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Marriage and some amazingly accurate astrological forecasts

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Excerpted from the Memoirs of a Cabinet Secretary by BP Peiris

(Continued from last week)

On my return from England as a fledgling barrister, I found that my kind father and mother had selected a bride for me, a close relative of mine. After about two months, he informed me of the fact, but I was reluctant to agree to marriage at so early an age because I was not earning enough at the Bar, not even enough to support myself.

Francis de Zoysa’s average of four guineas a month might, theoretically, have been a good yardstick, but for all practical purposes, my father had to give me money for my food and traveling which, for an advocate in those days meant first class travel by train.

In the meantime, every foreign mail was bringing me about six or seven letters from the girls amongst whom I had lived at Sutton and Ealing in England. They had all returned to their homes and the envelopes carried the stamps of their respective countries. They were harmless letters reminding me of old times, but parents probably feared that I might be under a promise of marriage to one of the letter-writers.

My mother was worried and her blood-pressure was rising. My father, to whom I had never lied since the caning I received from him for smoking in school and lying about it, asked me whether I had given a promise of marriage to any girl and said that, if I had done so, he would pull me out of the mess. I said I had given no such promise. Father then asked me why I was persistently refusing any offer of marriage and told me that my horoscope, which was a very difficult one to match, had been compared with the girl’s and had ‘agreed’ almost one-hundred per cent. I gave my consent. At the time of revising this (1976), I have been very happily married for 42 years.

My wife-to-be, Adeline, was related to me, but this relationship was extremely complicated. Her father, a simple and honest businessman, K. C. J. de Silva of Galle, was a highly respected man in the Southern province. The initials ‘K. C. J.’ were well known all the way from the Bentota Bridge down to Tissamaharama and the other way beyond Deniyaya.

I had an 18-month engagement. My father-in-law died three months after my marriage. He used to tell me stories about his rise to ‘power’, of his wealth and of the hard work which he had put in to earn that wealth. Of his integrity there was no doubt. This quality must have been ingrained in him; he expected it of others and he never forgave an ingrate. He held no university degree. But it could have been said of him that he had graduated in our local School of Business.

In the middle of my engagement, came one of the Supreme Court vacations. My normal visits to my fiancee was on Sunday by train. I had no car at the time, which was inconvenient as the train got to Galle at about 10 a.m. and I had to take the train back at 5 p.m. When the Supreme Court adjourned for the August vacation, I asked my father whether he could spare his car for me to go to Galle, and he agreed. I had arranged with my fiancee to come and spend the vacation at her house if her parents approved; but I had not asked her parents’ prior approval. The family had been brought up in a strict and conservative way.

On the morning following the commencement of the vacation, I had packed my suitcase for a two weeks stay at Galle. The suitcase was standing in the front verandah and the car was in the porch. I was about to leave when my father came out and asked me what the suitcase was for. I replied that it was the Supreme Court vacation. My father asked what the vacation had to do with the suitcase and I tactfully explained to him that the weekly Sunday train trips to Galle were wearing me out and that I proposed to spend my vacation with my fiancee.

He asked me whether I had obtained the permission of her parents, reminded me that I was not in England but going to the Southern province among very conservative people. I told him that I would take the bag, and that if I was not invited to stay at the house I would stay at the Hikkaduwa Resthouse. I reached the house at Galle at about 10 a.m. and my bag was taken out of the car and into a room. I asked the driver to take the car back to Panadura.

The home people knew that my only way of returning was by the 5 O’clock train. I was watching the clock – 4.30, 4.45 – not a hint from my mother-in-law-to-be, a kind woman, that I should get ready for the train. Five o’ clock. The train whistled and with it went my means of return. Seven-thirty, and I was asked to wash and be ready for dinner. And lo! I parked there for the next two weeks. The old couple were extremely hospitable. I received the impression that both of them liked me. They bought a piano specially for me; my fiancee did not know how to play.

