Business
Kotler Impact chooses Macktiles to feature in upcoming Sri Lanka & Maldives Edition of Marketing Bestseller
Macksons Tiles Lanka (Pvt) Limited (Macktiles) has signed a Memorandum of Understanding (MoU) to be featured in the first-ever Sri Lankan and Maldivian edition of Essentials of Modern Marketing by globally renowned marketing expert, Professor Philip Kotler.
The MoU was signed on March 10th at Mandarina Colombo, with Shimmer Milfer, Group CEO of Macksons Holdings, representing Macktiles for this landmark agreement. The signing took place in the presence of Denzil Perera, the country representative for Kotler Impact.
As part of this collaboration, Macktiles will be the subject of an in-depth case study exploring its brand journey, market positioning, and innovative strategies that have propelled it to the forefront of the tile manufacturing industry.