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Legacy of passion, quality and commitment to community

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by Zanita Careem

Maliban Biscuits, a household name in Sri Lanka, has a rich history. In an interview with the Sunday Island, Managing Director of Maliban Group, A. G. Kumudika Fernando shares insight into the company’s success, brands, pioneering spirit and its remarkable journey of growth, resisilence and aspirations.

Take us through your academic journey. Share some early life influences that shaped your career?

Interestingly, I studied biology and psychology in university. While on that journey, I realised that I could combine my love for science and my entrepreneurial spirit to add value to my family’s business. My father’s dedication to Maliban and his ethical approach to business profoundly influenced me. His emphasis on quality and community values instilled a deep sense of responsibility in me and inspired my passion for excellence.

Explain your father’s influences that enrich your leadership today?

My grandfather, Mr. A. G. Hinniappuhamy, founded Maliban with a vision to provide only the highest quality products to Sri Lankans. He wasn’t just a visionary founder but also a beloved family member whose legacy continues to inspire us. My father, our current Chairman, inherited this vision and spirit and has passed it on to me. For me, this isn’t just a family business; it’s a legacy of passion, quality, and commitment to our community.

Growing up, I witnessed firsthand my father’s relentless pursuit of quality and his deep commitment to employee welfare. He skilfully balanced innovation with tradition, teaching me the importance of adaptability while staying true to our core values. His emphasis on ethical business practices and his unwavering dedication to customer satisfaction are principles that continue to guide my decisions and leadership style every day.

I am proud to carry forward the legacy of my grandfather and father, and I am inspired by their vision to continue striving for excellence and making a positive impact on the lives of Sri Lankans.

In your role as the MD of Maliban Group, what strategies do you use to drive growth?

We focus on diversification, innovation, and sustainability. Investing in R&D allows us to create products that meet contemporary consumer needs. Additionally, expanding into international markets through strategic partnerships has been crucial for growth. We also prioritise building a strong brand presence through quality assurance and customer engagement. Emphasising exports has allowed us to reach over 50 countries, and build a global presence.

What has made you so successful as an entrepreneur?

Surrounding myself with a passionate and dedicated team and fostering a culture of innovation have been vital to my success, together with a clear vision, unwavering commitment to quality, and the ability to adapt to market changes. Embracing digital transformation and leveraging data-driven insights have also been the keys

Share your most significant accomplishments in the company?

I have spearheaded our efforts to diversify our product portfolio, and expand our global presence as a trusted confectionary brand. These efforts have seen us receive the Sri Lanka National Quality Award five times and the World-Class Award at the Global Performance Excellence Awards twice, underscoring our commitment to excellence. Being ranked as Sri Lanka’s Most Loved Brand for Ready-to-Eat Packed Food by LMD is also an important achievement that I am proud of.

What strategic path have you charted for the growth phase of the Maliban Group?

We aim to enhance our global footprint through strategic partnerships and joint ventures. Emphasising sustainable practices and continuous innovation in product development ensures we remain competitive and responsive to evolving consumer demands. We are also focused on leveraging digital platforms to enhance consumer engagement and streamline operations. Strengthening our supply chain and investing in advanced manufacturing technologies are key components of our growth strategy. Additionally, we plan to expand into new product categories and markets, further strengthening our position as a global leader in confectionery.

What does the future hold for the company in your view?

We envision becoming a global confectionery powerhouse, known for our commitment to quality and innovation. Our goal is to maintain our position as the benchmark for product quality in Sri Lanka while increasing our international market share. By staying true to our core values, we plan to delight consumers worldwide with innovative and high-quality products.

What has been your success mantra?

“Pursue excellence, relentlessly!” – excellence is not a destination but a process, which involves continuous monitoring and feedback of our operations, staying attuned to consumer needs, and fostering a culture of innovation and teamwork. In this pursuit, I dedicate 10-12 hours weekly to factory visits alone, conducting rounds early in the morning, aligning with the practice instilled by my father.

What are some key milestones achieved by your company?

