Features
My aachcho’s jaadi making at Paiyagala
by Jayantha Perera
Until about 50 years ago, a rice-and-curry lunch in Sri Lanka was incomplete without the side relish of jaadi theldala (sauteed cured fish). Some ate white rice with a piece of jaadi before serving other curries onto their plates. Amma (my mother) prepared a special Jaadi dish with tomatoes and large onion rings for Sunday lunch. She got jaadi from Aachcho (my grandmother), who boasted that her jaadi was the best in the Kalutara district. Aachcho produced jaadi at home twice a year. I remember her making Jaadi in 1963. I was then 12 years old and was on holiday at her place.
The Colombo-Matara railway line goes through Paiyagala village, where Acchcho lived. It is about 30 miles south of Colombo. The vast, powdery, and clean beaches with kodol (mangroves) patches to the west and the Dutch canal to the east demarcate its boundaries. In pre-monsoon seasons, February to April and October to December, fishermen engage in seine net fishing. The sea was calm, the sky was blue, and the sun was bright. Seine net fishing is an elaborate exercise performed by about 100 men over three to four hours before noon.
Three or four veteran fishermen rode a large paaruwa (barge or a seiner) to the sea with a huge seine net. They manoeuvred the paaruwa to the deep sea while laying the seine net at intervals. The net hung vertically, with its bottom edge held down by lead weights and its top edge buoyed by floats. After laying the net, the barge took a semi-circular path and returned to the beach. Its landing place is about 100 meters from where it started the journey. In the middle of the seine net is the kudumbiya (purse-elongated net bag) – which traps fish, crabs, and dirt in the sea.
About forty men held on to each end of the net on the beach. As soon as the paaruwa was lodged under kodol trees, the two parties started pulling the net, singing songs with the chorus of ‘hodi helei heleiya.’ Fishermen added their own pieces, sometimes vulgar slogans, and regaled in their short get-together. Anybody who happened to be on the beach could join a team to pull the net. If the kudumbiya was full of fish, several fishermen went on a boat with the second kudumbiya. They removed the first kudumbiya and tied its mouth with a strong rope. Then they attached the second empty kudumbiya to the seine net. They brought the rope attached to the first kudumbiya to the beach and handed it to a group of people to pull.
When not in use, paaruwas were drawn on the beach under kodol trees. Each barge had its docking location known as ‘Paaluwa’ (empty land). It had no boundaries or a land deed. Still, fishermen in the village honoured others’ known beach rights and paaluwas and did not encroach on such land. Aachcho remembered going to the beach with her father as a young girl after the Sinhala-Muslim riots in 1915 to check if the seine net fishing could be started for the season.
Aaccho inherited a paaluwa from her father in front of the Paiyagala North Railway Station. When she became a young widow, she ‘rented’ out her paaluwa to two brothers known as ‘Francis Michael aiyamalo’ (two brothers). They were tall and handsome men. The rumour had it that Aachcho wanted to marry one of them. But her brother objected, saying that they, although rich, were uneducated fishermen and much older than her. They would send a few fish to Aachcho each time they caught fish as a token rent for her paaluwa, where they parked their two paaruwas. I remember someone bringing a basket of fresh fish to Aachcho‘s, saying it was from ‘today’s catch.’
Francis and Michael also sent several large bags of fish twice a year to Aachcho to make jaadi. Aachcho removed six large barani (clay jars) from her kitchen in early April and again in mid-October. Each glazed jar had exquisite blue floral patterns on faded white background. Aachcho’s great-grandfather received ten such large jars from a Dutch ruler of the Western Province as a token of appreciation for his service as an opisara (local officer). The ruler also decorated him by tying a silk handkerchief around his head. Thus, he got the honorific title of ‘patabandige‘ – a gentleman with a silk handkerchief (on his forehead).
