comprehensive investigation, by law enforcement authorities, to identify and prosecute all those responsible.

The report revealed serious governance, procedural and operational failures that enabled the fraudulent transfer of public funds, while recommending sweeping reforms to strengthen cybersecurity, financial controls and public debt management systems.

According to the report, officials of the Treasury and the Central Bank bore responsibility for governance lapses that contributed to the failures. It also highlighted the fact that the Ministry of Finance was operating an outdated Microsoft Exchange Server after security support had ended, while basic safeguards, such as multi-factor authentication, had not been implemented.

The COPF said suspicious payment instructions linked to debt repayments involving India, the United Kingdom, Germany and Belgium had also been detected, preventing further losses. However, the US$ 2.5 million fraud materialised only in the repayment transaction involving Australia.

The report has noted that officials had failed to verify lender email domains, relied on unverified email communications and lacked adequate internal controls, allowing the fraud to continue for months.

Although the investigation uncovered system-wide weaknesses across several institutions, only four mid-level Finance Ministry officials had been suspended so far, the report said.

The COPF has recommended a special audit of the foreign debt repayment process, strengthened cybersecurity measures across state institutions, updated financial regulations and improvements to public debt management systems.

by Saman Indrajith

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Opposition signs no-confidence motion against Justice Minister for dereliction of duty over Negombo Prison deaths

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Opposition and SJB leader Sajith Premadasa signing the no-confidence motion against Justice Minister Harshana Nanayakkara in the presence of Opposition MPs at the Parliamentary complex yesterday

Opposition Leader Sajith Premadasa, together with Opposition MPs, yesterday signed a No-Confidence Motion (NCM) in Parliament against Justice Minister Harshana Nanayakkara.The move comes in response to the unrest at the Negombo Prison, where both prison officers and inmates were killed.

Opposition members said the Minister had failed to fulfill his responsibility and accountability regarding their safety.According to the Opposition group, the NCM seeks to hold the Minister directly accountable for lapses in ensuring protection within the prison system.

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AG informs SC of e-visa agreement review  

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The Attorney General yesterday informed the Supreme Court that the government has decided to review the legality of agreements entered into by the previous administration to hand over the country’s electronic visa issuance operations to private companies.

Additional Solicitor General Viveka Siriwardena, appearing for the Attorney General, made the submission when the Supreme Court took up the fundamental rights petitions filed by former MPs President’s Counsel M.A. Sumanthiran, Patali Champika Ranawaka, and Rauff Hakeem, challenging the previous Cabinet’s decision to outsource the e-visa system.

The petitions were heard before a three-judge bench, comprising Chief Justice Preethi Padman Surasena and Justices Achala Wengappuli and Arjuna Obeyesekere.

The Additional Solicitor General informed court that the current Cabinet had appointed a subcommittee to examine the legality of the agreements with the private companies and requested time to report on its findings, stating that the review was still underway.

President’s Counsel Sumanthiran, appearing as one of the petitioners, told the court that although the present government had indicated its intention to cancel the transaction, the petitioners wished to proceed with the case.

He noted that members of the current Cabinet had been named as respondents in the petitions.The Supreme Court directed the petitioners to issue notice on the members of the current Cabinet, named as respondents, and fixed September 29 for further proceedings.

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