Recently a group of international Journalists, invited by Tourism Malaysia, from across Asia, Europe and the Middle East, embarked on a carefully curated experience that captured the country’s dynamic new vision for tourists to Malaysia.

The visit, organised as part of Malaysia’s global Tourism promotion campaign, offered a front row of seats to Malaysia’s evolving identity, a destination where heritage meets modern hospitality, and where every journey becomes a story. The sense of hospitality was unmistakably felt after we reached the city Hotel Seri Pacific in Kuala Lumpur.

The itinerary blended urban vibrancy with cultural immersions, Kuala Lumpur’s shimmering skylines and iconic landmarks such as Petronas Twin Towers and Merdeka Square showcased Malaysia’s modern face, whilst visits to Central Market, Batu Caves and Genting Islands reminded us of the country’s colourful heritage and multicultural facets The tour continued beyond the capital Malacca, the historical capital, where history comes alive in every corner. Malacca or Melaka as it is called is a UNESCO listed heritage site a –blend of Portuguese, Dutch and British influences in vivid harmony.

From grand city hotels to tranquil nature retreats, we saw Malaysia as a vibrant mosaic of cultures, cuisines and landscapes, a country where ancient traditions blend seamlessly with modern innovation.

During our short stay we felt the brand of genuine hospitality, warm, generous and unpretentious at every place we visited.

Malaysia – Truly Asia! continues to live up to its promise, by promoting Malaysia not just as a destination but as an unforgettable experience. Whether wandering through the historic streets in the city, exploring the night shopping malls or savouring food every experience we felt tells a story. In Malaysia we thought of a sensory adventure.

Kuala Lumpur is full of colour and warmth, every stop or place we visited revealed a new rhythm of life, one that blends tradition, culture and modern charm effortlessly. Everywhere we went there was warmth from smiling locals to the street vendors at the local market where we visited eager to share stories.

What touched us most about our group was Malaysia’s heart -its ability to embrace diversity and make every visitor feel at home Malaysia’s cosmopolitan capital Kuala Lumpur is a symphony of culture and contrasts. Standing before the Petronas Twin Towers, I was awed not only by their beauty but by what they represented- a nation proud of its past yet confidently stepping into the future. In Malacca I wandered through narrow lanes where history lingers in every brick and balcony. The blend of cultures Malay, Chinese, Indian and European gave the city a charm that words can hardly capture

Magical and spiritual

The other interesting place outside the city is one of Malaysia’s most awe inspiring natural and spiritual landmark, the Batu Caves, a 100-year old temple complex, set within the soaring limestone caves. It is guarded by a golden statue of Lord Murugan and it is reached by 272 colourful steps. We noticed it as a sea of devotion and colour. Once a thriving port that linked East and West. Melaka remains a living museum of Malaysia’s multi-cultural history.

Its streets carry the legacy of Malay Sultans, Chinese settlers and Portuguese and Dutch travels. We noticed Malaysia was not just a destination but it’s an experience that lingers long after we left. What touched our hearts was the smile of the people, the flavours of the cuisine and the rhythm of its festivals that attract visitors. Malaysia left me inspired – a place where moments are a blend of flavour, faith and feeling

Even the Malaysian food tells stories of the country’s heritage, rich Indian curries, aromatic Malay satays and Chinese inspired hawker delights, each corner tells a story. The most interesting part of our experience in Malaysia was meeting the celebrity chef Ahamed Ismail. This chef at the Rehung restaurant was connected to the heart of Malaysia through his delicious cuisine. Amidst the chatter of pots, and pans, chief Ismail Ahamed gestures were precise. Each dish he showcased told stories of flavour and spices. This culinary ambassador preserves the soul of Malay cuisine, while sharing with the world.

The chef had his formal training and apprenticeships at Hilton where he honed his skills. He said “For me it was the taste of home, the familiar blend of spices and textures that remained my anchor’ said Ismail.

At his renowned restaurant, we experienced a buffet style journey. Each dish he curated carried the warmth of home. For him cooking is storytelling, he believes that every ingredient, every spice and every technique connects people to culture, memory and community.

He also represents Malaysia on the world stage. He has showcased traditional cuisine at international festivals and cultural expos. His dedicated efforts have won him recognition including knighthood by the Sultan an of Malaysia. Attired in a Sri Lankan sarong, Chief Ismail spoke with pride about Sri Lankan cuisine and spices. Chef Ismail shared his cooking techniques with the journalists, he said his recipes are handed down from his grandmother. He also told how simple ingredients like turmeric, lemongrass and coconut milk can transform dishes that evokes warmth, nostalgia and joy. Meeting him and talking to him made us appreciate the pride and responsibility, chief Ismail carries sharing Malaysia’s flavours with the world while staying deeply rooted in tradition.

This visit organised by Malaysia Tourism was designed to offer journalists an authentic taste of Malaysia’s culture, cuisine and lifestyle not through brochures but through first-hand experience. I also realised that Islamic tourism in Malaysia does not isolate it. From halal certified restaurants to prayer facilities there was a deep consideration for Muslim travellers in Malaysia

As we returned to Sri Lanka, we carried with us stories of connection and cultural pride. From modern cities to ancient streets, from gourmet tables to the busy market places, Malaysia revealed a truth that resonated deeply in its strength in unity, warmth and openness to the world.

Warm welcome above the clouds

Flying with Sri Lankan Airlines to Malaysia and back, business class was an experience that showcased warmth, culture and personalised service at every stage. Known for its signature Sri Lankan hospitality travelling in Sri Lankan Airlines, created a travel experience that I felt both comfortable and memorable.

The cabin was thoughtfully designed to combine comfort with elegance, ensuring me to feel at ease. The meals were thoughtfully curated to offer flavour variety and quality.

The Airline staff emphasised personalised service from seating preferences to entertainment choices. This dedication to detail is a hallmark of Sri Lanka’s hospitality to the skies.

Malaysia’s tourism sector has demonstrated remarkable resilience and growth in recent years. In 2024,

Malaysia welcomed 38.0 million international visitor arrivals—a 31.1% increase compared to 2023, and an 8.3% rise over pre-pandemic 2019 levels. Their top visitor-generating markets included Singapore, Indonesia, China, Thailand, Brunei, India, the Philippines, South Korea, Australia, and Chinese Taipei. This encouraging momentum has continued into 2025. From January to July alone, Malaysia received 24.5 million international visitors, marking a substantial 16.8% increase over the same period last year.

By Zanita Careem