The day after my arrival for a long holiday, Aachcho told several women friends to be ready to help her make jaadi. On the day she chose to make jaadi, she sent a message to Francis and Michael asking them to deliver ten large buckets of seawater. The women gathered at Aachcho’s front yard, washed the jars with seawater, and dried them. Each jar had a large mouth and was about four feet tall. Aachcho got a sack of salt from her brother’s grocery shop. She cut open the sack and checked the quality of the salt by tasting a few crystals She then asked a woman to empty the bag into a giant canvas sheet in her compound and check the salt for sand and other impurities, such as dead leaves.
Once the jars were ready and the salt was checked, Aachcho awaited the fish. Francis brought two sacks of fish on a cart and delivered them to the compound. Aachcho checked the fish for their freshness. She then asked the women to clean them; they washed the fish several times in seawater from the buckets and then gutted and cleaned each fish. She piled up the cleaned fish at four places on the canvas and assigned a woman to each heap of fish. About 120 hurullo (sardinella) and 100 paraw (yellow spotted trevally) were on the canvas.
Crows and stray cats started to gather around the compound, and it was my duty to keep them away from the fish. Halfway through the cleaning fish, Francis again came with several plastic jars of seawater, which the women used to rewash the fish. Freshwater was taboo in the yard while making jaadi.
Aachcho checked the speed at which the women cleaned and washed the fish, and once, she asked them to take a tea break. She served them ginger biscuits, black tea, and sugar. After the tea break, two women fetched the goraka (Garcinia cambogia) sack from the kitchen, washed the goraka pieces in saltwater, cut or tore them into small pieces, and flattened them with a wooden hammer.
At the end of preparations, Aachcho served lunch to her companions with brown rice, lentil soup, and jaadi curry. She had kept a small amount of jaadi from the previous season for this special occasion. The women congratulated Aachcho for her excellent jaadi curry and promised to help her produce jaadi of the same quality.
Aaccho lined up the jars and covered their bottoms with salt. I helped her salt two jars. She took a handful of crushed goraka and spread it on top of the salt layer. Then came the zenith of the entire process—placing fish on the goraka layer. The washed fish had already been dried in the sun for an hour on old newspapers, which absorbed moisture from the fish.
Aachcho was worried that two women in her party could spoil her jaadi. In the village, they were known for their howaha (poisonous thoughts), aswaha (toxic sight), or katawaha (evil utterances). Especially with aswaha, jaadi jars would get fungi or maggots and develop strong rancidity within a week. Then, she would have to discard the entire jar of jaadi. Aachcho knew a special prayer she had learned from her mother to invoke the blessing of St. Anthony, the fisherfolk’s patron saint, to prevent jaadi from becoming rancid. Before laying the first batch of fish in each jar, she prayed silently for a few minutes to St Anthony. Then her assistants took over stacking fish in the jars in layers, packing fish and salt/goraka mix alternatively until each jar was about three-fourths full. Aachcho checked each jar and added the leftover salt and goraka.
Aachcho opened a bag, took dry lime leaves, and spread the leaves as the top layer in each jar. She believed lime leaves absorbed excess water and acted as a deterrent against toxic eye and evil tongue. She assigned each jar to a woman to wipe its mouth with a clean rag and then seal it with clean cloth. Aachcho kept the jars where they were for two hours. She then looked for a dark, cool place inside the house to store the jaadi jars for fermentation. I remember she kept the jars in a small, empty room without a window with a small door. Jaadi jars had to stay there for at least two months for fermenting.
After two weeks, Aaachcho opened two jars to check whether the jaadi had started curing well. At the end of the first month of curing, four women returned to take the jars out briefly. They tilted each jar to check whether any excess water had accumulated. If they found water, they drained it and added more goraka and lime leaves.
At the end of the second month, achcho wrote to my mother to send me to her place to watch Jaadi’s final phase. I travelled with my mother to Aaccho’s. She checked each jar with a flashlight for maggots or fungi. If the jaadi were safe, aachcho would reseal each jar with a new clean cloth. The tenth week fell during the Christmas week. I was there with my parents and brothers. Achcho’s assistants returned to check the jars and collect their dues. All pots were opened in the yard, and achcho smelt each jar to ascertain whether the jaadi had cured well. She smiled when the jaadi was shining and dry, shrunk, and had an appealing smell. She used a long wooden spoon to check the jaadi at the bottom of each jar. She removed lemon leaves, took the first layer of jaadi, and handed them over to her assistants. She was generous with her free distribution of jaadi. Anyone who visited Aachcho got a small parcel of jaadi to take home.
