Features
LIFE IN THE ‘NEW NORMAL’ ELECTRONIC SCENARIO
by Dr B. J. C. Perera
MBBS(Cey), DCH(Cey), DCH(Eng), MD(Paed), MRCP(UK), FRCP(Edin), FRCP(Lon), FRCPCH(UK), FSLCPaed, FCCP, Hony FRCPCH(UK), Hony. FCGP(SL)
Specialist Consultant Paediatrician and Honorary Senior Fellow, Postgraduate Institute of Medicine, University of Colombo, Sri Lanka.
This miserable and capricious coronavirus pandemic is going to be with us for a considerable time more, right into even the far and distant future. The world has had to change like never before, of course through sheer necessity. Buzz words like innovation, flexibility, collaborations, evolving situations, tackling security challenges, increasing productivity and growth of businesses, in addition to very many other newer terminologies, have suddenly sprung up as the operative nomenclature of many walks of life. Physical distancing, avoiding mass gatherings, masking and even double-masking, as well as hand-washing, are the public health mantras that have been promulgated to keep the blight at bay. All kinds of electronic portals are being used and not-in-person electronic pathways are tending to rule the roost. Schooling has been totally disrupted and online learning has been practically imposed on even very young school students. In fact, even university and higher education endeavours have shifted many a gear to go electronic. Scientific presentations, lectures, seminars and symposia are conducted, in many instances, from remote localities and even from many distant areas of the globe. The entire world has become a huge ‘village’ and to paraphrase something the great Bard William Shakespeare once wrote, ‘the world has become a performing stage with very many of us being actors in these dramatic scenarios’.
Now that the lines between schooling, universities, vocational training institutions, home and office are blurred like never before, it is perhaps getting harder to tell where your job ends and life begins. You spend the day toggling between tasks you are paid to do and other chores, especially family commitments, that you have to do. Your duties overlap from one minute to the next. You are often using the same phone, tablet, and the laptop, to do different kinds of work, whether that is a presentation for work, a new home-schooling programme you never could have ever even imagined just a year ago, or organizing your family’s most important documents.
In times of uncertainty, with many people juggling more responsibilities than ever, how do you keep the chaos at bay? More than anything, the electronic data have to be preserved, stored and made totally accessible from anywhere and at all times. Files have to be organised, filtered and stored in a kind of virtually fool-proof setting. You cannot totally trust your hard drives, in-built memory caches and even detachable storage devices. The safest is perhaps to store all data in an electronic cloud drive or drives through a digital home-base where you can organize, share, and access all your content in a safe, secure way. This is to ensure that you can feel on top of things, no matter which full-time job you are juggling.
Organise your files,
photos, and documents
Whether you are learning how to home-school your children, working from home, going international on some issues, managing the finances usefully through electronic portals or looking for a new job, now is a good time to take inventory of everything you will need to access in the coming months. You need to get intensely organised. When all your files, photos, videos, and documents are organized and usefully labelled in one place in the cloud, you never need to worry where they are. It is always most useful to organise different content types in . photos and traditional records, like Portable Document Format (PDF) files can live alongside cloud documents, like Google Docs, shortcuts to web pages, and much more. You could also break free from total dependence on your hard drives. With many cloud storage devices, you can download files locally when you want to use them, and return them to the cloud to save hard drive space when you are done with them. Undoubtedly, it is a superb way to save space on your hard drives, not clog them too much and even gain on the speed of access of data.
Many cloud storage devices allow the finding of files ever so quickly by keyword searches. Even in the case of images, one could save time getting to the images you need by JPG, JPEG, PNG, and GIF files. One could also save, organize, and share documents right from your phone. With some of the document scanner applications, one could quickly transform physical paper documents into digital files so that you could remove some clutter as well. It is also sometimes possible to access important data on the go, even when you do not have WiFi or a cell signal.
You need to stay
connected
When you are even isolated at home for weeks on end, it gets harder to feel connected and in control. But with many of the cloud drives, you get to decide who can access your shared content, and then also view who has seen what and when. Whether you want to send long videos, share folders, or collaborate on a project, these make it ever so easy.