And finally, came the wedding, June 8, 1934, with all the elaborate arrangements usually expected of weddings in the Southern province, in keeping with the status of the parties concerned. My father had reserved the hostel at the Manning Race Course at Boosa for the bridegroom’s party. We arrived there, changed and proceeded at the auspicious time to the bride’s house for the poruwa ceremony.

We were received with the customary honours and conducted inside by the parents of the bride to the place where the ceremony was to be held. Jayamangala gathas were sung by half a dozen girls while the bride’s step-brother was tying our thumbs with gold thread and pouring water on them. The ceremony over, I was a married man according to the customary law of Ceylon.

After the ceremony, our party returned to the Boosa Hostel for lunch. The wedding was in the afternoon. I had done only two things – booked the Police Band and booked the photographer. To the Bandmaster, I gave the programme to be played. I had no control over the speeches and, unfortunately for me, Mr G. K. W. Perera, who was asked to propose the toast of the young couple preferred to speak in Sinhala, a speech which I understood but could not reply to in that language. I thanked him in English in one sentence.

And then for our 10-day honeymoon on a quiet rubber estate which Mr Alfred Dias of Panadura placed at our disposal. The bungalow was beautiful and one of the most modem type. An excellent cook had produced an excellent dinner. We had a lovely, quiet holiday there, at the end of which we paid a visit to my wife’s parents. After two days at Galle, my wife and I returned to my father’s house at Panadura where we were to live for the next two years.

On our return, my parents were “At Home” to about 1,000 friends. During a traffic block on the narrow road in front of the house, Joseph Light, Assistant Government Agent, directed the drivers in such classical Sinhala that the drivers were unable to understand him. In the course of the evening, Francis de Zoysa made a speech and presented me with a purse from my colleagues in the Law Library.

Though my parents were of the view that, after marriage, a child should live in his or her own house away from the ancestral home, still, as I had no house of my own at the time, they readily agreed to park the two of us. There was never any unpleasantness during the two years we spent with them. My brother-in-law, Dick Dias, was building a house in Panadura. When I saw the plan, I felt the house would suit me and said I would take it when the building was completed. It was a neat, comfortable and compact house into which we moved.

Soon after my marriage, my wife and I went to consult Proctor Clifford Pereira who had given up his practice as a proctor and taken to astrology on the Occidental system. He worked from four-figure logarithm tables and charged his fees by the guinea as a lawyer. Our first visit to Clifford lasted several hours. He was a meticulous man and had a good astrological library. I had taken with me my horoscope written on an ola leaf.

He asked me several questions for over one hour – when I entered school, when I passed each of my examinations here and abroad, when I returned to Ceylon, when I was called to the Bar, when I married, etc. He worked for long with his log tables, my wife and I sitting silently before him. He then said, “The time on your ola leaf, tested with the information you have just given me, is wrong by nine minutes. I will cast your horoscope on the corrected time. Come and see me again in three weeks.”

I called again on the due date and he gave me an amazingly correct written forecast from 1934 to 1952. First, he asked me whether my wife was expecting a baby. When I said “Yes”, he said that the child would be born on April 23 following, and he was correct, where the doctor in charge of the case from the very beginning, my uncle George Wickramasuriya, F.R.C.S., F.R.C.P., F.R.C.O.G., was wrong.

Clifford then told me that I would get a Crown appointment in the Middle of August 1936, and inquired whether I had applied for anything. I said I had sent the usual application which every advocate sends for the post of Crown Counsel. He said I would never be appointed a Crown Counsel, that I would definitely get a Crown appointment but would not be in the public eye; I would be by myself, with books and papers and with no contact at all with the public. Reading further, he said “In the year … you will have a promotion, in… your second promotion, and in 1947 you will move into a political appointment.