After the women left, Aachcho prepared a special lunch for us — rice, lentils, and jaadi fried with green pepper and onion rings. I still remember the wonderful, mouth-watering aroma of the meal. I regret that I never asked Aachcho for the special prayer to St. Anthony that protected jaadi from natural elements and evil eyes, thoughts, and utterances.
Features
Sri Lanka’s rice conundrum: Time to stop managing crises and start fixing the system
Prof. Ranjith Senaratne,
Emeritus Professor in Crop Science and former Vice-Chancellor,
University of Ruhuna and General President of the Sri Lanka Association for the Advancement of Science (2023) and
Prof. Prasad Jayaweera,
Dean, Faculty of Computing, University of Sri Jayawardenapura
Rice is not merely another crop in Sri Lanka. It is our staple food, an integral part of our history and culture, and a foundation of the civilisation that flourished around our ancient hydraulic systems. Revered as Buddha Bhogaya, the Buddha’s crop, rice has sustained our people for more than two millennia. Yet, remarkably, a country with such a profound relationship with rice continues to lurch from one rice crisis to another.
At one time, we have a surplus. At another, we face shortages. Prices rise sharply, consumers complain, farmers struggle to obtain remunerative prices, millers and traders become the focus of public attention, imports are hurriedly arranged, and governments announce yet another set of measures to contain the crisis. Then, after the immediate problem subsides, the matter recedes from the national agenda, until the next crisis arrives.
Why does this keep happening despite decades of agricultural research, policy interventions, expert committees and public debate?
Perhaps because we have been asking the wrong question. The fundamental problem is not simply how to produce more rice. Nor is it merely a question of prices, imports, fertiliser, farmers, millers or markets. The rice conundrum is a complex national systems problem.
We cannot solve a system by fixing its parts in isolation
Sri Lanka’s rice sector is an intricate web of interconnected systems involving agriculture, land, water, climate, technology, finance, energy, transport, markets, trade, governance, institutions and consumer behaviour. A decision made in one part of this system can have consequences, sometimes unintended, in another.
A change in fertiliser policy, for example, can affect productivity and production costs, which in turn influence farmer profitability, market prices and the need for imports. Irrigation decisions affect not only production, but also water availability, energy use and environmental sustainability. Guaranteed prices influence farmers’ cropping decisions, while import policies can simultaneously protect consumers and weaken incentives for domestic production. Likewise, market concentration can affect both the price received by farmers and the price paid by consumers. This is precisely why isolated interventions so often produce disappointing results. We keep treating symptoms while leaving the underlying system largely untouched.
For decades, we have generated valuable scientific knowledge on individual aspects of rice production and marketing. But knowledge generated within disciplinary and institutional silos does not automatically translate into solutions to complex real-world problems. What is needed now is a fundamentally different way of thinking.
From a “rice crop” to a “rice system”
The first step is to stop looking at rice simply as something that is grown in a paddy field.
The rice system begins with land, water, seed, inputs, technology and finance. It extends through cultivation, harvesting, drying, milling, storage, transport, wholesale and retail marketing, and finally to the consumer’s table. At every stage, there are different interests, incentives, constraints and actors: farmers, farmer organisations, input suppliers, machinery operators, millers, traders, wholesalers, retailers, financial institutions, government agencies, researchers and consumers.
And hovering over the entire system are climate change, changing consumer preferences, technological transformation and national economic conditions. A weakness anywhere in this chain can compromise the performance of the whole system.
Consider post-harvest losses. If significant quantities of rice are lost because of inadequate drying, storage or processing facilities, increasing production alone cannot solve the problem. Similarly, if farmers produce efficiently but face weak markets and poor bargaining power, productivity gains may not translate into improved livelihoods.