Parents can record video of home-schooling sessions with a tool like Zoom and save them to folders they can share with other parents. As the content grows, having one well-organized place to access shared videos makes it less work for everyone. One could share files, folders and documents, with reasonably secure links and disseminate them from your phone, tablet, or computer. Every file you save to your cloud drives can be shared quickly with a simple link and accessed across devices, whether you use an iPhone, Android, Mac or PC. With shared links, you maintain control over the files you share. The recipients will be able to view or download a copy of the file. With appropriate precautions, you do not have to worry about them being edited, changed or even deleted, unless of course you wish to delegate those functions to the person that you are sharing with. In some systems, you could even impose an expiration date on shared files.
Feel secure
As you might have read in , now that more people are at home and online for more hours every day, there could be an increase in phishing scams and attempted hacking attacks. But with best-in-class security, multiple layers of protection, and advanced rollback features, of quite a few of the cloud repositories, safety of content could be ensured. Many applications are regularly tested for security vulnerabilities, and hardened to enhance security and protect against attacks. Many systems use two-step verification for an extra layer of security.
Cloud storage is gradually replacing on-premise options. The benefits of cloud storage include:-
Access from multiple
locations.
Once the data is in the cloud, it can be accessed from anywhere.
Expand or contract as needed.
Cloud storage capacity can be increased or decreased depending on the needs of the customer, avoiding paying for unused storage.
Downtime protection. If one cloud server goes down, another can handle user requests. This avoids downtime.
Better performance.
Cloud storage enables distribution of user requests across multiple servers, which reduces the load on each server for faster response.
Saves money.
Managing storage in-house can require specialized hardware, software, and other resources. Cloud storage can be cheaper.
Using cloud storage, merchants can store images, videos, and user-generated content, as examples. Many cloud storage providers offer limited free plans. Cloud storage vendors can accommodate files and data, though not all do both. Many providers also offer Europe-based storage to help comply with .
The cloud storage service providers offer free limited space and larger for-payment facilities depending on the requirements for storage of data. The capacity ranges from Gigabytes (GB) to Terabytes (TB). The following is a short list of both free and for-pay Cloud Storage Sites that one could use:-
Dropbox
is one of the oldest cloud storage services. It maintains all customer files in one location, thereby enabling any device to access them anytime and from anywhere. It offers 2GB of free storage and paid plans of 1TB and 2TB of storage. At the last count, for around US$20 a month, it offers unlimited storage for businesses on a per-user payment basis.
Google Drive
offers centralized storage for any type of file. It offers 15GB of free storage for three Google products: Photos, Gmail, and Drive.
Paid plans include those for 100GB and 1TB of storage.
Google is upgrading the data service to a new product called . It will offer storage as well as access to Google experts.
Box enables secure access, sharing, and management of content from anywhere. It offers 10GB of free storage that can be increased to 100GB for an extra payment. The unlimited storage business plan costs around US$15 a month for three to ten users. `
Mega is a global cloud storage platform based in New Zealand. It offers 50GB of free storage. Paid accounts include 200GB, 1TB, 2TB and 8TB.
Microsoft OneDrive offers standard cloud storage features such as accessing files from any device, offline access by syncing files to a device, and backup and disaster recovery. It offers 5GB of storage for free and several other higher storage capacity facilities for payment.
Apple iCloud comes with every Apple device and offers 5GB of free storage. Paid plans start from 50GB to 200GB of storage.
Nextcloud is an open-source, self-hosted file sharing platform. This enables users to start their own file sharing service by setting up a private cloud environment. Nextcloud offers multiple support plans starting at around 1900 Euros per year for 50 users.
SpiderOak offers file sharing and collaboration as part of its cloud storage platform. Its cloud backup service maintains versions of all files, even deleted files. The service comes with a free 21-day trial. Businesses with a minimum of 500 users can sign up for the enterprise backup service.
IDrive is a cloud backup provider that works across multiple devices such as computers, tablets, smartphones etc., to store files in one location. It offers a 5GB free plan and multiple paid plans for personal and business use, from 2TB to 5TB.
pCloud offers centralized cloud storage. Its lifetime storage plans require a one-time payment: 500GB for around US$175 one-time payment and 2TB for a higher payment.
MediaFire stores photos, documents, videos, and other files in a single place to enable access from anywhere. MediaFire offers 10GB of free storage and has paid plans for 1TB to 100TB of storage capacity for monthly payments.
