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HRM2 by Enfection – digital blueprint for human resource professionals

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Colombo-based marketing transformation company, Enfection, reaffirms its commitment to providing in-demand specialised tools through its human resources service, HRM2. The award-winning firm’s Human Resource Management (HRM) solution converges HRM and Marketing, providing a 360-degree blueprint on employer branding, recruitment, and retention – with solutions that help achieve both short and long-term goals so that organizations can realize their growth potential with the right people in place.

The last few years have had a drastic impact on the role of HR, compounded further by the onset of the COVID-19 pandemic, with companies having to react rapidly to constantly evolving scenarios. However, with Sri Lanka tipped to be the new regional hub for both knowledge and employment, the demand for human resources is predicted to be back on the rise.

This in turn translates into an increase in competition for talent in industries such as IT, hospitality, and apparel, among others. In the IT industry alone -with FDIs and offshore servicing now gaining traction-, the challenges in filling vacancies for IT professionals is fast becoming the primary reason for stagnating business growth. As a result, employer branding is essential in attracting ideal candidates through an inbound talent sourcing plan, so that potential employees can apply directly; as opposed to the company investing in outbound recruitment.

Creating an inbound funnel for recruitment calls for the convergence of:

Talent lead generation

Integrated technology and learning

Always-on employer branding approach

HRM2 by Enfection provides a comprehensive offering, bringing together the best of digital knowledge, branding, and understanding of human behavior, to provide clients with the branding strategy, technology (tools), and recruitment (conversions) that enable both HR professionals and organizations to solve their recruitment, retention, and learning needs.

HRM2 mines various micro-moments of a potential employee’s digital journey, looking at how they engage with a brand in order create top-of-mind recall; even when they are years away from the job market. This is where it is essential to have a holistic ‘always on’ employer branding strategy that touches on each point of the journey – especially in a competitive market such as Sri Lanka.

“More often than not, HR and Marketing teams tend to work in silos, as both have varying levels of objectives,” explained Saliya Withana, Co-Founder/CEO at Enfection. “This is where working with a partner that understands the psyche of potential employees and how to communicate with them matters.”

“An ideal marketing partner for an HR team needs to have the necessary expertise, experience, and technology, to drive an employer branding and recruitment strategy, which will also be more cost-effective in the long term. This will help organizations focus on core business functions,” he added.



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Dialog & IESL open National Startup Challenge to empower Sri Lanka’s entrepreneurs

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Dialog Axiata PLC, Sri Lanka’s #1 connectivity provider, joins the Institution of Engineers, Sri Lanka (IESL) to launch the IESL National Startup Challenge, creating a national pathway for aspiring entrepreneurs to transform innovative ideas into commercially viable, investment-ready startups. The initiative reflects a shared commitment to strengthening Sri Lanka’s entrepreneurship ecosystem through structured development, expert mentorship and practical support that enables promising ideas to progress towards market readiness and scale.

Launched through the IESL Entrepreneurship Forum at the Dialog Auditorium on 5 October 2026, the competition invites Engineering Undergraduates, Engineering Practitioners and participants in an Open Category for Non-Engineers to submit ideas across 12 innovation verticals aligned with national priorities, emerging technology and market trends, and inclusive innovation. Participants will progress through idea development, pitching, incubation, prototyping, validation, minimum viable product development and business scaling, supported by industry experts, mentors and ecosystem partners. The programme will culminate in a Top 10 selection, with the first-place winner receiving an award of LKR 1 million.

As title sponsor and a key ecosystem enabler, Dialog is contributing practical expertise and resources beyond sponsorship, providing technical expertise, mentors and digital resources to help participating teams develop, validate and scale their solutions. Each of the Top 10 teams will also receive a Dialog Digital Startup Support Package valued at LKR 250,000, comprising selected Dialog digital products and services.

“Dialog is committed to enabling Sri Lanka’s next generation of innovators by connecting entrepreneurial ambition with the technology, expertise and practical resources needed to turn ideas into scalable ventures. Through the IESL National Startup Challenge, Dialog is extending its digital capabilities, mentorship and ecosystem support to help promising teams progress from concept to validation and investment readiness,” said a representative of Dialog Axiata PLC.