The question, therefore, should not be “How much rice can we produce?” but “How can we make the entire rice system work better?”
That requires us to see the connections.
The missing ingredient: reliable, real-time information
There is another fundamental weakness that deserves urgent attention: we still lack a comprehensive, integrated, interoperable and reliable national information system for rice. Information is scattered among different institutions, often collected using different methodologies and not necessarily available when decisions need to be made.
How much rice will actually be produced? How much is in storage? What is the likely demand? Where are the emerging production shortfalls? What are the stocks held by different actors? How are prices moving along the value chain? What are the likely consequences of climate conditions? Without timely and reliable answers to such questions, policymakers are forced to make critical decisions with incomplete information. This is not merely an administrative inconvenience. It is a national food-security vulnerability.
Sri Lanka should therefore seriously consider establishing a National Rice Intelligence and Decision Support System (NRIDSS), an integrated digital platform that brings together relevant real-time information from agriculture, meteorology, irrigation, markets, trade, statistics and other institutions. Such a system could support production forecasting, market monitoring, import decisions, early warning and evidence-based policy formulation. In an increasingly uncertain climate and volatile global economy, this should no longer be regarded as a luxury. It is becoming an essential component of national food-system governance.
The deeper problems cannot be ignored
A systems approach would also force us to confront some uncomfortable structural realities. Why does productivity remain relatively low despite decades of research? Why are so many holdings too small to achieve economies of scale? Why are modern technologies and precision agriculture not being adopted more rapidly? Why do farmers often have limited bargaining power? Why do substantial losses occur after harvesting? Why can market power become concentrated in a relatively small number of actors? Why are guaranteed prices sometimes announced too late to influence farmers’ production decisions? Why are policy interventions so often reactive rather than proactive? And how will droughts, floods, temperature extremes, changing rainfall patterns and emerging pests affect the stability of rice production in the years ahead? These are not separate questions. They are parts of the same system.
From crisis management to systems governance
Sri Lanka does not need another isolated discussion about rice. What is needed is a national policy dialogue and action forum that brings all relevant actors together, not merely to exchange speeches, but to develop a shared understanding of the system and agree on what needs to be done. Such collaboration must go beyond consultation or the exchange of views. The different parties need to work together from problem definition through to implementation, bringing their diverse knowledge, perspectives, interests and practical experience into a common process.
Farmers bring contextual and experiential knowledge; industry actors understand market realities and operational constraints; scientists contribute evidence and analytical capabilities; policymakers bring institutional and regulatory perspectives; while technology and data specialists can provide new tools for understanding and managing the system. When these different perspectives are brought together systematically, they can reveal interdependencies, challenge assumptions, identify feasible interventions and generate solutions that are evidence-based, practically implementable and socially acceptable.
This is the essence of a transdisciplinary systems approach: not simply working across disciplines, but bringing together multiple stakeholders and multiple forms of knowledge to co-create solutions and share responsibility for outcomes. The process should therefore go beyond presentations and speeches. It should involve systems mapping, causal analysis, stakeholder dialogue, scenario planning and the participatory identification of the critical bottlenecks and leverage points in the rice system. Most importantly, it should distinguish between what is urgent and what is important, and between interventions that merely alleviate symptoms and those capable of changing the underlying behaviour of the system itself.
We need an implementation roadmap, not another report
There is, however, one important caveat. Sri Lanka has no shortage of reports, recommendations and policy documents. What we often lack is sustained implementation. Any national initiative on the rice conundrum must therefore end not with another set of broad recommendations but with a prioritised national action roadmap. It should identify short-, medium- and long-term actions, assign institutional responsibilities, establish timelines and define measurable indicators of progress. The ultimate objective should be to move Sri Lanka from reactive crisis management to proactive systems governance.
A national opportunity
The rice conundrum may, in fact, provide Sri Lanka with an opportunity that extends well beyond rice to deal with other important crops. If we can demonstrate that a complex national problem can be addressed by bringing together science, policy, stakeholder knowledge, real-time information and systems thinking, the approach could become a model for addressing other persistent challenges, from climate resilience and water security to energy, food systems and disaster risk.