All these forecasts were correct. But of them, I must speak in my later Chapters. Dr George Wickramasuriya, who brought my daughter into the world, was a much respected man. As I said before, he was in charge of my wife’s case from the very start. It was his last case before he went on two weeks’ leave to Nuwara Eliya. He had fixed April 10 as the date and applied for his leave accordingly. He had sent his family up in advance and was alone in Colombo, waiting for a summons in his last case, a telephone call from me; the confinement was to be at my father’s house at Panadura.

April 10 passed and we came to the 22nd. On that day, at about 3 p.m., I saw his car turning in at my father’s gates, and drums, gloves, sterilizers, and various other instruments were taken out. My wife was not in pain at the time and I asked him what all this meant. He said it was time she got “going”, that he had only three days more left of his leave and that he proposed to give her an injection, which he did, and left the house promising to return by 7 p.m. when, he thought, things ought to be going well.

My mother, whose cousin he was, had a room hastily prepared for him. He returned at the promised time, dressed as he always was, in a satin drill coat, waistcoat and trousers. As I stated, he came at 3 p.m. on April 22. The child was born at 7 p.m. on April 23 (Clifford Pereira’s first forecast). During all this period, throughout the night he refused to change into a sarong saying he was on professional duty and visited my wife’s room every half hour. A most conscientious doctor.

About half an hour after I had heard the cries of the baby, he came out of the room and asked whether he might have a bath. He then changed into an open shirt, his professional duties being over, and, being a most abstemious man, asked for a small whisky and soda. He must have been so very tired. After the first whisky, he took a second one, a most unusual thing with him, had an early dinner, after which he curled himself on the back seat of his large car and told the driver to drive to Nuwara Eliya. He had only two days leave available to him.

I had the greatest difficulty in getting him to send his bill. After about my fifth reminder, he said “Well, if you insist on a payment to me, give me…” which I thought was an extraordinarily low fee for such an eminent man. But he was one of those rare surgeons who had never a thought for a fee; with him service came first.

When I had a house of my own at Panadura, he used to come now and then to spend what he called a restful weekend. His medical bag was always in the car. It was an area of the houses of the wealthy, but right opposite my house lived a poor carpenter. The carpenter’s daughter was confined and the local general practitioner was having a difficult time with an instrument case when he noticed Dr Wickramasuriya’s car turning into my gate.

Before my guest’s bags could be taken out of the car, the carpenter was on his knees on my front doorstep imploring the doctor to come as the other doctor requested his presence. He returned after two hours having brought another child safely into the world. When I asked him what his fee would be in such a case, he said “I can’t charge that poor man a fee”.

He was human, he was sincere, and he was polite. There was always that smile on his face. Avaricious and selfish he definitely was not. He enjoyed helping, within his means, those who were in need, and his politeness went to the extent of raising his hat in a tram-car and giving up his seat to a basket-woman. The man, who could have had anything at all for afternoon tea preferred to have two slices of bread with a tasty fish or meat curry and I often enjoyed such a meal with him.

But there was also a streak of mischief in him. On On his estate at Pannipitiya, while he was playing tennis, he invited me to have some “barley water” which was in a large jug on a teapoy. I liked it so much that I asked whether I might have some more. Soon afterwards, I felt peculiar rumblings in my ‘innards’ and told him I was feeling ill. He smiled and said, “Not to worry, mister, you have only had a little too much sweet, iced toddy from the trees on my land.”

He died an early death and was mourned by his colleagues in the profession and more particularly by a grateful public. He had been the winner of the coveted Katherine Bishop Harman Prize by showing how many lives are lost through ankylostoma and hookworm in pregnant women. He received his prize in person at Oxford.

In the middle of August 1936, while spending a holiday with my wife at her house at Galle, I received a letter from father through a special messenger. To that, was attached the following letter ad dressed to me by the Legal Draftsman, which my father had opened:

Legal Draftsman’s Chambers,
Colombo.
15th August 1936

Dear Mr Peiris,

Will you be so good as to come and see me in my Chambers on Monday morning, about 10 a.m. I wish to offer you an acting appointment in this Department as an Assistant Legal Draftsman on a commencing salary of Rs 545/-.