Tresorit offers enhanced security for storing files in the cloud. Plans include 200GB and going up to 1000GB for monthly payments.
Egnyte enables enterprise file storage and sharing. Its paid plans for up to three employees offers 1TB of storage and Business Plans for 5 to 25 employees for 5TB of storage capacity.
SugarSync enables automatic access and sharing of any kind of file. It offers only paid plans for a range of 100GB to 1TB.
Storegate is a cloud storage service based in Europe. It offers paid plans of capacity ranging from 100GB. The Business plans range from 500GB to 1000GB for monthly payments.
OpenDrive offers unlimited cloud storage, backup, and content management. The free plan includes 5GB of space. Paid Business Plans start from 500GB. OpenDrive’s unlimited plan, for monthly payments, is the lowest price per gigabyte across all vendors on this list.
Jungle Disk offers secure backup and storage. Only paid plans are available and monthly payments depend on the security features. JungleDisk’s questionnaire helps determine your security needs to find the right plan, with the right features.
Carbonite is an online cloud backup service. It offers plans based on the number of computers that require backup. Prices range from monthly charges for one computer to higher amounts for multiple computers and servers.
FlipDrive offers centralized cloud storage for all types of files. Its free plan includes 10GB of storage. Paid plans include 25GB to 250 GB of storage for monthly payments.
FilesAnywhere is a cloud storage provider that offers monthly payment plans and Business Plans ranging from 100GB to 2TB of storage capacity.
ElephantDrive is a cloud backup service for users requiring the backup of large volumes of data. Personal monthly payment plans start from 1000GB and Business Plans going up to 2000GB. They also offer a 2GB “free forever” plan.
ADrive is a cloud storage provider whose plans start at monthly payments for 100GB for individuals. Business plans start from 200GB.
Features
Sri Lanka’s rice conundrum: Time to stop managing crises and start fixing the system
Prof. Ranjith Senaratne,
Emeritus Professor in Crop Science and former Vice-Chancellor,
University of Ruhuna and General President of the Sri Lanka Association for the Advancement of Science (2023) and
Prof. Prasad Jayaweera,
Dean, Faculty of Computing, University of Sri Jayawardenapura
Rice is not merely another crop in Sri Lanka. It is our staple food, an integral part of our history and culture, and a foundation of the civilisation that flourished around our ancient hydraulic systems. Revered as Buddha Bhogaya, the Buddha’s crop, rice has sustained our people for more than two millennia. Yet, remarkably, a country with such a profound relationship with rice continues to lurch from one rice crisis to another.
At one time, we have a surplus. At another, we face shortages. Prices rise sharply, consumers complain, farmers struggle to obtain remunerative prices, millers and traders become the focus of public attention, imports are hurriedly arranged, and governments announce yet another set of measures to contain the crisis. Then, after the immediate problem subsides, the matter recedes from the national agenda, until the next crisis arrives.
Why does this keep happening despite decades of agricultural research, policy interventions, expert committees and public debate?
Perhaps because we have been asking the wrong question. The fundamental problem is not simply how to produce more rice. Nor is it merely a question of prices, imports, fertiliser, farmers, millers or markets. The rice conundrum is a complex national systems problem.
We cannot solve a system by fixing its parts in isolation
Sri Lanka’s rice sector is an intricate web of interconnected systems involving agriculture, land, water, climate, technology, finance, energy, transport, markets, trade, governance, institutions and consumer behaviour. A decision made in one part of this system can have consequences, sometimes unintended, in another.
A change in fertiliser policy, for example, can affect productivity and production costs, which in turn influence farmer profitability, market prices and the need for imports. Irrigation decisions affect not only production, but also water availability, energy use and environmental sustainability. Guaranteed prices influence farmers’ cropping decisions, while import policies can simultaneously protect consumers and weaken incentives for domestic production. Likewise, market concentration can affect both the price received by farmers and the price paid by consumers. This is precisely why isolated interventions so often produce disappointing results. We keep treating symptoms while leaving the underlying system largely untouched.
For decades, we have generated valuable scientific knowledge on individual aspects of rice production and marketing. But knowledge generated within disciplinary and institutional silos does not automatically translate into solutions to complex real-world problems. What is needed now is a fundamentally different way of thinking.