The choice before us is therefore quite stark. We can continue responding to each rice crisis as it emerges, adjusting prices, arranging imports, appealing to millers, reassuring consumers and supporting farmers, only to repeat the cycle later. Or we can step back and ask a more fundamental question:
What is it about the way our rice system is structured and governed that continually produces these crises?
That is the question that needs to be answered. Sri Lanka has the scientific expertise, institutional capacity and stakeholder knowledge required to do so. What is needed now is the willingness to bring these fragmented sources of knowledge together and examine the rice sector as one interconnected system.
Our ancient civilisation understood the importance of interconnectedness: land, water, agriculture and society were organised as parts of a larger whole. Perhaps, in confronting the modern rice conundrum, we need to rediscover that systems wisdom, this time supported by modern science, technology, real-time data and transdisciplinary thinking. The time has come to stop merely managing the rice crisis. It is time to fix the system that keeps producing it.
It is against this backdrop that the Sri Lanka Association for the Advancement of Science (SLAAS) proposes to convene shortly a “National Policy Dialogue and Action Forum on the Rice Conundrum in Sri Lanka”, bringing together the key stakeholders across the rice system. The Forum is intended to provide a platform for moving beyond piecemeal and reactive interventions towards a coordinated, evidence-based and transdisciplinary systems approach, one capable of generating lasting and pragmatic solutions to what has become an “island-shaking national issue”.
Features
This curse of partisan politics in Sri Lanka
78 Years of Demagoguery, Not Democracy
by Brigadier Ranjan de Silva
rpcdesilva@gmail.com
On the 4th of February every year, we raise the lion flag and speak of democracy. We speak of 78 years of “self-rule.” But honesty demands we ask: what kind of rule have we actually had? It was not democracy. Democracy is government for the common good, constrained by law, informed by reason, and accountable to truth.
What Sri Lanka has had for 78 years is demagoguery — government by manipulation, by party, and by passion.
Defining the Curse:
The dictionary defines demagoguery as “political activity that seeks support by appealing to the desires and prejudices of ordinary people rather than by rational argument.” Its tools are simple: divide the people, promise the impossible, demonize the opponent, and govern for the next election, not the next generation. That is the political culture we inherited in 1948 and perfected since.
78 Years of Evidence:
The record is not ambiguous. Policy by Pendulum – 1948–2024. Instead of a national development plan, we got a partisan wrecking ball. 1956: The “Sinhala Only Act” was passed not after linguistic study, but as an election mobilization tool. 1970-77: The SLFP nationalized private enterprise and imposed import controls. 1977: The UNP reversed course with an open economy overnight. 2005-2014: Mega infrastructure was built on Chinese loans with no feasibility transparency. 2015-2019: Those same projects were called “white elephants” and stalled. 2020-2021: The organic fertilizer ban was announced as a populist “green” policy, reversed 6 months later after it collapsed agriculture and food prices. The Colombo Port City, Hambantota Port, and the Central Expressway all followed the same pattern: started, stopped, rebranded. The country pays twice. The party takes credit once. Economics as Election Candy. Demagoguery is expensive. 1960s: Subsidized rice to win rural votes, leading to the 1971 food crisis.
2005-2014:
Fuel subsidies and public sector hiring sprees that doubled the wage bill. 2019:
Unfunded tax cuts that removed Rs. 500 billion in annual revenue with no offset. By April 2022, external debt hit $51 Billion and we defaulted for the first time. The party that cut taxes was not in power to manage the IMF program. The party that inherited it was blamed for the austerity. This is the cycle. Institutions captured. A democracy needs referees. We turned them into party cadres. The 17th Amendment 2001 created independent commissions. The 18th Amendment 2010 abolished them. The 19th 2015 restored them. The 20th 2020 gutted them again. Police transfers, university vice-chancellors, and state bank chairmen have all been decided by party headquarters, not merit.
When the institution serves the party, the citizen gets leftovers.