Yours truly,

Mervyn Fonseka
I duly reported, was appointed and assumed duties on 18th August 1936 – Clifford Pereira’s second correct forecast. I served the Department for 11 years.

(To be continued)



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Sri Lanka’s rice conundrum: Time to stop managing crises and start fixing the system

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Prof. Ranjith Senaratne,
Emeritus Professor in Crop Science and former Vice-Chancellor,
University of Ruhuna and General President of the Sri Lanka Association for the Advancement of Science (2023) and
Prof. Prasad Jayaweera,
Dean, Faculty of Computing, University of Sri Jayawardenapura

Rice is not merely another crop in Sri Lanka. It is our staple food, an integral part of our history and culture, and a foundation of the civilisation that flourished around our ancient hydraulic systems. Revered as Buddha Bhogaya, the Buddha’s crop, rice has sustained our people for more than two millennia. Yet, remarkably, a country with such a profound relationship with rice continues to lurch from one rice crisis to another.

At one time, we have a surplus. At another, we face shortages. Prices rise sharply, consumers complain, farmers struggle to obtain remunerative prices, millers and traders become the focus of public attention, imports are hurriedly arranged, and governments announce yet another set of measures to contain the crisis. Then, after the immediate problem subsides, the matter recedes from the national agenda, until the next crisis arrives.

Why does this keep happening despite decades of agricultural research, policy interventions, expert committees and public debate?

Perhaps because we have been asking the wrong question. The fundamental problem is not simply how to produce more rice. Nor is it merely a question of prices, imports, fertiliser, farmers, millers or markets. The rice conundrum is a complex national systems problem.

We cannot solve a system by fixing its parts in isolation

Sri Lanka’s rice sector is an intricate web of interconnected systems involving agriculture, land, water, climate, technology, finance, energy, transport, markets, trade, governance, institutions and consumer behaviour. A decision made in one part of this system can have consequences, sometimes unintended, in another.

A change in fertiliser policy, for example, can affect productivity and production costs, which in turn influence farmer profitability, market prices and the need for imports. Irrigation decisions affect not only production, but also water availability, energy use and environmental sustainability. Guaranteed prices influence farmers’ cropping decisions, while import policies can simultaneously protect consumers and weaken incentives for domestic production. Likewise, market concentration can affect both the price received by farmers and the price paid by consumers. This is precisely why isolated interventions so often produce disappointing results. We keep treating symptoms while leaving the underlying system largely untouched.

For decades, we have generated valuable scientific knowledge on individual aspects of rice production and marketing. But knowledge generated within disciplinary and institutional silos does not automatically translate into solutions to complex real-world problems. What is needed now is a fundamentally different way of thinking.

From a “rice crop” to a “rice system”

The first step is to stop looking at rice simply as something that is grown in a paddy field.

The rice system begins with land, water, seed, inputs, technology and finance. It extends through cultivation, harvesting, drying, milling, storage, transport, wholesale and retail marketing, and finally to the consumer’s table. At every stage, there are different interests, incentives, constraints and actors: farmers, farmer organisations, input suppliers, machinery operators, millers, traders, wholesalers, retailers, financial institutions, government agencies, researchers and consumers.

And hovering over the entire system are climate change, changing consumer preferences, technological transformation and national economic conditions. A weakness anywhere in this chain can compromise the performance of the whole system.

Consider post-harvest losses. If significant quantities of rice are lost because of inadequate drying, storage or processing facilities, increasing production alone cannot solve the problem. Similarly, if farmers produce efficiently but face weak markets and poor bargaining power, productivity gains may not translate into improved livelihoods.

The question, therefore, should not be “How much rice can we produce?” but “How can we make the entire rice system work better?”

That requires us to see the connections.

The missing ingredient: reliable, real-time information

There is another fundamental weakness that deserves urgent attention: we still lack a comprehensive, integrated, interoperable and reliable national information system for rice. Information is scattered among different institutions, often collected using different methodologies and not necessarily available when decisions need to be made.