From a “rice crop” to a “rice system”
The first step is to stop looking at rice simply as something that is grown in a paddy field.
The rice system begins with land, water, seed, inputs, technology and finance. It extends through cultivation, harvesting, drying, milling, storage, transport, wholesale and retail marketing, and finally to the consumer’s table. At every stage, there are different interests, incentives, constraints and actors: farmers, farmer organisations, input suppliers, machinery operators, millers, traders, wholesalers, retailers, financial institutions, government agencies, researchers and consumers.
And hovering over the entire system are climate change, changing consumer preferences, technological transformation and national economic conditions. A weakness anywhere in this chain can compromise the performance of the whole system.
Consider post-harvest losses. If significant quantities of rice are lost because of inadequate drying, storage or processing facilities, increasing production alone cannot solve the problem. Similarly, if farmers produce efficiently but face weak markets and poor bargaining power, productivity gains may not translate into improved livelihoods.
The question, therefore, should not be “How much rice can we produce?” but “How can we make the entire rice system work better?”
That requires us to see the connections.
The missing ingredient: reliable, real-time information
There is another fundamental weakness that deserves urgent attention: we still lack a comprehensive, integrated, interoperable and reliable national information system for rice. Information is scattered among different institutions, often collected using different methodologies and not necessarily available when decisions need to be made.
How much rice will actually be produced? How much is in storage? What is the likely demand? Where are the emerging production shortfalls? What are the stocks held by different actors? How are prices moving along the value chain? What are the likely consequences of climate conditions? Without timely and reliable answers to such questions, policymakers are forced to make critical decisions with incomplete information. This is not merely an administrative inconvenience. It is a national food-security vulnerability.
Sri Lanka should therefore seriously consider establishing a National Rice Intelligence and Decision Support System (NRIDSS), an integrated digital platform that brings together relevant real-time information from agriculture, meteorology, irrigation, markets, trade, statistics and other institutions. Such a system could support production forecasting, market monitoring, import decisions, early warning and evidence-based policy formulation. In an increasingly uncertain climate and volatile global economy, this should no longer be regarded as a luxury. It is becoming an essential component of national food-system governance.
The deeper problems cannot be ignored
A systems approach would also force us to confront some uncomfortable structural realities. Why does productivity remain relatively low despite decades of research? Why are so many holdings too small to achieve economies of scale? Why are modern technologies and precision agriculture not being adopted more rapidly? Why do farmers often have limited bargaining power? Why do substantial losses occur after harvesting? Why can market power become concentrated in a relatively small number of actors? Why are guaranteed prices sometimes announced too late to influence farmers’ production decisions? Why are policy interventions so often reactive rather than proactive? And how will droughts, floods, temperature extremes, changing rainfall patterns and emerging pests affect the stability of rice production in the years ahead? These are not separate questions. They are parts of the same system.
From crisis management to systems governance
Sri Lanka does not need another isolated discussion about rice. What is needed is a national policy dialogue and action forum that brings all relevant actors together, not merely to exchange speeches, but to develop a shared understanding of the system and agree on what needs to be done. Such collaboration must go beyond consultation or the exchange of views. The different parties need to work together from problem definition through to implementation, bringing their diverse knowledge, perspectives, interests and practical experience into a common process.
Farmers bring contextual and experiential knowledge; industry actors understand market realities and operational constraints; scientists contribute evidence and analytical capabilities; policymakers bring institutional and regulatory perspectives; while technology and data specialists can provide new tools for understanding and managing the system. When these different perspectives are brought together systematically, they can reveal interdependencies, challenge assumptions, identify feasible interventions and generate solutions that are evidence-based, practically implementable and socially acceptable.
This is the essence of a transdisciplinary systems approach: not simply working across disciplines, but bringing together multiple stakeholders and multiple forms of knowledge to co-create solutions and share responsibility for outcomes. The process should therefore go beyond presentations and speeches. It should involve systems mapping, causal analysis, stakeholder dialogue, scenario planning and the participatory identification of the critical bottlenecks and leverage points in the rice system. Most importantly, it should distinguish between what is urgent and what is important, and between interventions that merely alleviate symptoms and those capable of changing the underlying behaviour of the system itself.