Eng. Jasmine Nanayakkara, Chairperson of the Entrepreneurship Forum at the Institution of Engineers, Sri Lanka, added, “The IESL National Startup Challenge is designed to turn innovative ideas into viable businesses by connecting aspiring entrepreneurs with industry expertise, mentorship and continuous practical support. More importantly, it is about creating an ‘Engineer to Entrepreneur’ transformation and nurturing a stronger entrepreneurial culture within the IESL community. By encouraging our engineers and aspiring founders to create, commercialise and scale solutions, we aim to contribute to new ventures, new opportunities and meaningful job creation for Sri Lanka’s skilled and educated next generation. We are grateful to Dialog for partnering with IESL to create this pathway for innovation, entrepreneurship and national economic growth.”

Driving innovation across Sri Lanka, the National Startup Challenge also brings together a strong network of partners, including The Ceylon Chamber of Commerce as Ecosystem and Mentoring Partner, Helago as Official Mobility Partner, Helakuru as Official Digital News Partner, and Real Life as Official Climate Action Partner.

The IESL National Startup Challenge represents a collaborative effort to strengthen Sri Lanka’s innovation and entrepreneurship ecosystem by creating a structured pathway from promising ideas to market-ready businesses. Applications are now open via www.iesl.lk/announcements, giving aspiring entrepreneurs an opportunity to access the resources and funding they need to succeed. Applications close on 16th November 2026. For more information, contact mgr.pub@iesl.lk / 071 109 4393.

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Why Convenience Is Reshaping Household Cleaning Habits

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Keeping a home clean involves more than dealing with one kind of mess. Kitchens face grease and cooking splashes, bathrooms develop soap scum and limescale, while frequently used areas around the home collect marks, fingerprints and everyday dirt.

For households looking to simplify this routine, multi-surface cleaners offer a practical solution by allowing one product to tackle multiple cleaning needs across suitable surfaces.

One home, many everyday messes

In the kitchen, grease, splashes and burnt-on food can build up around hobs and hotplates. Cupboard doors and appliance exteriors can also collect smudges and marks through daily use.

Bathrooms present different challenges, including limescale, soap scum, toothpaste residue and water marks around sinks, washbasins and shower doors.

Even outside these rooms, surfaces such as door handles, baseboards, table mats and PVC areas can require regular attention.

Making everyday cleaning simpler

This is where the versatility of products such as CIF Cream becomes useful.

CIF Cream can help tackle a range of common household cleaning challenges across suitable surfaces, from grease and burnt-on food in the kitchen to limescale and soap scum in the bathroom.

Its uses can also extend to other suitable areas and items around the home, including cupboard doors, appliance exteriors, PVC surfaces and more, when used according to product directions.

For busy households, the benefit is straightforward: a versatile cleaner can help reduce the complexity of everyday cleaning by addressing several common cleaning needs with one product.

Consumers should always follow product instructions and check suitability before using any cleaner on a particular surface.

CIF products are now available at Cargills, Keells, Glomark and Celeste, as well as online through Daraz and uStore, at a retail price of Rs. 900 for 500ml. Shop CIF online at https://ustore.lk/collections/cif or https://www.daraz.lk/cif/

As household routines continue to evolve, multi-surface cleaning provides a simple approach to keeping different areas of the home clean — one versatile solution for many of the everyday messes that come with daily life.

 

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Dreams in motion for group of young Olympiad contenders

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SriLankan Airlines set dreams in motion for 24 young students selected to represent Sri Lanka at the 2026 International Mathematics and Science Olympiad, held in Indonesia from 2 to 7 October 2026, helping make their journey to Indonesia and back an extra special one.

The students were selected through a four-stage national selection process covering school, zonal, provincial and national levels, with the highest-performing students progressing at each stage.

As a special initiative for Children’s Day, the Ministry of Education sponsored the air travel of all 24 students for the first time. Returning to Sri Lanka with an impressive haul of three Silver Medals and 10 Bronze Medals, the young contestants competed alongside students from 23 countries.

SriLankan Airlines was privileged to be part of their special journey, helping make their experience even more memorable as they represented Sri Lanka on the international stage.

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