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NOC SL -Crysbro join to empower next Olympic hope

Published

5 years ago

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01 February, 2021:

As part of its ongoing mission to empower and support the aspirations of young people in Sri Lanka, the country’s premier poultry producer Crysbro recently held a scholarship awarding ceremony to hand over scholarships to a select group of 20 gifted young athletes selected under the NOCSL-CRYSBRO Next Champ Initiative. The ceremony took place at the NOCSL Sri Lanka Headquarters with the presence of Suresh Subramaniam – President of the Sri Lanka Olympic Committee, Maxwell De Silva – Secretary General of NOCSL and Crysbro Senior Marketing Manager – Amores Sellar as chief guests.

The primary objective of this vital initiative is to identify and empower talented young athletes, and refine their potential to be winners in the international sporting arena. As the first phase of one of Sri Lanka’s most notable Scholarship Programmes, Crysbro together with the support of NOCSL will finance all facets of the entire journey of these young athletes to the international sporting arena – an initiative that coincides with the company’s 50th Anniversary as a leader in the poultry industry.

Additionally, this landmark partnership will see the launch of an online portal, which for the very first time in Sri Lanka will enable members of the public to financially sponsor rural athletes, school sports associations, and sports clubs and chambers. All funds collected through this portal will be fully disbursed to the entities there were contributed, a process carefully overlooked and strictly managed by NOCSL.

“As a home-grown company, our vision for over 50 years has always been to drive lasting positive change in Sri Lanka’s rural communities while bolstering the country’s food security agenda. Therefore, we are extremely honoured to join forces with the National Olympic Committee through a landmark MOU signing last year, an initiative that saw fruition today with the awarding of these life-changing scholarships intended to groom and empower the future torch bearers of Sri Lankan sports. It is our hope that these young athletes will undoubtedly go forth to bring much glory to their motherland with their representation at major international sporting events. While it is certainly rewarding to help these young athletes realize their aspirations of winning a medal at these games, our primary focus will be on supporting the journey, the strategy, and the holistic development of each athlete which involves a combination of physical, mental, and psychological training. However, at the core of this initiative, is a deep desire to elevate the experiences of many resilient Sri Lankan athletes in rural areas with big dreams but with very little financial backing to make them a reality,” stated Crysbro Senior Marketing Manager Amores Sellar.

The scholarships will cover all transportation costs, nutrition, coaching fees, accommodation, logistics such as clothing, sports gear, and medical expenses necessary for the training, grooming and development of each selected athlete for two years with prospect of extension. The programme will also give athletes access to a combination of high-value tools and world-class mentors.

The ‘NOCSL-CRYSBRO Next Champ’ scholarship programme is phase-II of Crysbro’s ‘Next Champ’ scholarship programme, which up to date has groomed and supported the dreams of 120 young athletes from the under-privileged regions of the country. The initiative has also successfully produced a collection of athletes who secured gold and silver medals at the recent South Asian Games in Nepal.

Crysbro Next Champ not only recognises and rewards young sporting talent from all corners of the country, but also budding athletes from multiple sporting disciplines with guidance from experts on aspects such as proper training methods and a suitable diet. The project’s founding vision sought to bolster Crysbro’s already significant social contribution as a key pillar of the country’s rural economy by creating sporting opportunities and promoting the message of staying physically and mentally active.

As the apex body presiding over the national sports agenda, NOCSL is solely responsible for the country’s representation at Commonwealth Games and the country’s development of high performance sport.

Established in 1972 with just 100 chicks and a deep desire to be a market leader in quality and innovation, Crysbro has emerged as Sri Lanka’s first and most sophisticated, fully vertically-integrated poultry producer. Its operations span grandparent and parent farms, hatcheries, broiler farms and feed mills. This thriving ‘Farm-to-Fork’ concept has formed the core of its success. In turn, it has yielded unprecedented benefit for numerous stakeholders including direct and indirect employees, outgrowers, domestic maize farmers and ultimately Sri Lankan consumers. These local links have immeasurably aided domestic production and led to a reduction in reliance on imported poultry products.


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Chamodi Prabodha to lead Sri Lanka women’s U19 National Team for the tour of Australia

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6 hours ago

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2026/04/3

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The Sri Lanka Cricket Selection Panel has named a 15-member squad for the upcoming Tri- Series tour of Australia, which will also feature England.

During the tour, the team will play a total of six matches, comprising two One Day and four T20 games, scheduled for the 7th, 8th, 12th, 13th, 17th, and 18th of April.

The squad is scheduled to depart for Australia today [3rd April 2026.]

 

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Sri Lanka Cricket Appoint National coaches for Bowling, Fielding and Spin Bowling

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7 hours ago

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2026/04/3

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Sri Lanka Cricket (SLC) has announced the following appointments to the National High Performance Center:

Ryan van Niekerk – National Bowling Coach

Ryan van Niekerk, who served as the bowling coach and interim head coach of the Netherlands national team from 2023 to 2026, was appointed as the national bowling coach of Sri Lanka Cricket.

In this role, he will oversee fast bowling across all national teams, including the national men’s team.

Before taking over the interim role, he worked as the assistant coach and bowling coach of the Netherlands national men’s team.

During his stint with the Netherlands team, Ryan has contributed to the team’s participation in major international tournaments such as the ICC Men’s Cricket World Cup 2023, ICC Men’s T20 World Cup 2024, and ICC Men’s T20 World Cup 2026.

He was appointed for a two-year tenure, commencing on 15th April 2026.

Jordan Gregory – National Fielding and Spin Bowling Coach

Jordan Gregory, who has worked as a fielding consultant for Netherlands Cricket, was appointed as the national fielding and spin bowling coach.