We need an implementation roadmap, not another report
There is, however, one important caveat. Sri Lanka has no shortage of reports, recommendations and policy documents. What we often lack is sustained implementation. Any national initiative on the rice conundrum must therefore end not with another set of broad recommendations but with a prioritised national action roadmap. It should identify short-, medium- and long-term actions, assign institutional responsibilities, establish timelines and define measurable indicators of progress. The ultimate objective should be to move Sri Lanka from reactive crisis management to proactive systems governance.
A national opportunity
The rice conundrum may, in fact, provide Sri Lanka with an opportunity that extends well beyond rice to deal with other important crops. If we can demonstrate that a complex national problem can be addressed by bringing together science, policy, stakeholder knowledge, real-time information and systems thinking, the approach could become a model for addressing other persistent challenges, from climate resilience and water security to energy, food systems and disaster risk.
The choice before us is therefore quite stark. We can continue responding to each rice crisis as it emerges, adjusting prices, arranging imports, appealing to millers, reassuring consumers and supporting farmers, only to repeat the cycle later. Or we can step back and ask a more fundamental question:
What is it about the way our rice system is structured and governed that continually produces these crises?
That is the question that needs to be answered. Sri Lanka has the scientific expertise, institutional capacity and stakeholder knowledge required to do so. What is needed now is the willingness to bring these fragmented sources of knowledge together and examine the rice sector as one interconnected system.
Our ancient civilisation understood the importance of interconnectedness: land, water, agriculture and society were organised as parts of a larger whole. Perhaps, in confronting the modern rice conundrum, we need to rediscover that systems wisdom, this time supported by modern science, technology, real-time data and transdisciplinary thinking. The time has come to stop merely managing the rice crisis. It is time to fix the system that keeps producing it.
It is against this backdrop that the Sri Lanka Association for the Advancement of Science (SLAAS) proposes to convene shortly a “National Policy Dialogue and Action Forum on the Rice Conundrum in Sri Lanka”, bringing together the key stakeholders across the rice system. The Forum is intended to provide a platform for moving beyond piecemeal and reactive interventions towards a coordinated, evidence-based and transdisciplinary systems approach, one capable of generating lasting and pragmatic solutions to what has become an “island-shaking national issue”.
Features
This curse of partisan politics in Sri Lanka
78 Years of Demagoguery, Not Democracy
by Brigadier Ranjan de Silva
rpcdesilva@gmail.com
On the 4th of February every year, we raise the lion flag and speak of democracy. We speak of 78 years of “self-rule.” But honesty demands we ask: what kind of rule have we actually had? It was not democracy. Democracy is government for the common good, constrained by law, informed by reason, and accountable to truth.
What Sri Lanka has had for 78 years is demagoguery — government by manipulation, by party, and by passion.
Defining the Curse:
The dictionary defines demagoguery as “political activity that seeks support by appealing to the desires and prejudices of ordinary people rather than by rational argument.” Its tools are simple: divide the people, promise the impossible, demonize the opponent, and govern for the next election, not the next generation. That is the political culture we inherited in 1948 and perfected since.
78 Years of Evidence:
The record is not ambiguous. Policy by Pendulum – 1948–2024. Instead of a national development plan, we got a partisan wrecking ball. 1956: The “Sinhala Only Act” was passed not after linguistic study, but as an election mobilization tool. 1970-77: The SLFP nationalized private enterprise and imposed import controls. 1977: The UNP reversed course with an open economy overnight. 2005-2014: Mega infrastructure was built on Chinese loans with no feasibility transparency. 2015-2019: Those same projects were called “white elephants” and stalled. 2020-2021: The organic fertilizer ban was announced as a populist “green” policy, reversed 6 months later after it collapsed agriculture and food prices. The Colombo Port City, Hambantota Port, and the Central Expressway all followed the same pattern: started, stopped, rebranded. The country pays twice. The party takes credit once. Economics as Election Candy. Demagoguery is expensive. 1960s: Subsidized rice to win rural votes, leading to the 1971 food crisis.