Identity over Ideas: From 1956 to 1983 to 2009 to 2022, our elections have been won on fear, not spreadsheets. “They will erase your language.” “They will sell the country.” “Only we can protect Buddhism/the minorities/the nation.”
Rational debate on debt, productivity, or climate adaptation never wins a rally. Prejudice does. That is demagoguery by definition.
Party Interest subverted the National Interest. The core damage of 78 years of partisan politics is this: the nation became secondary to the party. Need power sector reform? Impossible, because our unions will strike. Need to cut 300,000 ghost employees? Impossible, because our voters will defect. Need a 20-year education and export plan? Impossible, because it won’t show results before the next election. So, we borrowed. We patched. We lied. The result: a railway system that still runs on 1950s engines, hospitals without paracetamol in 2022, and a brain drain of 300,000+ skilled workers since the crisis. The parties rotated. The country declined.
The Opposition’s Original Sin and here, all parties share guilt equally. In opposition, the job is not to govern. It is to destroy. The UNP in the 60s called the SLFP “communist.” The SLFP in the 70s called the UNP “imperialist.” The JVP called both “traitors.” The SJB, SLPP, and NPP today use the same script with new logos. Every tax is “anti-people.” Every reform is “a sell-out.” Every crisis is proof the other side is evil and must be removed at any cost. Then they win. And implement 80% of what they opposed. Because demagoguery has no principles, only positions. 78 years of unmerciful, bad-faith criticism has not produced accountability. It has produced cynicism. The public now believes all politicians are the same — because for 78 years, they have behaved the same.
Breaking the Curse:
Changing the party in power will not end this. We must change the incentives that reward demagoguery. Three reforms are non-negotiable: Bind future Parliaments to national policy. Pass 10-year frameworks for energy, education, and public debt with 2/3 majority protection. Infrastructure and fiscal rules should outlast one government, as they do in Chile and New Zealand. Depoliticize the state. Independent commissions for police, elections, public service, and bribery must have constitutional budgets and appointment panels that exclude MPs. No more 18th/20th Amendment style rollbacks. Demand better from voters We must stop rewarding the best slogan and start demanding the best spreadsheet. Town halls over rallies. Costings over promises. A 5-year plan over a 5-minute speech.
In 1948, we did not inherit democracy. We inherited an election. For 78 years we have used that election to choose our favourite demagogue. The prize has been debt, division, and decay. The curse of partisan politics will only end when citizens and leaders agree on one principle: Party second. Country first. Until then, February 4th will remain a ceremony, not a celebration.
Features
Developing markets for fruits, vegetables and flowers in the Gulf
Export diversification – Missing the wood for the trees – Part II
by Gomi Senadhira
Sri Lanka established its diplomatic presence in the Gulf region only in the early 1980s. First, a small embassy was opened in Abu Dhabi, covering the UAE. Then in 1982, embassies were opened in Jeddah and Kuwait. The embassy in Jeddah covered Saudi Arabia while Kuwait was responsible for Kuwait, Oman, Qatar and Bahrain. Commercial Diplomats were also assigned to these two embassies. A senior private sector executive, with experience in marketing, was posted to Jedda as the commercial counsellor. I was posted to Kuwait as a second secretary (Commercial). Our instructions were very clear. Focus not only on traditional exports. Product diversification was a priority.
Developing Markets for Agricultural Products
At that time, Minister Lalith Athulathmudali had just launched his Export Production Villages (EPV) programme. He believed that the EPVs working closely with the exporters would provide an ideal opportunity for rural households to directly benefit from the government’s new open trade policy. Agricultural products, particularly fruits and vegetables, were a key component of this approach and the ministry thought that the Gulf countries, with large Sri Lankan communities, would have a ready-made market for these items. Thus, from day one we were compelled to explore the market for nontraditional exports; fruits and vegetables (F&Vs) were on the top of our priority list.