How much rice will actually be produced? How much is in storage? What is the likely demand? Where are the emerging production shortfalls? What are the stocks held by different actors? How are prices moving along the value chain? What are the likely consequences of climate conditions? Without timely and reliable answers to such questions, policymakers are forced to make critical decisions with incomplete information. This is not merely an administrative inconvenience. It is a national food-security vulnerability.

Sri Lanka should therefore seriously consider establishing a National Rice Intelligence and Decision Support System (NRIDSS), an integrated digital platform that brings together relevant real-time information from agriculture, meteorology, irrigation, markets, trade, statistics and other institutions. Such a system could support production forecasting, market monitoring, import decisions, early warning and evidence-based policy formulation. In an increasingly uncertain climate and volatile global economy, this should no longer be regarded as a luxury. It is becoming an essential component of national food-system governance.

The deeper problems cannot be ignored

A systems approach would also force us to confront some uncomfortable structural realities. Why does productivity remain relatively low despite decades of research? Why are so many holdings too small to achieve economies of scale? Why are modern technologies and precision agriculture not being adopted more rapidly? Why do farmers often have limited bargaining power? Why do substantial losses occur after harvesting? Why can market power become concentrated in a relatively small number of actors? Why are guaranteed prices sometimes announced too late to influence farmers’ production decisions? Why are policy interventions so often reactive rather than proactive? And how will droughts, floods, temperature extremes, changing rainfall patterns and emerging pests affect the stability of rice production in the years ahead? These are not separate questions. They are parts of the same system.

From crisis management to systems governance

Sri Lanka does not need another isolated discussion about rice. What is needed is a national policy dialogue and action forum that brings all relevant actors together, not merely to exchange speeches, but to develop a shared understanding of the system and agree on what needs to be done. Such collaboration must go beyond consultation or the exchange of views. The different parties need to work together from problem definition through to implementation, bringing their diverse knowledge, perspectives, interests and practical experience into a common process.

Farmers bring contextual and experiential knowledge; industry actors understand market realities and operational constraints; scientists contribute evidence and analytical capabilities; policymakers bring institutional and regulatory perspectives; while technology and data specialists can provide new tools for understanding and managing the system. When these different perspectives are brought together systematically, they can reveal interdependencies, challenge assumptions, identify feasible interventions and generate solutions that are evidence-based, practically implementable and socially acceptable.

This is the essence of a transdisciplinary systems approach: not simply working across disciplines, but bringing together multiple stakeholders and multiple forms of knowledge to co-create solutions and share responsibility for outcomes. The process should therefore go beyond presentations and speeches. It should involve systems mapping, causal analysis, stakeholder dialogue, scenario planning and the participatory identification of the critical bottlenecks and leverage points in the rice system. Most importantly, it should distinguish between what is urgent and what is important, and between interventions that merely alleviate symptoms and those capable of changing the underlying behaviour of the system itself.

We need an implementation roadmap, not another report

There is, however, one important caveat. Sri Lanka has no shortage of reports, recommendations and policy documents. What we often lack is sustained implementation. Any national initiative on the rice conundrum must therefore end not with another set of broad recommendations but with a prioritised national action roadmap. It should identify short-, medium- and long-term actions, assign institutional responsibilities, establish timelines and define measurable indicators of progress. The ultimate objective should be to move Sri Lanka from reactive crisis management to proactive systems governance.

A national opportunity

The rice conundrum may, in fact, provide Sri Lanka with an opportunity that extends well beyond rice to deal with other important crops. If we can demonstrate that a complex national problem can be addressed by bringing together science, policy, stakeholder knowledge, real-time information and systems thinking, the approach could become a model for addressing other persistent challenges, from climate resilience and water security to energy, food systems and disaster risk.

The choice before us is therefore quite stark. We can continue responding to each rice crisis as it emerges, adjusting prices, arranging imports, appealing to millers, reassuring consumers and supporting farmers, only to repeat the cycle later. Or we can step back and ask a more fundamental question:

What is it about the way our rice system is structured and governed that continually produces these crises?