2005-2014:
Fuel subsidies and public sector hiring sprees that doubled the wage bill. 2019:
Unfunded tax cuts that removed Rs. 500 billion in annual revenue with no offset. By April 2022, external debt hit $51 Billion and we defaulted for the first time. The party that cut taxes was not in power to manage the IMF program. The party that inherited it was blamed for the austerity. This is the cycle. Institutions captured. A democracy needs referees. We turned them into party cadres. The 17th Amendment 2001 created independent commissions. The 18th Amendment 2010 abolished them. The 19th 2015 restored them. The 20th 2020 gutted them again. Police transfers, university vice-chancellors, and state bank chairmen have all been decided by party headquarters, not merit.
When the institution serves the party, the citizen gets leftovers.
Identity over Ideas: From 1956 to 1983 to 2009 to 2022, our elections have been won on fear, not spreadsheets. “They will erase your language.” “They will sell the country.” “Only we can protect Buddhism/the minorities/the nation.”
Rational debate on debt, productivity, or climate adaptation never wins a rally. Prejudice does. That is demagoguery by definition.
Party Interest subverted the National Interest. The core damage of 78 years of partisan politics is this: the nation became secondary to the party. Need power sector reform? Impossible, because our unions will strike. Need to cut 300,000 ghost employees? Impossible, because our voters will defect. Need a 20-year education and export plan? Impossible, because it won’t show results before the next election. So, we borrowed. We patched. We lied. The result: a railway system that still runs on 1950s engines, hospitals without paracetamol in 2022, and a brain drain of 300,000+ skilled workers since the crisis. The parties rotated. The country declined.
The Opposition’s Original Sin and here, all parties share guilt equally. In opposition, the job is not to govern. It is to destroy. The UNP in the 60s called the SLFP “communist.” The SLFP in the 70s called the UNP “imperialist.” The JVP called both “traitors.” The SJB, SLPP, and NPP today use the same script with new logos. Every tax is “anti-people.” Every reform is “a sell-out.” Every crisis is proof the other side is evil and must be removed at any cost. Then they win. And implement 80% of what they opposed. Because demagoguery has no principles, only positions. 78 years of unmerciful, bad-faith criticism has not produced accountability. It has produced cynicism. The public now believes all politicians are the same — because for 78 years, they have behaved the same.
Breaking the Curse:
Changing the party in power will not end this. We must change the incentives that reward demagoguery. Three reforms are non-negotiable: Bind future Parliaments to national policy. Pass 10-year frameworks for energy, education, and public debt with 2/3 majority protection. Infrastructure and fiscal rules should outlast one government, as they do in Chile and New Zealand. Depoliticize the state. Independent commissions for police, elections, public service, and bribery must have constitutional budgets and appointment panels that exclude MPs. No more 18th/20th Amendment style rollbacks. Demand better from voters We must stop rewarding the best slogan and start demanding the best spreadsheet. Town halls over rallies. Costings over promises. A 5-year plan over a 5-minute speech.
In 1948, we did not inherit democracy. We inherited an election. For 78 years we have used that election to choose our favourite demagogue. The prize has been debt, division, and decay. The curse of partisan politics will only end when citizens and leaders agree on one principle: Party second. Country first. Until then, February 4th will remain a ceremony, not a celebration.
Features
Developing markets for fruits, vegetables and flowers in the Gulf
Export diversification – Missing the wood for the trees – Part II
by Gomi Senadhira
Sri Lanka established its diplomatic presence in the Gulf region only in the early 1980s. First, a small embassy was opened in Abu Dhabi, covering the UAE. Then in 1982, embassies were opened in Jeddah and Kuwait. The embassy in Jeddah covered Saudi Arabia while Kuwait was responsible for Kuwait, Oman, Qatar and Bahrain. Commercial Diplomats were also assigned to these two embassies. A senior private sector executive, with experience in marketing, was posted to Jedda as the commercial counsellor. I was posted to Kuwait as a second secretary (Commercial). Our instructions were very clear. Focus not only on traditional exports. Product diversification was a priority.
Developing Markets for Agricultural Products
At that time, Minister Lalith Athulathmudali had just launched his Export Production Villages (EPV) programme. He believed that the EPVs working closely with the exporters would provide an ideal opportunity for rural households to directly benefit from the government’s new open trade policy. Agricultural products, particularly fruits and vegetables, were a key component of this approach and the ministry thought that the Gulf countries, with large Sri Lankan communities, would have a ready-made market for these items. Thus, from day one we were compelled to explore the market for nontraditional exports; fruits and vegetables (F&Vs) were on the top of our priority list.