Expanding our product range, entering new international markets, and achieving significant quality and sustainability certifications stand out. Achieving ISO 22000 certification for food safety and receiving accredited carbon footprint certificates against ISO 14064-1:2018 reflect our commitment to quality and sustainability – in fact we were the first confectionary company to receive ISO certification, and Super Brand status in Sri Lanka. Our strong global presence in over 50 foreign markets, including the UK, USA, Australia, the EU and the UAE, all of which have some of the strictest food safety standards in the world, showcases the trust we enjoy globally.

What in your view are some of the most significant obstacles you face as a business leader in today’s corporate landscape?

Navigating economic volatility and managing supply chain disruptions are some of the most significant obstacles we face in today’s corporate landscape. These challenges are top priorities for us, as we strive to maintain the highest quality standards even as costs rise. Staying competitive in an increasingly global market is also critical.

Another key focus is fostering innovation and growth while keeping sustainability at the forefront. This is an ongoing challenge, but one we embrace wholeheartedly. Balancing the drive for innovation with the need to be environmentally responsible requires continuous effort and creativity.

Additionally, adapting to rapidly changing consumer behaviors and technological advancements are essential for our success. The pace of change in these areas is accelerating, and staying agile and forward-thinking is crucial. We are committed to meeting these demands head-on, ensuring that we remain relevant and responsive to our customers’ needs.

Overall, while these challenges are significant, they also present opportunities for us to grow, innovate, and lead our industry.

How are you able to increase your brand visibility in the current competitive market realm?

Increasing our brand visibility in today’s competitive market is a multifaceted effort. We start with strategic marketing initiatives that effectively target our audience, leveraging digital platforms to reach a broader demographic. Engaging in impactful community and sustainability projects also helps us connect with consumers on a deeper level.

Building strong partnerships has been crucial. By collaborating with other reputable brands and organizations, we amplify our reach and credibility. Continuously innovating our product offerings ensures we stay relevant and exciting in the eyes of our customers.

Maintaining high standards of quality and customer satisfaction are at the core of our strategy. When customers are happy, they naturally become advocates for our brand, driving strong word-of-mouth promotion. Additionally, participating in several international trade fairs each year allows us to showcase our products and network with industry leaders, further enhancing our visibility.

Ultimately, our success comes from a combination of these efforts, all aimed at creating a strong, recognizable brand that resonates with consumers globally.

What is your approach towards gender equality in the company?

Our approach towards gender equality is rooted in creating an inclusive work environment where everyone has equal opportunities for growth and development. We prioritize implementing policies that support work-life balance, ensuring our employees can thrive both professionally and personally.

Leadership training and mentorship programmes are key initiatives for us. We actively promote diversity and work to ensure fair representation of women in leadership roles. This not only empowers our female employees but also enriches our company culture with diverse perspectives.

Encouraging open dialogue and feedback is vital to our strategy. It helps us understand our employees’ needs and continuously improve the inclusivity of our workplace. By fostering a supportive and equitable environment, we aim to build a company where everyone feels valued and can contribute to our collective success.

13) Is an environment of leadership and mentorship a catalyst for women to ascend to influential roles?

Leadership and mentorship programs are essential in nurturing talent, providing guidance, and empowering women to take on influential roles. By offering mentorship and career development opportunities, we help women build the confidence and skills necessary for leadership positions.

Encouraging a culture of collaboration and continuous learning ensures that women have the resources and support they need to excel. This approach not only benefits individual growth but also enhances our organizational performance and innovation.

At Maliban, we believe in a meritocratic environment where everyone, regardless of gender or any other immutable characteristic, has the opportunity to thrive. Our commitment to quality and excellence are shared by all our employees, and we are proud to support their journey towards leadership and success.



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Life style

Kevum – Befitting a King

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Spinning a perfect konde is an art

The avurudu table of any Lankan home is complete only when it is laden with kevum. Dating back to ancient times, many types of kevum are chronicled even in our classical texts. The Dutch rulers of the island are said to have relished them, some even asking if they grew on trees… A delicacy which was offered to visiting dignitaries, kevum was revered by our kings even in the battle field not only as an energy-booster but also as a wound disinfectant.

