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Joint Apparel Association Forum : ‘Maintaining GSP+ is critical to Sri Lanka’s apparel sector’

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With the current GSP+ regulation set to expire by the end 2023, it is imperative that Sri Lanka takes measures to secure concessionary access to the European market. Securing GSP+ depends on Sri Lanka upholding the already ratified conventions spanning human rights, labour, environment and governance. If Sri Lanka is to lose GSP+, the combined loss for the apparel sector is estimated at USD 494 million, which is 79% of the estimated trade loss.

Secretary General of the Joint Apparel Association Forum Sri Lanka, Yohan Lawrence spoke on the critical need to retain GSP+ post-December 2023. In this interview, Lawrence shares his perspectives on the importance of trade concessions for Sri Lanka’s apparel sector and the economy, the potential consequences if revoked, and the apparel sector at present.

What is the current state of Sri Lanka’s economy, and how does it impact the apparel sector? 

Sri Lanka’s overall economic outlook shows slow but steady signs of recovery, especially after the Sri Lankan Government reached a staff-level agreement with the IMF for a 4-year Extended-Fund Facility programme (EFF) earlier this year. This is critical to inspire investor confidence and attract much-needed foreign direct investment (FDI) to the country.

With that being said, the country was able to achieve over USD 1 billion in March in exports for the first time in 2023; however, in apparel exports specifically, there has been a 15-25% drop in orders as a result of the global economic slowdown caused by the increase in interest rates to combat high inflation in the West specifically in major exporting countries including the US, UK and Europe.

Recent data shows apparel exports declining by 14.95 per cent Year-on-Year (YoY) to USD 1.18 billion in the first quarter of this year compared to the same period last year, which is the lowest since the first quarter of 2013. The industry projects it could be five to six more months before it sees a recovery in global demand.

Can you explain the Generalised Scheme of Preferences (GSP+) and why securing it is essential for Sri Lanka’s apparel sector?

GSP+ is a trade incentive granted by the European Union (EU) to developing countries, eligible to import items to the EU market, guaranteeing increased trade with the EU. It has also been observed that the EU’s GSP+ helps developing countries alleviate poverty by generating employment across vulnerable communities specifically, adding skill, knowledge and technological know-how to a pool of resources and creating jobs based on international values and principles.

Latest data shows that EU imports from Sri Lanka amounted to about €2.55 billion in 2021, of which approximately 54% benefitted from reduced tariffs under the GSP+ arrangement. Moreover, 85% of Sri Lanka’s current exports are eligible for tariff reductions under the GSP+ scheme. Such preferential access granted through GSP+ provides Sri Lankan apparel exporters with an advantage of diversification and exploring new export opportunities.

It is important to note that the apparel industry has experienced a rapid decline in demand (15%-25%) amidst an ongoing dip in apparel exports in the first quarter of this year. Securing GSP+ within the two-year period post-December 2023 becomes critical in this context, as the apparel industry cannot absorb a further reduction in orders with the loss of the concessionary scheme nor the Sri Lankan economy bear the loss of essential foreign exchange inflows and investment incentives the GSP+ scheme underwrites.

What can the global apparel industry do to help Sri Lanka secure GSP+? 

 GSP+ concessions are conditional on qualifying countries ratifying and effectively implementing 27 international conventions spanning human rights, labour rights, the environment, and good governance. Therefore, at this point, the onus is on Sri Lanka to ensure that the required criteria are met.

We must understand that over 30% of Sri Lanka’s apparel exports are to the EU and having GSP+ in this current economic environment is critical. Apparel factories in the north and east regions, for example, export at least over 80% of their products under this scheme. Sri Lankan apparel was the very first large-scale manufacturing sectors to enter the region and remains the single largest sector in those areas today. This has infused much-needed investment into the community and providing employment opportunities, especially for women in the North and the East (the majority of whom are breadwinners), following the end of the civil war.

Therefore, concessionary schemes like this help Sri Lanka to be price competitive within the EU market.

Is JAAF in talks with the European Commission at the moment? If so, how is that going?

As an industry body, we do not engage directly with the EU Commission regarding GSP+; as it is a matter dealt with from Government to Government. On the other hand, whenever a delegation visits our country, we make every effort to arrange a meeting with them in our capacity as the leading authority representing the apparel sector, as and when necessary.

However, we work closely with relevant Government authorities and the newly established International Trade Office to ensure the importance of GSP+ is recognised and that Sri Lanka makes its application within the required timeline, abiding by protocol.When can we expect to receive the report by the European Commission that was due to be released in early 2023?