From cane baskets to cardboard boxes
Fortunately, the market for the F&Vs products in the region was at a very early stage of development. That provided an opportunity for Sri Lankan exporters, who were also inexperienced, to work with the importers and grow together. For example, in Kuwait, one of our first customers for F&Vs was a small supermarket where the manager was a Sri Lankan. After the first shipment arrived, he invited me to inspect the shipment. I visited the supermarket and was shocked by what I saw. While produce from other countries was packed nicely in cardboard boxes, our packaging mirrored transport to Manning market, cane baskets! As a result, fresh produce had suffered significant damage. A long report, with photographs, to the trade ministry produced an immediate response. After all, this was a pet project of the Minister. Within weeks, shipments were packed in cardboard boxes. Immediately afterwards, an expert on packaging from the Commonwealth Secretariat was sent to Kuwait with an official from the EDB to study the problem.
By then, we had also managed to develop a friendship with the management of the Salmiya supermarket, a large upmarket supermarket patronised by wealthy Kuwaitis and expats. It was a cooperative and the chairman was a Kuwaiti public servant. I could only meet him after 6 PM when his large office functioned as a diwaniya, a cherished cultural space in Kuwaiti society. Guests moved in and out the room. I had to spend time with them sipping many cups of tea. Though that meant at least two hours on each visit, it helped greatly to develop a close relationship. The general manager was an efficient and friendly Palestinian. After many visits we had succeeded in getting an order for F&Vs. The day after the first shipment arrived, I got an urgent call from the GM to come and inspect it. Once again, I was in for a surprise. Inside the cold room, the consignments from other countries were stacked neatly on top of each other, while vegetable boxes from Sri Lanka had collapsed once placed on top of each other, crushing the produce within.
Fortunately, our packaging experts arrived in Kuwait soon after this incident. They spent two days in the Salmiya Supermarket, studying the packaging from other origins. We were also successful in assuring the GM our packaging would improve. After that, packaging improved and exports moved smoothly. With that, Sri Lanka emerged as a small but reliable supplier to the mainstream market, not just the ethnic segment of the market.
Export of Fresh Vegetables by Sea
Towards the end of my tour, a Sri Lankan businessman requested me to find a buyer for cabbages, which he was prepared to export in large quantities by sea. I introduced him to the largest fruit and vegetable importer in Kuwait. Their regular suppliers of similar vegetables were Jordan, Lebanon and Syria. Luckily, the company was keen to diversify the supply sources. A few weeks later, the first container load of cabbages from Sri Lanka arrived in Kuwait. Immediately after the arrival of the container, I visited the company. They were pleased with the quality and the price and were looking forward to importing more fruits and vegetables. Unfortunately, that turned out to be a one-off event. Later on, when I was back in Sri Lanka, the exporter informed me that he couldn’t continue with it due to the problems with the local supply chains.
Floriculture
During the period I was asked by the EDB to explore the market for floricultural products, more particularly for cut flowers. At that time Kuwait was a relatively large importer of cut flowers and live plants. The main suppliers were the Netherlands and Colombia. Importers were also reluctant to move out of the established supply chain, particularly due to “snob value” associated with the product from Europe. However, after some difficulties, one importer agreed to place a pre-paid trial order. After the arrival of that shipment, he was impressed by the quality of the product and the orders expanded rapidly. As a result, by the end of 1985 Kuwait had become a major buyer of Sri Lanka’s floricultural products.
From village to global markets
As a result of the proactive promotional work undertaken by the EDB and the embassies in the region, by 1985, Sri Lanka had managed to acquire a small but significant share of the F&V and floriculture markets in the GCC countries. We had also identified domestic supply chain issues that hindered exports. All that was done, long before Southeast Asian or African countries even entered into that market. In fact, my Southeast Asian colleagues used to contact me often to reserve “durian” for them at the “Sri Lankan supermarket”.
Most importantly, a substantially large share of produce from Sri Lanka in Kuwaiti supermarkets originated in the EPVs. Of course, that didn’t just happen. The ministry (or the minister) using the carrot and stick approach “encouraged” exporters to buy the produce directly from the newly established EPVs. (The writer can be reached at senadhiragomi@gmail.com)
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