Business
MarCom Collective Engage Clients on Sustaining a Strong and Healthy Advertising Eco System
The MarCom Collective recently made an appeal to clients on behalf of marketing communication industry, requesting them to refrain from calling for pitches and competitive quotations with concepts and to continue to work with their existing partners until the current situation eases for all. The proposed timeframe is 18 months, commencing from 1st July 2021.
In the event a pitch is unavoidable, the Collective has proposed a series of steps for Companies to consider. 1. Decide on an agency based on credentials submissions 2. The proposed minimum limit that defines a project as large enough to be called for a pitch should yield a net ad spend that exceeds Rs 10 million per annum in respect of creative production for ad agencies, a spend of Rs. 5 million per event in respect of event companies, a spend of Rs. 25 million per annum in respect of digital companies, a spend of Rs. 100 million in respect of media independent companies. In addition, it proposes that clients evaluate credentials of all suitable agencies but limit the final selection to 3 agencies/companies only for pitch submissions. Lastly, it proposes that clients consider paying a minimum fee of 150,000 for the pitch work presented by the two unsuccessful bidders. In the case of event companies and outdoor companies it requests clients to ask for cost proposals only.
The Collective stated that, at present the marketing communications industry is under tremendous pressure as a result of the ongoing pandemic and many agencies have had to take drastic measures in order to survive. The added burden of a pitch and uncertainty associated with it, only increases the pressure they face. This request comes because of the significant increase in pitches being called for by clients which are considered arbitrary in nature.
Commenting on the appeal that is being made to clients, Roshan Wijeyaratne – President, MarCom Collective and President, Event Management Association of Sri Lanka said, “The marketing communications industry has been quite challenged due to the prevailing global health and financial crisis. We believe that it is important for us to join hands and use our time and talent productively and not wastefully. The marketing communications industry thrives on relationships, as such we are confident that by working together in partnership over the next 18 months, will only enable companies to recoup some of the losses that have been incurred during the past 15 months. Pitches cost money and time, which Agencies, Event companies Media independents, Printing companies, Research and Outdoor Advertising companies can ill afford.”
”As a member of the IAA, which represents clients, media, and advertising agencies, I believe the request being made is timely. It is only fitting for us to come together as members of the business community and be mindful of the current situation and lend our support in ways that we can. Engaging and remaining with our current partners we feel is reasonable, as it can only strengthen and build the working relationship when facing such a challenging time.” said, Tharaka Ranwala – First Vice President, MarCom Collective and President, International Advertising Association (IAA) – Sri Lanka Chapter.
Sugiban Sathiayamoorthy – Second Vice President, MarCom Collective and President, Association of Accredited Advertising Agencies, Sri Lanka (4As) stated, “Members of the 4As have raised heightened concern over the significant increase in arbitrary pitches being called for during this time. A huge investment in time and money are incurred by agencies for pitches and the expected business either does not yield the promised revenue, at times not awarded at all or the business is awarded on a predetermined decision leaving a wealth of brand and category knowledge with clients who haven’t paid any money for it. This practice challenges ethical business norms even under normal circumstances but has become an increasingly alarming trend during pandemic times. If clients are compelled to call for a pitch for their business, I hope clients will respect agencies and at least pay for their efforts through the proposed pitch fee.”
The MarCom Collective is an industry body comprising of nine associations representing the advertising and marketing communications sectors as well as businesses and professionals associated with them, that came together following the crippling impact of COVID-19. The Collective continues to engage with its members and other stakeholders to bring to light the diverse issues faced by the sectors and how they could work together to address them in a post COVID-19 business environment.
Business
A nation reframed through food: Sri Lanka’s historic National Geographic debut
By Ifham Nizam
On a bright Colombo morning, beneath the polished lines of Cinnamon Life at City of Dreams Sri Lanka, Sri Lanka quietly redrew the contours of its global image.
This was not merely a programme launch. It was a recalibration.
For the first time, a Sri Lankan-made food and travel series will premiere across South Asia on National Geographic — a platform synonymous with global storytelling. In a region where culinary diplomacy has long been monopolised by larger neighbours, Sri Lanka has chosen its entry point carefully: flavour.