While we do not know the details, our understanding is that this is imminent, and we are confident that the Government is fully aware of the importance of the continuity of GSP+. A cabinet paper was recently submitted highlighting the importance of securing the trade scheme.

Earlier this month, talks were held between the Ministry of Foreign Affairs and the EU Joint Commission, with the visiting delegation providing a brief on the new cycle of the EU GSP+ Regulations to be adopted for 2024 – 2033.

Will this make it challenging to secure GSP+?

We do not see it that way because, as stated earlier, the onus is on Sri Lanka to ensure the required criteria are met. But availing of GSP+ will positively impact worker earnings, which is why it becomes critical to ensure that we obtain this benefit to safeguard workers’ livelihoods.

Throughout Sri Lanka’s economic crisis, many global brands showed their support for Sri Lanka’s apparel sector – is this continuing, and is there any concern over the potential loss of GSP+ at the moment?

It is heartening to know the support we continued to receive from major brands throughout the economic crisis and the trust placed in Sri Lanka’s ability to deliver. This continues to this day. These brands have acknowledged that the talent and skills of our employees have played a significant role in displaying the country’s resiliency.

This was only possible with the Government’s support and other entities including the Export Development Board to ensure our plants could operate unhindered during the fuel and energy crisis. More than concerns about GSP+, global brands and local manufacturers are working together to power through the global economic slowdown and cushion the impact of the global economic downturn on the sector. We hope to see a turning point at the end of the year.

 What could happen to Sri Lanka’s apparel sector after 2023 if GSP+ is not secured?

If GSP+ concessions are withdrawn, Sri Lanka will not only severely lose its competitive edge, risking the sustenance of the apparel industry but will also lose USD 494 million worth of exports, at a time when the country’s priority should be in reaching as many diverse markets as possible. The Institute of Policy Studies also indicated that the apparel industry would be among the worst-hit sectors if Sri Lanka is to be withdrawn from the GSP+.

 Other sectors that would be affected include tobacco, seafood, and rubber. With Sri Lanka being identified as a country with the least use of its preferential market access among all GSP+ countries, the loss of preferential access will halt the industry’s drive to increase the current utilization rate (63%) and efforts to expand Sri Lanka apparel’s market share in the EU.

What is JAAF’s plan for Sri Lanka’s apparel sector if GSP+ is not an option? Will you be looking to grow the country’s market share outside Europe?

The EU market is integral to Sri Lanka Apparel. We have a number of European investments in the sector, some going back 40 years and protecting this market is one of our key objectives. That said, we acknowledge the need to have a wider base of exports and have been actively engaging with top Government and Foreign Ministry officials for some time now, to expedite negotiations on Free Trade Agreements (FTAs) outside the EU and the UK.

At a time when the country’s economy is in a critical state, securing new FTAs can help export diversification and reduce barriers for Sri Lankan apparel exporters. Furthermore, it will generate much-needed foreign exchange for the country. Therefore, securing an FTA with China is one of our key priorities.

There is also great potential within the Indian market with the Indo-Sri Lanka FTA. Under the current arrangement, the country can only export 8 million ready-made pieces annually, but Sri Lanka has the potential to export much more. Beyond this, we also see potential in countries like Canada, Japan, South Korea and Australia and continue to push for better market access to these countries.

If the apparel sector is to successfully diversify its markets and, in the process, increase its resilience and secure the jobs of the untold hundreds of thousands, earning a living through this sector. The strategic vision of the Sri Lankan Government and the coordinated actions of its diplomatic missions will be most important.



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Code of Ethics for capital market influencers in the pipeline

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Tushara Jayaratne: ‘Priority for public protection

The Securities and Exchange Commission (SEC) of Sri Lanka is planning to introduce a Code of Ethics or a set of guidelines for the activities of capital market influencers to protect the public from ongoing scams involving the swindling money from potential investors in the share market.

“The market regulator has already identified Blue Ocean Securities Limited and Gladius South Asia as involved in such scams, which are being investigated by the relevant authorities, said Deputy Director General of the SEC Tushara Jayaratne.

The Deputy Director General also said that Gladius was using their their logo in a fraudulent manner to promote their business as well.

He said Blue Ocean has been involved in asking investors to start trading through an app named BOMate Nd. ‘Through this app, you can’t trade shares. But the money transaction goes through this app and the SEC system does not see these transactions, Jayaratne explained.

“The money is going somewhere else, Jayaratne told journalists at a media briefing yesterday held at the SEC auditorium, WTC building, Colombo.