BY RANDIMA ATTYGALLE

The culmination of Avurudu preparations in my childhood with my grandparents was marked by the ritual of Kevum-making. Athamma would ‘book in advance’ the kevum specialist Soida Hami (Soida aachchi to us children), and install a special hearth in her back verendah for the grand moment. I would watch Soida aachchi in wonderment as her thick batter of rice flour and best of kithul treacle shaping into kevums in a hot wok of coconut oil. The long kevum koora in her nimble fingers would achieve the feat of the perfect konde. It was almost a rite of reverence, so much so I was not supposed to talk to her until the first batch of Konda-kevums was completed. Like many old-folk of her vintage, Soida aachchi believed that talking while the first few kevums are done would result in a flawed product.

She would then place each perfect Konda kevuma on a banana leaf for the excess oil to drain. Once the whole exercise was completed, she would place Konda-kevum in large earthen pots and store them in the dum messa or the storage area above the main hearth of the kitchen. She would spare me only one kevuma and the rest had to wait until the auspicious time on avurudu day!

Travellers’ records

Robert Knox an English sailor who was held in captive in the court of the Kandyan King Rajasinghe II and one of the prolific chroniclers of ancient Ceylon in his famous work, An Historical relation of the Island Ceylon documents on the sweet meats of Lankans with a special account of kevum.

‘They have several sorts of sweet-meats. One they call Caown. It is like to a fritter made of Rice-flower and Jaggory. They make them up in little lumps and lay them upon a leaf, and then press them with their thumbs and put them into a frying-pan and fry them in Coker-nut Oyl or Butter. When the Dutch came first to Columba, the King ordered these Caown to be made and sent to them as a royal treat. And they say, the Dutch did so admire them, that they asked if they grew not upon trees, supposing it past the Art of man to make such dainties.’ (Spelling as in the original Knox)

The account of Knox enables rich insights into this wonder of a sweet meat which enthralled many a traveller to the island including dignitaries. The European trader Cosmas who visited Ceylon in 545-550 AD, documents that along with gems, Kevum and Kalu dodol from Ceylon were taken to the Roman court of Emperor Claudius during the sixth century.

Classical literature

Kevum dates back to ancient times and our classical texts such as the Ummagga jatakaya, Pujawaliya and Saddharma Ratanawaliya bear evidence to this fact. “Originally known as poopa this sweet meat came to be known as kevum in the Dambadeniya-Kurunegala era. Jathaka atuwa getapadaya mentions 18 kinds of sweet-meats found in the ancient Sri Lanka and among them are several types of kevum such as sendi kevum, mal kevum, athirasa, pena kevum, raa-kevum,” says Prof. Kusumalatha Lankamulla from the Department of Sinhala and Mass Communication at the University of Sri Jayewardenepura.

This scholar with research interest in Culture, Traditional and Modern Literature goes onto note that Mahawamsa in its 32nd chapter refers to two types of kevum in the context of alms offered by King Dutugemunu. The two types- thel kevum and maha de kuvum mentioned, were fried in ghee. “Many of our classical texts mention kevum in multiple festive contexts beyond avurudu. In Ummagga jathakaya, kevum is mentioned as a fitting gift to be taken when visiting parents. Saddharma Ratanawaliya refers to boxes of kevum or kevum pesa.

Narang kevum

An energy booster

Among the popular kevum types found today are Konda kevum, athirasa, mun-kevum, naran kevum and hendi-kevum. Although the ingredients used for each type may slightly differ, rice flour and treacle (now largely replaced with sugar) remain common to all. The much sought after Konda kevum which is relatively a later addition to the range of kevum found here at home is believed to have originated during the Kandyan period says Prof. Lankamulla. “During the Kandyan period, men were prohibited from cutting their hair off and they had to tie it in form of a knot on top of their heads. Konda kevuma is believed to have been inspired by this practice.”

Traditionally, Sinhalese soldiers were given a bag of kevum when going to war. History has it that King Dutugemunu went a step ahead and used kevum to treat wounded soldiers. His army used to prepare kevum months in advance and keep them exposed to air so that the mould can grow on them.