Jayaflava: Celebrating Sri Lanka is a six-part travel and food series hosted by Tasha Marikkar, airing on National Geographic South Asia. It premieres on Friday the 20th at 8.00 p.m., with a repeat on Sunday at 1.00 p.m. The series will broadcast across India, Sri Lanka, Bangladesh, Nepal and the Maldives — positioning Sri Lanka’s culinary identity before one of the most dynamic regional audiences in the world.
The series is the brainchild of Marikkar — author, food storyteller and an unapologetic champion of Sri Lankan cuisine. What began as a cookbook evolved — through persistence, private backing and creative risk — into a broadcast production that now carries Sri Lanka’s culinary narrative beyond its shores.
“This was never just about recipes,” Marikkar told the audience. “It was about representing Sri Lanka as it truly is — multi-ethnic, modern, chaotic, generous and absolutely obsessed with flavour.”
Her long-time collaborator Afdhel Aziz framed it in strategic terms.
“Sri Lanka has always had depth and brilliance,” Aziz said. “What it hasn’t always had is ownership of its narrative. When you tell your story authentically on a platform like National Geographic, you’re not just entertaining — you’re reframing perception.”
Perception, in tourism economics, is currency.
Bakmee Perera Vice President – Communications Planning and Media Strategy at Dentsu Grant Media, described the partnership with National Geographic India — part of the Jio Star Network and Disney International — as a structural milestone.
“This marks Sri Lanka’s first long-term content partnership agreement with an international network,” she said. “It extends beyond linear television into digital platforms. It is a significant step in global content affiliation.”
For Sri Lanka’s hospitality industry, the timing is strategic. Indian arrivals have rebounded strongly, surpassing pre-2018 levels, and industry leaders see culinary storytelling as a natural extension of destination branding.
Kamal Munasinghe, Senior Vice President – Colombo Hotels at Cinnamon Hotels & Resorts and General Manager of Cinnamon Life, put it plainly.
“We have always spoken about sun, sea and sand,” he said. “But we have not spoken enough about our food. Other destinations have built tourism identities around cuisine. Sri Lanka has not done enough in that space.”
He recalled stopping on the roadside en route to Ella for oil roti served with mushroom curry — a humble meal prepared by a woman supporting her family.
“That is the story we are bringing to the world,” he added. “There is culture, resilience and love in that plate.”
Cinnamon Hotels & Resorts, the title sponsor, features four of its properties in the series, including Cinnamon Grand Colombo, Cinnamon Wild Yala and Cinnamon Bentota Beach — the latter a tropical modernist icon designed by Geoffrey Bawa.
Bawa once reframed Sri Lanka architecturally, merging landscape with structure in ways that drew global admiration. In many respects, Jayaflava attempts a similar reframing — merging food, people and place into a narrative that feels both intimate and expansive.
The series moves through midnight kottu stalls, animated kitchen debates, artists’ studios and coastal bars. It captures contradiction — humour alongside hardship, ambition alongside nostalgia. It is not polished tourism propaganda, but textured storytelling.
Sri Lanka has often been presented to the world as either idyllic escape or troubled headline. Rarely as complex, contemporary and confident. By choosing food — the most universal of connectors — as its narrative vehicle, the country sidesteps cliché and leans into authenticity.
As the morning launch concluded, one message lingered: this is not simply a television debut. It is soft power in motion.
A nation, reframed — one dish at a time.
Business
Bourse buoyed by IMF chief’s positive observations
CSE grading was brisk and investor sentiment rose to a great extent when
the International Monetary Fund’s Managing Director Kristalina Georgieva, who is on a visit to Sri Lanka, made positive remarks on the progress of the local economy.
She made these comments after meeting President Anura Kumara Dissanayake and other relevant officials.
Consequent to these developments both indices moved upwards. The All Share Price Index went up by 37.02 points, while the S and P SL20 rose by 47.12 points.
Turnover stood at Rs 5.66 billion with nine crossings. Those crossings were reported in ACL Cables, where 1.5 million shares crossed to the tune of Rs 154.6 million; its shares traded at Rs 103,CW Macky two million shares crossed for Rs 82 million; its shares sold at Rs 41, Dipped Products 1 million shares crossed for Rs 61 million; its shares traded at Rs 58.
Colombo Dockyard 350,000 shares crossed to the tune of Rs 56.3 million; its shares traded at Rs 151, HNB 100,000 shares crossed for Rs 45.5 million; its shares traded at Rs 455,Royal Ceramics 500,000 crossed for Rs 25.5 million; its shares sold at Rs 51 and JKH one million shares crossed to the tune of Rs 22.4 million; its shares sold at Rs 22.40.