From cane baskets to cardboard boxes
Fortunately, the market for the F&Vs products in the region was at a very early stage of development. That provided an opportunity for Sri Lankan exporters, who were also inexperienced, to work with the importers and grow together. For example, in Kuwait, one of our first customers for F&Vs was a small supermarket where the manager was a Sri Lankan. After the first shipment arrived, he invited me to inspect the shipment. I visited the supermarket and was shocked by what I saw. While produce from other countries was packed nicely in cardboard boxes, our packaging mirrored transport to Manning market, cane baskets! As a result, fresh produce had suffered significant damage. A long report, with photographs, to the trade ministry produced an immediate response. After all, this was a pet project of the Minister. Within weeks, shipments were packed in cardboard boxes. Immediately afterwards, an expert on packaging from the Commonwealth Secretariat was sent to Kuwait with an official from the EDB to study the problem.
By then, we had also managed to develop a friendship with the management of the Salmiya supermarket, a large upmarket supermarket patronised by wealthy Kuwaitis and expats. It was a cooperative and the chairman was a Kuwaiti public servant. I could only meet him after 6 PM when his large office functioned as a diwaniya, a cherished cultural space in Kuwaiti society. Guests moved in and out the room. I had to spend time with them sipping many cups of tea. Though that meant at least two hours on each visit, it helped greatly to develop a close relationship. The general manager was an efficient and friendly Palestinian. After many visits we had succeeded in getting an order for F&Vs. The day after the first shipment arrived, I got an urgent call from the GM to come and inspect it. Once again, I was in for a surprise. Inside the cold room, the consignments from other countries were stacked neatly on top of each other, while vegetable boxes from Sri Lanka had collapsed once placed on top of each other, crushing the produce within.
Fortunately, our packaging experts arrived in Kuwait soon after this incident. They spent two days in the Salmiya Supermarket, studying the packaging from other origins. We were also successful in assuring the GM our packaging would improve. After that, packaging improved and exports moved smoothly. With that, Sri Lanka emerged as a small but reliable supplier to the mainstream market, not just the ethnic segment of the market.
Export of Fresh Vegetables by Sea
Towards the end of my tour, a Sri Lankan businessman requested me to find a buyer for cabbages, which he was prepared to export in large quantities by sea. I introduced him to the largest fruit and vegetable importer in Kuwait. Their regular suppliers of similar vegetables were Jordan, Lebanon and Syria. Luckily, the company was keen to diversify the supply sources. A few weeks later, the first container load of cabbages from Sri Lanka arrived in Kuwait. Immediately after the arrival of the container, I visited the company. They were pleased with the quality and the price and were looking forward to importing more fruits and vegetables. Unfortunately, that turned out to be a one-off event. Later on, when I was back in Sri Lanka, the exporter informed me that he couldn’t continue with it due to the problems with the local supply chains.
Floriculture
During the period I was asked by the EDB to explore the market for floricultural products, more particularly for cut flowers. At that time Kuwait was a relatively large importer of cut flowers and live plants. The main suppliers were the Netherlands and Colombia. Importers were also reluctant to move out of the established supply chain, particularly due to “snob value” associated with the product from Europe. However, after some difficulties, one importer agreed to place a pre-paid trial order. After the arrival of that shipment, he was impressed by the quality of the product and the orders expanded rapidly. As a result, by the end of 1985 Kuwait had become a major buyer of Sri Lanka’s floricultural products.
From village to global markets
As a result of the proactive promotional work undertaken by the EDB and the embassies in the region, by 1985, Sri Lanka had managed to acquire a small but significant share of the F&V and floriculture markets in the GCC countries. We had also identified domestic supply chain issues that hindered exports. All that was done, long before Southeast Asian or African countries even entered into that market. In fact, my Southeast Asian colleagues used to contact me often to reserve “durian” for them at the “Sri Lankan supermarket”.
Most importantly, a substantially large share of produce from Sri Lanka in Kuwaiti supermarkets originated in the EPVs. Of course, that didn’t just happen. The ministry (or the minister) using the carrot and stick approach “encouraged” exporters to buy the produce directly from the newly established EPVs. (The writer can be reached at senadhiragomi@gmail.com)
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