Jayaratne said the SEC has already made complaints to both the Criminal Investigation Department (CID) of the police and the Financial Intelligence Unit (FIU) of the Central Bank.

The Deputy Director General said the second company, Gladius South Asia, has been involved in asking investors not to invest their money in the local stock market, but to do so in the markets in foreign countries.

He also said that the SEC has adopted 12 key capital market development projects to increase the number of capital market investors.

“The Introduction of a Code of Ethics and guidelines for registered investment advisers will help to develop the market in an efficient and effective way, he said.

Jayaratne, however, said that the Sri Lankan share market is not full of scams and that people can have confidence in the market.

“Our market is somewhat free and fair. From the perspective of investors, you also have a responsibility to be careful when investing in the market, he added.

By Hiran H Senewiratne

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Norway supports flood-affected communities in Sri Lanka

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Åsmund Aukrust

Norway is providing more than USD 2.4 million to assist those affected by severe flooding in Sri Lanka.

“Norway is contributing emergency assistance to people who have lost both their homes and livelihoods in Sri Lanka. A rapid response is crucial to ensure that those affected have shelter, food, healthcare and support to rebuild their communities,” said Norway’s Minister of International Development, Åsmund Aukrust.

The United Nations estimates that nearly 11 million people have been impacted by catastrophic floods and landslides across large parts of South and Southeast Asia. Sri Lanka, Indonesia, Thailand, Vietnam and Malaysia have experienced record rainfall since 17 November. In total, approximately 1,600 people have lost their lives, and 1.2 million have been forced to leave their homes. Critical infrastructure such as houses and roads has been destroyed, and health risks are increasing due to waterborne diseases and poor sanitation.

“Norway is now contributing NOK 20 million (approx. USD 2 million) to the Red Cross Movement and the UN system in Sri Lanka. These organisations have presence in the country and the capacity to respond quickly based on local needs,” Aukrust said.

Sri Lanka is among the hardest-hit countries. On 28 November, Cyclone Ditwah struck the country, bringing heavy rain and strong winds. The cyclone triggered landslides and caused the most severe floodsing in recent history. The Sri Lankan authorities have led the search and rescue operations and allocated significant resources for immediate relief. “When disasters of this magnitude occur, it is vital that the international community and countries like Norway step up and support local actors in managing the crisis,” Aukrust said.

In addition, the UN Central Emergency Response Fund (CERF) has allocated USD 4.5 million for flood response in Sri Lanka. Around one in ten dollars in the fund comes from Norway.

Norway is also assisting flood-affected communities in Sri Lanka through an immediate response mechanism in the World Food Programme (WFP). The International Labour Organization (ILO) has re-allocated around USD 100,000 in a Norway-funded job generation project, to assist flood-affected participants. Furthermore, Norway has funded a UN expert to help coordinate ongoing relief efforts in the affected areas.

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Janashakthi Finance appoints Sithambaram Sri Ganendran as CEO

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Sithambaram Sri Ganendran, Chief Executive Officer, Janashakthi Finance PLC

Janashakthi Finance PLC, formerly known as Orient Finance PLC and a subsidiary of JXG (Janashakthi Group), announces the appointment of Sithambaram Sri Ganendran as the Chief Executive Officer.

Sri Ganendran, who has held the position of Chief Operating Officer since September 2024, stepped in as Acting Chief Executive Officer during the past four months.

He brings with him almost 27 years of extensive experience in banking. Throughout his extensive career, he has held senior management roles in multiple local and international banks, where he acquired in-depth knowledge in operations, branch banking (across retail and SME sectors), operational risk, business continuity management, business integration, process reengineering, operational excellence, sales governance and credit card operations. He holds a plethora of qualifications including an MBA from American City University. He is a Fellow of the Chartered Institute of Management Accountants (CIMA) in the United Kingdom, and an Associate Member of the Chartered Institute of Securities and Investments (CISI), and a member of the Association of Professional Bankers of Sri Lanka.

Rajendra Theagarajah, Chairman of Janashakthi Finance PLC, said, “We are delighted to welcome Sithambaram Sri Ganendran to this important leadership role at a pivotal moment in our journey. His wealth of experience, proven track record, and people-focused leadership style make him well suited to strengthen and guide Janashakthi Finance, ensuring efficient continuity in all ongoing operations.”

The appointment of Sri Ganendran as Chief Executive Officer, reinforces Janashakthi Finance’s deep commitment to seamless operations and growth. It also underscores its dedication to vision of delivering trusted financial solutions, while continuously exploring opportunities for innovation and expansion to serve its customers and communities more efficiently.

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