In the retail market top seven companies that mainly contributed to the turnover were; Softlogic Capital Rs 511 million (51.2 million shares traded), ACL Cables Rs 439 million (4.2 million shares traded), Asia Siyaka Rs 307 million (19.5 million shares traded), Sampath Bank Rs 251 million (1.6 million shares traded), HNB Rs 231 million (507,000 shares traded), Softlogic Finance Rs 205 million (31.4 million shares traded) and HNB Finance Rs 171 million (19 million traded). During the day 289.2 million share volumes changed hands in 42524 transactions.
It is said that the banking and manufacturing sectors performed well. Sampath Bank, for instance, was notable. Financial sector too performed well; especially Softlogic Finance.
Yesterday the rupee was quoted at Rs 309.42/44 to the US dollar in the spot market from Rs 309.40/50 the previous day, dealers said, while bond yields were broadly steady.
A bond maturing on 15.10.2029 was quoted at 9.40/45 percent.
A bond maturing on 01.03.2030 was quoted flat at 9.50/53 percent.
A bond maturing on 15.03.2031 was quoted at 9.70/75 percent, from 9.68/72 percent.
A bond maturing on 01.10.2032 was quoted at 10.10/42 percent, up from 10.10/13 percent.
A bond maturing on 01.06.2033 was quoted at 10.38/43 percent, up from 10.35/40 percent.
A bond maturing on 15.06.2036 was quoted at 10.60/65 percent.
An auction of Rs. 60,000 million Treasury bills was going on.
By Hiran H Senewiratne
Business
A photograph of a Jaffna youth becomes a global symbol for Sri Lanka’s stalled reconciliation
In the world of travel photography, some images do more than showcase a destination; they act as a silent mirror to a nation’s unresolved history. When British photographer Mark Julian Edwards’ portrait, ‘The Boy on the Bus,’ claimed the People’s Choice Award at the 2026 Travel Photographer of the Year (TPOTY) awards, it did more than celebrate technical brilliance. It signaled that the global community is still fixated on the scars of a region where the promise of a post-2009 peace has yet to be fully realised.
While the current NPP government often celebrates a ‘reunited’ Sri Lanka under President Anura Kumara Dissanayake, this award-winning shot turns the gaze toward Jaffna – a city that remains the emotional and political epicenter of the North-South divide. Captured through a rusting bus window, the boy’s expression – described as ‘fragile yet incredibly resilient’ – speaks to the persistent chasm between the North and the South that has remained unbridged nearly two decades after the war’s end.
Whatever the rhetoric from political platforms regarding the end of distrust, the international resonance of this image suggests that the world recognises a different reality. The capture of a northern commute is not merely a travel detail; it is a reminder of a landscape where the path to a predictable future is still viewed through a prism of distrust and uncertainty.
The significance of this win lies in its source: the public vote. Out of 20,000 entries, thousands of people from 160 countries chose this specific face. This global endorsement serves as a poignant reminder that while the local reconciliation process may be stalled in policy and paperwork, the human element of the conflict continues to haunt the international imagination.
The boy represents a generation born after the guns fell silent, yet his quiet, searching eyes reflect the weight of a reconciliation process that many feel has been more about infrastructure than true social healing. In the North, where the dust of history is still settling, such images strip away the veneer of normalcy to reveal the underlying scars that politicians often ignore.
The success of Edwards’ work comes at a time when the Sri Lankan Tourism Bureau and Jetwing Hotels are looking to nurture the next generation of local storytellers. However, the global acclaim for ‘The Boy on the Bus’ suggests that the most vital stories to be told are not the ones that look like postcards, but the ones that acknowledge the sensitivity and professional excellence required to document a people still waiting for a ta truly inclusive future.
As this image makes its way into international galleries and media outlets like the BBC, it stands as a testament to a hard truth: a photograph can win international accolades but the bridging of the political and social chasm remains Sri Lanka’s true, unfinished business.
The 2026 Travel Photographer of the Year winners were showcased and celebrated in Sharjah – UAE, Birmingham – UK and Rome – Italy. This year’s programme includes a special mentorship and winners’ trip to Sri Lanka, hosted by the Sri Lanka Tourist Board and Jetwing Hotels.
By Sanath Nanayakkare
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