That is the question that needs to be answered. Sri Lanka has the scientific expertise, institutional capacity and stakeholder knowledge required to do so. What is needed now is the willingness to bring these fragmented sources of knowledge together and examine the rice sector as one interconnected system.

Our ancient civilisation understood the importance of interconnectedness: land, water, agriculture and society were organised as parts of a larger whole. Perhaps, in confronting the modern rice conundrum, we need to rediscover that systems wisdom, this time supported by modern science, technology, real-time data and transdisciplinary thinking. The time has come to stop merely managing the rice crisis. It is time to fix the system that keeps producing it.

It is against this backdrop that the Sri Lanka Association for the Advancement of Science (SLAAS) proposes to convene shortly a “National Policy Dialogue and Action Forum on the Rice Conundrum in Sri Lanka”, bringing together the key stakeholders across the rice system. The Forum is intended to provide a platform for moving beyond piecemeal and reactive interventions towards a coordinated, evidence-based and transdisciplinary systems approach, one capable of generating lasting and pragmatic solutions to what has become an “island-shaking national issue”.

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This curse of partisan politics in Sri Lanka

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78 Years of Demagoguery, Not Democracy

by Brigadier Ranjan de Silva
rpcdesilva@gmail.com

On the 4th of February every year, we raise the lion flag and speak of democracy. We speak of 78 years of “self-rule.” But honesty demands we ask: what kind of rule have we actually had? It was not democracy. Democracy is government for the common good, constrained by law, informed by reason, and accountable to truth.

What Sri Lanka has had for 78 years is demagoguery — government by manipulation, by party, and by passion.

Defining the Curse:

The dictionary defines demagoguery as “political activity that seeks support by appealing to the desires and prejudices of ordinary people rather than by rational argument.” Its tools are simple: divide the people, promise the impossible, demonize the opponent, and govern for the next election, not the next generation. That is the political culture we inherited in 1948 and perfected since.

78 Years of Evidence:

The record is not ambiguous. Policy by Pendulum – 1948–2024. Instead of a national development plan, we got a partisan wrecking ball. 1956: The “Sinhala Only Act” was passed not after linguistic study, but as an election mobilization tool. 1970-77: The SLFP nationalized private enterprise and imposed import controls. 1977: The UNP reversed course with an open economy overnight. 2005-2014: Mega infrastructure was built on Chinese loans with no feasibility transparency. 2015-2019: Those same projects were called “white elephants” and stalled. 2020-2021: The organic fertilizer ban was announced as a populist “green” policy, reversed 6 months later after it collapsed agriculture and food prices. The Colombo Port City, Hambantota Port, and the Central Expressway all followed the same pattern: started, stopped, rebranded. The country pays twice. The party takes credit once. Economics as Election Candy. Demagoguery is expensive. 1960s: Subsidized rice to win rural votes, leading to the 1971 food crisis.

2005-2014:

Fuel subsidies and public sector hiring sprees that doubled the wage bill. 2019:

Unfunded tax cuts that removed Rs. 500 billion in annual revenue with no offset. By April 2022, external debt hit $51 Billion and we defaulted for the first time. The party that cut taxes was not in power to manage the IMF program. The party that inherited it was blamed for the austerity. This is the cycle. Institutions captured. A democracy needs referees. We turned them into party cadres. The 17th Amendment 2001 created independent commissions. The 18th Amendment 2010 abolished them. The 19th 2015 restored them. The 20th 2020 gutted them again. Police transfers, university vice-chancellors, and state bank chairmen have all been decided by party headquarters, not merit.

When the institution serves the party, the citizen gets leftovers.

Identity over Ideas: From 1956 to 1983 to 2009 to 2022, our elections have been won on fear, not spreadsheets. “They will erase your language.” “They will sell the country.” “Only we can protect Buddhism/the minorities/the nation.”