This mould in today’s language had ‘antibiotic properties’ and was used on the wounds of the soldiers to prevent them from festering. “In a bid to undermine the pride of place given to kevum as a super food by the locals, the British coined the famous derogatory adage: ‘Sinhalaya is a fool but is an ace at eating kevum’. (Sinhalaya modaya-kevum kanna yodaya)

Steeped in tradition

Superstitious beliefs surrounding the process of kevum-making are not uncommon and these vary from region to region in the island, says Prof. Lankamulla. Regardless of the region, several common traditions were followed by our ancestors and these still continue to be observed in several parts of the country, she says. “The frying pan with coconut oil to prepare the kevum was kept on fire at an auspicious time and village matriarchs who were highly skilled were mobilized for the occasion. Women also believed that they must refrain from talking when the first kevum is being made. For centuries, the first kevum was considered to be the ‘konduru kevum’, dedicated to the sledge-fly or the konduruwa. The village women would hang the first kevum up for the insects so that the rest would be unspoilt.”

Sybil Wettasinghe’s work celebrating kevum

Prof Kusumalatha Lankamulla

With the passage of time, many Lankans, particularly city-dwellers depend on commercially available avurudu kevili including kevum. Although kevum is synonymous with avurudu, today people get to enjoy it round the year thanks to many sweet meat kiosks found in cities. Although these outlets have best sales during avurudu, they get plenty of orders from Lankans travelling abroad or coming home for vacation at other times of the year as well.

One such die-hard kevum fan is Uthpala Ranatunga from Ottawa, Canada. “My Loku amma (oldest aunt) makes it a point to pack me a parcel of best quality Konda kevum to take with me whenever I’m in Sri Lanka for a vacation.

I deep-freeze them for longer use and eat them sparingly,” says Uthpala to whom kevum is always a strong reminder of home. “Each time I indulge in them I feel nostalgic and miss home.”

Kevum is an integral part of the Lankan culture, finding its way from ancient classical literature to that of the contemporary including children’s literature and arts. The much-loved sweet meat is celebrated in the work of Sybil Wettasinghe – the iconic story teller and illustrator.

Come avurudu, we often hear the intonation of Lionel Ranwala, the eminent musician, vocalist and an authority on Sri Lankan folk music, whose tribute to the enduring legacy of this delicacy is one of the best in our times:

Me avurudu kale -sinaha weyan rale
Thel ihirunu kewum gediya wage…

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Festive glamour at Nethara

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Nethara Collection ,is a world of export quality garments in Diulpitiya, Boralesgamuwa, is infused with an ultra festive spirit this season catering to the women of today. Unbelievable offers and discounts from Nethara for Sinhala anTamil new year. On selection of women’s clothing, ranges from casual options to formal occasion wear,all at friendly prices,to enhance your wardrobe this festive season.

Nethara collection, started small in 2017, but soon it outgrew, today with an ever increasing customer base, branded and non branded clothing this shopping centre has become very popular. Export quality , stylish dresses, crop tops, fancy blouses, trousers and many more to flaunt yourself and enhance your wardrobe.Their extensive collection, maintain low pricing allowing everybody to have a chance to shop till they drop dead. From casual wear to formal wear,they have women to men’s items like tee shirts, shirts for every occasion.

Nethara clothing has long remained a name that has struck a chord with Sri Lankan shoppers. “We believe our success has been based up on the premise that absolute sincerity towards customers and no matter what the economic situation that prevails, we try our level best to keep our prices low and within everybody’s budget, said managing director, Nethara Collection Sampath Kumara.

This April season Nethara collection brings an all new collection of export quality seasonal wear. Celebrate the season with exclusive offers made just for you! Dresses, blouses, casual, formal wear denim, men’s shirts and many more… world of limitless style and joy!

This festive season Nethara unwraps a celebration of warmth, style and sophistication. Immense yourself in a vibrant festive atmosphere as you explore thier collection under one roof 345 Boralasgamuwa With a focus on quality, affordability and customer satisfaction, Nethara export quality boutique invites you to celebrate the Sinhala and Tamil New Year in style.

