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Kantar Lighthouse unveils a Geo-Demographic targeting tool for enhanced business performance

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Himalee Madurasinghe - Head of Kantar Sri Lanka

Kantar Sri Lanka – the local arm of Kantar Global – world’s leading analytics and insights company, recently hosted – ‘Kantar Lighthouse’ at Taj Samudra Colombo, welcoming over 200 of its clients and partners sharing invaluable insights on current consumer trends and inventive research solutions. The highlight of the night was the launch of Kantar’s innovative, breakthrough product – Kantar Geo-Demographics, which will revolutionize the landscape of big data, consumer trends and market insights for Sri Lanka-focused brands. The product is expected to meet the growing demands of industry leaders, particularly with digitalization and the push for tech-driven insights and audience mapping. The launch unveiled the product with practical demonstrations on how to utilize the Geo-Mapping technology to identify potential demographic hotspots.

Addressing a packed audience of industry leaders, Head of Kantar Sri Lanka – Himalee Madurasinghe, emphasized the need to explore innovative solutions through creative thinking to face the multiple challenges the businesses are facing today. She said, “In times of change, we may have to re-validate our brand’s purpose and its reason for existence, making it sharper, compelling, and more relevant to the current environment. Our strategies must be designed to cope with the realities of our time and make a better tomorrow for people. We are pleased to unveil some potential tools that will help connect with consumers at the deepest level possible and thereby enhance the effectiveness of the business strategies of our clients.”

Addressing the audience, Executive Managing Director, Insights Division, South Asia – Deepender Rana, stated: “As we continue to navigate an unpredictable landscape, it is essential to have a clear understanding of shifts in consumer behaviour. The explosion of media options has presented a challenge for marketers to remain creative and stay ahead of the curve. The consumer journey has evolved now and is dynamic and nonlinear, requiring a proactive approach to marketing strategies. Several tools that Kantar offers enable the marketer to make informed decisions”. Rana stressed that the use of digital analytics to navigate the digital ecosystem with the objective of unlocking growth is imperative.

The consumption trends during challenging times, based on the Consumer Wallet 2022, Kantar Consumer Panel and Modern Trade Panel highlighted the dilemma of the consumer trying to cope with the ever-increasing costs of all expenses, with a fixed income followed by an interesting presentation bringing to life the known and the unknown of the SEC profiles that a marketer uses for strategy. With the ever-changing environment, the blurring of what is known, and the emergence of the unknown was shared. The importance of closely monitoring the equity of a brand, to ensure that it stays relevant to the consumer and how outstanding, compelling creatives help to enhance the equity and improve volumes was showcased at the conference. Audiences also gained insights into the use of neuroscience to support the testing of the effectiveness of creatives.



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Sri Lanka’s economy at a crossroads: Fiscal improvement amid trade and demand woes

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Food prices rose by 1.3%, while non-food categories continued to see deflation

Sri Lanka’s fiscal health showed signs of improvement in early 2025, with the budget deficit narrowing to Rs. 86.6 billion in the first two months of the year, down from Rs. 129.3 billion in the same period last year. This was supported by a rise in government revenue and a decline in domestic borrowing, signaling cautious optimism in the country’s economic recovery.

Net domestic financing dropped to Rs. 96.8 billion, a significant reduction from Rs. 144.8 billion in early 2024, while foreign debt repayments continued, albeit at a slower pace. The Treasury bill and bond markets remained stable, with strong investor interest auctions were oversubscribed by 2 to 3 times. Foreign holdings of government securities also saw a slight uptick, reflecting cautious confidence in Sri Lanka’s debt instruments.

Meanwhile, lending rates edged lower, with the Weekly Average Weighted Prime Lending Rate (AWPR) dipping to 8.36%, supporting hopes of easier credit conditions. The stock market also saw modest gains, with the All Share Price Index (ASPI) rising 0.7% by early May.

Deflation persisted but softened in April 2025, with prices declining by 2.0% year-on-year – a slight improvement from previous months.

Food prices rose by 1.3%, while non-food categories continued to see deflation (-3.6%). Core inflation, which excludes volatile items, remained low at 0.8%, suggesting weak underlying demand.