Rational debate on debt, productivity, or climate adaptation never wins a rally. Prejudice does. That is demagoguery by definition.

Party Interest subverted the National Interest. The core damage of 78 years of partisan politics is this: the nation became secondary to the party. Need power sector reform? Impossible, because our unions will strike. Need to cut 300,000 ghost employees? Impossible, because our voters will defect. Need a 20-year education and export plan? Impossible, because it won’t show results before the next election. So, we borrowed. We patched. We lied. The result: a railway system that still runs on 1950s engines, hospitals without paracetamol in 2022, and a brain drain of 300,000+ skilled workers since the crisis. The parties rotated. The country declined.

The Opposition’s Original Sin and here, all parties share guilt equally. In opposition, the job is not to govern. It is to destroy. The UNP in the 60s called the SLFP “communist.” The SLFP in the 70s called the UNP “imperialist.” The JVP called both “traitors.” The SJB, SLPP, and NPP today use the same script with new logos. Every tax is “anti-people.” Every reform is “a sell-out.” Every crisis is proof the other side is evil and must be removed at any cost. Then they win. And implement 80% of what they opposed. Because demagoguery has no principles, only positions. 78 years of unmerciful, bad-faith criticism has not produced accountability. It has produced cynicism. The public now believes all politicians are the same — because for 78 years, they have behaved the same.

Breaking the Curse:

Changing the party in power will not end this. We must change the incentives that reward demagoguery. Three reforms are non-negotiable: Bind future Parliaments to national policy. Pass 10-year frameworks for energy, education, and public debt with 2/3 majority protection. Infrastructure and fiscal rules should outlast one government, as they do in Chile and New Zealand. Depoliticize the state. Independent commissions for police, elections, public service, and bribery must have constitutional budgets and appointment panels that exclude MPs. No more 18th/20th Amendment style rollbacks. Demand better from voters We must stop rewarding the best slogan and start demanding the best spreadsheet. Town halls over rallies. Costings over promises. A 5-year plan over a 5-minute speech.

In 1948, we did not inherit democracy. We inherited an election. For 78 years we have used that election to choose our favourite demagogue. The prize has been debt, division, and decay. The curse of partisan politics will only end when citizens and leaders agree on one principle: Party second. Country first. Until then, February 4th will remain a ceremony, not a celebration.

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Developing markets for fruits, vegetables and flowers in the Gulf

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Image courtesy Export Development Board)

Export diversification – Missing the wood for the trees – Part II

by Gomi Senadhira

Sri Lanka established its diplomatic presence in the Gulf region only in the early 1980s. First, a small embassy was opened in Abu Dhabi, covering the UAE. Then in 1982, embassies were opened in Jeddah and Kuwait. The embassy in Jeddah covered Saudi Arabia while Kuwait was responsible for Kuwait, Oman, Qatar and Bahrain. Commercial Diplomats were also assigned to these two embassies. A senior private sector executive, with experience in marketing, was posted to Jedda as the commercial counsellor. I was posted to Kuwait as a second secretary (Commercial). Our instructions were very clear. Focus not only on traditional exports. Product diversification was a priority.

Developing Markets for Agricultural Products

At that time, Minister Lalith Athulathmudali had just launched his Export Production Villages (EPV) programme. He believed that the EPVs working closely with the exporters would provide an ideal opportunity for rural households to directly benefit from the government’s new open trade policy. Agricultural products, particularly fruits and vegetables, were a key component of this approach and the ministry thought that the Gulf countries, with large Sri Lankan communities, would have a ready-made market for these items. Thus, from day one we were compelled to explore the market for nontraditional exports; fruits and vegetables (F&Vs) were on the top of our priority list.