(Zanita)

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Sri Lanka tourism unveils strategic vision

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Director Public Relations, Sri Lanka Tourism Bureau, Madubhani Perera,Dr Ruwan Ranasinghe with bloggers and influencers at the dinner hosted by Sri Lanka Tourism Bureau at Cinnamon Life. The travel influencers are from UK, Chole Gunning Sherifi, Hongkong,Cheah Yung Ham, Australia, Miranda Ralda, India, Vaishali shah

Sri Lanka Tourism Bureau hosted a landmark event at cinnamon Life for an ambitious campaign to spotlight Sri Lanka as a top travel destination. This initiative hosted international influencers and local media to capture the unique charm of Sri Lanka’s destinations. These travel influencers will share thier real time content across platforms like Instragrams Tik Tok and youtube amplifying Sr Lanka as a must visit destination. Many media personal, bloggers and influencers participated in this event which will take them on a tourism travel featuring some of Sri Lanka’s top destination.

Sri Lanka Tourism Promotion Bureau (SLTPB) hosted a landmark event at the Cinnamon Life Hotel, Colombo. The event was led by . Deputy Minister of Tourism, Prof. Ruwan Ranasinghe, with the participation of SLTPB Chairman Buddika Hewawasam, officials, travel influencers and their families, as well as journalists specializing in tourism sector reporting. The gathering set the stage for transformative initiatives aimed at bolstering Sri Lanka’s tourism sector and redefining its global image.

In his opening remarks, Buddika Hewawasam underscored the challenges facing the tourism sector, particularly the seasonal dip in arrivals during the summer months. “The next few years will be the most challenging period for all of us,” Hewawasam stated, emphasizing the need for international collaboration and strategic development. He further highlighted the critical role played by international travel influencers and media professionals in raising awareness of Sri Lanka’s hospitality and inspiring tourists worldwide to visit.

The Deputy Minister of Tourism, Prof. Ruwan Ranasinghe, detailed the innovative nature of the campaign and its importance in showcasing Sri Lanka’s rich heritage, natural beauty, and diverse travel experiences to mainstream and emerging tourism markets.

During the event, several prominent travel influencers shared their thoughts about Sri Lanka’s uniqueness as a destination. They highlighted that Sri Lanka is a country where travellers don’t need to worry about finding incredible experiences—nature has already done the hard work. The influencers remarked on Sri Lanka’s unparalleled diversity, noting that it is possible to experience a range of climates within just a few hours by travelling to different parts of the island. From sun-soaked beaches to misty highlands, and from lush forests to cultural treasures, Sri Lanka offers a world of adventures in a compact and accessible setting.

In comparison to destinations like Bali, which some influencers noted as overcrowded, Sri Lanka stands out with stable and balanced tourism activities. The event attendees were thrilled by the country’s warm hospitality, authentic DDirector cuisine with an impressive variety, long history, and rich culture. These qualities make Sri Lanka not only inviting but genuinely unforgettable for visitors.

Buddika Hewawasam, Chairman (SLTDA)and Sri Lanka Tourism Bureau

The travel influencers in attendance expressed strong confidence in their ability to share this powerful message with the world. They were determined to shape international travel trends by showcasing Sri Lanka’s unique appeal, while also helping to attract new types of guests. The influencers represented a diverse range of travel segments, including family travellers, solo female travellers, honeymooners, and adventure seekers. Their efforts were supported by Sri Lanka Tourism officials and journalists representing both local and international media agencies.

The ‘Sri Lanka, A Story for Every Season’ campaign represents SLTPB’s first large-scale effort to boost summer travel through digital storytelling and influencer collaboration.

Featuring a curated destination familiarization tour, the campaign will spotlight wildlife safaris, cultural heritage, spiritual pilgrimage sites, scenic landscapes, and adventure tourism. Influencers will produce high-impact content for platforms like Instagram, YouTube, and Facebook, reaching over 2.2 million travel enthusiasts globally.

Sri Lanka Tourism shared impressive winter peak season results, with international arrivals reaching 665,295 by March 23, 2025—a marked increase compared to the previous year. These figures illustrate the sector’s potential for growth, and the campaign aims to sustain momentum throughout the summer months.

The event was a call to action for stakeholders to unite in elevating Sri Lanka’s global tourism appeal. With plans to generate over LKR 32 million worth of media coverage and connect with diverse travel segments, the campaign underscores Sri Lanka’s commitment to redefining itself as a leading destination for year-round travel.

By Zanita Careem
Pix by Darmasena Welipitiya

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