He will be responsible for overseeing fielding and spin bowling across all national teams at the High Performance Center, including the national men’s team.

During his time with Netherlands Cricket, Gregory has contributed to several bilateral and multinational tournaments, including the ICC Men’s T20 World Cup 2023.

Jordan will begin his two-year tenure on 15th April 2026.

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Klaasen fifty, Travishek onslaught hand Sunrisers Hyderabad first points of the season

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15 hours ago

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2026/04/3

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Heinrich Klaasen scored 52 off 35 balls [Cricinfo]

Sunrisers Hyderabad [SRH] became the first team in IPL 2026 to successfully defend a total, and for that, they had to post 226 for 8, the highest score of the season so far. Even that did not look safe at one point, but in the end, Kolkata Knight Riders [KKR]  fell short by 65 runs.

Travis Head and Abhishek Sharma set the platform for SRH by adding 82 in 5.4 overs. Head made 46 off 21 balls, and Abhishek 48 off 21. KKR did make a comeback in the middle overs, but Heinrich Klassen’s  52 off 35 deliveries ensured they picked up 51 in the last four overs.

Finn Allen, batting on the same strip where he had scored a blazing hundred against South Africa in the T20 World Cup semi-final, started the chase by smashing 24 runs off David Payne. But Harsh Dubey had him caught and bowled from the other end. Angkrish Raghuvanshi’s 27-ball fifty steered KKR to 110 for 3 in ten overs, but his run-out soon after proved to be the turning point. Rinku Singh’s brief resistance was futile, and KKR were eventually all out for 161 in 16 overs.

Ajinkya Rahane, playing his 200th IPL match, opted to bowl after winning the toss. Vaibhav Arora started with three dots, beating Head’s outside edge on all three occasions. But that was the proverbial calm before the storm. Head pulled the last ball of the over for four before picking two more fours off Blessing Muzarabani in the next over.

Muzarabani was trying the short-ball ploy that had worked for Royal Challengers Bengaluru’s Jacob Duffy against the same opposition in the tournament opener, but it backfired here. Abhishek rubbed it in by pulling yet another short ball from Muzarabani for a six.

After Head smashed two sixes and two fours in Vaibhav’s next over, Rahane turned to spin. Sunil Narine conceded only three runs from the fourth over, and even induced a miscue from Head, but it landed safely. However, Abhishek took Varun Chakravarthy apart from the other end, hitting two sixes and three fours in a 25-run over.

Kartik Tyagi ended the stand by dismissing Head, but not before the batter had smashed him for a four and a six. SRH finished the powerplay on 84 for 1.

Muzarabani pulled things back for KKR by dismissing Ishan Kishan and Abhishek in the space of three balls. Kishan was caught at deep cover, and Abhishek at deep square leg, where Varun dived forward to complete a low catch. The third umpire had multiple looks at it before deciding it in KKR’s favour.

In the next over, Anukul Roy had Aniket Verma caught at long-off to make it 118 for 4. After that, Klaasen and Nitish Kumar Reddy decided to go into consolidation mode. As a result, only 37 runs came from overs 10 to 14.

Klaasen and Reddy picked up a four each off Narine in the 15th over, but Tyagi gave away only seven runs in the next. When Vaibhav conceded only three off the first five balls of the 17th over, it started looking like the final flourish might never come. But his final ball was in the slot for Reddy, who launched it over the bowler’s head for a six.

Klaasen then reverse-lapped Tyagi over deep third for a six, before Reddy hit him for back-to-back fours. Vaibhav hurt SRH by dismissing Reddy and Salil Arora off successive deliveries, but Klaasen, with the help of Dubey and Shivang Kumar, took them past 220.

Allen gave KKR the start they needed, with 25 runs coming off the first over. While Rahane was struggling and eventually fell for 8 off ten balls, Raghuvanshi didn’t let the scoring rate drop. He hit two sixes off Abhishek in the third over, and smashed back-to-back fours off Jaydev Unadkat in the fifth. After five overs, KKR were 67 for 2.

Cameron Green, though, was run out in the following over. As Raghuvanshi drove one back towards Eshan Malinga, the two batters set off, only to find the bowler had stopped the ball with his boot. Both Raghuvanshi and Green froze for a moment before deciding to keep running. Malinga picked the ball up and broke the stumps. Initially, it looked like Raghuvanshi, who was running towards the non-striker’s end, was run out. But the TV umpire found out the batters hadn’t crossed when the wicket was broken, and it was Green who was out.

Raghuvanshi and Rinku, though, kept the chase on track, and took KKR to 100 in nine overs, with SRH’s poor ground fielding also contributing towards it.

Soon after that, Reddy got rid of Roy and Rinku in back-to-back overs. Narine and Ramandeep Singh took KKR to 155 for 6 in the 15th over, before falling to Malinga’s slower balls. Unadkat then wrapped up the win with two wickets in two balls.

Brief scores:
Sunrisers Hyderabad 226 for 8 in 20 overs (Heinrich Klaasen 52, Abhishek Sharma 48, Travis Head 46, Ishan Kishan 14, Nitish Kumar Reddy 39; Vaibhav Arora 2-47,  Blessing Muzarabani 4-41, Kartik Tyagi 1-48, Anukul Roy 1-16) beat Kolkata Knight Riders 161 in 16 overs (Finn Allen 28, Angkrish Raghuvanshi 52, Rinku Singh 35, Ramandeep Singh 10, Sunil Narine 12; Harsh Dubey 1-17, Jaydev Unadkat 3-21, Eshan Malinga 2-14, Nitish Kumar Reddy 2-17) by 65 runs

Eshan Malinga and Shivang Kumar celebrate after running out Angkrish Raghuvanshi [Cricinfo]

[Cricinfo]

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