From cane baskets to cardboard boxes

Fortunately, the market for the F&Vs products in the region was at a very early stage of development. That provided an opportunity for Sri Lankan exporters, who were also inexperienced, to work with the importers and grow together. For example, in Kuwait, one of our first customers for F&Vs was a small supermarket where the manager was a Sri Lankan. After the first shipment arrived, he invited me to inspect the shipment. I visited the supermarket and was shocked by what I saw. While produce from other countries was packed nicely in cardboard boxes, our packaging mirrored transport to Manning market, cane baskets! As a result, fresh produce had suffered significant damage. A long report, with photographs, to the trade ministry produced an immediate response. After all, this was a pet project of the Minister. Within weeks, shipments were packed in cardboard boxes. Immediately afterwards, an expert on packaging from the Commonwealth Secretariat was sent to Kuwait with an official from the EDB to study the problem.

By then, we had also managed to develop a friendship with the management of the Salmiya supermarket, a large upmarket supermarket patronised by wealthy Kuwaitis and expats. It was a cooperative and the chairman was a Kuwaiti public servant. I could only meet him after 6 PM when his large office functioned as a diwaniya, a cherished cultural space in Kuwaiti society. Guests moved in and out the room. I had to spend time with them sipping many cups of tea. Though that meant at least two hours on each visit, it helped greatly to develop a close relationship. The general manager was an efficient and friendly Palestinian. After many visits we had succeeded in getting an order for F&Vs. The day after the first shipment arrived, I got an urgent call from the GM to come and inspect it. Once again, I was in for a surprise. Inside the cold room, the consignments from other countries were stacked neatly on top of each other, while vegetable boxes from Sri Lanka had collapsed once placed on top of each other, crushing the produce within.

Fortunately, our packaging experts arrived in Kuwait soon after this incident. They spent two days in the Salmiya Supermarket, studying the packaging from other origins. We were also successful in assuring the GM our packaging would improve. After that, packaging improved and exports moved smoothly. With that, Sri Lanka emerged as a small but reliable supplier to the mainstream market, not just the ethnic segment of the market.

Export of Fresh Vegetables by Sea

Towards the end of my tour, a Sri Lankan businessman requested me to find a buyer for cabbages, which he was prepared to export in large quantities by sea. I introduced him to the largest fruit and vegetable importer in Kuwait. Their regular suppliers of similar vegetables were Jordan, Lebanon and Syria. Luckily, the company was keen to diversify the supply sources. A few weeks later, the first container load of cabbages from Sri Lanka arrived in Kuwait. Immediately after the arrival of the container, I visited the company. They were pleased with the quality and the price and were looking forward to importing more fruits and vegetables. Unfortunately, that turned out to be a one-off event. Later on, when I was back in Sri Lanka, the exporter informed me that he couldn’t continue with it due to the problems with the local supply chains.

Floriculture

During the period I was asked by the EDB to explore the market for floricultural products, more particularly for cut flowers. At that time Kuwait was a relatively large importer of cut flowers and live plants. The main suppliers were the Netherlands and Colombia. Importers were also reluctant to move out of the established supply chain, particularly due to “snob value” associated with the product from Europe. However, after some difficulties, one importer agreed to place a pre-paid trial order. After the arrival of that shipment, he was impressed by the quality of the product and the orders expanded rapidly. As a result, by the end of 1985 Kuwait had become a major buyer of Sri Lanka’s floricultural products.

From village to global markets

As a result of the proactive promotional work undertaken by the EDB and the embassies in the region, by 1985, Sri Lanka had managed to acquire a small but significant share of the F&V and floriculture markets in the GCC countries. We had also identified domestic supply chain issues that hindered exports. All that was done, long before Southeast Asian or African countries even entered into that market. In fact, my Southeast Asian colleagues used to contact me often to reserve “durian” for them at the “Sri Lankan supermarket”.

Most importantly, a substantially large share of produce from Sri Lanka in Kuwaiti supermarkets originated in the EPVs. Of course, that didn’t just happen. The ministry (or the minister) using the carrot and stick approach “encouraged” exporters to buy the produce directly from the newly established EPVs. (The writer can be reached at senadhiragomi@gmail.com)

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