Global oil prices fell amid concerns over slowing growth, particularly due to US trade policies, with Brent crude dropping by over $4 per barrel. However, Sri Lanka’s import costs for crude oil in March 2025 were slightly higher than the previous year, posing a challenge for energy-dependent sectors.

Export earnings grew by 5.3% in the first quarter of 2025, driven by strong performances in textiles, spices, and tea. However, import expenditure surged by 11.1%, led by machinery, oils, and dairy products, widening the trade deficit to $1.54 billion.

The Sri Lankan rupee depreciated by 2.3% against the US dollar this year, though the Central Bank bolstered reserves with 160.8 million in net foreign exchange purchases in April.

Gross official reserves stood at 6.53 billion by end-March, including funds from the PBOC swap arrangement.

While fiscal consolidation and stable debt markets provide some relief, Sri Lanka’s economy faces headwinds from global uncertainties and domestic demand weakness. The easing deflation trend and lower interest rates may support recovery but managing the trade deficit and sustaining export growth remain key challenges. In a broader context, the Central Bank figures depict neither a recession nor a boom. These figures suggest instead an economy grappling with persistent challenges and lacking clear momentum in either direction,” a source told The Island on condition of anonymity.

Reported using data from Central Bank.

By Sanath Nanayakkare

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Sri Lanka’s scenic South Coast emerging as a hotspot for digital nomads

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WORX Co-Working leading the charge

As remote work continues to reshape global work culture, Sri Lanka’s scenic South Coast is emerging as a hotspot for digital nomads and WORX Co-Working is leading the charge. The country’s largest co-working network has just launched its fifth location, this time in the surfers’ paradise of Midigama, in partnership with Lime & Co Hostel.

Midigama, famed for its world-class reef breaks and laid-back vibe, is attracting a growing wave of long-term travellers and remote professionals.

Recognising this shift, WORX’s latest space blends productivity and leisure, offering high-speed Wi-Fi, 25 workstations, and an on-site Zippi café serving artisanal coffee, all just two minutes from the beach.

“Sri Lanka’s work-travel scene is evolving,” says Azahn Munas, Managing Director of WORX. “By partnering with Lime & Co, we’re creating spaces where professionals can work efficiently while enjoying the surf-and-sunshine lifestyle.”

The Lime & Co-Working space isn’t just about desks; it’s a community hub for workshops, networking, and pop-ups, catering to the booming digital nomad scene in the South. With Mirissa, Weligama, and Ahangama also seeing rising demand, WORX’s expansion signals a broader trend: Sri Lanka is becoming a top destination for location-independent workers.

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Belluna Lanka: A silent force behind Sri Lanka’s growth story

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Hiroshi Yasuno, Director of Belluna Co. Ltd., Japan

For over a decade, Belluna Lanka—the Sri Lankan arm of Japan’s Belluna Co. Ltd. (a Tokyo Stock Exchange-listed giant with 50+ years of global expertise) has been a quiet yet powerful driver of investment in the island nation. With over USD 200 million pumped into the region and the biggest share of it into Sri Lanka, this Japanese-backed firm has shaped luxury hospitality, high-end real estate, and sustainable development, all while staying true to a philosophy of long-term commitment over short-term gains.

Unlike fly-by-night investors, Belluna chose Sri Lanka as its South Asian hub—not just for its natural beauty, but for its untapped potential. Every investment has been self-financed from Japan, avoiding reliance on local debt, a testament to Belluna’s financial strength and faith in Sri Lanka’s future. Belluna’s Signature Projects in Sri lanka are : Granbell Colombo & Le Grand Galle – Luxury hotels blending Japanese precision with Sri Lankan soul., The Westin Maldives (2018) – Proof of Belluna’s regional ambition, managed by Marriott., 447 Luna Tower, Cinnamon Gardens – A haven of unassuming elegance in Colombo’s heart., Prime Colombo 3 Land (Dr. Wijewardene Mawatha) – A future landmark in the making.

“We don’t just build properties—we build legacies,” says Hiroshi Yasuno, Director of Belluna Co. Ltd. “Our projects fuse Japanese sustainability with Sri Lankan warmth, ensuring growth that lasts.”

“As Sri Lanka rebounds, Belluna Lanka remains all in backing the country’s revival with more jobs, smarter infrastructure, and sustainable tourism. This isn’t just business; it’s a partnership for progress”. Yasuno said.

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